87th Street Creative

BACKGROUND

Please describe your company and position.

I am the Project Manager of Chalkbox Creative

Describe what your company does in a single sentence.

Graphic design agency spealizing in identity design.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire 87th Street Creative to accomplish?

• Animate their client's logo
• Do an additional version with their tagline

SOLUTION

How did you find 87th Street Creative?

Referral

Why did you select 87th Street Creative over others?

• Pricing fit our budget
• Referred to me

How many teammates from 87th Street Creative were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Our client asked us to design them a logo for their new business division. This logo would be used in video and TV advertisements. We designed the static logo and 87th St Creative animated the logo for us. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We would meet to review rough animation concepts that would then be iterated upon to get us our final product. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We worked primarily through email and virtual meetings since we were on opposite coasts. Sherene was quick to respond to emails and always had our next iteration ready to review on schedule (if not sooner).

What was your primary form of communication with 87th Street Creative?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Sherene worked with us as a partner rather than a vendor. She offered her own ideas based on capabilities and experience but also listended to our feedback and adjusted accordingly.

Are there any areas for improvement or something 87th Street Creative could have done differently?

Nothing that comes to mind at the moment.

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of Swell Partners

Describe what your company does in a single sentence.

Swell Partners places the best talent and builds peak-performing teams designed to drive growth.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire 87th Street Creative to accomplish?

• Create an animated logo

SOLUTION

How did you find 87th Street Creative?

Referral

Why did you select 87th Street Creative over others?

• Pricing fit our budget
• Good value for cost

Describe the scope of work in detail. Please include a summary of key deliverables.

One animated logo to animate in and out, in two colors variations (teal/red/white on a white background and teal/white/red on a black ground) and in two locations (centered and left-aligned along the middle of the face) up to :10 of the Swell Partners logo. Final deliverables were looping GIF, an mp4 and an mov with a transparent background, animating in and out. Total deliverable was 12 files.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The team completed all deliverables in a timely fashion. Our new animated logos will enrich our media and digital content on an on-going and long-term basis. We couldn't be happier! 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team was communicative as the project went on and gave updated completion date estimates as edits were requested. They responded very quickly to my questions and suggestions.

What was your primary form of communication with 87th Street Creative?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Sherene from 87th Street Creative was very willing to work collaboratively and understand the vibe we were shooting for in our animated logo. The introduction call, contract execution, and ongoing communication were all very easy and never over-complicated.

Are there any areas for improvement or something 87th Street Creative could have done differently?

Overall, the project went very smoothly. It wasn't until after the project was complete that I found out the .mov (transparent files) were alpha-channel coded and would require video editing software that supported this format. That said, Sherene was extremely quick to first help troubleshoot and ultimately help me figure out which software I could use. It wound up being a very easy solution, I just think it would be best to make this known in advance.

BACKGROUND

Introduce your business and what you do there.

I’m the founder and owner of Your Corner Consulting LLC, a training and facilitation services company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with 87th Street Creative?

I work mostly in creating and designing simulations. We were designing a simulation for training purposes. As part of the simulation, the client required a short video that introduced the students to the simulation experience. They also wanted that video to create some excitement for what they were about to do. Thus, we hired 87th Street Creative to help us with the production process.

SOLUTION

What was the scope of their involvement?

87th Street Creative helped us produce an animated video for our client. Initially, we provided them with a one-minute script. Then, they developed the storyboard and provided us with a 10-second preview of the video to ensure that the look and feel was to our client’s liking.

Once we got the preview approved, 87th Street Creative produced the full video, and we provided feedback along the way. Their team also added background music to the video and recommended voiceover actors. The final video was one-minute long.

What is the team composition?

My main point of contact was 87th Street Creative’s owner.

How did you come to work with 87th Street Creative?

I was a friend of the owner back when she was a music composer. Several years ago, I found out that she was also a graphic designer, so I worked with her to help me design a board game. She did such a great job that I kept working with her on other projects.

How much have you invested with them?

We spent $2,000.

What is the status of this engagement?

We worked together from August–September 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The client was very pleased with the video delivered by 87th Street Creative, as it was easily downloadable and viewable. Around 400 participants viewed this video, and we received very positive feedback about it being concise and getting our message across very effectively.

How did 87th Street Creative perform from a project management standpoint?

87th Street Creative was very good at delivering ahead of time. They delivered assets very quickly, allowing us to provide feedback and improve the outcome without delaying the project. We communicated via Zoom, email, text, and phone. One time, we had a joint call with them and the end client.

What did you find most impressive about them?

87th Street Creative’s ability to deliver assets quickly so that the client can provide feedback is their biggest strength. In comparison, other designers don’t talk to their clients for weeks and expect the outcome to be perfect when delivered. However, thanks to 87th Street Creative’s iterative approach, we were able to have a much better product than expected. They beat their deadlines, giving us enough time to ensure everyone was aligned.

Are there any areas they could improve?

It would have been great if 87th Street Creative had a dedicated place for the assets to be.

Do you have any advice for potential customers?

Be adaptable and provide feedback — that’s the best mindset you can use to approach the project. 87th Street Creative thrives with feedback and doesn’t take it personally. They rather receive constructive feedback than redo an almost complete project. Thus, it’s best to provide feedback early and often.

BACKGROUND

Please describe your company and your position there.

I am the executive at Dam + West Media, Inc.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire 87th Street Creative, and what were your goals?

We were producing a project for a financial institution and we hired 87th Street Creative to do all the lower thirds and graphics in the video.

SOLUTION

How did you select this vendor and what were the deciding factors?

87th Street Creative came through a referral and I got along so well with Sherene, that we decided we had no choice but to hire her. Her work speaks for itself. She is incredibly talented.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

We had a pretty quick turn-around and Sherene worked with us seamlessly. She met every deadline and was a pleasure to correspond with. She brought her creativity and mastery to the project.

Who did you work with and what was the feedback process like?

We worked with Sherene, the owner of 87th Street Creative. The process was easy and will be continuing our relationship for many different project needs we have.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our client was extremely pleased with the final product and working with 87th Street Creative was a big part of that.

Describe their project management style, including communication tools and timeliness.

They work fast and are incredibly responsive which when you are working with tight deadlines is imperative.

What did you find most impressive or unique about this company?

Sherene's unique background in sound, music composition and motion graphics/animation really made her an asset to the film. Her expertise is unmatched and her attitude is super positive.

Are there any areas for improvement or something they could have done differently?

We were extremely pleased with the outcome. I would not have changed a thing!

BACKGROUND

Introduce your business and what you do there.

I’m the director of learning and development for an executive search and leadership advisory firm.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with 87th Street Creative?

We were going to roll out a technology functionality, so we needed someone to provide us with video production services.

SOLUTION

What was the scope of their involvement?

We brought 87th Street Creative to design an animated video explaining our new process and way of thinking. We provided them with an outline of the content containing the look and feel of the video, and they gilded us throughout the process.

Moreover, they developed a storyboard, went through an interactive process, and brought our concept to life in the form of an animated video.

What is the team composition?

Our main point of contact was the owner.

How did you come to work with 87th Street Creative?

We came across 87th Street Creative through a referral, and we chose them based on their industry knowledge and approachability.

How much have you invested with them?

We invested about $5,000.

What is the status of this engagement?

We worked on this project from November 2017–January 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

It was the first time my company published an animated video, so it quickly got a lot of attention and positive feedback from internal and external stakeholders.

How did 87th Street Creative perform from a project management standpoint?

They delivered the project on time, promptly responded to my needs, and were collaborative throughout the partnership. We asked clarifying questions when necessary, and they consistently held themselves accountable for the project.

What did you find most impressive about them?

We were impressed with their accountability in terms of delivering high-quality products.

Are there any areas they could improve?

I can’t think of anything they needed to improve on because I was very pleased with their work.

Do you have any advice for potential customers?

To get the most out of your engagement with 87th Street Creative, I’d advise you to bring them in early into the discussion so they can better understand what you want to achieve.

BACKGROUND

Introduce your business and what you do there.

I’m a producer and manager at Generation, a marketing and communication firm.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with 87th Street Creative?

We wanted to produce an animated video for one of our customers and needed an experienced partner.

SOLUTION

What was the scope of their involvement?

87th Street Creative provided animated video production services. We started by providing them with a script and visual suggestions on what we wanted for the video, and after that, they created a storyboard for us, which we shared with our customers for feedback sessions. Consequently, they created an Animatic, our customer approved it, and 87th Street Creative’s team started the animation process.

What is the team composition?

We only worked with Sherene (CEO).

How did you come to work with 87th Street Creative?

They were referred to us by a live-action filmmaker I’ve worked with in the past.

How much money have you invested in this partnership?

We spent $7,500 with them.

What is the status of this engagement?

We worked together from August–October 2022.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

87th Street Creative’s team made us look good with our customers. They were professional, reliable, and experienced in their matter and knew how to work with clients like us without experience in video production.

How did 87th Street Creative perform from a project management standpoint?

The process was seamless; they delivered on time and within budget and were great at receiving feedback from us.

What did you find most impressive about them?

Thanks to their animation knowledge, they can take a design and work really fast to produce around it.

Are there any areas they could improve?

I didn’t think there was anything they could improve on.

Do you have any advice for potential customers?

It’s better to provide design recommendations upfront, including visual tools like fonts and colors, so that they can work around your expectations and requirements. Overall, they’re a great firm to work with if you’ve never done this kind of project before.

BACKGROUND

Please describe your company and your position there.

I'm the Owner/President of a Financial Services Firm in New York City, and am the decision maker on all Client Engagement Material/Marketing.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire 87th Street Creative, and what were your goals?

We hired 87th Street Creative for a Motion Graphic in our company-wide e-mail signature. It was to animate the stagnant logo of "I AM AN ALLY" into a moving image, so that it popped and resonated more with our constituents across the company, both client and advisor facing.

SOLUTION

How did you select this vendor and what were the deciding factors?

The selection process was almost immediate. 87th Street Creative is responsive, attentive to detail, task oriented, and focused on client satisfaction. It was an easy experience to pick, and I wouldn't choose any other vendor.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

The scope of this project was not immense, and I think that is because how simple 87th Street Creative made the process. From beginning to end, it was smooth sailing as we met with Sherene, to discuss our objectives and design ideas. She came back with multiple versions of our project, and additionally had notes on the differences between each project so that we were able to discern what made the most sense.

How many resources from the vendor's team worked with you, and what were their positions?

I worked exclusively with Sherene, and she made it as easy as possible.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The deliverables were favorably received and are working on national integration.

How effective was the workflow between your team and theirs?

Seamless.

What did you find most impressive or unique about this company?

That it just "worked." There wasn't a lot of back-and-forth, there wasn't any confusion. It functioned exactly as it should, as it allowed me to continue on with my day and not have to be involved in the minutia.

Are there any areas for improvement or something they could have done differently?

Nothing, sincerely enjoyed the process!

BACKGROUND

Please describe your company and position.

I am a department lead at Olivine

Describe what your company does in a single sentence.

B2B SaaS Product Marketing

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire 87th Street Creative to accomplish?

• Create an animated explainer video of their new AI product and feature the UI windows and live 3D steel detailing feature.

SOLUTION

How did you find 87th Street Creative?

Referral

Why did you select 87th Street Creative over others?

Referred to me

Describe the scope of work in detail. Please include a summary of key deliverables.

Moodboard, Storyboard, and Boardamatic, for a 90-second animation

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

For us, client happiness! 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, Sherene was super timely in her responses and thorough in describing her needs and deliverables, which is very helpful for us.

What was your primary form of communication with 87th Street Creative?

Email or Messaging App

What did you find most impressive or unique about this company?

I was impressed to learn (after our engagement, but still) that they are a values-driven company! 

Are there any areas for improvement or something 87th Street Creative could have done differently?

I think a little more flexibility or understanding with client feedback and/or when a client has low animation awareness (i.e. asks for something that's actually a lot of work, but may not be aware)

BACKGROUND

Please describe your company and position.

I am the Founder, principal of Anglia Advisors

Describe what your company does in a single sentence.

Personal finance and investment consulting

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire 87th Street Creative to accomplish?

• Animation of existing logo for use on website and elsewhere

SOLUTION

How did you find 87th Street Creative?

Networking group

Why did you select 87th Street Creative over others?

Saw examples of her work

Describe the scope of work in detail. Please include a summary of key deliverables.

Request was to animate an existing logo for use on website and potentially elsewhere. Sherene created some different drafts for me to look at and I gave her some input. The final version was sent to me in multiple formats and she facilitated the uploading of the file to my website. The final outcome can be seen on the top ledt of pages on my website at www.angliaadvisors.com

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

See my website logo .. www.angliaadvisors.com

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Highly responsive.First drafts were made available in a matter of days for my review and the whole project was completed around two weeks after I first mentioned it to her.

What was your primary form of communication with 87th Street Creative?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their quality of work and responsiveness to my input were impressive. They provided exactly what was promised and what it said the tin .. extremely prompt turnaround

Are there any areas for improvement or something 87th Street Creative could have done differently?

I honestly cannot think of any right now