8020 Digital

BACKGROUND

Please describe your company and position.

I am the COO of an e-commerce company

Describe what your company does in a single sentence.

Recycled Golf Balls Amazon Seller

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire 8020 Digital to accomplish?

• Increase Traffic
• Increase Sales
• PPC Campaign Management

SOLUTION

How did you find 8020 Digital?

Referral

Why did you select 8020 Digital over others?

• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from 8020 Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Goal: 

• Increase sales and total net profit by maximizing ad spent while staying under a target ACoS

Scope of work:

• Manage several Amazon Ads Campaigns, such as brand defense, high search volume, specific niche keywords, and so on
• Optimization of product listings (Ntitle, description, details, A+ content, and ASINs hierarchy/organization)

Key deliverables:

• Initial campaign setup
• Monthly campaign optimization and performance report
• Budget management (maintaining ACoS target and expected sales)
• A+ content buildout (enhanced brand content)
• Amazon Storefront adjustments 
• Addition of variation for key ASINs 
• Creation of Parent & Child relationship for key ASINs

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increased traffic and sales of target products
• campaigns complying with target ACoS
• improved search rank for several keywords, and so on.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

8020-Digital not only maintains a frequent report of their progress, but also communicates very proactively whenever something that could impact our ads performance surges. As a client. we learned with them in the process and they were willing to adapt as our needs changed. They also suggested taking advantage of features we were unaware of or that we had not experimented yet.

What was your primary form of communication with 8020 Digital?

Email or Messaging App

What did you find most impressive or unique about this company?

I appreciate having open and frequent communication with those working on our account. 

Are there any areas for improvement or something 8020 Digital could have done differently?

They have good experience as an ads agency and do very well at their line of work. If they wanted to improve their services, they would benefit from having experience as a seller (what I assume are most of their customers).