Please describe the scope of their involvement in greater detail.
The scope of 77 Digital’s involvement initially was to take our current existing APIs [Application Program Interfaces], along with some emerging APIs that were being developed by another third party, and to integrate the two. They also had to create the presentation layer for our holiday home page, as well as the holiday commerce flow for our gifting products. They really were focused on designing and developing the presentation layer using all of our back-end systems.
We actually brought them in to do several projects. They did a lot of digital pieces for product launches, which included the responsive design for desktop, tablet, and mobile. They did some work for some Skullcandy products that launched, some Beats products, and several other electronics. Then they would do some seasonal digital guides for retail, like buying guides, holiday guides, and other projects which were all digital interactive projects.
How did you come to work with 77 Digital?
It was actually by chance. I travel to Costa Rica frequently, and at Radio Shack, it was paramount when I came in as creative director that I needed to find a way to operate lean but still meet the quality that essentially satisfied my creative expectation, so I was looking down south. They kept returning relevant results, so I could tell that they had great search engine optimization skills. I reached out to them, talked to some other vendors down there, and 77 was really the one that stood out as a digital creative agency.
Could you provide a sense of the size of this initiative in financial terms?
It was in the six figures, probably mid to high six figured, but under $1 million.
What is the status of this engagement?
The projects are completed.