77 Digital

BACKGROUND

Please describe your organization.

I worked with 77 Digital mainly at another company. They've done a couple of very small projects for me. They were basically our entire creative agency at my previous company, which was a large multi-channel retailer of consumer electronics.

What is your position?

I was in the Marketing department.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with 77 Digital?

We really wanted to update our digital projects and create a better digital experience to our clients. We really needed some digital expertise and they helped us bring our creative aspect up a notch.

SOLUTION

Please describe the scope of their involvement in greater detail.

They did project management, creative work and development for all of our digital assets. That included everything from emails to social posts, to work on our website. 

How did you come to work with 77 Digital?

I was not there at the time but I know someone that led the creative process that worked for me who had worked with them at another company.

Could you provide a sense of the size of this initiative in financial terms?

It all cost less than $10,000.

What is the status of this engagement?

The project is finished.

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?

I would say that all of our social media engagement metrics were up by double digits because of the project.

How did 77 Digital perform from a project management standpoint?

We loved working with 77 Digital. They learned our brand and were very receptive.

What distinguishes 77 Digital from other providers?

77 Digital is really easy to work with, and they're very competitively priced, which helped a lot.

Is there anything 77 Digital could have improved or done differently?

No. We grew the scope tremendously while I was there. They're in Costa Rica, and it would be easier if they were next door, but that wasn;t a big issue.

BACKGROUND

Please describe your organization.

The company is RadioShack, a chain of electronics stores.

What is your position?

At the time of the project, I was the creative director of the company. My role was to oversee all digital creative processes, along with some print collateral, and a little bit of national coverage.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with 77 Digital?

We were looking to bring in a digital agency of record to partner with. The initial task was to get our holiday mobile site up and running in time for retail peak season.

SOLUTION

Please describe the scope of their involvement in greater detail.

The scope of 77 Digital’s involvement initially was to take our current existing APIs [Application Program Interfaces], along with some emerging APIs that were being developed by another third party, and to integrate the two. They also had to create the presentation layer for our holiday home page, as well as the holiday commerce flow for our gifting products. They really were focused on designing and developing the presentation layer using all of our back-end systems.

We actually brought them in to do several projects. They did a lot of digital pieces for product launches, which included the responsive design for desktop, tablet, and mobile. They did some work for some Skullcandy products that launched, some Beats products, and several other electronics. Then they would do some seasonal digital guides for retail, like buying guides, holiday guides, and other projects which were all digital interactive projects.

How did you come to work with 77 Digital?

It was actually by chance. I travel to Costa Rica frequently, and at Radio Shack, it was paramount when I came in as creative director that I needed to find a way to operate lean but still meet the quality that essentially satisfied my creative expectation, so I was looking down south. They kept returning relevant results, so I could tell that they had great search engine optimization skills. I reached out to them, talked to some other vendors down there, and 77 was really the one that stood out as a digital creative agency.

Could you provide a sense of the size of this initiative in financial terms?

It was in the six figures, probably mid to high six figured, but under $1 million.

What is the status of this engagement?

The projects are completed.

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?

As far as key results that we used back then, we experienced much lower abandonment once we created all of these mobile experiences. We had longer time-on-site. People were staying on the site more, and then we had increased conversion as well, mostly because we were capitalizing on a channel that we had left neglected.

How did 77 Digital perform from a project management standpoint?

For the quality of the work, I was very satisfied with 77 Digital. They would definitely rework things until we got it where it needed to be. They were very open to direction, and I appreciated that. As far as project management, they were constantly in communication with us. They really worked hard to make sure that they understood our expectations and that the expectations were met.

What distinguishes 77 Digital from other providers?

Honestly, their willingness to adjust and adapt to changing corporate environments was really appreciated. Other agencies tend to be a little more rigid, and I think it’s because they’re not as lean, or they don’t operate as lean, but 77 is structured to adapt and adjust to the organization they’re working with.

Is there anything 77 Digital could have improved or done differently?

I would say proximity would have helped because they would have been able to have more face time in the organization. I would say the only point of improvement would be to find a way to be able to be more present. That would be it.