Digital Marketing Agency

With more than 17 years of experience, we work with passion on customer-oriented solutions and constantly question existing ones. This enables us to realize innovative, solid and performance driven strategies and systems. Your entrepreneurial success is the focus here. The sustainability and quality of our solutions secure your investment in the long term.


Legal Notice

711media websolutions GmbH
Marienstrasse 42
70178 Stuttgart

represented by the managing director Oliver Storm

Telephone: + 49 711 460 583 00
Fax: + 49 711 460 583 09
Email: [email protected]

Registration in the commercial register.
Register court: Stuttgart
Register number: HRB 747129

Sales tax identification number according to §27 a sales tax law:

50 - 249
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Stuttgart, Germany
other locations
  • 59 Kulparkivska Str.
    L'viv, LV 79015


Wolters Kluwer Image

Wolters Kluwer

Wolters Kluwer is a leading provider of software for tax advisors, auditors, medium-sized and handicraft enterprises and belongs to the Wolters Kluwer Group with an annual turnover of 4.3 billion euros (2018). Wolters Kluwer wanted a modern product website with product finder, user-centered design and hub spot connection.

Special focus was placed on the user-friendliness of the product website for

the tax advisor software ADDISON. The aspect "Joy of Use" was especially important. The dry topics of finance, accounting and human resources should be presented in a more modern way and the purchase decision process up to the online conclusion of contracts should be optimized. The product finder considerably reduces the initial research effort of the users. Here, users specify which categories are important to them in the software (productivity, innovation, collaboration, organisation) and receive a dynamically generated results page with relevant content. Before the development started, which was based on TYPO3, content elements and product finder were worked out in close cooperation with the customer. Two different design concepts were created, the first focusing on storytelling, while the second used emotional, big images. The second design was awarded the contract. Additionally, 711media supported the creation and integration of content. Editor groups were created in the backend so that new employees could be assigned the right editing rights quickly and easily. Hubspot and Optivo were connected as external systems.

The hubspot forms start processes in the background when a contact is made: a contact is created in Hubspot and enhanced with information on the behaviour of the website visitor, social media profiles and company information. In addition, a ticket can be created directly and assigned to an agent. This person can then contact the customer based on the enriched information.


Winterhalter Image


The Winterhalter Gastronom GmbH is world market leader in commercial dishwashing systems with annual sales of € 325 million. Winterhalter wanted to replace their old website with a full-responsive website designed and developed from scratch. Winterhalter demanded a modern look, good content structuring and findability, search engine optimization, international rights/ role concept, integration of various systems such

as MAM, SAP and HR software prescreen. All within 9 months. Conception and development were parallelized. The deadline was met in a partially agile setup and intensive exchange. A new digital communication concept was created and rolled out internationally to all digital appearances.  It initially went live for Germany and internationally. The country roll-outs (26 versions, 88 country pages) took place in the following 12 months.

The 711media Software Leadexperience (LXP) was also integrated. It records user behavior in real time and automatically evaluates it using a scoring system based on behavior and company data in the background and can send automated notifications to sales departments. Appropriate content can be dynamically played out for maximum relevance – the generated data are also used for permanent optimization.

To optimize the download centre, the media database was connected via an interface and a rights and role system. The operation is based on a in the backend complex but for the user simple filtering, which is multi-stage and provides users with the relevant results without having to change the data structure or data maintenance.

The Winterhalter website is constantly being expanded and optimised in accordance with the 711media concept of "Continuous Relaunch". The 711media concept of "Continuous Relaunch" means: The technical basis is built in a way that it can be continuously modernised, remains secure, powerful and compatible with new end devices. Content is adapted on the basis of analyses of user behaviour and constant SEO ensures good findability. A further relaunch after a few years is therefore no longer necessary.



Roto Frank AG Image

Roto Frank AG

Roto Frank AG is the world market leader of hardware systems and elements for the construction industry with a turnover of 637 million euros in 2017. 711media has been supporting Roto as digital lead agency since 2018. 

Roto spare parts service used to be a telephone hotline through which window manufacturers and private customers could order spare parts. As more and more spare parts are offered

(through many company acquisitions) and many components don’t have unique part numbers, the enquiries were processed by qualified Roto employees.

The aim of the project was to diminish the time-consuming process and to make it independent of the hotline's availability times. Customers should be able to quickly find and order the spare parts. After an extensive analysis of the actual condition and the requirements, 711media developed a digital adaptation of the telephone inquiry method together with Roto. The result: the dual spare parts finder service. Full text search on the one hand – a cascaded, modularly variable query logic on the other, which makes online identification of almost all parts possible.

In order to make the process simple, logical and efficient, a concept was created that includes a clear user interface (also for smartphones), unique queries, and also takes incomplete queries into account. To test the concept before development, an interactive click dummy was created. The concept was permanently checked and user tests were carried out.

The application was developed on Typo3 basis individually with PHP and offers a clear configuration in the backend, to easily create all query processes and sequences. In addition to the parts search, the application contains product detail pages and an order process linked to the internal SAP system. Furthermore, the system is designed for comprehensive internationalization, which will begin in 2020. Additionally, users of the Roto spare parts service can create a customer account with their data.


Open-Xchange Image


Various locations. Decentralized working. Different isolated solutions. Our task was to bring structure to the multi-layered system and fundamentally rebuild it. The website was based on its own Ruby solution, which had become unstable over time. First a hotfix was installed to stabilize the system, then the relaunch was planned and designed. In addition to the technical difficulties, there was also a content

challenge: The appearance was spread over many different domains. These also visually different digital islands had to be brought together. In order to maintain uniformity, a digital style guide was created, which documents every element, condition and behavior. We had to integrate the content and clean up the technical side to create a stable and easy to use ecosystem.

TYPO3 was chosen as the technical basis for the CMS. Before the migration, extensive analyses were carried out, the structure and design of the content were revised. Content that was outsourced on individual pages was integrated into the main page, resulting in a unified corporate identity with short loading times, high page performance with cloudflare, stable CMS and bug tracking with helpdesk and professional, secure hosting. The result: a scalable, sustainable and long-term guide that grows and adapts with each new project.

Some of the special features were: The migration of the WordPress blogs to TYPO3. The TYPO3 News extension was extended by a tag cloud for categories and a view of the most popular articles. Connection to the CleverReach newsletter tool with a specially developed solution for the registration and administration of newsletter subscriptions. Specially developed HR portal with applicant management. Individually developed event page management to present the OX events in Europe and the USA. A search function that integrates the content of the website with other OX platforms and simplifies the search by auto-completion and categorization of the search results.

Mövenpick Image


FutureLog is a member of the Mövenpick Group and, as a service provider, is responsible for the procurement of goods, mainly in the restaurant, hotel and catering industry. FutureLogs e-precurement application with currently about 8000 users in about 1000 companies worldwide is the number one purchasing platform for food and non-food in hotels and restaurants. Since 2018, 711media has supported Futurelog in the

further development and improvement of this application. The aim of the cooperation was to create a stable, future-proof technical basis with a modern and fresh design and simple navigation and operation that can be seamlessly integrated into the internal IT landscape.


While the Android version of the app was to be stabilized, an app for iPhone and iPad was created from scratch. For the new iOS app, the existing Futurelog design was completely revised, with special emphasis on intuitive usability, modern look and feel and clear calls to action. After a precise target definition, a prototype and a comprehensive technical concept were created that documented all functions. Before the development phase began with Google's Flutter Kit, complex business processes of the FutureLog platform were analyzed, interpreted and translated into an intuitive and user-friendly mobile application that is highly complex and connected to many external systems.


The new shop and inventory management app was well received from day one, offering standard features as well as other product highlights such as a powerful online and offline search function, a rights and roles system and real-time inventory. The application is currently used successfully worldwide and in 9 languages.




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Web Development and Support for Computer Software Company

"They’ve been able to create every custom feature we requested."

Willing to refer: 
The Project
$200,000 to $999,999
July 2016 - Ongoing
Project summary: 

711media redesigned the client’s TYPO3 website and added several custom features. They work on SEO and SEM on a continuous basis.

The Reviewer
201-500 Employees
Online Marketing Manager, B2B Software Company
The Review
Feedback summary: 

711media’s work led to an increase in traffic on the client’s site. The team has excellent project management skills. Although there have been some issues with QA, their team responds to feedback and works to meet the client’s needs.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.


Introduce your business and what you do there.

We’re a German B2B email provider that offers white label software solutions.


What challenge were you trying to address with 711media?

We wanted support with our online presence, specifically the company website. 


What was the scope of their involvement?

711media revamped our website, including SEO, SEM, and website design. They also included several custom features that we requested. Our website is based on TYPO3, which is an open-source CMS.

We had a corporate design in place, with colors and some layout structures, but the current design was mainly done by 711media’s design team.

What is the team composition?

I’m the only contact for 711media from our side. If anything needs to be done with them, I will contact them on behalf of my team. We have our own account manager at 711media, who works on all our tasks. I’ve had contact with some technical people as well.

How did you come to work with 711media?

We chose them out of several agencies that we were looking at because they’re based in Stuttgart, where most of our colleagues and online marketing are based. I wasn’t involved in the selection process, so I can’t provide more details.

How much have you invested with them?

Over the last four years, I’d estimate that we’ve invested around $500,000. 

What is the status of this engagement?

We started working with 711media in July 2016, and the first project took around four months. We’ve been working with them continuously on the website since then.


What evidence can you share that demonstrates the impact of the engagement?

Traffic definitely went up after our website redesign. Aside from that, we don’t use the website for lead generation. We’re exclusively B2B, and most of our customers come from events we attend. The website is more of an information hub for our existing and prospective customers. Its purpose is not to generate leads, but traffic has definitely improved, as did our SEO.

How did 711media perform from a project management standpoint?

We use Redmine as a ticket system. Every feature and bug fix request is done through it. Aside from that, we have a weekly call with them. If anything comes up, I have our account manager’s direct phone number. We’re in contact almost every day.

What did you find most impressive about them?

They’ve been able to create every custom feature we requested.

Are there any areas they could improve?

We’ve had some issues with QA.

Do you have any advice for future clients of theirs?

My advice is for clients to teach 711media about how their company is structured, what clients they have, and what policies are in place. For example, we are a very specialized company with special customers. Since we’re open-source-based, there’s some politics around our website’s security, etc. 

If 711media is made aware of how your company is structured, they will react accordingly and keep that in mind when working on features, security, and so on. 

Overall Score
  • 4.5 Scheduling
  • 4.0 Cost
    Value / within estimates
    It’s a bit hard to come up with a return on investment since we’re not generating leads through the website.
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer