Roto Frank AG is the world market leader of hardware systems and elements for the construction industry with a turnover of 637 million euros in 2017. 711media has been supporting Roto as digital lead agency since 2018.
Roto spare parts service used to be a telephone hotline through which window manufacturers and private customers could order spare parts. As more and more spare parts are offered…
(through many company acquisitions) and many components don’t have unique part numbers, the enquiries were processed by qualified Roto employees.
The aim of the project was to diminish the time-consuming process and to make it independent of the hotline's availability times. Customers should be able to quickly find and order the spare parts. After an extensive analysis of the actual condition and the requirements, 711media developed a digital adaptation of the telephone inquiry method together with Roto. The result: the dual spare parts finder service. Full text search on the one hand – a cascaded, modularly variable query logic on the other, which makes online identification of almost all parts possible.
In order to make the process simple, logical and efficient, a concept was created that includes a clear user interface (also for smartphones), unique queries, and also takes incomplete queries into account. To test the concept before development, an interactive click dummy was created. The concept was permanently checked and user tests were carried out.
The application was developed on Typo3 basis individually with PHP and offers a clear configuration in the backend, to easily create all query processes and sequences. In addition to the parts search, the application contains product detail pages and an order process linked to the internal SAP system. Furthermore, the system is designed for comprehensive internationalization, which will begin in 2020. Additionally, users of the Roto spare parts service can create a customer account with their data.