60mn

BACKGROUND

Please describe your company and your position there.

I'm the digital marketing director for a global technology company. I work with our IT and digital partnership program, sales training, marketing partnership, etc.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire 60mn?

We needed help with our data analytics and recommendations for our digital and marketing strategies.

What were your goals for this project?

Data analytics is an essential requirement in our B2C business. We use that data to extract insights that allow us to get a competitive advantage.

SOLUTION

How did you select this vendor?

We found them on LinkedIn and liked their website, so we hired them.

Describe the scope of their work in detail.

60mn worked with our departmental managers to outline the specific data needs for each business method analysis project. They used statistical methods to analyze data and generate useful business reports, creating models that depict trends in the customer usage. They also worked with the management team to create a prioritized list of needs for each business segment, identifying and recommending new ways to avoid a high churn rate.

What was the team composition?

We worked with the founder.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

60mn integrated Net Promoter Score (NPS) into our system, allowing our customers to rate our company on a scale from 1–10 and leave comments. This has given us the ability to pinpoint customer concerns and overcome them before the churn rate increases.

How effective was the workflow between your team and theirs?

We didn't have any problems with them.

What did you find most impressive about this company?

They were proactive and understood the demographics of our business. Their testing and analysis are excellent, and they have great decision-making skills.

Are there any areas for improvement?

Their price could be a bit more competitive.