5&Vine

BACKGROUND

Please describe your company and position.

I am the President & CEO of Rethink Climate

Describe what your company does in a single sentence.

venture studio creating high impact climate companies

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire 5&Vine to accomplish?

• Change name
• Rebrand

SOLUTION

How did you find 5&Vine?

previous relationship

Why did you select 5&Vine over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from 5&Vine were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Develop new names and develop new branding and related assets.  
• Assist in refining messaging and rewriting web content

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

New name and branding that is receiving excellent review and feedback in the marketplace

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything was done on time, and was flexible to our own internal timelines

What was your primary form of communication with 5&Vine?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We were impressed with their commitment to delivery and quality.

Are there any areas for improvement or something 5&Vine could have done differently?

they were great!

BACKGROUND

Please describe your company and position.

I am the Chief Marketing Officer of My Pura.com Ltd

Describe what your company does in a single sentence.

Eco-friendly baby care

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire 5&Vine to accomplish?

• Launch Pura into the USA

SOLUTION

How did you find 5&Vine?

BCorp data base

Why did you select 5&Vine over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from 5&Vine were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Adaptation of U.K brand strategy and marketing plan for US launch. Develop launch strategy and plan including comms and channel mix, development of new assets, selection and management of launch partners eg PR agency and influencers, website redesign. Ongoing management of Pura marketing investment into paid media channels.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Retail sales Pad 
• digital campaign performance 
• Influencer engagement 
• Organic social engagement 
• Awards 
• Press coverage

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They are a fantastic team to work with. Insightful in planning, solid in strategy, efficient and effective delivery of campaign. Highly responsive account management.

What was your primary form of communication with 5&Vine?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The extent to which our BCorp values aligned and their shared passion for what we are trying to achieve in the US.

Are there any areas for improvement or something 5&Vine could have done differently?

Some early alignment on creative treatment would have made for a slightly smoother launch.