Business-Focused Marketing with an Edge
4B Marketing establishes high-touch consultative client relationships. Our focus is business outcomes, and we use go-to-market strategies, traditional and inbound marketing, and branding to attract, convert, and delight your customers (and ours).
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ZIVARO | Branding
GTRI, Now Zivaro had contacted us for a full rebrand and marketing services. We had to be extremely cognizant of this 23-year-old brand to ensure we did not create confusion among customers and industry partners. We started with a purposeful strategy and timeline to modernize the brand and extend to all digital platforms as well as interior and building exterior elements.
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the project
SEO & Digital Marketing for Accounting Firm
“The team has been wonderful and very collaborative.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m a partner at an accounting firm called Team 80. We do bookkeeping and accounting for small businesses.
What challenge were you trying to address with 4B Marketing?
We hired 4B Marketing to help us with SEO and digital marketing.
What was the scope of their involvement?
The 4B Marketing team provides SEO. They implement Google ads and social media campaigns intending to produce leads. Their efforts also include writing blogs, tracking all of our Google analytics, and helping us redesign our website.
What is the team composition?
We work with Jessica (Digital Marketing Specialist) and Tyler (Marketing Director).
How did you come to work with 4B Marketing?
Tyler used to have his own company, which we found through an affiliate CPA firm. Tyler joined forces with 4B Marketing in October 2020, and that’s when we decided to work with them.
How much have you invested with them?
We’ve spent around $20,000 to date.
What is the status of this engagement?
We started the partnership with them in October 2020, and it’s ongoing.
What evidence can you share that demonstrates the impact of the engagement?
Before we started working together, our website barely got any traffic. We’ve now increased our monthly users from 30–664. Adding on to that, our incoming leads have increased by 300%. We’ve brought in about $56,000 worth of new business on an annualized basis due to their efforts.
How did 4B Marketing perform from a project management standpoint?
We have a lot of email communication. They’ve performed fantastically. We also have two meetings a month on Google Hangouts to review our metrics and numbers. We set goals and develop a plan to achieve them. The team has been wonderful and very collaborative.
What did you find most impressive about them?
They’re the only digital marketing that we’ve worked with that’s been able to create excellent results for us. We’re accountants and therefore know nothing about marketing. We just crossed our fingers and hoped for the best relationship, and we’re more than happy collaborating with them.
Are there any areas they could improve?
I don’t have any input there. They’ve done everything as well as could ever be expected.
Do you have any advice for potential customers?
You need to participate in the process, answer their questions, and give them feedback. As long as you work collaboratively, you’ll be successful.
Delivering a successful digital marketing strategy, 4B Marketing helps the client increase their monthly traffic and leads. On top of that, their exceptional expertise facilitates a smooth process. A collaborative and experienced team, the team goes above and beyond to ensure customer satisfaction.