What was the scope of their involvement?
We’ve increased our advertising efforts since we brought Paul on board. We kind of burned things down to the ground and then rebuilt them. Now, we’re taking them into places we never have before. We’re exploring things like video advertising and different ad units on Facebook. Paul is spending more time with us to actively manage those. We’re working out the plan as we go along, and we have a good check-in once a week. We look at all the numbers to see what is and isn’t working, and where we should be allocating our budget.
We originally engaged Paul to fix AdWords, and Facebook was a thing we were doing on the side. He’s very adept at both, and he’s also given me advice when we were switching email tools. He’s also been helping us out with some of the attribution stuff I mentioned. Knowing which campaigns and which sources of conversions are bringing in high-value customers was a challenge for us. We’re split across so many networks and so many tools, so he’s been helping us figure that out as well. So the work basically involves AdWords and Facebook, but Paul has a lot of experience and has been able to help us in other areas as well.
How did you come to work with 47 Insights?
We were introduced to Paul through a friend of ours here in Victoria and had a chat with him. We spoke to a few other agencies, but it was just an added benefit that Paul was here. He understood things much better than most people we were talking to.
We started working with him on a test basis, and he was very quick to show us some initial results. Unlike the firm we were with before, Paul was completely transparent with everything he was doing. He also educated us along the way, which we really appreciated. I think it was last November that we met him, engaged him in December, and we’ve been working together ever since.
How much have you invested with 47 Insights?
We’re in the ballpark of $30,000 per year. We just increased the budget, and I think it’s around $4,000 a month.
What is the status of this engagement?
We started working together in December 2016, and our relationship is ongoing. We’ve increased the time we spend with him. He’s now in the office with us one day a week.