42connect

BACKGROUND

Please describe your company and your position there.

Security Systems provider for both commercial and residential applications. Monitored alarms, video surveillance, access control, gate automation, etc President

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire 42connect, and what were your goals?

We completed an acquisition in late 2021. Needed to merge websites and increase traffic and sales leads.

SOLUTION

How did you select this vendor and what were the deciding factors?

42 Connect was referred to us and we were not that happy with our original partner. They proposed a solution and we moved forward with them and have been extremely happy ever since.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Merge two websites, enhance content, work with our personnel to better understand our industry, and get the company name out to more people (which has happened)

How many people from the vendor's team worked with you, and what were their positions?

We had a project lead and one SEO specialist. Communication was great throughout the process

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Traffic has increased since day one, leads are coming in on a regular basis, almost daily, which was not the case prior to the project kicking off.

Describe their project management style, including communication tools and timeliness.

Communication is key with our business and was the same with 42 Connect. Each step of the way we would have a zoom call and they explained what was needed, being done, and next steps. Smooth, clean, efficient process.

What did you find most impressive or unique about this company?

No issues and very easy. We're busy running our own business and this project did not bog us down. They took the lead and we interjected only when absolutely necessary.

Are there any areas for improvement or something they could have done differently?

Zero

BACKGROUND

Introduce your business and what you do there.

I’m the owner of Mattress Mill. We manufacture mattresses that can be bought directly from us. Our business has been running for 36 years.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with 42connect?

We were trying to find the correct marketing and advertising path that would for us. We also got tired of having to pay for TV spots all the time. Hence, we wanted to delve away from traditional advertising by investing more in our website, which was what we hired 42connect for.

SOLUTION

What was the scope of their involvement?

We’ve been working with 42connect for almost 10 years, and they’ve done a lot of work for us. This includes developing and designing two different websites from scratch, as well as redesigning another one. They also maintain and host these sites for us. Additionally, their team provides SEO and PPC services for us. They help us with conducting keyword research, writing blog content, and running paid ads across various platforms, including Google, LinkedIn, and Facebook.

What is the team composition?

We work with several people from their team, including Brian (Partner & Digital Marketing Director), who’s our main point of contact.

How did you come to work with 42connect?

We found out about them through a website they built for a different mattress business.

How much have you invested with them?

We’ve spent between $50,000–$100,000.

What is the status of this engagement?

We started working together in January 2013, and it’s still an ongoing engagement.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Since working with 42connect, we’ve seen consistent improvements in terms of leads, website traffic, and conversions. Overall, we’ve been very happy with their work, which is why we continue to work with them.

How did 42connect perform from a project management standpoint?

They’ve done a great job of meeting deadlines and staying within budget. Moreover, they always send us reports that tell us lots of various data indicating what they’re doing and what metrics have decreased or increased. This basically helps us know what’s going on all the time. For communication, we use email and phone calls.

What did you find most impressive about them?

We really like how honest they are about their work They always test and analyze the results to see if what they’re doing is really working or not. They also provide data to show us how they know that.

Are there any areas they could improve on?

I can’t think of anything.

BACKGROUND

Please describe your company and your position there.

We own a coffee roasting company. I am one of the co-owners of the company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire 42connect?

42 connect manages everything for us as it pertains to all aspects of our online presence. They also have designed packaging for us over the years.

SOLUTION

How did you select this vendor and what were the deciding factors?

42 connect was a start up like ourselves when we selected them. The initial factors were affordability and the fact that they were a small shop and we would be a focus. Over the years as they have grown, the experience and resources they have and can offer would make it very difficult for me to move on from them.

Describe the project in detail and walk through their service package.

42 connect did a complete branding relaunch of our company, website and ecommerce platform. They have continued to manage and have continued to help make us and our brands relevant online.

How many resources from the vendor's team worked with you, and what were their positions?

our main contact is Brian F. one of the owners of 42 connect. we have also worked with their project managers and content managers.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have had great success with all projects that 42 connect has been the point on.

How effective was the workflow between your team and theirs?

The workflow and communication has been great.

What did you find most impressive or unique about this company?

They have provide a tremendous amount of resources for an outfit their size. Their ability to meet deadlines and work on multiple projects simultaneously is remarkable.

Are there any areas for improvement or something they could have done differently?

no

BACKGROUND

Please describe your company and your position there.

VP Marketing and Automation of an Electrica Wholesaler

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire 42connect, and what were your goals?

We used 42 connect for our existing SEO and PPC and huge success, our goals was to create a user friendly website/e commerce platform.

SOLUTION

How did you select this vendor and what were the deciding factors?

We've gone with 42connect as they are a trusted existing partner.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

our first step was to analyze our existing solution and establish any present challenges and changes we wanted to see in the new solution

How many people from the vendor's team worked with you, and what were their positions?

we had 4 key people including graph design and database Magento configuration, we also had a project manager at 42 connect

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

at present we are nearing completion of the project

Describe their project management style, including communication tools and timeliness.

we had 2 meetings per week, this greatly helped in maintaining momentum and assure both parties completed tasks.

What did you find most impressive or unique about this company?

The team consisted of specialists in all aspects of web design and digital marketing.

Are there any areas for improvement or something they could have done differently?

We should have had a larger team on our end to keep up with schedule outlined by 42 connect.