What was the scope of their involvement?
Our team integrated 3rd Coast PR within our planning process, allotting them full transparency of our objectives and strategies. We challenged them to come up with ideas and concepts that would break the mold within our organization. Our company tends to be conservative, so we needed to balance our internal aspects with being a little more aggressive within the market. Our first project with their team was building PR and awareness surrounding a houseware show event that we hosted during an international houseware showing. Their goal was to gain more exposure surrounding the afterparty we were hosting. We engaged with them for several other campaigns within the spring, summer, and back to school seasons. In 2018, we leveraged them for our EasyWring and ProMist Max campaign launches.
What is the team composition?
Rich (President & CSO, 3rd Coast PR) was upfront with all the planning, and then I worked closely with Betsi (EVP & Managing Director, 3rd Coast PR) for the first half. Eventually, I transitioned to having a more direct relationship with Rachel (Director of Client Services, 3rd Coast PR).
How did you come to work with 3rd Coast PR?
We started with a full RFP process. 3rd Coast PR’s attentiveness and concepts felt like the perfect balance for our company. They would be able to understand our needs and internal processes while delivering on consumer expectations. Their company was also the right fit for our brand and provided the right level of account ownership and details. We found that with larger companies, businesses of our size get lost in the shuffle.
How much have you invested with them?
We’ve spent between $375,000–$500,000 per year.
What is the status of this engagement?
Our first campaign with them began in February 2016, and the last was in the summer of 2018.