Dynamic Programs for Innovative Companies

Located on the shores of Lake Michigan in downtown Chicago, 3rd Coast Public Relations is an award-winning agency with a track record of launching consumer products & reinvigorating mature brands through unique and effective programs.

Formed in 2011, the agency has experience in both consumer & business-to-business marketing and media relations, while also creating dynamic programs for category leaders in food, beverage, nutrition, baby and kids products and housewares.

 
$10,000+
 
Undisclosed
 
10 - 49
 Founded
2011
Show all +
Chicago, IL
headquarters
  • 550 W Washington Blvd, Ste. 201
    Chicago, IL 60661
    United States

Portfolio

Key clients: 

Lakeshore Learning, V&V Supremo Foods, O-Cedar, Thermos

Reviews

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Brand Awareness for Cleaning Services Company

"3rd Coast PR builds relationships quickly, delivering a high level of attentiveness."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$1,000,000 - $9,999,999
 
Feb. 2016 - July 2018
Project summary: 

3rd Coast PR was hired to build brand awareness for a household cleaning solutions company to drive relevancy toward their target audience. The team crafted campaigns surrounding showcases and products.

The Reviewer
 
501-1,000 Employees
 
Chicago, Illinois
Mike Esposito
Senior VP of Sales, Freudenberg Household Products
 
Verified
The Review
Feedback summary: 

3rd Coast PR acts as more than a vendor. They build a strong and proactive relationship with their clients. Their attentiveness spurred the potential for future engagement. Customers can expect a dedicated team of professionals that take any challenges effectively.

BACKGROUND

Introduce your business and what you do there.

I’m currently the senior VP of sales for Freudenberg Household Products and the O-Cedar brand. We provide household cleaning solutions, such as mops, brooms, gloves, and more. While we were working with 3rd Coast PR, I was the director of marketing for our US division.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with 3rd Coast PR?

We hired 3rd Coast PR to strengthen O-Cedar’s awareness within the marketplace, driving more relevancy towards millennials. Our target audience is women between the ages of 25 and 45. We previously had to scale back on media and marketing investments. Our company was turning the page and starting to look at how to get back in the swing of things concerning marketing dollars and support now that we had a new team in place.

SOLUTION

What was the scope of their involvement?

Our team integrated 3rd Coast PR within our planning process, allotting them full transparency of our objectives and strategies. We challenged them to come up with ideas and concepts that would break the mold within our organization. Our company tends to be conservative, so we needed to balance our internal aspects with being a little more aggressive within the market. Our first project with their team was building PR and awareness surrounding a houseware show event that we hosted during an international houseware showing. Their goal was to gain more exposure surrounding the afterparty we were hosting. We engaged with them for several other campaigns within the spring, summer, and back to school seasons. In 2018, we leveraged them for our EasyWring and ProMist Max campaign launches.

What is the team composition?

Rich (President & CSO, 3rd Coast PR) was upfront with all the planning, and then I worked closely with Betsi (EVP & Managing Director, 3rd Coast PR) for the first half. Eventually, I transitioned to having a more direct relationship with Rachel (Director of Client Services, 3rd Coast PR).

How did you come to work with 3rd Coast PR?

We started with a full RFP process. 3rd Coast PR’s attentiveness and concepts felt like the perfect balance for our company. They would be able to understand our needs and internal processes while delivering on consumer expectations. Their company was also the right fit for our brand and provided the right level of account ownership and details. We found that with larger companies, businesses of our size get lost in the shuffle.

How much have you invested with them?

We’ve spent between $375,000–$500,000 per year.

What is the status of this engagement?

Our first campaign with them began in February 2016, and the last was in the summer of 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

In terms of the ProMist Max launch, we did a roommate campaign, going after the younger millennial demographic.

How did 3rd Coast PR perform from a project management standpoint?

3rd Coast PR delivers an extraordinary amount of detail. Their team was diligent about providing follow-ups and hitting necessary timelines. We challenged each other in terms of how conservative or aggressive an aspect was, but from a project management standpoint, they were buttoned-up.

What did you find most impressive about them?

The relationship I have with 3rd Coast PR is one of the strongest I’ve had with an agency. They’re like family, compared to other providers. 3rd Coast PR builds relationships quickly, delivering a high level of attentiveness. They make their clients feel special, not just like another client.

Are there any areas they could improve?

3rd Coast PR did an excellent job of hearing our challenges and concerns. There were times where we had to push them to be more aggressive, but that’s the learning curve. We needed to understand each other’s styles and form a healthy balance. Once we did, there was smooth sailing.

5.0
Overall Score We will be using them in the future for additional needs. The only reason we’re not using them in 2019 is due to cutbacks across our organization.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    In the three years we worked together, they never missed a deadline or meeting or even came to a meeting unprepared.
  • 4.0 Cost
    Value / within estimates
    We did different activations, and some were beneficial, and others were cost-prohibitive. Overall, they still gave us more value than larger groups.
  • 5.0 Quality
    Service & deliverables
    Based on the fact that they were able to deliver without timing delays or issues.
  • 5.0 NPS
    Willing to refer
    I already have recommended them to others in the industry.

Public Relations for Pet Vitamin Brand

"3rd Coast PR gave our brand the best opportunity to succeed in the short and long term."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Oct. 2015 - Sept. 2016
Project summary: 

3rd Coast PR provided public relations services for a brand looking to broaden their awareness in the US. The team ran outreach within a target demographic. They also engaged with social media platforms. 

The Reviewer
 
51-200 Employees
 
Chicago, Illinois
Joe Petracca
Former VP of Business Development, Lifes2Good
 
Verified
The Review
Feedback summary: 

3rd Coast PR met expectations, consistently hitting targets. Their experienced team was skilled within the industry, which greatly benefitted the engagement. Their dedicated approach supplemented their professional management style. Expect a hardworking group of PR specialists. 

BACKGROUND

Introduce your business and what you do there.

I was leading the sales and marketing for an Irish-owned pet brand that specializes in the pet vitamin space.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with 3rd Coast PR?

We were introducing an entirely new brand in the US market. The brand was focused on achieving as much editorial coverage as possible to target specific demographics. We hired 3rd Coast PR to align our brand’s outreach.

SOLUTION

What was the scope of their involvement?

3rd Coast PR gave our business a great deal of insight into the pet industry. Since we were new, they supplied us with the knowledge we didn’t possess at the time. Along we sharing their expertise with us, they guided our team to the right outreach target that would allow us to receive coverage in short periods. Their team worked with pet bloggers and influencers, found opportunities for coverage in pet publications, and engaged with different social media platforms, crafting posts.

What is the team composition?

I worked with Richard (President & CSO, 3rd Coast PR) and Betsi (EVP & Managing Director, 3rd Coast PR).

How did you come to work with 3rd Coast PR?

We searched for local agencies in Chicago online. We entertained a variety of pitches from different firms all over the country. Some agencies had more knowledge in the pet space than others. We chose 3rd Coast PR for their expertise in the industry and proficiency in social media. 3rd Coast PR gave our brand the best opportunity to succeed in the short and long term.

What is the status of this engagement?

We worked with 3rd Coast PR between October 2015–September 2016.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We had an agreement on the number of KPIs related to the coverage that they promised to secure for us. 3rd Coast PR consistently hit those KPIs in terms of editorial hits and their quality. They’re exceptional on the social media side. One of the best agencies I’ve seen in the industry.

How did 3rd Coast PR perform from a project management standpoint?

Their project management style was excellent. They’re structured in all of their research and approaches to each project. Whether it’s an event or press tour, their team is on top of it all. 3rd Coast PR reported updates regularly. We always knew where we stood.

What did you find most impressive about them?

3rd Coast PR was engaged in the industry. So much in fact, that they educated our team often. Their team took the initiative to help us understand the current trends and how we could exploit those trends. They are thought leaders.

Are there any areas they could improve?

No, not as far as I’m concerned. The results, communication, and all-around experience were strong.

5.0
Overall Score The quality, people, insight into the industry, and their deliverables were all exceptional.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    I can’t recall them missing a deadline.
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
    Quality is top-notch. Deliverables were completed on time.
  • 5.0 NPS
    Willing to refer
    I recommend them all the time.

Brand Awareness for Family-Owned Cheese Company

“They're a boutique agency with a big agency experience, so they bring their best team to the entire process.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
July 2018 - Ongoing
Project summary: 

Helping raise brand awareness, 3rd Coast PR assisted with media coverage and managed social media campaigns.

The Reviewer
 
51-200 Employees
 
Minneapolis, Minnesota
Sarah Odde Lynch
VP of Marketing, V&V Supremo
 
Verified
The Review
Feedback summary: 

The user engagement is on the rise and the in-house team is happy with the quality of work. 3rd Coast PR goes above and beyond to understand and meet all needs, while their proactive approach and commitment make them a reliable partner.

BACKGROUND

Introduce your business and what you do there.

I'm the VP of marketing at V&V Supremo. We're a Mexican family-owned cheese company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with 3rd Coast PR?

We needed a vendor to help us build awareness for one of our products.

SOLUTION

What was the scope of their involvement?

First, they learned everything about our business and what we were trying to accomplish. They even came in and tasted our product. Then, they provided their recommendations on how we could raise awareness outside the Chicago market. All of their suggestions, from media outlets to social media campaigns, were very well thought-out. Our pilot project was completed in December, and we've already put together a much larger plan for 2019.

What is the team composition?

We mostly work with their president, vice president, and a team of five other people.

How did you come to work with 3rd Coast PR?

I'm on the board for a non-profit and we needed a company to do pro bono PR work for us. We reached out to five companies and 3rd Coast PR was the only firm that responded and offered us free services for about 10 hours a month for one year. When I got to know them, I realized that they have a lot of experience in the food industry. Also, I was impressed with the work they were doing for a non-profit and their willingness to do it on a pro bono basis, so I hired them for our project at Supremo.

What is the status of this engagement?

We started working with them in July 2018 and the relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our user engagement on social media, particularly Instagram, has increased significantly.

How did 3rd Coast PR perform from a project management standpoint?

They do an excellent job. They're very proactive, so we don’t have to ask them for anything.

What did you find most impressive about them?

They're a boutique agency with big agency experience, so they bring their best team to the entire process. They have a lot of senior people working on our project. Their owner was previously a CMO on the client side, so he understands all the marketing challenges, which gives them a competitive edge.

Are there any areas they could improve?

I can't think of anything.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They’ve never missed a deadline and they’re very proactive.
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
    I didn't have to ask for any additional information, which is unusual for me when working with vendors.
  • 5.0 NPS
    Willing to refer
    I'd recommend them to anyone.

Public Relations & Branding for Bedding & Comfort Company

“They’ve outperformed anybody else. They're the best in class.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Oct. 2018 - Ongoing
Project summary: 

3rd Coast PR manages corporate and issues-based PR strategies, dealing with both media and customers.

The Reviewer
 
51-200 Employees
 
New York, New York
Lisa Thorstenson
VP of Marketing, Sinomax USA
 
Verified
The Review
Feedback summary: 

3rd Coast PR’s standardized approach consistently ensures a 24-hour turnaround time for successful responses 100% of the time. Creative problem solvers, they keep everyone on track and on point even with potentially negative scenarios. They apply large firm experience within a boutique firm.

BACKGROUND

Introduce your business and what you do there.

I’m the VP of marketing at Sinomax USA, a consumer products-based bedding and comfort company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with 3rd Coast PR?

We had multiple challenges, starting with our corporate PR strategy. We also had a new initiative involving a brand launch and a direct consumer initiative.

SOLUTION

What was the scope of their involvement?

3rd Coast PR handles our corporate PR as well as specific issues-based PR. They take a standardized approach that starts with asking all of the questions that are relevant to the project and its objectives. They undertake an interview process with key executives and sometimes with staff one level below in certain departments to ensure they have all of the pertinent information on which to develop the proper strategy. The deliverables are also standard including a plan that involves different facets of the company, as well as sometimes include a corporate consumer line for questions, and FAQs drawn up for patented standards across corporate responses should we get media calls. When we’ve dealt with scenarios that could have been deemed negative, they’ve expedited their process to turn it around quickly. If the initiative is large enough, they’ll handle media on our behalf. They’ll also issue press releases on the PR Newswire for us.

What is the team composition?

I primarily work with the EVP and Managing Director.

How did you come to work with 3rd Coast PR?

A colleague of mine met them at housewares show in Chicago many years ago. We were intrigued with them because they had also worked with Serta, which was a customer of the company I worked for at the time. I knew that if they had worked with Serta in the past, they were a formidable potential partner for us.

I’ve now worked with 3rd Coast PR several times at multiple companies. I’ve brought them in on projects at every company I’ve been at.

How much have you invested with them?

We’ll spend about $50,000 in the first quarter of this project.

What is the status of this engagement?

Our most recent project started in October 2018 and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They’ve helped us 100% of the time to successfully respond to media inquiries as well as some consumer projects that they had worked on. They have a strong approach and good turnaround time. They consistently respond to either media or consumers within a 24-hour period, which is what you want.

How did 3rd Coast PR perform from a project management standpoint?

We’ve been working on a couple of similar projects across different disciplines. They’re creative and great problem solvers. They have a way of keeping everybody on track in terms of project management. They can keep everyone on point, which is especially important when you’re not quite sure how things are going to work out whether it’s a planned project or an urgent situation. They’ve outperformed anybody else. They're the best in class.

What did you find most impressive about them?

The leadership that their president/chief strategy officer brings to the group is a real asset. He previously worked for a large firm at a high level. As a result, he brings massive company experience to a small boutique firm. As a smaller consumer product company, we really benefit from that.

Are there any areas they could improve?

Not from my perspective. In my experience, they've always been a problem solver for me. They've responded and acted accordingly. They've always achieved their objectives.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Meeting deadlines is a core competency so many companies seem to lack. 3rd Coast PR hits deadlines every single time, which is critically important.
  • 5.0 Cost
    Value / within estimates
    This is definitely a scenario where you get what you pay for. They're not the least expensive but neither are they the most expensive. In terms of value, you definitely get more than what you pay them for.
  • 5.0 Quality
    Service & deliverables
    They always meet the objectives put in front of them and they’re very succinct.
  • 5.0 NPS
    Willing to refer
    I already have.