What was the scope of their involvement?
3rd Coast PR handles our corporate PR as well as specific issues-based PR. They take a standardized approach that starts with asking all of the questions that are relevant to the project and its objectives. They undertake an interview process with key executives and sometimes with staff one level below in certain departments to ensure they have all of the pertinent information on which to develop the proper strategy. The deliverables are also standard including a plan that involves different facets of the company, as well as sometimes include a corporate consumer line for questions, and FAQs drawn up for patented standards across corporate responses should we get media calls. When we’ve dealt with scenarios that could have been deemed negative, they’ve expedited their process to turn it around quickly. If the initiative is large enough, they’ll handle media on our behalf. They’ll also issue press releases on the PR Newswire for us.
What is the team composition?
I primarily work with the EVP and Managing Director.
How did you come to work with 3rd Coast PR?
A colleague of mine met them at housewares show in Chicago many years ago. We were intrigued with them because they had also worked with Serta, which was a customer of the company I worked for at the time. I knew that if they had worked with Serta in the past, they were a formidable potential partner for us.
I’ve now worked with 3rd Coast PR several times at multiple companies. I’ve brought them in on projects at every company I’ve been at.
How much have you invested with them?
We’ll spend about $50,000 in the first quarter of this project.
What is the status of this engagement?
Our most recent project started in October 2018 and it’s ongoing.