What was the scope of their involvement?
I was brought in to the company soon after a private equity acquisition with much higher expectations for our marketing strategies and growth. We needed a new agency partner that could handle all things creative to help position the brand accordingly.
Initially, they collaborated on brand and creative positioning, which also led to several campaign ideas to consider. After we achieved internal alignment, they took on everything. Whether it was video, social media, digital support, product and promotion work, or an in-store new look and feel, they handled all our consumer touchpoints creatively. We didn’t have any other in-house services or creative partners, so they took the lead on marketing and storytelling efforts. They even consulted with in-store interior design, which went beyond the scope of the work. They’re still our creative partner today.
What is the team composition?
Just about everyone at the agency touched the project. There’s probably five teammates that we commonly interface with and another ten focusing on the project back at the shop.
How did you come to work with 3Headed Monster?
We had a prior working relationship with Shon (Founder, 3Headed Monster) and were familiar with the company. In the past, we've worked with some of the bigger agencies, but we determined that we didn’t have the proper funding or desire to buy into larger-agency fee structures. 3Headed Monster is full of talent with big agency experience, but they use a more nimble, scrappy, and affordable approach. They offered the best of both worlds.
How much have you invested with them?
At this point, we’ve probably spent $500,000 since the start of the relationship including outside projects.
What is the status of this engagement?
We first started working together in June 2017, and our relationship is still moving forward.