What evidence can you share that demonstrates the impact of the engagement?
We released their ad campaigns to our franchisees for a review in May, and the response was overwhelmingly positive. One of our franchisees is the former CMO of another major food chain so she really knows her stuff, and she could not have been more excited about how the creative they produced brings our brand to life.
From a results perspective, we launched the brand campaign on June 3rd and have literally had record-setting sales weeks in some form or another ever since we began that campaign.
How did 3Headed Monster perform from a project management standpoint?
I am not close enough to the day-to-day relationship to know which tools they use specifically, but I know our team is fully engaged with them on a variety of project management softwares to make sure that we are on top of all of our milestones for various deliverables.
They haven’t missed a single deadline yet, and we’ve put some pretty big challenges in front of them because of our specific needs as well as the pandemic. They’ve done a great job delivering on that so far and have never hesitated to go above and beyond when we needed anything in a pinch.
What did you find most impressive about them?
Their understanding of how to build an effective strategy and brand for a challenger company is very rare for the agency world. From a CMO’s perspective, there’s not much more value you can get out of an agency than ideas you would never have thought of on your own.
We are certainly a brand looking to challenge the status quo and grow relatively quickly, which requires a certain amount of being responsibly edgy, and I think that they are uniquely positioned as a company to be able to deliver that.
Are there any areas they could improve?
Honestly, we’ve been exceptionally happy with the results that they’ve given us so far, so I’d be hard-pressed at this point to pick out any area where they could be doing much better.
Do you have any advice for potential customers?
Be sure that you’re looking for a partner, not a vendor. The leaders on their team won’t hesitate to push back or bring crazy, outside the box ideas into the discussion and have the debate that it brings about. If you’re ready for that level of challenge to your expectations and comfort zone, then they are absolutely the partner for you.