This review was updated on December 6, 2019 by the client. New content is below:
Introduce your business and what you do there
I’m Aleksey Kulik, the CMO of Ukrbud. We're the largest construction company in Ukraine, uniting dozens of state and private enterprises all over the country.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with 3DTOUR??
We were in the middle of constructing our new residential complex Spas Sky and LA MANCHE. We required high-quality visual solutions for our marketing campaigns and sales departments.
Apart from that, we've already had quite a few built and unbuilt objects, and we wanted to create a complex visual solution to display buildings and their locations.
What was the scope of their involvement?
For both of our residential complexes, we not only wanted to create only classic panoramic views and traditional real estate presentations, but also to incorporate innovative visual solutions into campaigns.
Together with the 3DTOUR team, we’ve come up with real-time visualizations for touch table showcases for our sales department, VR-presentations in specially equipped VR rooms, and a projection video for a projection room.
What’s special about this project is that it includes an overview of a building along with its surroundings. There’s also a walkthrough in every apartment that shows a realistic view.
As for the map, 3DTOUR offered to create aerial shots of the objects to show panoramic views from windows. The residential complexes are widely scattered all over Kyiv city, and we didn’t have a broad picture. Some time later, we came up with an idea to combine them into a major solution.
So, based on the aerial shots, 3DTOUR created high-quality VR content, including a map with plotted residential complexes and 3D panoramas that showed the view from a building’s windows.
What is the team composition?
Overall, we involved over 10 people for these projects.
How did you come to work with 3DTOUR?
We’ve been working with 3DTOUR for a while and had a couple of small projects completed. When it came to serious and grand-scale projects, we had no doubts about involving 3DTOUR.
What is the status of this engagement?
We’ve worked with them for eight months between 2016–2017 and another four months between 2018–2019.
We started back in 2016 with a small piece of work: the aerial shots for a couple of our residential complexes. We didn't expect that to scale as much as it did. But then we saw the opportunity for a much more sophisticated solution and decided to go with it.
So, we've spent over half a year to complete it and achieved a great result. We cooperated closely. They quickly got us what exactly we wanted in the end, were opened to our suggestions, and were proactive on their end.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
Regarding the virtual tours created by the 3DTOUR team, they are now active sales assets for our team.
Our sales reps work with customers in a specially equipped VR room (which was also organized by 3DTOUR) using HTC Vive pro headset. The space of the room gives our clients a deeper level of immersion than a regular office presentation because there are no obstructions nor distractions. Moreover, it's always available and set up, which saves time.
The map is also an effective tool for our sales department. We’re able to inform our buyers in much more detail then we used to. They can not only check out buildings, but also views and locations. It's a complete showing of our residential complexes, and a flexible instrument for our marketing campaigns—we can choose any VR tour of any object and place it in any website needed.
Overall, it’s a huge step forward for us technologically. But, of course, the most vivid evidence of our VR projects' success is the amazing feedback from our potential customers, who have converted into buyers.
What did you find most impressive about them?
3DTOUR team is a pro team. They are open to our ideas and are always willing to share their vision and make suggestions. They bring their A-game and deliver everything on time. We can trust them and be sure that we’ll get high-quality materials.
How did 3DTOUR perform from a project management standpoint?
They were good. The communication was well-established, and we could always chat quickly via Telegram or phone. The approval processes were quite quick. Everything was transparent, and we developed a mutual understanding.
Are there any areas they could improve?
They are high-caliber professionals, and I don't see anything that I'd like to improve at this point. We are completely satisfied with the job they did for us.