UX that Drives Your Business’ Outcomes


2CENTS UX Consulting helps technology companies getting their products into a 'UX Ninja'​ shape...


If your product requires too much support, doesn't convert well enough, you spend too much on ads and don't get enough ROI from it, or it just doesn't look sexy enough, we're here to help.


We've worked with dozens of technology startups and hi-tech leaders, and turned around their products'​ performance into a proven success...


Have an impossible UX challenge? 

Give us a call: +972-522-655548

$100 - $149 / hr
2 - 9
Show all +
Tel Aviv, Israel
  • Tel Aviv, T


Key clients: 

Leading Israeli high tech companies like ClickSoftware, Fundtech, Amdocs, etc. and emreging startups, like CloudOfThings, Tondo, ThetaRay, Chainopoly, and more... Visit the 2CENTS Portfolio, at https://www.2cents.co.il/portfolio , to see sample projects


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Web Development & Design for Electronic Manufacturer

"They were personable and delivered results."

Willing to refer: 
The Project
2000 - 2008
Project summary: 

2CENTS UX Strategy and Design Agency built an informational website to target B2B and B2C end users. The team did technological research to generate the UI/UX. The UI design included flash-based video content.

The Reviewer
51-200 Employees
Tel Aviv, Israel
Jude Wertheim
Former Webmaster, M-Systems
The Review
Feedback summary: 

The cutting-edge website increased engagement levels with prospective end users. The team generated third-party interest with compelling visuals and an enhanced UX. They leveraged their expertise and research to create innovative solutions based on the most advanced technology.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.


Introduce your business and what you do there.

I was the webmaster for M-Systems.


What challenge were you trying to address with 2CENTS UX Strategy and Design Agency?

In 2000, we hired 2CENTS UX Strategy and Design Agency to design and develop a website after we launched our first USB flash drive. The USB technology was new at that time and few people understood the concept. Since most people stilled used floppy discs, we needed to create an environment where people could access our website and understand the flash drive’s significance.


What was the scope of their involvement?

The team designed the website’s UI for B2B and B2C audiences—both end users and resellers. Neither online video nor flash design was readily available in 2000; these technological limitations challenged the team to create an effective and compelling home page. During briefs with the product management team, they asked several questions about the product’s highlight’s, efficiency, as well as our goals for the drive. Subsequently, 2CENTS UX Strategy and Design Agency held internal brainstorming sessions at their office and presented design options to our team.

What is the team composition?

We worked with about five people in total. The team included a project manager, two or three designers, and an HTML team. We also interacted with the head of the company.

How did you come to work with 2CENTS UX Strategy and Design Agency?

We reached out to several companies that we knew from our position in the marketing field. 2CENTS UX Strategy and Design Agency’s professionalism, commitment to delivery, and innovative approach impressed us. Despite the higher prices, the team was the best fit for this project.

What is the status of this engagement?

We worked together from 2000–2008.


What evidence can you share that demonstrates the impact of the engagement?

The website increased the number of interactions we had with prospects; unfortunately, web traffic tracking didn’t exist in 2000. From a design standpoint, the UI design achieved the effect we wanted to capture. The site was high quality and cutting-edge. Despite the limited development capabilities of the time, 2CENTS UX Strategy and Design Agency managed to create short, but breathtaking, flash-based video content.

How did 2CENTS UX Strategy and Design Agency perform from a project management standpoint?

The team was a pleasure to work with because they felt like an extension of our company. 2CENTS UX Strategy and Design Agency’s designs demonstrated their complete understanding of our product and company. They produced brilliant ideas for the site that successfully communicated our message. We interacted primarily via email, but also phone as needed.

What did you find most impressive about them?

Their design skills were on par with the latest technology at the time. The team researched new and efficient tools, and incorporated them into the web build as appropriate. Also, 2CENTS UX Strategy and Design Agency handily identified flaws in the UX to improve our existing system.

Are there any areas they could improve?

No. Since the engagement ended, I’ve worked with other vendors that haven’t performed at the level 2CENTS UX Strategy and Design Agency did. They were personable and delivered results.

Do you have any advice for potential customers?

No, I can’t think of anything specific to 2CENTS UX Strategy and Design Agency.

Overall Score
  • 5.0 Scheduling
  • 4.0 Cost
    Value / within estimates
    They weren’t cheap. The quality was good, but they were pricey.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer