2100 Digital

BACKGROUND

Please describe your company and your position there.

I am the marketing director of a 1:1 executive function coaching company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire 2100 Digital, and what were your goals?

We have a small in-house team, but we needed expertise in paid ads strategy to take over for an agency we had concluded our work with. Additionally, we also needed help with our SEO, given a substantial drop we had seen in organic traffic YoY.

SOLUTION

How did you select this vendor and what were the deciding factors?

2100 Digital provided a thoughtful proposal that demonstrated excellent listening to our challenges, understanding our budget, and our need for accountability.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Ben started by assessing the work our previous agency had done, looking for areas of opportunity. He began a robust process of testing copy/images/audiences that he reported on weekly. He had one ad in particular on FB that went close to viral (for us), with best-ever views, engagement, and shares, which was exciting to see.

Recently, 2100 Digital has turned to our SEO needs as well, and we are seeing our rankings climb for important search terms, thanks to their detailed guidance.

How many people from the vendor's team worked with you, and what were their positions?

At this point, Ben has been the sole lead,

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

2100 Digital has transformed our paid traffic, reducing our cost per lead by over 50% while doubling lead volume within months. We are impressed, to say the least!

Describe their project management style, including communication tools and timeliness.

We have weekly meetings with 2100 Digital tracked on a shared agenda doc, where results are shared and discussed.

What did you find most impressive or unique about this company?

I was happy to see how quickly 2100 Digital ramped up to a solid understanding of our target, our service, and our messaging. They are very creative in their approach.

Are there any areas for improvement or something they could have done differently?

We continue to see consistently solid work from 2100 Digital.