Design-led growth for B2B teams
121 is a design-led growth partner for early-stage B2B SaaS and AI companies.
We help founders navigate high-stakes moments where clarity, credibility, and execution directly impact growth, fundraising, and valuation.
We work with teams from pre-seed through Series A, as well as VC platforms, to sharpen positioning, align GTM strategy, and build core assets that actually move the business forward. This typically includes websites, pitch decks, sales assets, and narrative systems designed to perform under investor and buyer scrutiny.
Our work is not design-for-design’s-sake. We focus on making complex products legible, differentiated, and trusted, especially in categories where buyers need confidence before they convert.
121 has partnered with companies across fintech, insurtech, AI, and developer tools, supporting outcomes such as successful raises, category positioning, and acquisitions. We operate as a strategic extension of the founding team, not a production vendor.
If you are approaching a raise, a launch, or a repositioning moment, we help ensure the story, the product, and the market are aligned.
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Min project size
$1,000+
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Hourly rate
$50 - $99 / hr
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Employees
2 - 9
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Locations
New York, NY
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Year founded
Founded 1999
1 Locations
- New York , NY
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