Get More Leads - We Understand the Assignment!
120/80 invests in your success. Our award-winning team of online marketing experts knows what works, delivering customized solutions unique to your industry. Impressions, leads, deals – you name it, we’ve got it.
- We Bring Ideas to the Table - Setting up your digital paid advertising isn’t as simple as flipping a switch. We offer new ideas to keep your campaign fresh and experiment to find what works best.
- We Prioritize Communication - Don't get left on read. You deserve to know exactly how your initiatives are performing - frequent communication from our team keeps you aware of your campaign performance.
- We’re Flexible - There is no one-size-fits-all approach to digital marketing. We roll with the punches to meet your goals without wasting your money and can recalibrate existing campaigns to achieve enormous results.
- We Ramp Up Fast - Don’t wait to start seeing results. As soon as you say go, we hit the ground running, and let you know what’s working when we see it.
- No Set it and Forget It - We’re watching your campaigns and making sure things are working. If things aren’t working, you’ll be the first to know.
You need a team that gets stuff done. Hubspot has named us in the top 10 “Rookie of the Year” twice in a row, and we are ranked in the top 10 for Client First Companies. We understand successful advertising and have a proven record of providing it.
Schedule a discovery call to tell us about your marketing.
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Portfolio
Crescent Electric Supply Co., USA Vein Clinics, Dental Lab Direct, Northwestern University, Acquirent llc, AION Mosquito Barrier, SellerChamp™
SaaS Company Reaps 50% Growth in Trial Sign-ups
Key Results
- +50.53% Trial Sign-ups
- -17.67% Cost for trial Sign-ups
Client Testimonial
"I am amazed by the level of attention they are able to provide to our company."
Opportunity
SellerChamp is a multi-channel listing and inventory management SaaS platform. Industry outsiders had trouble grasping the subtleties of the company’s key differentiators, and five different ad agencies had failed to fully understand the product and resolve the problem.
SellerChamp needed a solution that would build, optimize, and scale their pay-per-click (PPC) ads so it could increase its spend by 10x over the following six to eight months. They turned to 120/80 to get the job done.
Our Approach
A complicated product like SellerChamp requires a certain amount of insight and industry knowledge to produce tangible results. Understanding the small things that make a big difference (e.g., the call-to-action, keywords) would make or break the response to this challenge.
Conducted a basic audit and immediately saw that the company’s analytics were set up in a way that led to inaccurate data—something all the previous agencies missed. We corrected the problem so the client got real, actionable data.
- Cleaned out the existing campaign and created new ads, ad groups, and campaigns.
- Segmented their Google ads by service group to give them more control over bidding.
The Outcome
In just a few weeks, SellerChamp saw unprecedented results, lowering their cost per click (CPC) and customer acquisition cost (CAC).
Six months later, the numbers spoke for themselves: the client reaped a 50.53% increase in trial sign-ups, with a cost decrease of 17.67% over the previous year.
“I believe [Sonny’s] deep understanding and specialization in PPC ads enabled him to ask the right questions and do this for us. His help goes beyond PPC. He has provided really helpful advice—tips on what we should be doing to grow our customer base. I couldn't be happier with the outcome.”
- Nizar Noorani, Founder & CEO, SellerChamp
Leads, Leads and More Leads!
Key Results
- +386% Increase in Qualified Leads
Client Testimonial
"When I started working with them, we asked for three things: leads, leads, and more leads! They delivered on all fronts." - Kevin Morrissey, Acquirent
The Challenge
Our two main goals centered around generating new prospects, and ensuring those prospects are qualified. When CEO Joe Flanagan approached 120/80 for assistance with his company’s marketing goals, he told us he had three objectives in mind: “leads, leads, and more leads.”
Acquirent had outsourced their marketing to companies in the past with mixed results – many of these had overpromised on their services, or used measurements that were difficult to understand in terms of value.
120/80 recognized that Hubspot Marketing Hub would be the perfect software option for Acquirent, thanks to seamless integration tools and tools that helped deliver results in a way that could be easily communicated to the client.
Marketing Goals
- Generate at least 150 leads per month
- Increase opportunity to lead rate by 20%
- Integrate tech stacks into a clean user interface.
- Set up workflows and automation through LinkedIn and Emails
- Utilize PPC to target new prospective leads
- SEO Optimization delivered through weekly blogs and content syndication
The Outcome
Within three months Acquirent's pipeline was full and they saw 386% growth in qualified leads and were already discussing hiring another Sales Rep to take advantage of their pipeline.
Client’s Keyword Rankings Get 344% Boost
Key Results
- +344% Keywords Ranked in Top Three
- 144 Keywords Ranked
Opportunity
Our client is a leading fashion supply chain software provider serving the apparel and soft goods industry. This SaaS company’s next-generation, cloud-based enterprise technology seamlessly helps its customers accelerate and improve performance across the entire global supply chain.
The company had put a concerted effort into search engine optimization (SEO), but its rankings plateaued beneath expectations. The marketing team hired 120/80 to give its SEO strategy a boost.
Our Approach
While the client had a healthy number of ranked keywords, the vast majority of them were branded, which meant only people who already knew the company existed could easily find it via online searches. Our goal was to get high rankings for relevant keywords—the words prospects were actually using in searches.
To determine the optimum list of keywords, we conducted extensive research into our client’s industry keywords, competitors’ practices, and customers’ “pain points.”
The Outcome
120/80 took this client to the next level in terms of SEO results to increase both the quantity and quality of its website traffic. In an 11-month period, we delivered:
- 31 keywords ranked in the top three positions (up from nine words)—a 344% increase in Google rankings
- 56 keywords ranked in the top 10 positions (first page)
- 144 keywords ranked in the top 50 positions (first five pages)
In total, we moved up all keywords for the client by 6,600 places on Google and 3,457 places on Bing.
Agency President Makes 1,300+ Targeted Contacts
Key Results
- 492 Responses
- 1323 New Connections
Opportunity
SONNY+ASH is a design communications agency that earned its stripes creating award-winning 3D renderings for architectural and interior design firms. Today, the agency uses cutting-edge technology to develop computer-generated renderings. Read our LinkedIn Lead Generation Case study below to learn more about our strategy.
SONNY+ASH wanted to launch a lead generation and brand awareness campaign. While the agency had done Google Ads and some LinkedIn ads in the past, the president wanted the opportunity to interact directly with new contacts. He called on 120/80’s digital marketing expertise.
Our Approach
Using 120/80’s proprietary software, we launched a LinkedIn lead generation program designed to increase SONNY+ASH’s lead flow and raise its brand awareness. The program consisted of a series of customized LinkedIn connection requests, thank-you messages to the people who added our client, and follow-up messages designed to make new connections take notice.
An initial campaign based on keywords targeted a highly specific audience: architects and designers who specialize in the hospitality industry. In a secondary campaign, we focused on design firms that visited specific tradeshows, subscribed to certain publications, and/or belonging to certain professional groups.
The Outcome
In the first 90 days, SONNY+ASH got introduced to a large number of people in its super-targeted customer set and dramatically increased its following on LinkedIn. In that time period, the agency’s president garnered more than 1,000 profile views, 492 responses, and 1,323 new connections.
These introductions led to 12 in-person meetings, dozens of phone meetings, and hundreds of LinkedIn conversations.
“I recommend 120/80 because they’re really clear about what they want to accomplish, and they topped my expectations. Plus, they’re a very good value for my advertising dollar.”
— Joe Soelberg, President, SONNY+ASH
Software Company Boosts Connections and Visitors
Key Results
- +20% Product Demonstrations
- +172% LinkedIn Page Visitors
Opportunity
Amply developed software that’s used by thousands of nonprofit organizations to simplify corporate fundraising. This platform makes it easy for donors to complete the employer matching gift process.
Amply’s new director of development strategy needed to hit the ground running with an efficient, personalized way to make new contacts with targeted fundraising professionals. He looked to 120/80 to make it happen.
Our Approach
120/80 developed a LinkedIn lead generation program designed to increase lead flow, drive website traffic (which helps SEO), and build Amply’s brand awareness. We used our proprietary software to connect with and send follow-up messages to 50+ new contacts daily.
We began by learning about Amply’s “best fit” customers, and generated lists that cloned those customers. We then sent targeted connection requests to those users with the most LinkedIn activity and thank-you messages to the people who added our client. After a few days we sent messages geared to make connections take notice, followed by an invitation to schedule an Amply demo.
The Outcome
In just 30 days, our client saw significant increases in both the number of high-quality contacts and opportunities to demonstrate the Amply product. His LinkedIn connections increased 13%, and the number of software demos increased 20%. In that time, Amply’s website also garnered a 172% increase in unique LinkedIn page visitors.
The client reports that roughly 90% of the new LinkedIn contacts are in the fundraising world—many from prominent organizations. Amply can leverage these connections when they launch a planned LinkedIn marketing strategy later this year.
“It’s been exhilarating to see the these connections come in from people at prestigious organizations. 120/80’s efforts are making a big difference for me and for our company.”
— Brooke Saucier, Director of Development Strategy, Amply
CPA Firm Wins New Clients on Social Media
Key Results
- 825 Connections Made
- 288 Connection Responses
Opportunity
Swartz & Reeder is a full-service CPA firm that provides companies with income tax preparation services, bookkeeping, entity setup services, tax planning, and more. With vast expertise in financial advising, they provide free consultation calls for people looking to buy businesses as part of their investigation process.
Most of Swartz & Reeder’s leads had been coming through an Orlando-based group, and they wanted to expand their book of business across the country. With limited bandwidth, the client needed an efficient method of reaching customers that didn’t distract from their day-to-day operations. They came to 120/80 to take their digital marketing to the next level.
Our Approach
120/80 began by learning about Swartz & Reeder’s “best fit” customers. Using this information as a template, we were able to build out their personal network with their target demographic in mind, creating custom incremental messaging send out over a period of time to generate interest.
We designed three targeted campaigns around franchise consultants, franchise brokers, and business brokers. After building out three lists of target individuals, we sent each an email campaign designed around their pain points and built connections.
The Outcome
Over the course of three months, over 825 new connections were made, with 504 profile views and 288 responses – leading to hundreds of conversations and dozens of phone calls, with no sign of slowing down.
“Part of being a business entrepreneur is about building a team. You can’t do everything by yourself – you need to delegate, you need to trust other people. As soon as I got on the phone with Sonny, I vibed with him immediately and started seeing results right away. Working with 120/80 has been a great experience!”
– Michael Reeder
Reviews
the project
Digital Marketing for Educational Institution
"Their team provides terrific counsel and support."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the Director of Program Engagement and Outreach at an educational institution.
For what projects/services did your company hire 120/80, and what were your goals?
We hired 120/80 for support in driving several social and digital marketing outcomes, including increasing brand recognition and driving additional interest in our graduate and executive education programs through advertising, web/content marketing, social, and SEO.
How did you select this vendor and what were the deciding factors?
The firm came recommended to us by previous counsel.
Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.
The scope of work has included many pieces, including ongoing digital/social marketing counsel, content development, creative support and development, copy editing, web redesign input, SEO, web and advertising analytics, and more.
How many resources from the vendor's team worked with you, and what were their positions?
We worked primarily with the Director of SEM and CEO, as well as a Marketing Manager and Content Specialist.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
The work and counsel varied widely in terms of the nature of our requests. All deliverables and counsel were of high quality and responsive to our needs/requests while also supporting us in our team's development and goal-setting. We have not only increased and improved our digital and social marketing outcomes across advertising conversion and digital/social engagement, we have built new and improved frameworks for effective decision-making, resource allocation, and overall strategy.
How effective was the workflow between your team and theirs?
Our collaboration has been very effective. We met regularly (approximately semi-monthly) and efficiently to handle items for discussion. We had regular e-mail communication for day-to-day questions, which the team answered quickly and completely.
What did you find most impressive or unique about this company?
Their team provides terrific counsel and support. This team does a phenomenal job balancing sharing their expertise with partnering to co-create with us.
Are there any areas for improvement or something they could have done differently?
They have been terrific and very responsive to any adjustments we've needed to make in our collaboration.
the project
Digital Marketing & CRM Dev for Staffing Solutions Company
"Their team consists of strong marketers and strategic thinkers who are very tactical."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the VP of marketing for a staffing solutions company called We Are Working.
What challenge were you trying to address with 120/80?
We were looking to generate more sales and new leads, so we hired them for their digital marketing services.
What was the scope of their involvement?
120/80 provides us with various digital marketing services, ranging from email marketing to CRM to social media marketing to SEO to digital ads and content creation. They create and implement proprietary campaigns across Facebook and LinkedIn, as well as for our website. They also help with the setup of our CRM systems.
What is the team composition?
We work directly with five individuals from their side, including Sonny (Founder) and Cailey (Marketing Strategist).
How did you come to work with 120/80?
We worked with them on previous projects.
How much have you invested with them?
We’ve spent about $250,000.
What is the status of this engagement?
We started working with them on this project in January 2021, and it’s still ongoing.
What evidence can you share that demonstrates the impact of the engagement?
We don’t have any results to share at this point, but their team consists of strong marketers and strategic thinkers who are very tactical.
How did 120/80 perform from a project management standpoint?
They’ve managed the project flawlessly, and we communicate mainly through email, phone calls, and SMS.
What did you find most impressive about them?
What distinguishes them from other providers is their strong grasp of the business economics on how they can add value.
Are there any areas they could improve on?
I really don’t have anything negative to say — they’ve done a great job so far.
Do you have any advice for potential customers?
Be absolutely clear about your marketing and profitability goals, so that you can work with them very effectively.
the project
PPC Management for Lapel Pin Manufacturing Company
"The people in our group are Google Ads experts, which is exactly what we’re looking for."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the managing director of PinSource; we’re a lapel pin manufacturing company.
What challenge were you trying to address with 120/80?
We were trying to optimize our PPC campaign that we currently run with Google. We also wanted to reduce our internal workload in managing those campaigns, so we needed an expert in those fields.
What was the scope of their involvement?
120/80 has been doing PPC management for us; they’ve created new ads, updated the existing ones, and worked on other digital assets for Google Shopping Ads. We already had some guidelines established for our campaigns, so they were able to start from there. In addition, we had several calls to go over understanding our brand, objectives, goals, and things of that nature.
What is the team composition?
We’ve been working primarily with an account manager, but two others are also involved in the process.
How much have you invested in them?
We’ve spent around $2,000 with them so far.
What is the status of this engagement?
We started working together in January 2022, and the engagement is ongoing.
What evidence can you share that demonstrates the impact of the engagement?
We’ve already noticed a 10% decrease in our cost-per-click and cost-per-acquisition. These campaigns typically take about three months for the ads to be optimized, so we expect to see bigger results soon — everything is trending in a good direction.
How did 120/80 perform from a project management standpoint?
Their project management has been excellent! They have an organized, helpful, and knowledgeable team — the people in our group are Google Ads experts, which is exactly what we’re looking for. Also, if they can’t find an answer to our questions, they go and figure it out. In terms of communication, we use emails and biweekly video conferences to go over results, review questions that arise, and discuss our strategy as we advance.
What did you find most impressive about them?
Their responsiveness and knowledge are outstanding.
Are there any areas they could improve?
I don’t think there’s anything they can improve on — it’s been a good relationship so far.
Do you have any advice for potential customers?
Ask many questions about your specific industry, especially for PPC; knowing who you’re targeting is essential. Also, make sure that they understand your needs to ensure that everyone is on the same page to set expectations appropriately.
the project
PPC Services for Electrical Component Distributor
"120/80 understands what we are trying to do — they have a clear understanding of how their work impacts our team."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the Digital Marketing Manager of one of the top-three largest electrical component distributors in the United States.
For what projects/services did your company hire 120/80, and what were your goals?
When I joined the team, due to turnover and lack of focus within our marketing department, our company was lacking the infrastructure to efficiently market our products. We hired 120/80 to help manage our PPC activity, and implement our fresh HubSpot Account.
How did you select this vendor and what were the deciding factors?
While I was not directly involved with the original vendor selector process, I know that the reason that we have decided to stick with 120/80 is their flexibility and agility to tackle projects on short notice.
Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.
While the original scope of our work with 120/80 continues to evolve, the original process began with discovery meetings to find out what our goals were. We then moved forward with HubSpot implementation (contact uploads, sending domain setup, And some simple sales automation) the HubSpot side of our work with 120/80 continues to evolve, and we enlist their help whenever we are discussing new features within HubSpot, etc.
The PPC side of things is a little more complicated - They have completely transformed our Google Ads and Paid Social strategies to be effective, nimble, and cost-effective. A large part of this process consisted of optimizing and maintaining over 300,000 products via Google Shopping. 120/80 were able to reel in the products & effectively monitor disapprovals and make recommendations on how to improve our ROAS.
How many resources from the vendor's team worked with you, and what were their positions?
Our team works regularly with three / four team members from the 120/80 team: 1) Director of Digital Digital Marketing 2) Director of SEM 3) Chief Digital Marketer 4) Marketing Strategist
Can you share any measurable outcomes of the project or general feedback about the deliverables?
We went from having no effective email automation platform to having one. Our PPC went from being a jungle to being a freshly-moved lawn. We consistently are seeing improvements in our ROAS, and have the flexibility to market around current supply-chain issues in 2022.
How effective was the workflow between your team and theirs?
The communication is very effective - We have weekly meetings with the 120/80 team to discuss current results, good and bad, and then develop a plan to improve as time goes by.
What did you find most impressive or unique about this company?
120/80 understands what we are trying to do — they have a clear understanding of how their work impacts our team, and it always feels like we are their only client. They are a team of experts, and more importantly, a team of humans. They are the first to admit when they don't think that an idea will work, and learn to nuances of our business to develop a strategy that will. They are flexible and able to pivot quickly to avoid problems down the line.
Are there any areas for improvement or something they could have done differently?
As 120/80 continues to grow, it is important for them to keep that "small-agency" feel. Too much time is wasted with the bureaucracies of larger agencies, and that is the most important value-proposition that 120/80 currently has.
the project
PPC Management for Healthcare Company
"I am impressed with their passion. They love what they do and they genuinely want us to grow."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the Digital Marketing Manager for a healthcare company that has multiple clinics across the country
For what projects/services did your company hire 120/80, and what were your goals?
As we continue to grow in saturated markets, we needed the ability to target viable customers while maintaining PPC strategy
How did you select this vendor and what were the deciding factors?
120/80’s work spoke for itself, their dedication, knowledge and Ada plots surpassed any agency I’ve ever dealt with throughout the course of my career. They are truly an extension of our internal team and work with us to ensure success at every touch point.
Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.
They audited current strategies and came back with a plan of attack that aligned with our KPIs for every service line. They developed campaigns from concept to completion and continue to monitor all performance and work with our team to get the most from every paid effort they manage. The results are above goals and we are only getting better with their help and guidance.
How many people from the vendor's team worked with you, and what were their positions?
We’ve worked with Sonny, the CEO. Laura - their SEM Director and Komal - their PPC strategist
Can you share any measurable outcomes of the project or general feedback about the deliverables?
Deliverables are met above and beyond with over 30% growth across all campaigns YoY
Describe their project management style, including communication tools and timeliness.
Communication is beyond timely. They are responsive to all questions, and updates. They keep accurate records of tracking and we work them twice a week on scheduled calls as well as emails throughout the work week on any changes.
What did you find most impressive or unique about this company?
I am impressed with their passion. They love what they do and they genuinely want us to grow.
Are there any areas for improvement or something they could have done differently?
This is out of the norm for me to say, but no. They have a pulse on our industry and are always striving to meet what we throw at them.
the project
SEO & PPC for Consulting Firm
"They care deeply about what I do, and they want to help me succeed on my terms and within my budget."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I founded and own a company that offers training in our methodology for end-of-life and grief work with families to social workers, clergy and chaplains, therapists, and end-of life doulas.
For what projects/services did your company hire 120/80, and what were your goals?
I wanted to start a successful PPC campaign to identify most successful segments and to build leads and sales.
How did you select this vendor and what were the deciding factors?
I had hired another company for a 3-month trial and discovered gaps in what I needed. I wrote to a few additional companies, including 120/80: "I'm looking for a firm that welcomes me as an active partner; that has copywriting skills that exceed mine; and that will get to know my product from the inside. My company will need people who can think like artists as well as technicians." I'm a professional writer, so the bar was high on that.
Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.
Because my budget was quite limited, the entire team looked at what I had done so far and brainstormed like mad to figure out how to give me the most bang for the buck. They felt strongly that I should budget for a combination of PPC and SEO, and suggested a 3-month engagement in which their content producer would work with me on a biweekly basis.
He would produce one blog per month, optimized for SEO, and would help me learn some of the principles of writing and posting for SEO. I would also learn to manage my own PPC campaign under the hourly tutelage of their PPC lead.
How many resources from the vendor's team worked with you, and what were their positions?
I worked with two members of the team, as mentioned above.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
I'm beginning to get visitors to, and leads from, my website and have built up the confidence to run my Google Ads campaign myself. Even with a small budget, I'm getting leads every day. The capacity-building Peter & Laura did with me was very effective and I look forward to going in for a periodic "tune-up" as needed.
How effective was the workflow between your team and theirs?
It was very easy to schedule with my two mentors at 120/80.
What did you find most impressive or unique about this company?
They care deeply about what I do, and they want to help me succeed on my terms and within my budget. They were willing to give me some extra time without charge because of they were invested in the purpose of the company.
Are there any areas for improvement or something they could have done differently?
I would suggest that, even with a small client such as I was, it would have prevented confusion to have a more detailed statement of work at the outset. I'm accustomed both to receiving that and to providing that when I consult and think it is helpful on many levels.
the project
PPC, Performance Mktg & CRM Services for Digital Media Co
"The 120/80 team has the right mix of knowledge when it comes to performance marketing."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the owner of a digital media company.
What challenge were you trying to address with 120/80?
We were already doing paid media on a national level, but we needed help with a specific type of paid media that was centered around performance marketing so we hired 120/80.
What was the scope of their involvement?
120/80’s services cover PPC, paid media, and social media marketing. They also handle our HubSpot CRM.
What is the team composition?
We have one main point of contact but we interact with a few other people from their team.
How did you come to work with 120/80?
I found 120/80 through an agency adviser that I’ve worked with for many years. He recommended that I meet Sonny (CEO) so we brought him on. Sonny communicated better than any campaign media team I’ve ever worked with, and 120/80 did so well with the first few projects that we decided to keep integrating their team into more.
How much have you invested with them?
We’ve spent $50,000–$100,000.
What is the status of this engagement?
Our partnership began in Q4 2020 and it is ongoing.
What evidence can you share that demonstrates the impact of the engagement?
The 120/80 team has gotten better month-over-month results for me than the other agencies I’ve worked with. They’ve definitely helped boost our conversion rates through paid channels. Our clients are increasing their spend considerably and we’re well into the hundreds of dollars a month range because they’re seeing the results that they want.
How did 120/80 perform from a project management standpoint?
They’ve been great to communicate with and they’ve hit every deadline, without any issue, since we’ve started working together.
What did you find most impressive about them?
The 120/80 team has the right mix of knowledge when it comes to performance marketing.
Are there any areas they could improve?
No, I don’t think there are any.
Do you have any advice for potential customers?
They’re a good team. Treat them nicely so you can keep working with them.
the project
SEO & PPC Campaigns for Construction & Geoanalytics Provider
"I'm always receiving helpful insights on new ways to approach the market."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
BuildCentral is an industry leader in planned construction information, project contacts and geoanalytics. I'm currently the Director of Marketing responsible for generating demand and pipeline.
For what projects/services did your company hire 120/80?
We knew we wanted a partner to assist with Google Ads, but weren't sure we wanted to work with an agency that didn't get our business or our business model.
How did you select this vendor?
We took meetings with various vendors that were referred to us by colleagues, but one stood out because of its industry expertise and down-to-earth approach...that was 120/80.
Describe the scope of their work in detail.
They assessed all that we wanted to do and then went to work strategizing how best to drive new traffic to our site. After devising a keyword strategy for each product, they were able to drive a significant amount of new contacts, which ultimately lead to new revenue.
What was the team composition?
I work closely with an ad manager, though the owner Sonny is always a call away.
Can you share any outcomes from the project that demonstrate progress or success?
Since working with 120/80 we've seen a nice boost in new opportunities that convert to revenue. Additionally, Sonny is great about referring his network to us. We've definitely enjoyed working with the entire 120/0 team.
How effective was the workflow between your team and theirs?
Communication is quite good. Regular meetings are held twice a month and we discuss it all--the good, the bad and the ugly. Good advice and strategic insights come out of these sessions. Follow-ups and check-ins as needed, and some helpful prodding when I'm the bottleneck.
What did you find most impressive about this company?
They really seem to get our industry. I'm always receiving helpful insights on new ways to approach the market, people I should be connecting with, or shows I should be attending to stay in the loop.
Is there any area for improvement or anything that could have been done differently?
I'd love to see ad design services packaged with ad management for a one-stop shop.
the project
Digital Marketing Services for Machinery Manufacturer
"The workflow of 120/80 works well with our team."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the sales and marketing manager at Quantum Technical Services. Quantum manufactures high-speed, automated target sauce applicators, waterfall and target topping applicators, granular applicators, and slicer-applicators. Primarily used in the pizza, ready meal, and bakery industries, our topping equipment can be used to apply sauce, cheese, IQF ingredients, streusel, crumb, dry ingredients, and many other ingredients.
Quantum has supplied production equipment to small wholesalers and the largest producers in the market since 1991. We offer standard production systems and have an excellent engineering team capable of custom designing equipment for any production requirements.
For what projects/services did your company hire 120/80, and what were your goals?
We hired 120/80 to create digital opportunities and brand awareness. Prior to hiring them, our presence on the internet was minimal. Our goal was to have a known digital presence, to grow the market share in the non-pizza side of the business as well as grow our existing business.
How did you select this vendor and what were the deciding factors?
120/80 was recommended by a business acquaintance. They presented a program that made sense for us at Quantum.
Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.
Using LinkedIn lead generation to drive sales, book quality meetings and brand awareness. Utilize Google Seach Ad Words, branded campaigns. Added blogs and relevant information to our current website.
How many resources from the vendor's team worked with you, and what were their positions?
I work with 2 resources from 120/80.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
One of our sales managers started with about 500 connections and now has over 3600 relevant connections due to the campaigns 120/80 put together. We are seeing more leads from the Google Ads 120/80 designed and implemented.
How effective was the workflow between your team and theirs?
The workflow of 120/80 works well with our team. If anything, we are sometimes "late" in getting back to 120/80 with answers, etc.
What did you find most impressive or unique about this company?
I like the fact that they are a smaller company, but large in what they offered to us.
Are there any areas for improvement or something they could have done differently?
I would like to see them hire a social media content writer, I know they are working on this.
the project
SEO & PPC for Web Design & Dev Company
"They always aim for success."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the owner of a web design & development business. We specialize in websites for attorneys, professional services, and non-profits.
For what projects/services did your company hire 120/80, and what were your goals?
The digital ad space is very dense for attorneys and my client wanted to spend a consistent amount each month but not have to weed through hundreds of unwanted calls.
How did you select this vendor and what were the deciding factors?
They showed that they were focused on what we were focused on. There was no badgering or upselling for unnecessary services, only straightforward talk about how to get where we wanted to go and what they could do about it.
Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.
We had a few meetings getting the preliminary scope outlined, compared ad campaigns of competitors, replaced vague ad concepts with concrete ideas. All of this was guided by rigorous research and guidance from 120/80 showing different avenues of ROI based on the array of ads we were considering. Our relationship is ongoing and we are very happy with their performance.
How many people from the vendor's team worked with you, and what were their positions?
We've worked with 3 or 4 people since the relationship started. The owner primarily and now with a 1 on 1 PPC strategist. All very capable.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
We are consistently competing in the right space against the right size firms with similar philosphies. That is great for us, because we are often very niche and need that focus.
Describe their project management style, including communication tools and timeliness.
All good experiences, prompt response times, and good explanation. We communicate mainly through email with an occasional call.
What did you find most impressive or unique about this company?
Cutting through the noise. They always aim for success. There is no fluff and layers of customer services, there is action and solution.
Are there any areas for improvement or something they could have done differently?
I don't know - I think they have the right personality and professionalism for advertising and marketing. Very practical and nice people delivering the products. What more could you ask for?
120/80’s efforts have increased social media engagement, and their work has been praised for being high quality and responsive to the client’s needs. Their collaborative and communicative approach fosters a positive working relationship. They go above and beyond to ensure customer satisfaction.