12 Creative

Introduce your business and what you do there.

I’m a senior advisor and part of the marketing communications team at a utility company. My division distributes natural gas to homes in Alberta.

What challenge were you trying to address with 12 Creative?

I needed help with executing campaigns.

What was the scope of their involvement?

12 Creative helped me with a safety campaign for two years in a row now. They booked the ads for me on social media and on Google. The team also suggested using Instagram influencers to market our safety message. They also thought of target markets that I hadn’t thought of before.

What is the team composition?

I work with three people from their team.

How did you come to work with 12 Creative?

I had some friends who had positive experiences working with 12 Creative so I thought I’d give them a try.

How much have you invested with them?

We’ve spent $40,000–$50,000 per project.

What is the status of this engagement?

We started working together in September 2018, and we wrapped up in November 2019.

What evidence can you share that demonstrates the impact of the engagement? 

The quality of work was really high. I love the ideas that they provided when we were sitting around the table thinking of how to execute the project. The team did a really good job and followed directions well. Originally, the creative they designed wasn’t part of our brand. After we talked to the team about that, they switched directions and it was great.

How did 12 Creative perform from a project management standpoint?

12 Creative performs really well. They kept everything on track and followed up with me whenever the ball was in my court to pass them some information, feedback, or approval. The team was very good at responding.

What did you find most impressive about them?

The creative minds behind 12 Creative are the best part. One of their ideas we decided to go with turned out really well. I really appreciate having a different perspective in making sure we’re taking the right approach with our messaging.

Are there any areas they could improve?

They delivered everything with the campaign really and were good at taking feedback. Overall, 12 Creative was really great to work with, so I don’t think I have any areas of improvement for them.

Do you have any advice for potential customers?

My advice is to listen to their ideas since they’re really great. The team is just easy to work with.

Please describe your company and your position there.

ONE Properties is focused on creating value through the acquisition, development and management of industrial, residential, retail, office and mixed-use properties in progressive markets. ONE develops and manages a shopping centre called Emerald Hills Centre.

Emerald Hills Centre is a landmark retail centre featuring 75 acres in Strathcona County’s Sherwood Park, an affluent bedroom community located 15 kilometres east of Edmonton. T

he shopping centre is Sherwood Park's largest and most successful open-air shopping destination and features over 50 tenants including local and national brands. Emerald Hills Centre's anchor tenants include Walmart Supercentre, Canadian Tire, Lowe’s, Sport Chek, Winners, Marshalls and Old Navy.

For what projects/services did your company hire 12 Creative?

ONE initially engaged and hired 12 Creative to put together a social media plan and calendar. We were very impressed by their services that they also put together revised branding for the shopping centre that is now executed across advertisements, website and social media.

What were your goals for this project?

Our goal is to increase online awareness and drive traffic to the centre and its portfolio of tenants.

How did you select this vendor?

ONE did a Google search on local agencies that had digital marketing experience. 12 Creative put together an impressive portfolio and response to our request and really liked the creative and work they did for their previous clients. 

Describe the scope of their work in detail.

Digital marketing partner to strategize and manage the social media accounts for the Emerald Hills Centre.

12 creative works closely with ONE Properties to facilitate and promote posts for tenant promotions, Emerald Hills special events and marketing campaigns.

1. Onsite professional photography
2. Develop social media calendar
3. Set up and manage Facebook / Instagram and partner networks advertising
4. Create a social media and digital marketing plan
5. Curate social media campaigns
6. Plan + maintain social media streams
7. Highlight tenant specials and Emerald Hills special events
8. Creative concepts and graphic design 
9. Ensure the centre's vision are reflected in our marketing plan
10. Booking and coordinating various social media influencers as required
11. Creative concepts and graphic design as required for social media content
12. Provide monthly social media marketing reports

What was the team composition?

Their team consisted of a Creative Director, Marketing Manager and Social Media Coordinator lead by the Principal, all of who contributed to the successes of our online presence.

Can you share any outcomes from the project that demonstrate progress or success?

We've seen a significant increase in engagement in our posts on Facebook and Instagram.

Our internal team involved with the shopping centre (i.e. property management and retail leasing) were pleased with the revised branding.

How effective was the workflow between your team and theirs?

Pretty effective. We have a clear line of communication throughout and we have worked out a solution that worked best for both parties for monthly social media posting calendars and other required marketing/branding items for social media and website.

What did you find most impressive about this company?

They're a young, entrepreneurial team with a refreshing outlook. They also had ideas on how to improve our shopping centre's brand and marketing right out of the gate.

Are there any areas for improvement?

N/A

Please describe your company and your position there.

Oliver Park Dental is a General Dental Practice in the Edmonton neighbourhood of Oliver. I am the owner Dentist, CEO & Director of the business.

For what projects/services did your company hire 12 Creative?

Website development, strategic digital marketing services including: SEO, SEM, Social Media Management, Creative Marketing, billboard, print.

What were your goals for this project?

Increase our presence in the neighbourhood, educate prospective patients on dental services and conditions. Attract new patients, maintain relationships with existing patients, and build relationships with other local businesses.

How did you select this vendor?

I was impressed by their previous work, vision of how they could help my business and their team came recommended by multiple colleagues.

Describe the scope of their work in detail.

SEO, SEM, Geo-targeting, creative design (both digital and print), strategic marketing planning, budgeting, implementation. Social media posts across all platforms.

What was the team composition?

They have very competent individuals in all roles of their firm.

Can you share any outcomes from the project that demonstrate progress or success?

We have grown the practice from scratch (zero patients) to over 2000 active patients in less than 3 years. Revenue has also risen dramatically in a short span of time.

How effective was the workflow between your team and theirs?

Very good.

What did you find most impressive about this company?

Progressive nature. Willing to try different and new aspects of marketing. Identifying our target market and developing specific campaigns to activate these markets. Willingness to work with our budget to extract the most value per dollar. The Team is focused on developing and promoting the local business community.

Are there any areas for improvement?

If anything, more delegation of tasks from the CEO & Team's leader - he takes on a lot of the responsibility for minor tasks.

Please describe your company and your position there.

CASL Surface Technologies develops advanced application systems and nano alloys to coat high value industrial assets operating in high wear or corrosion environments. I am the CEO

For what projects/services did your company hire 12 Creative?

Develop creative materials for a branding change, including logo, website etc.

What were your goals for this project?

Reposition the company brand to be more consistent with the technology driven business it is today

How did you select this vendor?

Have been working with them for over a year on a variety of other collateral projects, very happy with the results.

Describe the project and the services they provided in detail.

Designed, developed and implemented a complete new brand, logo, website and associated marketing collateral.

What was the team composition?

Not 100% sure how many were ultimately involved, worked with the principal and lead designer directly throughout.

Can you share any information that demonstrates the impact that this project has had on your business?

This will revolutionize the way our company is perceived in the market, allowing easier access to challenging markets such as aerospace and military.

How was project management arranged and how effective was it?

Excellent results. Quality, responsiveness and speed exceeded expectations. Worked with us instead of telling us how it should be. Humble and creative group, love these guys!

What did you find most impressive about this company?

Overall responsiveness is exceptional and rarely offered in a creative organization. Collaboration is nice to see as well, as typically creative vendors get invested in their work and struggle to respond to client feedback.

Are there any areas for improvement?

None to offer at this point, very pleased with the result.

Please describe your company and your position there.

Kimberley Homes is a residential real estate developer. Products include townhomes, duplexes and custom homes ranging from $450,000 - $3,000,000 +. My position is sales and marketing working closely with 12 Creative to develop and execute our digital and traditional marketing efforts.

For what projects/services did your company hire 12 Creative?

We were looking to rebrand and build a new website. Our current branding did not capture our vision or mission when it came to the homebuilding experience we provided and the demographics we aimed to serve. We also required ongoing assistance in developing and managing our targeted ad campaigns, social media and other aspects of digital marketing.

What were your goals for this project?

To design a look and feel that was representative of who we are as a company in order to capture more than our fair share of the market and stay ahead of our competition in the housing world.

How did you select this vendor?

We were looking for a small agency that would dedicate time to our team and have the resources we needed for the types of projects we wanted to execute. We had previously been with a large agency that was industry specific but found we did not have the hands on, day-to-day assistance we required. We only seriously considered 1 other company.

Describe the scope of their work in detail.

Worked closely on developing a brand guide prior to website development. Executed a brand new website that immediately saw higher conversion rates. Continuous support from website maintenance to digital ad strategy to content design. Biweekly team meetings to align on tasks at hand and priorities.

What was the team composition?

Not sure, dealt with 4-5 people consistently depending on the specific task

Can you share any outcomes from the project that demonstrate progress or success?

A new brand that was modern and reflective of who we are as a business. Higher conversion rates and increased brand awareness. Social media accounts have grown.

How effective was the workflow between your team and theirs?

Communication is always something we are working to improve.

What did you find most impressive about this company?

Their work ethic and eagerness to try new things and challenging our traditional way of doing things impressed us Beautiful design and branding.

Are there any areas for improvement?

Communicating expectations and timelines accurately.