What was the scope of their involvement?
We hired 10 Pound Gorilla to help us improve our web presence, increase ease of use, and to train members in basic content management to improve search engine optimization and engagement.
10 Pound Gorilla has 3–4 people working on our account and has been responsible for both our online marketing strategy and our website development. They were in charge of coming up with all features and requirements as well. They designed and implemented the "Discover Your Next Adventure" tool, which allows users to filter by travel dates, desired activities, and distance in Denver, to find ski resorts that satisfy their criteria. Additionally, they designed and built out member listing profiles with a flexible structure to allow each area to highlight their key selling points. They also designed and implemented membership registration and payment, as well as registration and payment for a Season Punch Pass Program and a Statewide Race Series they came up with.
I believe they used DNN as the content management system for our website. For the marketing work they have performed, they have used Google Adwords, Youtube, Facebook, Groupon, Living Social, and E-newsletter marketing via MailChimp. They hold a meeting with all association members twice a year and they contact us monthly or more frequently for updates.
Over the years, they have done such a great job that we have relinquished almost all of the responsibilities of the association to 10 Pound Gorilla. They draft our yearly marketing plan and budget, apply for our grants, guide us through complex non-profit accounting issues, and execute the marketing plan.
We review their progress, stats, and work at our bi-annual meetings. We also give them feedback and direction at these meetings. 10 Pound Gorilla calls each member monthly to follow up and ask for any updates or feedback. Cassidi, the founder, is our lead and the person we interact the most with at meetings. Ben, the designer/developer, is often the one calling for monthly updates.
How did you come to work with 10 Pound Gorilla?
They were referred to us by one of our members. At first, we used them for minor website support. As time went by, they pitched ideas on how to make our association grow. Their ideas were great and we did not feel that we needed to shop around since 10 Pound Gorilla was really driving us toward growth. Their success has been outstanding and we do not think that another supplier could match their performance, commitment, or value.
What is the status of this engagement?
We have probably been working with them for over 10 years, with 10 Pound Gorilla taking on an increasingly larger role in the overall marketing strategy and in securing funding. They have really run the ship for the last four years.