We take responsibility for results

We know what works best on the market, because we have been measuring the profitability of every action we take for 14+ years.

  • We treat marketing as an investment, which should return.
  • We make sure that everyone who uses our services earns on them.
  • We actively participate in the search for answers to the question of which of our services will be profitable.
  • We advise against buying those that the company does not need.
  • We are the best at measuring profits from marketing investments, which is why we know what to advise our clients.
 
$5,000+
 
$50 - $99 / hr
 
2 - 9
 Founded
2011
Show all +
Annandale, NH
headquarters
  • Yorktown Village Pass
    Annandale, NH 3733
    United States
other locations
  • ul. Parkowa 14/A
    Wysoka, Wrocław, DO 52200
    Poland

Portfolio

Key clients: 

IT & TECH: Neoteric, Calio, Deviniti, Ortosoft, ARCSoftware, Cloudica, ZMorph 3D. SPORT: Spalding, Elite performance institute. OTHER: Next Technology Proffesionals, Santander Bank, Ernst & Young.

VR TierOne Image

VR TierOne

Projects that give the most satisfaction are those where the product delivered on the market can really help people. That is why work for introducing a new brand in the medical industry was particularly important to us.

We supported VR TierOne in:

→ Building a marketing strategy - we took an active part in discussing the individual stages of activities, we re-analyzed the selected market segment and communication

method. We tried to answer whether the adopted business assumptions have their justification and whether they could be run even better.

 

→ We have prepared a brand visual information system. We took care of preparing a new logo and developed the website (both content and graphic).

Thanks to our activities, we were able to support the creators of VR TierOne in:

→ developing a complete visual information system that has become the basis for further promotion of the solution and for

→ optimization of the strategy for introducing a new brand on the Polish and foreign market.

Spalding Image

Spalding

Spalding is a manufacturer of sports products.

Best known for producing high-quality basketballs - the official NBA supplier.

For a year between 2014 and 2015, I supported the largest distributor of his products in Poland in optimizing management and marketing processes.

Together:

→ We have created an incentive system and implemented CRM.

→ We planned to create a website.

→ We have

prepared and implemented a marketing plan (we defined market segments, adopted KPIs, etc.)
Zmorph Image

Zmorph

As part of my work for Zmorph, I conducted a marketing audit and consultancy aimed at optimizing management processes.

Together with the CEO, we talked about the possibilities related to increasing the organization's process orientation.

We planned to create IT systems that could analyze KPI (Key Performance Indicators) in real time and allow for more efficient organization management.

Ortosoft Image

Ortosoft

For over a year, we have been responsible for marketing at Ortosoft, which creates sports facilities management software.

At the time:

+25 publications - We have planned and implemented activities related to content marketing, resulting in the publication of over 25 articles related to the product and sports industry.

+50 functionalities - We wrote the product

development strategy, which results in the development of the software with several functionalities.

 

+30 customers - During our cooperation, we acquired over 30 sports facilities throughout Poland that use OOS software.

→ Customer Experience - We have created a completely new version of the website, based on an analysis of customer behavior and their experiences related to the OOS brand.

Calio Image

Calio

For over a year, we were responsible for marketing at the American company Calio.

During this time:

3,5x - In the first month of work, we increased the number of users over three and a half times.

3 continents - We studied customer behavior in three languages ​​on three continents.

ROI - We have calculated the profitability of the business

model, the cost of acquiring the client, we have pivoted and prepared investor presentations.
Deviniti Image

Deviniti

For nearly three years I worked at Deviniti (formerly InTENSO) as a marketing director. This company sold: IT services (testing, software development, support and others), IT products (17 add-ons for Jira and many others), and was: Atlassian Platinum Partner, Perforce Partner of the Year 2017, and FreshWorks, BDMaestro, Clarive, Google and many others.

I built a marketing department there from scratch - when the company

employed 150 people. When I decided to leave the CMO position and found my own marketing agency, 250 people worked in Deviniti. And the marketing department brought together 11 experts (employees and freelancers) - graphic designers, content developers, SEM agencies and many others. Together with the management, we have also created an original way of optimizing marketing processes based on the agile approach and Jira Software.

The company's revenues during this time increased almost four times.

I was responsible for marketing IT products in 64 countries for 5 million users.

The company's clients include: Nasa, Toyota, ebay, airbnb and many others.

In 2017, as a company representative, I participated in the award ceremony: "Forbes Diamond", awarded to the fastest growing companies in Poland.

Every year I was responsible for the marketing of the event: "Jira Day". The largest conference on this subject organized in Central Europe. It brings together nearly 500 people each time.

During this time I participated in all organized Atlassian Summit as an exhibitor. The world's largest Atlassian software conference held in the US and Spain.

At the end of my work for the company, I rebranded - from InTENSO on Deviniti.

Reviews

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Marketing Consultation for Software Company

"They have extensive knowledge about digital marketing and the IT industry."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Apr. 2020 - Ongoing
Project summary: 

0101marketing provided a digital marketing solution for a software company. After a marketing audit, their team ran an inbound marketing campaign with PPC and other marketing activities. 

The Reviewer
 
51-200 Employees
 
Gdańsk, Poland
Marketing Team Leader, Software Development Company
 
Verified
The Review
Feedback summary: 

0101marketing successfully rebuilt the website and created content for the ad campaign. Their team had a strong workflow and were very responsive. They had very strong feedback and were always asking questions. 

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I'm a marketing team leader in a software development company, I'm responsible for lead generation. Our company has about 90 employees and we help companies innovate with software by establishing tech partnerships for AI and web app development.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire 0101marketing?

We decided to work with 0101marketing to learn how to validate our marketing hypothesis fast - we wanted to run campaigns targetted at specific industries, but we weren't sure which industries we should actually target. We were hoping that 0101marketing could teach us how to validate our ideas fast, before investing time and money in running a long campaign.

What were your goals for this project?

The goal was to learn how to run quick campaigns that would help us validate our assumptions before committing weeks of work into building an inbound campaign.

SOLUTION

How did you select this vendor?

Observing the activity of 0101marketing, we noticed that they are doing something similar to what we wanted to do. During the introduction call, we discussed our challenges and possible solutions and we saw a good understanding of our problem.

Describe the scope of their work in detail.

Initially, we agreed on the marketing audit and consultations - the goal was to implement the process of rapid market experiments. The scope changed, however. After a few meetings, we came to conclusion that our assumption was wrong - with search volumes on the keywords that we wanted to target, it would take months to get any answers. Instead, we received some ideas about what actions we could undertake among our marketing activities. In the meantime, we identified another area where 0101marketing could help us and we started working on our brand communication strategy.

What was the team composition?

We were working directly with the founder of the agency, their PPC specialist was also involved at some point.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The project is still ongoing, we are currently rebuilding our website and create content for the campaign we planned together.

How effective was the workflow between your team and theirs?

The workflow was very good, they were always very responsive. I really appreciate their honesty and proactive approach - they were sharing a lot of ideas, asking questions, and trying to bring us as much value as possible.

What did you find most impressive about this company?

They have extensive knowledge about digital marketing and the IT industry (which is not that common combination). As said before, I really appreciate their honesty and general approach - you can easily tell they really care about their clients and their success. If they didn't see that a planned activity can be profitable for us, they would advise us not to do it - even if it resulted in decreasing the scope of our cooperation. I also appreciate their involvement - they asked a lot of questions, shared many ideas and feedback.

Are there any areas for improvement?

The reports/docs that they shared were a bit chaotic, so they could perhaps work on that a bit.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Marketing Strategy Optimization for IT Recruitment Agency

"They're hard-working people."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Feb. 2020 - Ongoing
Project summary: 

0101marketing implemented a marketing audit and then conceptualized a strategy. This involved analyzing the competition, optimizing SEO, and preparing Google Ads along with other marketing materials.

The Reviewer
 
11-50 Employees
 
Warsaw, Poland
CEO, IT Recruitment Agency
 
Verified
The Review
Feedback summary: 

The vendor's services have started generating leads; the specialists excelled at strengthening the client's online presence. White papers have been successfully prepared and distributed. 0101marketing was an invested team that always responded quickly to inquiries. 

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am a CEO of an IT recruitment agency.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire 0101marketing?

Make a marketing audit and prepare a strategy.

What were your goals for this project?

To see what our competitors do and improve brand visibility.

SOLUTION

How did you select this vendor?

I have spoken with several companies. This agency has been recommended to us.

Describe the scope of their work in detail.

- audit - competitor's overview - marketing strategy - SEO optimization - Adwords - preparation of marketing materials

What was the team composition?

Personally the CEO of the company and his manager took care of our issue.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The webside has been improved, white-papers have been prepared and distributed. We got first leads from our improved marketing abilities.

How effective was the workflow between your team and theirs?

I was impressed by the dedication of the company. They were always available for the talk, even on weekends.

What did you find most impressive about this company?

They're hard-working people.

Are there any areas for improvement?

Less marketing jargon during talks.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer