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73% of People Don’t Trust AI Voice Technology Such as Google Duplex to Make Simple Calls, Though Trust May Build as Usage Increases

May 23, 2019

by Riley Panko

Marketing Communications Manager

People are likely wary because artificial intelligence (AI) voice technology offers fewer opportunities for monitoring and control than current AI tools. The majority of people (81%) also want conversational AI to declare itself as non-human, indicating people’s discomfort with the increasingly blurred lines between AI and human voices.

WASHINGTON, DC, May 23, 2019 – Nearly three-quarters of people (73%) say they are somewhat or very unlikely to trust a tool such as Google Duplex to correctly make simple calls for them. Duplex is a tool within Google Assistant that can call restaurants and book reservations using an AI-powered voice. Duplex caused controversy when it was unveiled in spring 2018 due to its lifelike realism.Graph - Trust Conversational AI

This data comes from Clutch, the leading B2B ratings and reviews firm, and Ciklum, a global digital solutions company. Clutch and Ciklum surveyed 501 people who called businesses at least three times in the past six months to understand their comfort level with conversational AI tools.

Experts mentioned that people often feel hesitant toward new technologies that later become accepted, such as ATMs or self-checkout lines.

“To varying degrees, we’re all vulnerable to different forms of this anxiety when it comes to adjusting to new ideas or technological advances,” said Ivan Kotiuchyi, research engineer at Ciklum.

AI voice technology presents new obstacles for winning consumer confidence due to its lack of monitoring, though.

“On the computer, you have a user interface,” said Daniel Shapiro, chief technology officer and co-founder of, an enterprise AI consulting firm. “... You can see what it’s doing. Over the phone, you really have no idea what it’s capable of doing. You have to just believe.”

Yet, experts say that as a tool like Duplex becomes more commonplace and demonstrates its success, people will grow to trust it.

Conversational AI Opens New Security Risks

More than 8 in 10 people (81%) want AI voice technology such as Duplex to declare itself as a robot before proceeding with a call.

This desire for identification shows that people may be wary of the ways in which AI voices can be used for manipulation.

Criminals may be able to use conversational AI to automate increasingly realistic scam calls.

“Imagine a call that comes from your boss,” WatchGuard Technologies Chief Technology Officer Corey Nachreiner said in GeekWire. “It sounds like your boss, talks with his or her cadence but is actually an AI assistant using a voice imitation algorithm. Such a call offers limitless malicious potential to bad actors.”

Overall, the survey indicates that people are presently uncomfortable with conversational AI but will likely embrace it as it grows in popularity. People should be cautious of scams that exploit the technology behind Google Duplex for malicious purposes, though.

Read the full report:

For questions about the survey, a comment on the findings, or an introduction to the industry experts included in the report, contact Riley Panko at 

About Clutch

A B2B research, ratings, and reviews firm in the heart of Washington, DC, Clutch connects small and medium businesses with the best-fit agencies, software, or consultants they need to tackle business challenges together and with confidence. Clutch's methodology compares business service providers and software in a specific market based on verified client reviews, services offered, work quality, and market presence.

About Ciklum

Ciklum is a global Digital Solutions Company for Fortune 500 and fast-growing organizations alike around the world. 3,500+ Developers located in the Delivery Centres across the globe, provide Ciklum’s clients with a range of services including Enterprise App Development, Quality Assurance, DevOps, R&D, Big Data & Analytics.


Riley Panko
(202) 899-2779