Zorka.Agency

BACKGROUND

Please describe your company and your position there.

I’m the CMO of a mobile application company. We develop apps across multiple vertical markets for a variety of audiences.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Zorka.Mobi?

While we have an in-house promotion team, one of our apps had untapped potential. We engaged Zorka.Mobi to optimize this app and increase its traffic.

What were your goals for this project?

We wanted to acquire more installs and improve key metrics for the app.

SOLUTION

How did you select this vendor?

We’d heard of Zorka.Mobi through word-of-mouth, but we finally met their representatives at a conference in Prague, where we had a very fruitful conversation.

Describe the project in detail.

In our initial conversation, we discussed possible services that might best suit our product and our goals. They assigned us a dedicated account manager who worked with us through the entire project scope, even on weekends. Zorka.Mobi’s team gave us recommendations to optimize the app, improve cost-per-impression (CPI) rates, and grow user acquisition (UA) numbers.

What was the team composition?

We worked primarily with a sales manager and a dedicated account manager.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

App installations have doubled since we engaged Zorka.Mobi. Their results have far exceeded our expectations.

How effective was the workflow between your team and theirs?

Zorka.Mobi supplied high-quality, prompt solutions to all problems that arose. They’ve provided our team with top-notch service.

What did you find most impressive about this company?

Their team has demonstrated professionalism and delivered incredible results throughout our partnership.

Are there any areas for improvement?

While there’s always room for improvement, Zorka.Mobi knows their business well and produces work with polish and skill.

BACKGROUND

Please describe your company and your position there.

I’m the head of marketing for the mobile branch of OHI-S, a startup focused on dental and dentistry education.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Zorka.Mobi?

We engaged Zorka.Mobi to help provide app store optimization (ASO) and improve user acquisition (UA) rates.

What were your goals for this project?

We wanted to implement ASO and optimize our cost-per-impression (CPI) rates for our marketing strategy and key performance indicators (KPIs).

SOLUTION

How did you select this vendor?

We found Zorka.Mobi using dev.by. We also came across their articles on mobile-related media and Facebook and YouTube ads. I reached out to them via email and set up a meeting.

Describe the scope of their work in detail.

In our initial meeting, we talked about our company’s goals and needs. They then developed strategies and created a road map for future activities. They then configured all technical aspects of the project and began a test campaign with 1000 installs. Once we analyzed the results, we decide to continue working with Zorka.Mobi and launch an actual campaign.

What was the team composition?

We worked with their in-house media buying team and their affiliate team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Zorka.Mobi’s improvements to our ASO halved our CPI rates. We’ve had over 100,000 high-quality installations since working with Zorka.Mobi. Their results speak to their in-depth knowledge and technical skill set, and we still use their services today.

How effective was the workflow between your team and theirs?

Zorka.Mobi makes our collaboration effortless. I work primarily with the leads of the affiliate team and the in-house media buying team. We have both remote and in-person meetings at their offices.

What did you find most impressive about this company?

I can reach a team member at any time.

Are there any areas for improvement?

No, we’re very happy with their work.

BACKGROUND

Please describe your company and your position there.

I’m a software engineer at the Minsk office of an American IT company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Zorka.Mobi?

I was working on a mobile app development project for one of our clients. We needed a vendor to help up with marketing strategy and user acquisition.

What were your goals for this project?

Ultimately, we wanted to provide our client with a finished app and a corresponding marketing strategy.

SOLUTION

How did you select this vendor?

Zorka.Mobi is a member of the Belarus Hi-Tech Park, a software business environment. Based on that, we knew they were a trustworthy and reliable partner, and our client felt the same way.

Describe the scope of their work in detail.

First, we held an introductory call, then started developing a marketing strategy. Zorka.Mobi met with our team 2–4 times a week to discuss the project. They also joined weekly meetings with the end-client.

What was the team composition?

Our marketing manager worked with a team of two from Zorka.Mobi, who also reported to our client.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Because of an NDA, we can’t disclose any numbers. With that said, it was a successful collaboration. The client is about to start another marketing initiative with Zorka.Mobi on their own.

How effective was the workflow between your team and theirs?

Overall, it was good. Sometimes, their staff couldn’t make meetings and missed out on important information and updates, but we caught them up afterward.

What did you find most impressive about this company?

Their customer service is the best.

Are there any areas for improvement?

No, we were happy to work with their team. It was a great collaboration, despite working from different continents.

BACKGROUND

Please describe your company and your position there.

I’m the business development director of Arateg, a software development company. We take care of technology so that our clients can focus on their core business.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Zorka.Mobi?

As an outsourced IT company, we develop different projects for clients. Two months ago, we had a chance to develop a utility app, but our client wanted some marketing work done at the same as the development, so we needed to handle this work.

What were your goals for this project?

We were aiming to develop a user acquisition strategy and start a mobile marketing campaign to grow traffic significantly and get more downloads with good a good ROI.

SOLUTION

How did you select this vendor?

We know that Zorka.Mobi is the best agency in our country, so we didn't search for other vendors. We have no regrets with having them as our partner.

Describe the scope of their work in detail.

Zorka.Mobi is helping us with product marketing for the utility mobile app we've developed for one of our clients. We had a preliminary meeting at the start to define project requirements. Then, their team gave us a free user acquisition strategy for a soft launch period.

Once we got the first results and understood the metrics, we defined key performance indicators (KPIs) and started the main user acquisition campaign. During the campaign, Zorka.Mobi's team repeatedly came to us with the ideas on how to optimize traffic and metrics. We meet regularly on a weekly basis to discuss progress.

What was the team composition?

I've worked closely with their account and marketing managers.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The app has gotten over 10,000 installs with all KPIs met. We’re happy with these results and have also gotten high-quality mobile traffic.

How effective was the workflow between your team and theirs?

I've never had any workflow issues with them. We've been always on the same wavelength.

What did you find most impressive about this company?

What I really like about Zorka.Mobi is their communication and approach. Our meetings are fast and productive, and they’re always on top of things, fully informing me at all times. They have the best customer service I've ever faced.

Are there any areas for improvement?

No. I'm fully satisfied. Great job!

BACKGROUND

Please describe your company and your position there.

I lead the social team at DataDuck. We’re a digital marketing agency.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Zorka.Mobi?

We needed a team to scale our advertising to drive high-quality traffic to our website.

What were your goals for this project?

We wanted to increase first-time-deposit numbers in Latin America and Asia, so we needed to launch an approachable and effective advertising campaign.

SOLUTION

How did you select this vendor?

We’d worked with Zorka.Mobi in the past, and we know the depth of their team’s skills.

Describe the scope of their work in detail.

In designing the ad campaign, the team focused on understanding the ideas driving our business. They talked with several members of our team to get a feel for the ins and outs of our company. From there, they formulated a plan and conducted several tests. Using all of their findings, they began launching advertising campaigns. With their own creative style, they implement unique targeting strategies in banner designs and visual content.

What was the team composition?

We worked with dedicated account managers and a skilled technical support team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I can’t share any quantitative results, but we’re completely satisfied with the collaboration. Their efforts helped us meet our key performance indicators (KPIs) and secure business.

How effective was the workflow between your team and theirs?

We can rely on them for full support—even on weekends. Their customer service is excellent. If we run into an issue, they are prompt to address it. They’ve delivered amazing results.

What did you find most impressive about this company?

They effectively targeted our non-traditional audience, and they’re not afraid to try new approaches.

Are there any areas for improvement?

No, we’re extremely happy with the results in terms of quality and traffic. Everything is running seamlessly and according to our plans. We see this partnership lasting for a while.

BACKGROUND

Please describe your company and your position there.

I'm the Italian country manager for an international mobile game developer with more than 20 games and 12 years in the gaming industry. I'm responsible for localization, CS, social media management (SMM), and influencer campaign management for the Italian versions of our games.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Zorka.Mobi?

Our aim was to start an influencer strategy in the Italian market, where digital advertising for mobile gaming is still largely unexplored. Zorka.Mobi provided a breakthrough that allowed us to implement influencer campaigns in a difficult environment.

What were your goals for this project?

We wanted to create placements for our main titles, start an influencer campaign, and get more downloads without sacrificing ROI.

SOLUTION

How did you select this vendor?

We scouted for influencer and digital marketing agencies for a long time. Zorka.Mobi could provide a number of solutions within a short timespan and our ideal price range. They were also proactive and flexible enough to arrange their services around our needs.

Describe the scope of their work in detail.

After getting in touch with Zorka.Mobi, we had a preliminary call to discuss the project's aim and budget. They provided a list of influencers that could appear in their videos. Based on our briefing and expectations, they handled the production, scheduling, and communications with the providers.

What was the team composition?

I worked with Zorka.Mobi's business developement manager and one account manager.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our titled increased their YouTube presence by almost 70% over previous months, resulting in better brand awareness among the Italian public. Their activities also caused a slight increase in new installations.

How effective was the workflow between your team and theirs?

Communication was flawless and mostly on time. They received our feedback well and implemented it as we expected.

What did you find most impressive about this company?

I appreciated their proactivity and capacity for providing competitive prices in a specific market. I was also impressed by how well they handled the communication between our staff and the influencers.

Are there any areas for improvement?

While there's always room for improvement, their services were top-notch.

BACKGROUND

Please describe your company and your position there.

I'm responsible for marketing activities at 2RealLife, a company that develops online browser games, mobile games, and social network applications.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Zorka.Mobi?

We needed to promote our mobile game “Heroes of Alterant.”

What were your goals for this project?

Our goal was to attract the maximum number of installs within a short time. We also wanted to increase the volume of organic traffic.

SOLUTION

How did you select this vendor?

A colleague recommended Zorka.Mobi.

Can you go into detail about the services they provided and the scope of the project?

Initially, we launched tests to analyze different sources. Based on the cost per install, we chose the best performing channels for our campaign.

What was the team composition?

My main contacts were Zorka.Mobi’s sales manager and account manager. Their media buying team and affiliate network department were also involved in the project.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

During the first two months of the campaign, we saw a boost of 100,000 installs. Their work allowed us to analyze the quality of our product and get additional organic traffic.

How was project management arranged and how effective was it?

I relied on Zorka.Mobi. I just reviewed the number of installs and notified them about project updates.

What did you find most impressive about this company?

We were impressed with their high-quality results, available resources, and fast communication.

Are there any areas where they can improve?

They should have more offices in other countries to give clients the opportunity for face-to-face meetings.

BACKGROUND

Please describe your company and your position there.

I am the marketing manager at Capital.com, a fintech startup that provides an AI-powered trading platform across multiple platforms. We also provide a variety of educational trading apps.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Zorka.Mobi?

We hired them to promote our finance product in certain EU countries via exclusive traffic channels.

What were your goals for this project?

Our goals were to increase our brand awareness, boost audience growth, and to increase the loyalty of our current audience. 

SOLUTION

How did you select this vendor?

We analyzed a few agencies that provided a certain scope of services and chose Zorka.mobi as the one with the most interesting media plan.

Describe the scope of their work in detail.

They helped us develop a media plan which involved searching for relevant YouTube bloggers, negotiating terms, setting up the media campaign, and reporting results.

What was the team composition?

The team consists of the head of the department and two account managers.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We managed to increase the app's visibility in our target country and boosted our number of installations. We also saw a significant increase of organic installations during our promos with Zorka.mobi. 

How effective was the workflow between your team and theirs?

Our workflow was smooth and clear. We had no problems with communication and had daily calls through a third-party solution which was very helpful.

What did you find most impressive about this company?

They impressed us with how they found new ways to attract customers and managed our relatively small company with an interesting niche. They really helped us become the biggest force in this area.

Are there any areas for improvement?

The database of available YouTube channels should be expanded in certain EU countries, but this wasn't their fault.

BACKGROUND

Please describe your company and your position there.

I'm the founder and CEO of Smart Search. Our core product is a mobile browser for iOS and Android platforms focused on a better search experience. We’ve managed to reach 500,000 monthly active users and continue to grow. A good balance between functionality and simplicity allows us to have the highest user rating (4.6) among other apps on the App Store and Google Play.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Zorka.Mobi?

We hired them to handle the marketing and advertising for our app on YouTube using vloggers.

What were your goals for this project?

We wanted to increase the visibility of the Smart Search app. Using targeted YouTube channels with a strong community helps to show our product more effectively compared to common ad campaigns through AdWords or Facebook.

SOLUTION

How did you select this vendor?

I met them at the White Nights conference last year and during a discussion, I found out that they provide the exact services I was looking for. I liked how we talked together and decided to try working with them.

Describe the scope of their work in detail.

Zorka chose the right vloggers to advertise our app and handled all the details, collaborating on how to integrate the commercial into the vlogger’s video content. We agreed on the price and the right times for publishing. I also received a fully transparent plan with a list of vloggers, prices, and expectations of their performance. We both looked at the drafts of the videos that the vloggers prepared and made changes when necessary.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

During the campaign, we got a total of 60,000 installs of the app and the average cost per install was $0.18. It was truly amazing to get such a great amount of quality installs for that price. Also, the retention rate of acquired users was even better compared to the AdWords campaign.

How effective was the workflow between your team and theirs?

I had the whole campaign plan in advance and it began on time as planned. During the process, the project manager would send me updates and material for my approval, and all my questions were answered even late in the evening.

What did you find most impressive about this company?

In collaboration with Zorka, we were able to launch two influencer marketing campaigns on YouTube in both the U.S. and Russia aimed at integrating our Smart Search app into vloggers' content. We were more than satisfied with our cooperation with them from beginning to the end. Their customer service is excellent and all issues that appeared were solved promptly, even during weekends. Nothing matters more but the amazing result we have achieved thanks to Zorka’s team!

Are there any areas for improvement?

No. Everything was really perfect.

BACKGROUND

Please describe your company and position.

I am the CEO of Niwart

Describe what your company does in a single sentence.

Software development company

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Zorka.Agency to accomplish?

• We worked with Zorka.Agency to promote one of our mobile apps in the sports vertical through influencer marketing campaigns.

SOLUTION

How did you find Zorka.Agency?

• Online Search
• Clutch Site

Why did you select Zorka.Agency over others?

• High ratings
• Great culture fit

How many teammates from Zorka.Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work included end-to-end management of an influencer marketing campaign aimed at promoting our mobile app in the sports vertical.

Zorka.Agency was responsible for influencer research and selection, campaign planning, creative coordination, and performance tracking. The campaign focused primarily on YouTube, where we collaborated with influencers in the health, beauty, and sports niches — selected based on relevance to our target audience and content style.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We saw a significant increase in app installs during the campaign period, with a notable uplift in high-quality users (longer session duration and higher retention rates). Additionally, Zorka.Agency provided a detailed post-campaign report that helped us clearly evaluate ROI. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was smooth and efficient. They delivered everything on time and were very responsive to our needs throughout the entire process. Communication was clear, and any adjustments were handled quickly.

What was your primary form of communication with Zorka.Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most about Zorka.Agency was their ability to combine strategic thinking and creative execution without losing sight of performance. They approach campaigns with a strong strategic foundation, deliver engaging and original creative, and still stay focused on driving measurable results.

Are there any areas for improvement or something Zorka.Agency could have done differently?

Overall, our experience working with Zorka.Agency was excellent — the team was professional, responsive, and results-oriented.

If there’s one area for potential improvement, it would be to consider a more flexible commission model. 

But all in all, we were very happy with the partnership.