Ziad Al Halabi

BACKGROUND

Please describe your company and position.

I am the Brand Director of a perfume company

Describe what your company does in a single sentence.

Oudh and fragrance brand.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Ziad Al Halabi to accomplish?

• Define a brand strategy for our brand
• Refresh our brand identity in line with our values
• Design primary and secondary packaging for our main line of products

SOLUTION

How did you find Ziad Al Halabi?

• Online Search
• Clutch Site

Why did you select Ziad Al Halabi over others?

• High ratings
• Close to my geographic location
• Great culture fit
• Company values aligned

How many teammates from Ziad Al Halabi were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

The objective of this project is to re-brand the identity and develop a comprehensive brand strategy for a perfume and Oudh brand. The scope included designing new packaging for the perfume line to align with the brand's new identity. The project involved market research, brand positioning, creative concept development, and packaging design. Deliverables included: 

• Conduct market research and analysis to identify target audience, competitors, and market trends. 
• Conduct a brand audit to evaluate the existing brand's strengths, weaknesses, opportunities, and threats. 
• Define the brand's core values, personality, and unique selling proposition. 
• Develop a brand strategy that aligns with the brand's vision and goals. 
• Design a new brand logo that captures the essence of the brand and aligns with the brand strategy. 
• Develop a brand identity system, including typography, color palette, and visual elements. 
• Create brand guidelines that define the brand's visual and tonal guidelines for consistent brand communication. 
• Develop packaging concepts that reflect the new brand identity and appeal to the target audience. 
• Design primary packaging for the perfume bottles, including labels, caps, and bottle shape. 
• Design secondary packaging, such as boxes or cases, that enhance the overall brand experience.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increased Brand Awareness: 
• Improved search engine visibility and organic traffic to the brand's online platforms. 
• Enhanced Brand Perception: 
• Higher customer satisfaction scores and positive feedback from customer. 
• Competitive Advantage: 
• Successful Packaging Redesign:

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Ziad's project management was outstanding. They were highly efficient, timely, and had excellent communication skills, always answering our queries and questions.

What was your primary form of communication with Ziad Al Halabi?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

Their exceptional talent and keen eye for design brought distinctiveness to every project they undertook. His ability to blend various skill sets seamlessly allows him to create captivating and innovative designs. From conceptualization to execution, Ziad's versatility shines through, resulting in outstanding and visually appealing outcomes. 

I have been consistently impressed by his creativity and attention to detail, making him a valuable asset to any design project. I highly recommend Ziad for his unique and multi-faceted design skills.

Are there any areas for improvement or something Ziad Al Halabi could have done differently?

I have very little feedback or room for improvement when it comes to Ziad's work. His skills and expertise are top-notch, and his dedication to delivering high-quality results is evident.

BACKGROUND

Please describe your company and your position there.

I was the project director for food distribution and storing ,a well established company since 1992 with a head quarter at Damascus Syria , the company was entering in the restaurant business when I joined them.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Ziad Al Halabi?

We needed help in Branding and marketing strategy design for the three franchise restaurant chains that the company wanted to open in Syria , Marrybrown from Malaysia, Mr.Pasta from Qatar , and Attila Mangolian Grill from the United States.

What were your goals for this project?

When we started our project , the only franchise that Syria had at that time was KFC and our mission was to introduce the brands (for all three franchises that we want to open in multiple cities ) in a way that can relate to the respected cities way of live and passion for food .

SOLUTION

How did you select this vendor?

Like all businesses, we rely a lot on our business connections and our partners vision and feedeeback , Ziad was a known disigner with an excellent reputation, what we liked the most about Ziad was his passion for what he do and the fact that he like to spend sometime to understand the way we do business before he start his actual work.

Describe the scope of their work in detail.

Branding for all three restaurant chains. Design a marketing strategy that fits the brand and related to the consumers.

What was the team composition?

I worked directly with Ziad

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We were able to intreduce the brands in a successful way to the market and to be recognized as one of the few chains with international presence in our unique market. The best results was with Attila because it was the first Mangolian Grill restaurant chains in the market .

How effective was the workflow between your team and theirs?

At the beginning of the project we had weekly meetings, then biweekly meetings after the first few weeks of starting the project , we were able to communicate our goals and Ziad was able to advice and deliver the needed .

What did you find most impressive about this company?

As I mentioned earlier, the most impressive was that Ziad learned our business and was able to provide his vision after he understood what we do and who we are.

Are there any areas for improvement?

All companies have different areas that need improvement, and I look forward to watch Ziad network grow and achieve all their goals.

BACKGROUND

Please describe your company and your position there.

FADI SOUDI, ASID For over ten years, Fadi creates timeless client-specific design solutions reflective of his profound dedication to beauty, comfort, and luxury. He graduated from Damascus University in Syria. He has several projects in different areas (the Middle East, Europe, and the USA). He held significant vacancies in many prestige’s design companies, and Because of his journey to many countries, Fadi develops an exceptional build environment for luxury hotels, restaurants, spa/salons, and custom residences, offering a wide range of innovative, creative services and styles. As a member of both Damascus and American Society of Interior Designer he works independently providing complete design services from top to bottom whatever big the projects are and wherever the plan is.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Ziad Al Halabi?

all my office projects Commercial and hospitality and he designs my own Logos

What were your goals for this project?

Ziad gives me always all the project concepts that I am looking for to merge it with my design style.

SOLUTION

How did you select this vendor?

refer from friends

Describe the project in detail.

gives me all the concept for my interior design projects (Logo, colors, cards design, web design, catalogs........)

What was the team composition?

partner to all my project that he helped to work with.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

all my projects after the grand opening 80% increase overall in traffic because Ziad concept ideas, and make my project more visible to the public.

How effective was the workflow between your team and theirs?

Great, and easy.

What did you find most impressive about this company?

Ziad is a good listener and a very hard worker.

Are there any areas for improvement?

I am very satisfied with his work.

BACKGROUND

Please describe your company and your position there.

Diverso is a sister company of Adagio concepts and designs. Diverso is specialize of producing unique lighting and chandelier solutions

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Ziad Al Halabi?

Mr.Ziad Al Halabi has designed the catalogue, the logo and gave a whole identity of the company and gave it the proper character.

What were your goals for this project?

As Diverso lighting is a new line and a new approach in lighting design so the objective was to find an unique and clear view of what the products is about and what it is for

SOLUTION

How did you select this vendor?

We are an old customer for Mr.Ziad Al Halabi And we trust his work and his talent As we met him in panting gallery back in 2007 and since then he is our only graphic designer.

Describe the scope of their work in detail.

We called Mr.Ziad and gave him a brief of what is the company is about and what we think about our market and marketing plans so he gave as a few demands to achieve the goal such as the photo shooting as he directed the work remotely. Then the next faze were to come up with the logo and understanding the working materials and colors. The third step was the catalogue design as it was a very delicate issue as art and science has to combine to produce a correct catalogue. The forth faze were the branding which includes the visit cards design and the other graphic work.

What was the team composition?

Choosing Mr.Ziad is not a choice for me anymore as he becomes through the years as a partner and I never doubted his work and the effort he add to every project, for me Peru I feel it is my time out when I speak to him about what I want and when he explain to me what he think about my projects.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

This is very simple for anyone who saw the catalogue The answer will be let’s see the product as the catalogue gave a very unique character for it.

How effective was the workflow between your team and theirs?

Very smooth and flexible although working distance is hard but as Mr.Ziad understand the idea the rest will be history.

What did you find most impressive about this company?

Creativity in one hand that combined with fixed price and flexible delivery time.

Are there any areas for improvement?

13 years gave me a very good idea where is the strength of Mr.Ziad which is you have to give him a good margin of freedom to work and his talent.

BACKGROUND

Please describe your company and position.

I am the Managing director of Rise Engineering Servises

Describe what your company does in a single sentence.

From the design stage to the construction completion, we help our clients to complete the best results.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Ziad Al Halabi to accomplish?

• Brand manual
• Branding
• Full identity

SOLUTION

How did you find Ziad Al Halabi?

Referral

Why did you select Ziad Al Halabi over others?

• High ratings
• Good value for cost
• Referred to me

How many teammates from Ziad Al Halabi were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

His scope of work included:

• Collecting information about business nature and size
• Performing study and analysis on the market and audience
• Providing suggestions on certain approaches to immpress the audience
• Provideing multiple logo options, full identity and brand manual

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

I had a possitive feedback from my clients on the design

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Highly responsive communication, supportive, and the project was delivered as per the agreed duration.

What was your primary form of communication with Ziad Al Halabi?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I was impressed with their creativity and work quality.

Are there any areas for improvement or something Ziad Al Halabi could have done differently?

No