YouYaa

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of Tapoly, an on-demand insurance company. We’re also a technology provider for the insurance industry.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with YouYaa?

We needed help with digital marketing.

SOLUTION

What was the scope of their involvement?

YouYaa acts as our digital marketing consultant, so they help us in improving our digital marketing strategy. Their work involves identifying how we can create traffic in a cost-effective way and how should implement our PPC strategies. In addition, they look at our entire marketing strategy so that they can find ways to assist us in getting leads that we need without having to pay a lot of money or without going down the traditional Google PPC route. Sometimes, they also create our campaigns.

On one occasion, we told them that our cost-per-click (CPC) was too high and we asked them to find solutions so that we could reduce it. After that, they've reviewed our campaigns and gave their suggestions and analysis. YouYaa’s work is done remotely and in person, and all their recommendations are implemented by our internal team.

What is the team composition?

I predominantly work with Zeeshan (Performance Marketing Specialist). We have our own marketing digital team in-house, but he is one of the experts we brought in to help with advisory and consultancy. In some cases, he does some of our work for us.

How did you come to work with YouYaa?

Zeeshan was at a co-working space that we had, and he connected with one of my admin teams who then introduced him to me. We worked with him because he was very knowledgeable and he had a great understanding of our business. 

How much have you invested with them?

We’ve spent $10,000–$20,000.

What is the status of this engagement?

We started working together in September 2019, and it’s an ongoing partnership.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We measure the success of our PPC, and thanks to them, we’ve seen our PPC costs coming down significantly when they started working for us. Overall, we’ve seen a great improvement in our digital marketing efforts.

How did YouYaa perform from a project management standpoint?

Their communication skills are fantastic, and we don't have any problems because they're capable of delivering our requirements. In fact, Zeeshan has been very timely and talented. He really acts as a professional project manager. In addition, he communicates the milestones we need to finish to ensure that we don’t face any problems. 

What did you find most impressive about them?

Zeeshan’s expertise, reliability, and professionalism stand out. He’s very well-spoken and able to explain things in a clear and simple manner. Moreover, he knows what he’s doing and does what he says.

Are there any areas they could improve?

He has done everything very well. I’ve never thought about what he can improve to make our partnership better.

Do you have any advice for potential customers?

Zeeshan can immediately add value to your business. You only need to give him access to your tools. In our case, rather than telling him what we need, we tell him our problem so that he can identify solutions to our issues. Overall, if you want to work with him, you need to give him a realistic target.

BACKGROUND

Please describe your company and your position there.

We're a technology company with a portfolio of products in the Tourism, Entertainment and Sports industries. I'm a cofounder and head of Product and Marketing teams.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire YouYaa, and what were your goals?

We hired YouYaa as consultants to support us in our digital marketing efforts. We brought them in on short notice as we had a critical need and didn't have the resources. Their services included managing and optimizing ad campaigns, SEO strategy and execution, conversion optimization, and lead gen automation. Our goals revolved around driving up user acquisition and increasing the revenue of our different products.

SOLUTION

How did you select this vendor and what were the deciding factors?

We selected YouYaa based on a referral and knowledge of their previous successes. Hiring them was an easy decision as we were given direct evidence of their previous successes in the areas we needed, and also from their flexible approach to collaborating with our remote team based on our own requirements.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Managing and optimizing digital ad campaigns across Facebook, Instagram, Snapchat, Tik Tok, and Google. User journey review and conversion optimization using google analytics and hotjar. Analysis of our existing SEO status, identifying technical fixes required and working with our development team to implement the fixes, creating and executing on a long-term SEO strategy including keyword research, content creation, and link building efforts.

Beyond their support in the execution of digital marketing, YouYaa also stepped in to lead and direct our internal digital marketing team on execution of their strategies.

How many resources from the vendor's team worked with you, and what were their positions?

We worked on a daily basis with their Marketing Consultant, and also their SEO specialists.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The project is ongoing. For the SEO outcomes, results for these efforts will be determined in the upcoming months. Their efforts in conversion optimization have resulted in recommendations that we implemented to improve conversion across key funnels related to user acquisition and revenue. They've revamped our approach to ad spend bring us increased ROI by increasing conversions and reducing ad spend.

How effective was the workflow between your team and theirs?

Workflow has been incredibly effective. Their team are flexible to meet our needs and work around our schedule (we have a 2 hour time difference and also our work week is Sunday to Thursday). I personally have update calls 3 mornings a week, they have daily calls with the rest of my marketing team, and have are also available to join in on meetings with the rest of our development and business teams as and when necessary.

What did you find most impressive or unique about this company?

Their expertise and knowledge with all things digital marketing are impressive. Their ability to quickly grasp our business goals and devise a strategy that revolved around our needs. The flexibility and speed with which they were able to engage with our team and hit the ground running.

Are there any areas for improvement or something they could have done differently?

Nothing.

BACKGROUND

Please describe your company and your position there.

I am the owner of a crowdfunding market place that facilitates loans to real estate developers

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire YouYaa, and what were your goals?

We were new to online sales and marketing and found YouYaa had great consultancy service that allowed us to carefully target our audience and generate brand awareness.

SOLUTION

How did you select this vendor and what were the deciding factors?

We searched for vendors in our local area and were introduced to YouYaa through some of their outreach teaching sessions. We found YouYaa's advice to be no-nonsense and direct to the areas we needed to focus on. This was instrumental in our choice to go with YouYaa.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

After an initial discovery phase we were able to put together a multipart marketing strategy. We connected YouYaa's consultant with our team and they were quickly able to execute our strategy.

How many resources from the vendor's team worked with you, and what were their positions?

Main consultant, copywriter, social media manager, clubhouse moderator

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We were able to increase high quality leads and reduce our cost per lead by increasing meaningful engagements and by reduce the amount of technical focus on our outbound marketing, making our product more approachable.

How effective was the workflow between your team and theirs?

Our team would have 2 weekly meetings to discuss design, upcoming campaigns and to review data. I would meet with the main consultant once a week.

What did you find most impressive or unique about this company?

They were a one stop shop, offering very targeted advice, and they were very agile to adopt new ideas to generate more impact.

Are there any areas for improvement or something they could have done differently?

We could have spent more time on building communities on chat apps like telegram/whatsapp

BACKGROUND

Introduce your business and what you do there.

I’m the COO at Citizen Shareholders, a nonprofit. We’re a brand-new startup creating a new financial platform that enables shareholders on different resolutions.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with YouYaa?

We were looking for someone to take care of our digital marketing. We needed to make ourselves known, and we didn’t know how to make ourselves look professional.

SOLUTION

What was the scope of their involvement?

YouYaa is in charge of our whole digital marketing, including content development, social work, and different partnerships. They’ve taken our strategy from point zero to where we are.

They currently manage our Google and Facebook Ads, and they’re building our website and social media. Since we’re going out to investors, YouYaa is also helping us market ourselves. We’re growing and learning with them.

What is the team composition?

I don’t know how many people are working on our project. Zeeshan (CEO) is my main point of contact — he’s the one giving us reports and figures. He has a fascinating background, and he’s lived all over the world, including Canada, the Middle East, and China. He’s able to reach more people for us.

How did you come to work with YouYaa?

We’re based in Level39, a coworking space in London for financial startups, and Zeeshan is a mentor there. He was mentoring two other startups on our floor, and I was pretty impressed with their marketing.

We had a cup of coffee together and discussed our business. Meeting someone in person does more than a Zoom call, and I liked his happy, smiling attitude. His proposal was great, but I appreciated the little extra he put in. He made himself stand out from other people.

How much have you invested with them?

We’ve paid them around £2,000 (approximately $3,000 USD) per month.

What is the status of this engagement?

We started working with them in November 2020. Right now, I’m trying to have them do even more for us. I’d have them full-time, but we’re a small startup, so it’s not possible.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We were going very slowly because of COVID-19, and YouYaa managed to up our game. Now, we’re on an excellent track, and part of our success is associated with YouYaa’s work.

They’re doing an amazing job helping us present ourselves. They’re building our brand and advertising and making us look attractive to investors. In the end, having a good product is what matters. However, presentation is everything in this world, and they’re creating everything we put out there.

Right now, we’re in the middle of the work, and we’ve been seeing results for the past month. Our website will be out in a couple of weeks, and the MVP will come out in 1–2 months. We’ve gone from nothing to having something, but we’re not there yet.

On the other hand, the price isn’t as low as what we want, but they’ve provided good value for their work. Zeeshan never counts hours; he’s more than what we could ask for.

How did YouYaa perform from a project management standpoint?

I work with teams across the world, but I’m not a native English speaker, so working with people can sometimes be challenging. However, YouYaa is amazing at working with us.

We have catchup meetings, and they’re always on time with a smile. The work is brilliant, but working with a person is also important, and Zeeshan can deliver that. Once, I had to travel to Singapore, and he woke up to do a call with me at 4 a.m. They meet deadlines ahead of time and give me daily email updates, which I’d never experienced before. I always had to chase them.

What did you find most impressive about them?

They have great attention to detail, and they know what needs to be done without us saying it. YouYaa can anticipate our needs and move forward.

Are there any areas they could improve?

It’d be good if they had a bigger team, but there isn’t something I could say in particular. I’m really happy with their work.

Do you have any advice for future clients of theirs?

You should be straightforward with them. YouYaa does great work, and they don’t mind iterating. Zeeshan is open, and he listens well to feedback.

BACKGROUND

Please describe your company and position.

I am the Co-founder of a credit financing company

Describe what your company does in a single sentence.

We are an online credit financing company that provides loans to SMEs.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire YouYaa to accomplish?

• We hired YOUYAA to boost our digital presence and drive lead generation , Additionally, we aimed to enhance brand visibility within niche markets in the FinTech and financial services sectors, leveraging YOUYAA's expertise in targeted growth marketing and social media strategies to maximize our outreach and engagement.specifically for our financial services

SOLUTION

How did you find YouYaa?

Referral

Why did you select YouYaa over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from YouYaa were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

nducting an in-depth analysis of our target audience within the  financial services niche to identify key segments and create a targeted marketing strategy.
 developing high-quality, engaging content for social media channels, specifically focused on LinkedIn, to attract potential clients and increase brand awareness.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project with YOUYAA led to a significant boost in lead generation, with a 35% increase in high-quality leads from our targeted financial services audience. We also saw a noticeable drop in cost per lead by 25%, making the ad spend much more efficient

Describe their project management. Did they deliver items on time? How did they respond to your needs?

YOUYAA demonstrated excellent project management throughout the engagement. They maintained clear communication, provided regular updates, and ensured all deliverables were met on time. 

What was your primary form of communication with YouYaa?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their transparent approach to performance tracking and willingness to adjust strategies based on real-time data set them apart. YouYaa's strong commitment to maximizing ROI and tailored solutions stood out.

Are there any areas for improvement or something YouYaa could have done differently?

We could not find a fault

BACKGROUND

Please describe your company and position.

I am the Information Technology Manager of The Wright Group-Food & Beverage Solutions

Describe what your company does in a single sentence.

We deliver custom nutritional blends, vitamins/mineral premixes, direct compression and microencapsulated ingredients for the functional food and nutritional supplement markets

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire YouYaa to accomplish?

• Our goal was to secure media coverage in trade publications and health magazines, showcase our industry leadership through thought leadership content, and position ourselves as a trusted voice in sustainability and innovation within the nutritional supplement space. Additionally, as we anticipated potential regulatory challenges and market shifts, we needed a partner who could help manage messaging, navigate crises, and ensure our company's reputation remained intact.

SOLUTION

How did you find YouYaa?

• Online Search
• Referral

Why did you select YouYaa over others?

• Pricing fit our budget
• Great culture fit
• Referred to me

How many teammates from YouYaa were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

From the outset, YOUYAA took a comprehensive approach to our PR strategy. They worked diligently to establish connections with key influencers and journalists who covered health, wellness, and nutritional supplements. The team crafted well-targeted pitches that not only resulted in features and interviews with industry publications, but also positioned us in the forefront of important conversations around sustainability and innovation in the supplement space.

YOUYAA’s team also helped us secure speaking engagements at industry events and contributed articles and white papers that were instrumental in establishing our company as a thought leader. It was evident that they truly understood our business and its values, which made their approach feel so much more authentic and tailored to us.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The results of our partnership were undeniable. Our media presence increased significantly, with our company being featured in prominent health and wellness outlets, alongside leading trade publications. We also saw a marked increase in business inquiries and collaborations, thanks to the heightened visibility YOUYAA helped us achieve. The relationships they built with key influencers allowed us to tap into new audiences, further enhancing our credibility in the market.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Throughout the entire process, YOUYAA was incredibly responsive and organized. They were always quick to provide updates, keeping us in the loop about media coverage, progress on outreach, and other key developments. Whenever we had questions or needed adjustments, they were there to support us every step of the way.

What was your primary form of communication with YouYaa?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They developed a solid crisis management plan that equipped us to handle any negative press or regulatory challenges that could have impacted our reputation. Their foresight and expertise gave us confidence that, should any issues arise, we would have a clear, consistent message to manage the situation effectively.

Are there any areas for improvement or something YouYaa could have done differently?

NONE AT ALL!!

BACKGROUND

Please describe your company and position.

I am the CEO of Italic

Describe what your company does in a single sentence.

Italic is an online marketplace selling luxury products, including women's and men's apparel, shoes, bags, accessories, fitness gear, and home goods.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire YouYaa to accomplish?

• We hired YouYaa to enhance our lead generation efforts and improve our overall digital marketing strategy for our e-commerce business. Our specific goals included: Increasing Qualified Leads: We aimed to generate a higher volume of qualified leads that would convert into paying customers, particularly focusing on individuals interested in our niche products.
• Enhancing Brand Visibility: We wanted to boost our online presence through targeted digital marketing campaigns, ensuring our brand reached a wider audience across various platforms. Improving Conversion Rates: Another key objective was to optimize our sales funnel to increase conversion rates, turning more visitors into customers through effective lead nurturing and engagement tactics.

SOLUTION

How did you find YouYaa?

Online Search

Why did you select YouYaa over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from YouYaa were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Lead Generation Strategy Development: They crafted a customized lead generation strategy focusing on identifying and attracting our target audience through various channels, including social media, email marketing, and content marketing. 

Social Media Marketing: They managed our social media accounts, implementing targeted campaigns to increase engagement and drive traffic to our website. This included creating visually appealing posts, managing ad campaigns, and utilizing social media analytics to refine our approach.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The main metrics are the number of conversations initiated. I find them reactive and proactive in moving the project forward, and they’re very transparent with the process. After engaging with YouYaa, we started seeing more qualified leads in our sales pipeline. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were highly responsive, and despite a time difference, we had no issues. Clear communication is YouYaa’s forte, and they’re always thinking about what we need to do next. Additionally, they always have the willingness to jump on a call and answer questions at any time.

What was your primary form of communication with YouYaa?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

YouYaa goes above and beyond for their customers; they offer a true partnership. They’re very proactive, and they always give their best. hey understand our vision and run with us. They’re also very personable, and we don’t have to nag them, which is fantastic.

Are there any areas for improvement or something YouYaa could have done differently?

None at all

BACKGROUND

Please describe your company and position.

I am the Founder & CEO of Emtrain

Describe what your company does in a single sentence.

We provide online education and guidance on HR and compliance topics.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire YouYaa to accomplish?

• Our specific goal was to build relationships with key journalists, bloggers, and influencers who cover HR and compliance topics and ultimately gain positive coverage through interviews, mentions, and guest appearances. The challenge was ensuring we reached the right media outlets and influencers, making sure our message resonated with them and our target audience.

SOLUTION

How did you find YouYaa?

• Online Search
• Referral

Why did you select YouYaa over others?

• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from YouYaa were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Youyaa implemented a comprehensive and targeted media relations strategy, beginning with a detailed analysis of our brand to identify stories and angles that would resonate with HR and compliance professionals. They then developed a customized media list, focusing on relevant journalists, bloggers, and influencers.

Throughout the project, they consistently engaged in targeted media outreach, crafting press releases that spotlighted our educational initiatives, webinars, and compliance guidance. Their efforts secured valuable media placements, including interviews, guest features, and mentions in prominent publications and blogs. They also supported the promotion of our events, ensuring that key media figures attended and provided coverage. We were kept informed with regular updates on progress, upcoming opportunities, and the media coverage we received.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Youyaa helped us achieve a significant boost in media exposure. Within months, we had secured interviews and mentions in leading HR and compliance publications. Not only did we see an increase in organic traffic to our platform, but we also noticed more inquiries from potential clients who mentioned they came across our brand in the media. The visibility we gained directly contributed to building our reputation as a trusted resource in the industry.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Every aspect of the campaign was delivered on time, and they were highly responsive to our needs. Whenever we had a new development or event that required immediate attention, Youyaa was quick to adapt and implement changes. Their communication was clear and proactive, ensuring we were always in the loop about ongoing efforts and upcoming opportunities.

What was your primary form of communication with YouYaa?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their ability to build strong relationships with influential media figures gave us opportunities we hadn’t anticipated. The personal touch in their approach, combined with their extensive network, made a real difference.

Are there any areas for improvement or something YouYaa could have done differently?

Honestly, we were thoroughly satisfied with Youyaa’s services.

BACKGROUND

Please describe your company and position.

I am the Technician of Topsun

Describe what your company does in a single sentence.

It's about plumbing and technical work 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire YouYaa to accomplish?

• For digital marketing

SOLUTION

How did you find YouYaa?

Online Search

Why did you select YouYaa over others?

High ratings

How many teammates from YouYaa were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We are dealing with plumbing and other technical work 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Amazing experience. Fruitful results. They're worth every penny.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They always respond me every time 

What was your primary form of communication with YouYaa?

Email or Messaging App

What did you find most impressive or unique about this company?

Team work 

Are there any areas for improvement or something YouYaa could have done differently?

Nothing they did an excellent job 

BACKGROUND

Please describe your company and your position there.

I'm the Chief Marketing Company of a bank. 

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire YouYaa?

We hired YouYaa to carry out content marketing on our behalf.

SOLUTION

How did you select this vendor and what were the deciding factors?

After speaking with both YouYaa and other providers we decided upon YouYaa because of their transparency, professionalism, and industry knowledge.

Describe the project in detail and walk through the stages of the project.

We are working with YouYaa on both social media and programmatic marketing.

How many resources from the vendor's team worked with you, and what were their positions?

We have worked primarily with Zeeshan.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

This is still ongoing.

How effective was the workflow between your team and theirs?

The workflow has been superb.

What did you find most impressive or unique about this company?

Their attention to detail and professionalism.

Are there any areas for improvement or something they could have done differently?

Not at all.