Retention Marketing That Scales with High-Growth CPG Brands
17.6-month average client retention vs. 3-6 month industry standard.
YOCTO transforms one-time purchasers into loyal customers, solve complex CRM problems, and break through their acquisition ceiling. Specializing in subscription health, wellness, and beauty brands in the $5M-$50M range, our retention marketing expertise drives the long-term customer value that fuels companies like Heights, Healf, Evereden, Frøya Organics, BetterMe, Kilo.health, Mira, Elo Health, Jimmy Joy, and countless others.
We do not offer audits for a very good reason.
Transparently, you don’t need another teardown that says:
“Your welcome flow is missing a text.”
“You should A/B test your popup.”
“Send more campaigns.”
You already know that. What you need is a plan. A real, outcome-driven plan that gets you closer to your retention goal - whether that’s increasing LTV, fixing drop-off between orders one and two, reducing churn, or improving CAC payback.
That’s why YOCTO doesn’t do audits. We do Strategy Activations.™
A Strategy Activation™ is a gameplan.
This isn’t a templated teardown or a list of flaws in your lifecycle setup. It’s a fully mapped, high-leverage strategy designed to help you hit your retention targets *this quarter.* Specific moves. Clear priorities.
You’ll walk away with:
- A diagnosis of what’s actually hurting retention (backed by cancel behavior and flow data) - A focused roadmap to increase LTV, improve AOV, or hit any retention KPI that matters right now - LTV:CAC modeling that shows how the plan could pay off - Built by people who live and breathe CRM, not best-practice blogs
Our Philosophy of DTC growth.
When you grow fast, CAC rises till you break even on order 1. It's inevitable, happens to every brand. Our role is to grow your margin per customer, so you can keep growing past that stage.
If you’re serious about scaling through retention... find a time here: https://calendly.com/george-kapernaros/socratic-interview
Min project size
$5,000+
Hourly rate
$200 - $300 / hr
Employees
10 - 49
Year founded
Founded 2022
No have been added yet...
Pricing Snapshot
Min. project size
$5,000+
Avg. hourly rate
$200 - $300
/hr
Rating for cost
4.7
/5
What Clients Have Said
YOCTO is praised for providing good value for cost, fitting various budgets while managing projects effectively. Clients noted strong results in email marketing and retention strategies, with a focus on performance metrics and proactive communication. Specific project costs were not disclosed.
Clients commend YOCTO for their exceptional project management. They consistently delivered projects on time, maintained proactive communication, and responded promptly to client needs. Their structured approach facilitated smooth collaboration and efficient execution of strategies.
Responsive to Feedback and Adaptive
Clients appreciate YOCTO's responsiveness to feedback and their ability to adapt to changing priorities. They demonstrated flexibility and a willingness to incorporate client suggestions, ensuring that strategies remained aligned with evolving business goals.
Innovative Testing and Optimization
YOCTO is noted for their innovative approach to testing and optimization, achieving a 72% success rate in A/B testing. They implemented continuous testing and data-driven strategies that drove conversion and revenue improvements, establishing a culture of ongoing optimization.
High Level of Professionalism
YOCTO's team is consistently described as professional and knowledgeable. Their strategic approach, combined with creative thinking and a deep understanding of performance metrics, makes them a reliable partner for clients seeking effective marketing solutions.
Areas for Improvement: Proactive Strategy Communication
One client suggested that YOCTO could enhance their service by maintaining even more proactive communication around strategic testing ideas and campaign iterations, especially as performance trends shift rapidly.
Proactive and Reliable Communication
YOCTO's team is recognized for maintaining clear, transparent, and proactive communication throughout projects. They provided regular updates and were responsive to feedback, ensuring that client expectations were met and adjustments were made as necessary.
"Their ability to align messaging with our brand voice while driving measurable results was impressive."
Oct 15, 2025
Head of Growth, Wellness & Fitness Company
Anonymous
Verified
Other industries
Lithuania
11-50 Employees
Online Review
Verified
YOCTO was hired by a wellness and fitness company to manage their email marketing operations. The team was tasked with developing and executing an email marketing strategy and creating content.
YOCTO's work resulted in increased email channel revenue share, improved email performance metrics, and enhanced brand presence. The team was professional, timely, and proactive in their communication. They were also responsive to feedback and quick to adapt to changes. Overall, they were great.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Head of Growth of a wellness & fitness company
Describe what your company does in a single sentence.
Digital products in self development industry
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire YOCTO to accomplish?
Increase email share and revenue
SOLUTION
How did you find YOCTO?
Online Search
Why did you select YOCTO over others?
Pricing fit our budget
How many teammates from YOCTO were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Scope of Work & Summary of Key Deliverables: The agency was responsible for managing our full email marketing operations, including strategy, copywriting, design coordination, campaign setup, and performance optimization.Key Deliverables: Development and execution of email marketing strategy (flows and campaigns).Copywriting and content creation aligned with brand tone and performance goals.Performance analysis, reporting, and continuous optimization.Collaboration with our internal design and development teams for smooth campaign launches. Overall Experience: We were very satisfied with the agency’s work — communication was professional, delivery was timely, and the results were strong. The team demonstrated deep expertise in lifecycle marketing and provided valuable insights that helped improve our engagement and conversion metrics. We’ve decided to move email operations in-house as part of a broader internal growth initiative, but we’d gladly recommend this agency to anyone looking for reliable, performance-driven email marketing support.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Measurable Outcomes & Success Metrics:
Increased email channel revenue share significantly over the collaboration period. Improved overall email performance metrics, including open rates, click-through rates, and conversion rates. Strengthened consistency and quality of email content, leading to higher engagement and stronger brand presence across campaigns and flows.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Project management was smooth and well-structured throughout the collaboration. The team consistently delivered items on time and maintained clear, proactive communication. They were responsive to our feedback, quick to adapt when priorities shifted, and provided regular updates on progress and results. Overall, their approach made collaboration efficient and easy to manage on our end.
What was your primary form of communication with YOCTO?
Virtual Meeting
What did you find most impressive or unique about this company?
What stood out most was their strategic approach to email marketing — they combined strong creative thinking with a deep understanding of performance metrics. Their ability to align messaging with our brand voice while driving measurable results was impressive. The team also brought a high level of professionalism and clarity to every interaction, making collaboration both productive and enjoyable.
Are there any areas for improvement or something YOCTO could have done differently?
Overall, we were very happy with the collaboration and results. The only potential improvement would be to maintain even more proactive communication around strategic testing ideas and campaign iterations — especially as performance trends shift quickly. That said, the team was always open to feedback and quick to adjust when needed.
RATINGS
4.5
Quality
4.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
4.0
Value / within estimates
Willing to Refer
4.5
NPS
Email Marketing for DTC Retail Company
Email Marketing
Confidential
Jan. 2025 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"What stood out most was how seamless the collaboration felt."
Sep 5, 2025
Head of Retention, Orbio World
Dovile Zili
Verified
eCommerce
Europe
51-200 Employees
Online Review
Verified
A DTC retail company has hired YOCTO to manage their email marketing efforts. The team is responsible for developing and executing the client's email marketing strategy and managing their promotional campaigns.
YOCTO's efforts have contributed to the client's consistent email marketing revenue share growth. The team has been responsive to the client's requests and maintained proactive and transparent communication throughout the engagement. YOCTO's get-it-done mindset and reliability are remarkable.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Head of retention of Orbio World
Describe what your company does in a single sentence.
A direct-to-consumer retailer with a vision to create brands that make a difference worldwide.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire YOCTO to accomplish?
Increase revenue share from email & SMS channels
Find winning campaigning strategy
Innovate and test different approaches for email automations
SOLUTION
How did you find YOCTO?
Referral
Other
Why did you select YOCTO over others?
High ratings
Good value for cost
Company values aligned
How many teammates from YOCTO were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
We engaged the agency as a strategic partner to take full ownership of our email marketing efforts. Their scope of work included developing and executing the overall email marketing strategy, managing promotional campaigns, optimizing abandoned cart flows, setting up and refining automations, running A/B tests, and implementing advanced segmentation. The primary deliverable and success metric was to significantly increase the contribution of email marketing to overall revenue.
Beyond the agreed scope, the agency also proactively recommended landing page improvements, developed contact acquisition strategies, and proposed creative testing ideas for offers to existing customers, all aimed at strengthening retention and long-term customer value.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Our email marketing revenue share showed consistent growth throughout the engagement. Improvements to automated flows, supported by continuous A/B testing across imagery, copy, incentives, timing, and formats, contributed directly to this uplift. In addition, landing page optimizations delivered a 24.32% increase in conversion rate. The agency also introduced us to new tools and capabilities, which not only enhanced our marketing performance but also opened the door to long-term partnerships and new business opportunities.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
YOCTO’s project management was outstanding. All deliverables were completed on time, with clear timelines and reliable execution. They were highly responsive to our requests and maintained proactive, transparent communication throughout the collaboration. Their support has been consistently reliable — every question we raised was addressed with practical solutions or clear guidance, making them a trusted partner we could always count on.
What was your primary form of communication with YOCTO?
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
What stood out most was how seamless the collaboration felt. The team required minimal oversight or constant alignment — they took initiative with a strong “get it done” mindset. Their focus on achieving maximum results and their drive to succeed alongside us made the partnership both effective and enjoyable. It truly felt as though they were an extension of our own team, fully invested in our success.
Are there any areas for improvement or something YOCTO could have done differently?
YOCTO delivered strong results from the very beginning, quickly boosting our revenue. Over time, as the initial “quick wins” were addressed, it naturally became more challenging to identify new areas for significant improvement. This is an expected stage in long-term partnerships, and not unique to YOCTO, as most agencies eventually reach this point once the major opportunities have been captured.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Retention Marketing Engine Dev for Athleisure Brand
Email MarketingMarketing Strategy
Confidential
Feb. 2024 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"What impressed us most about YOCTO was their systematic approach to A/B testing."
Aug 20, 2025
Brand Marketer of E-Commerce, BetterMe Store
Kateryna Gaieva
Verified
eCommerce
Cyprus
201-500 Employees
Online Review
Verified
YOCTO has built a retention marketing engine for an athleisure brand. The team has created an email and SMS marketing foundation, created a systematic communication strategy, and built a data-driven engine.
YOCTO's work has resulted in revenue growth and measurable improvements in conversion rates, click-through rates, revenue, and average order value. The team is exceptional in project management, delivers on time, is responsive to the client's needs, and provides proactive communication.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Brand Marketer of E-commerce of BetterMe Store
Describe what your company does in a single sentence.
BetterMe Store is an athleisure brand with comfortable sportswear, stylish accessories, and exercise & fitness equipment.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire YOCTO to accomplish?
We needed YOCTO to build our entire retention marketing engine from the ground up.
Build our email and SMS lifecycle foundation from scratch - We had no fundamental infrastructure in place despite massive growth potential
Reduce over-reliance on paid channels - We needed sustainable, owned-channel revenue streams
Create a systematic communication strategy - We lacked organized customer messaging and lifecycle marketing
Build a data-driven retention engine - We needed to scale revenue sustainably using customer data and testing
SOLUTION
How did you find YOCTO?
Other
Why did you select YOCTO over others?
High ratings
Pricing fit our budget
Good value for cost
How many teammates from YOCTO were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Complete Lifecycle Build-Out
Built email and SMS foundation from scratch: welcome, cart/browse abandonment, post-purchase, replenishment, winback flows
Created central messaging calendar with aligned email and SMS strategy
What were the measurable outcomes from the project that demonstrate progress or success?
Revenue Growth: NDA
Testing & Optimization Performance
72% success rate across all A/B tests launched
Measurable improvements in conversion rates, CTR, revenue per recipient, and average order value
Channel Development
SMS successfully integrated as a complementary channel supporting personalized journeys
Lifecycle foundation build-out and full automation implementation
Strategic Achievement
Reduced over-reliance on paid channels by establishing robust owned-channel revenue streams
Describe their project management. Did they deliver items on time? How did they respond to your needs?
YOCTO's project management was exceptional. They delivered everything on schedule, were incredibly responsive to our needs, and provided proactive communication throughout.
They broke complex projects into clear milestones and executed exactly as promised. During our year-long A/B testing program, they kept us consistently updated on results and next steps.
What was your primary form of communication with YOCTO?
Virtual Meeting
What did you find most impressive or unique about this company?
What impressed us most about YOCTO was their systematic approach to A/B testing - achieving a 72% success rate across all tests is remarkable. They didn't just build our lifecycle foundation from scratch; they created a true testing culture that drove continuous optimization.
Are there any areas for improvement or something YOCTO could have done differently?
Honestly, it's hard to find significant areas for improvement given the incredible results they delivered.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Email Marketing for Health & Wellness Company
Email Marketing
$50,000 to $199,999
July 2023 - Ongoing
5.0
Quality
4.5
Schedule
4.5
Cost
4.5
Willing to Refer
5.0
"YOCTO always delivers, and we're extremely pleased with the results they've achieved."
Sep 22, 2025
Department Manager, HEALTH AND BEAUTY CHOICE CORPORATION
Anonymous
eCommerce
Miami, Florida
11-50 Employees
Online Review
YOCTO provides email marketing services for a health and wellness company. The team has redesigned all underperforming retargeting and onboarding flows and created personalized "Thank You" and cross-sell flows.
Thanks to YOCTO's work, the client's email revenue has increased by 368% and the monthly retention rate has improved from 9.8% to 39.3%. The team is extremely responsive to the client's needs and is communicative throughout every project phase. They consistently deliver on time.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am a department manager at HEALTH AND BEAUTY CHOICE CORPORATION
Describe what your company does in a single sentence.
Vital Nutritive is a health and wellness company based in Miami that offers a range of health and wellness dietary supplements—such as joint-support, gut-health blends, and hair‑and‑nail vitamins—formulated to support internal health, beauty, and overall well‑being through safe, high quality and optimal ratio formula.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire YOCTO to accomplish?
We needed YOCTO's expertise to transform our entire email marketing approach from the ground up, as our existing efforts were underperforming. Goals: Improve our email marketing effectiveness - We were experiencing poor performance with spammy, unoptimized onboarding that led to high spam and unsubscribe rates Develop our underdeveloped campaign strategy - Our sending frequency was low and inconsistent, and our content was only focused on promotions with no A/B testing or customer research Enhance our post-purchase experience - We had a very thin post-purchase experience that was preventing customers from making repeat purchases Increase overall email revenue contribution - Email was only generating 8.9% of our total revenue, which we knew had much more potential
SOLUTION
How did you find YOCTO?
Online Search
Referral
Other
Why did you select YOCTO over others?
High ratings
Pricing fit our budget
Great culture fit
Good value for cost
Referred to me
Company values aligned
How many teammates from YOCTO were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Full Email Marketing Management Complete program management, including all content production Collaboration with our brand manager, Winston Key Deliverables Flow Overhaul: Redesigned all underperforming retargeting and onboarding flows Fixed overlapping flows through customer journey mapping Aligned signup forms with welcome series to reduce spam/unsubscribe rates Campaign Strategy: Proprietary 4-part strategy (survey development, historical analysis, + 2 redacted components) Scaled from a few campaigns per month to 3 per week with constant A/B testingImplemented tiered segmentation for better deliverability Post-Purchase & Retention: Created personalized "Thank You" and cross-sell flows per product Raised awareness of the underutilized subscription program Built SKU-triggered replenishment flows for automated subscription upsells before customers run out of supplements
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Revenue Growth:
Email revenue increased by 368% in the first 4 months of collaboration Email's share of total revenue grew from 8.9% to 33% Campaign revenue increased from 15% to 50% of total email revenue
Customer Retention:
Monthly retention rate improved from 9.8% to 39.3%
Describe their project management. Did they deliver items on time? How did they respond to your needs?
YOCTO's project management is outstanding. They consistently deliver on time, and on the rare occasions when unforeseen setbacks occur, they communicate proactively well ahead of deadlines. Their team is extremely responsive to our needs and is communicative throughout every project phase.
What was your primary form of communication with YOCTO?
Virtual Meeting
What did you find most impressive or unique about this company?
YOCTO's proactive approach really impressed us. They don't just wait for direction - they continuously identify new opportunities and bring strategic recommendations to improve our retention marketing. Their team anticipates our needs and suggests optimizations before we even realize we need them.
Are there any areas for improvement or something YOCTO could have done differently?
No, YOCTO always delivers, and we're extremely pleased with the results they've achieved. Their consistent performance and the measurable improvements they've brought to our retention marketing leave little room for criticism. We couldn't be happier with their work.
RATINGS
5.0
Quality
4.5
Service & Deliverables
Schedule
4.5
On time / deadlines
Cost
4.5
Value / within estimates
Willing to Refer
5.0
NPS
Email Marketing for E-Commerce Company
Email Marketing
Confidential
May 2025 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"They are super helpful and can be relied on."
Sep 1, 2025
Co-Founder, N/A
Erik
eCommerce
Lithuania
11-50 Employees
Online Review
YOCTO provides ongoing email marketing services for an e-commerce company. The team is responsible for creating strategies, writing emails, and running promotions.
YOCTO's work has resulted in a steady increase in the client's email marketing revenue share. The team is helpful and reliable, effectively answers questions, and communicates brilliantly through in-person and virtual meetings. Their collaborative approach has impressed the client.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Co-Founder of N/A
Describe what your company does in a single sentence.
E-commerce in the women health niche
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire YOCTO to accomplish?
Increase email marketing rev share
Make appealing emails
SOLUTION
How did you find YOCTO?
Referral
Why did you select YOCTO over others?
Good value for cost
Company values aligned
How many teammates from YOCTO were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
We wanted to have a partner agency that would take full accountability for our email marketing strategy. Promotions, abandoned cart etc. Our key deliverable was to increase the email marketing revenue share.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Our revenue from email marketing has been growing constantly to the % we have agreed on.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
The communication is brilliant. We always get the answers to what we ask. They are super helpful and can be relied on. Whatever we ask, they give as a solution or guidance.
What was your primary form of communication with YOCTO?
In-Person Meeting
Virtual Meeting
What did you find most impressive or unique about this company?
Easy to collaborate. There is no need for constant alignments. Just do it attitude.
Are there any areas for improvement or something YOCTO could have done differently?
No
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Showing 1-5 of
5 Reviews
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