XQL Group

BACKGROUND

Please describe your company and position.

I am the CEO of Hoverla Soft

Describe what your company does in a single sentence.

Hoverla Soft is a trusted tech partner providing end-to-end product development, from MVP creation to deploying scalable solutions, supported by expert developers and tailored Fractional CTO services for startups and businesses worldwide.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire XQL Group to accomplish?

• Establish a marketing framework for effective lead generation.
• Develop marketing strategy aligned with business goals.
• Review and optimize the company website for improved performance and conversions.

SOLUTION

How did you find XQL Group?

• Referral
• Other

Why did you select XQL Group over others?

Referred to me

How many teammates from XQL Group were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

XQL conducted a detailed audit of our website and developed a marketing strategy tailored to our budget, focusing on an ABM campaign. For the campaign, they created deep ICPs and designed a strategic sequence to effectively target our audience.

Additionally, XQL created niche-specific and general presentations, a presentation-portfolio, and prepared case studies for our website. They reviewed and optimized our main LinkedIn accounts and provided overall strategic consulting to support our marketing efforts. They also assisted in the recruitment process by helping us hire a Lead Generation Specialist/SDR.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

XQL developed a clear ABM campaign strategy, including detailed ICPs and outreach sequences, which is currently in progress. With their expertise, we also created several key materials, such as niche-specific and general presentations, a presentation-portfolio, and case studies for our website.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

All communication was managed through weekly marketing syncs on Google Meet, complemented by daily messaging on Slack. XQL created a comprehensive marketing plan focused on ABM, providing clear guidance to ensure the campaign stayed aligned with our target audience and objectives.

What was your primary form of communication with XQL Group?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

XQL Group stands out due to its tailored and data-driven approach to marketing. Instead of providing generic strategies, they conducted an in-depth analysis of our business needs and developed a highly customized ABM campaign. Their ability to combine strategic vision with hands-on execution was particularly valuable. Additionally, their expertise in optimizing LinkedIn presence and recruitment support made a significant impact on our outreach and lead generation efforts.

Are there any areas for improvement or something XQL Group could have done differently?

Honestly, everything went smoothly, and we were fully satisfied with the collaboration. The team was highly professional, proactive, and delivered exactly what we needed. At this point, I can’t think of anything specific that needs improvement. Keep up the great work! 😊

BACKGROUND

Please describe your company and position.

I am the Head of Marketing of Noltic

Describe what your company does in a single sentence.

Noltic is a Salesforce consulting and development company that specializes in delivering customized Salesforce solutions, including integrations, implementations, and optimizations, to help businesses maximize their CRM capabilities.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire XQL Group to accomplish?

• Step in as a Fractional CMO to provide stability and continuity during the replacement of the Head of Marketing
• Audit the existing marketing efforts and build a marketing strategy
• Develop new service pages and blog articles to improve website visibility
• Launch retargeting campaigns to enhance audience engagement
• Manage and oversee contractors for link building and content creation
• Optimize SEO efforts to increase search engine rankings for key pages

SOLUTION

How did you find XQL Group?

Referral

Why did you select XQL Group over others?

Referred to me

How many teammates from XQL Group were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

XQL first conducted a thorough audit of our existing marketing efforts and developed a comprehensive marketing strategy from scratch. They focused on creating new service pages and blog articles to boost our visibility, while also launching targeted retargeting campaigns. XQL managed and coordinated contractors for link building and content creation, ensuring seamless execution.

Additionally, they optimized our SEO strategy, which resulted in 12 out of 24 key service pages ranking in the top 10. Their efforts consistently improved our overall performance.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

With the XQL team, we defined a clear marketing strategy for the end of the year and successfully hired key developers for our website. XQL launched retargeting campaigns through LinkedIn and developed a strong content marketing strategy for our blog, ensuring the publication of high-quality articles aligned with Google’s EEAT guidelines. Over the course of four months, we completed the creation of 31 service pages as part of the planned content strategy.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

All communication was handled through twice-weekly marketing syncs via Google Meet, with additional day-to-day messaging on Slack. XQL developed a six-month marketing plan, providing clear direction across various channels to ensure we stayed on course.

What was your primary form of communication with XQL Group?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their deep marketing expertise overall and professional approach are remarkable

Are there any areas for improvement or something XQL Group could have done differently?

no

BACKGROUND

Please describe your company and position.

I am the Content Manager of Inoxoft

Describe what your company does in a single sentence.

Inoxoft is a custom software, web, and mobile application development company. We deliver innovative digital solutions across diverse industries (including Healthcare, Fintech, Education, Logistics, Real Estate, and Blockchain) to empower startups and small to medium-sized companies to achieve their business goals.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire XQL Group to accomplish?

• Manage and oversee contractors for link building and content creation
• Refine the inbound content strategy to attract more leads
• Improve the website’s overall performance and enhance the user experience

SOLUTION

How did you find XQL Group?

Referral

Why did you select XQL Group over others?

Referred to me

How many teammates from XQL Group were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The XQL Team provided advisory services on our new content strategy, ensuring it was tailored to generate inbound leads. They also created a link-building plan to improve the website's DR and participated in redesigning the blog pages by incorporating lead-generation elements.

During the project, the XQL team closely monitored the website's current performance, tracking various KPIs to observe the effectiveness of our strategies. They provided ongoing consultations to us, offering insights and recommendations for further marketing activities

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

XQL launched several successful Facebook and Instagram campaigns, generating a strong number of qualified leads. We collaborate in brainstorming sessions each week to design and implement new strategies to further boost lead quality and volume. Alongside managing these campaigns, XQL effectively handled link-building and content creation, ensuring alignment with our overall marketing objectives.

Additionally, we focused on updating outdated content on the website, particularly on service pages and blog articles, to ensure the publication of high-quality content that adheres to Google’s EEAT guidelines, further improving our SEO performance and user engagement.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team is proactive and well-organized, maintaining control over every aspect of the project. We have weekly calls to review progress, address updates, and align our strategies. 
Additionally, there’s seamless daily communication through messaging apps, which allows for quick responses and immediate reactions to any requests or changes. Their responsiveness and ability to adapt to our needs have made the collaboration smooth and highly efficient.

What was your primary form of communication with XQL Group?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impresses us most is their proactive approach and genuine commitment to our success. They consistently bring ideas and concepts to boost our marketing, quickly adapt if something doesn’t work, and remain ready with new strategies. Their focus on results and true interest in making things work set them apart.

Are there any areas for improvement or something XQL Group could have done differently?

Honestly, nothing significant comes to mind. They’ve been responsive, proactive, and results-driven throughout our collaboration. If anything, minor adjustments or enhancements come up, they’re quick to address them, so it’s hard to point out any major areas for improvement.

BACKGROUND

Please describe your company and position.

I am the COO of DBB Software

Describe what your company does in a single sentence.

DBB Software is a product software development provider specializing in transforming innovative ideas into market-ready products, reducing web and mobile app development time by up to 50% using pre-built solutions.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire XQL Group to accomplish?

• Audit the existing marketing efforts and build a marketing infrastructure from scratch
• Create a comprehensive marketing strategy with a clear UVP and proper messaging
• Start lead generation through various marketing channels
• Assist in hiring key in-house marketing specialists (Content Writer, Lead Gen Specialist, SEO Specialist, etc.)

SOLUTION

How did you find XQL Group?

Referral

Why did you select XQL Group over others?

Referred to me

How many teammates from XQL Group were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

XQL first helped us develop a comprehensive marketing strategy, starting by defining our unique value proposition and identifying key marketing channels to focus on. They then assembled a team of in-house specialists, including a Content Writer, SEO expert, Website Designer and Lead-Gen Specialist, to execute the strategy. With the team in place, XQL initiated a full website redesign to address content, design, and conversion issues. 

After that, they optimized our LinkedIn profiles, which led to a 10% monthly increase in social media engagement. They also prepared a six-month content plan aimed at attracting and converting leads, while ramping up SEO efforts with a focus on link building and content marketing. As part of their SEO work, XQL audited and started rewriting and improving blog articles.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

With the XQL team, we defined a clear marketing strategy and established the company’s unique value proposition. They helped us hire key specialists for our marketing team and initiated a full website redesign. XQL also started launching outreach campaigns through LinkedIn and email. Additionally, they developed a strong content marketing strategy for our blog and started publishing high-quality articles that follow Google’s EEAT guidelines

Describe their project management. Did they deliver items on time? How did they respond to your needs?

All communication was managed through weekly marketing syncs, held twice a week via Google Meet. XQL created a marketing plan for the next six months, outlining the direction by marketing channels to keep us on track. They also set up a Notion board to track and update the team’s tasks.

What was your primary form of communication with XQL Group?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stands out about XQL is their expertise in the tech industry, combined with their consultative approach. They consistently demonstrate strong knowledge of various marketing strategies and always present multiple options with clear pros and cons for each approach. Rather than just executing requests, they act as true advisors, suggesting innovative solutions we hadn't considered and backing their recommendations with solid data and industry insights.

Are there any areas for improvement or something XQL Group could have done differently?

no

BACKGROUND

Please describe your company and position.

I am the Head of Operations of Ecrivio

Describe what your company does in a single sentence.

We offer content writing services

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire XQL Group to accomplish?

• Assist in developing and enhancing the SEO and content strategy for several of our high-profile software development clients.
• Improve the SEO performance of our clients' websites.
• Build content strategy.

SOLUTION

How did you find XQL Group?

Referral

Why did you select XQL Group over others?

• Pricing fits our budget
• Referred to me

How many teammates from XQL Group were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

XQL Group was responsible for crafting detailed content outlines and strategies that served as a blueprint for our writing projects. Their scope included market research, keyword analysis, and the creation of content frameworks that our writers used to produce SEO-optimized blog posts and service pages. 
Key deliverables from XQL Group included comprehensive content outlines, SEO keyword integration strategies, and periodic reviews to ensure the content aligned with the evolving SEO landscape and client expectations.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Since implementing the content strategies developed by XQL Group, we've seen a noticeable improvement in the SEO performance for our clients' websites. This includes higher rankings for targeted keywords, increased organic traffic, and improved user engagement on the blog posts and service pages we produced based on their outlines and guidance.
Their strategies not only supported our content creation efforts but significantly contributed to the overall digital marketing objectives of our clients.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

XQL Group's project management was exemplary. They consistently delivered high-quality content outlines on time, which was crucial for keeping our content production schedule on track. They were highly responsive, addressing any queries or adjustments we needed promptly. Their proactive approach to communication and feedback made it easy for us to maintain workflow efficiency and adapt to any project changes seamlessly.

What was your primary form of communication with XQL Group?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out the most about XQL Group was their deep understanding of the B2B software development market, which enabled them to tailor their content strategies effectively. Their ability to merge technical SEO requirements with engaging content ideas was particularly impressive. This unique blend of technical expertise and creative strategy has been instrumental in elevating the quality of our content and enhancing the overall effectiveness of our SEO efforts.

Are there any areas for improvement or something XQL Group could have done differently?

Nothing to suggest so far

BACKGROUND

Please describe your company and position.

I am the Marketing Lead of Synebo

Describe what your company does in a single sentence.

Synebo is a Salesforce development and consulting company that helps businesses of all sizes find the best Salesforce solutions as well as develop, customize, and integrate any Salesforce product.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire XQL Group to accomplish?

• Audit the existing blog content and optimize it to get leads from blog articles.
• Optimize website conversion and start gaining inbound leads.
• Improve main and service page content to optimize conversion.

SOLUTION

How did you find XQL Group?

I passed the marketing course by Danylo Fedirko, the founder of XQL Group.

Why did you select XQL Group over others?

• Company values aligned
• Flexible offerings

How many teammates from XQL Group were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The XQL team enhanced our website and blog by auditing our content and optimizing key areas. They developed a new blog strategy to increase engagement and SEO, and helped to redesign our service pages to boost conversions and attract more clients. Additionally, they conducted a detailed SEO audit, fixing technical issues that improved our site’s performance, visibility, and search engine rankings.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our organic traffic started growing by 10-15% each month, and we started getting first inbound requests. Also, our blog articles with keywords like "salesforce product development partner," "salesforce AppExchange app development," and "service cloud implementation guide" jumped from around 30th place to the top 10 in search rankings after we applied XQL's optimization tips.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was effective. We had weekly sync meetings where we discussed upcoming tasks and reviewed the progress from the previous week. They keep everything on track and ensure that deliverables are completed on time.

What was your primary form of communication with XQL Group?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Great involvement throughout the collaboration; sometimes, it feels like they are part of the inbound team. Honest feedback. Readiness to find the most valuable solution within the offered budget.

Are there any areas for improvement or something XQL Group could have done differently?

Nothing comes to my mind

BACKGROUND

Please describe your company and position.

I am the CEO & Founder of WeSoftYou Inc.

Describe what your company does in a single sentence.

Balanced Software Engineering: Cost, Speed, and Quality in Harmony As a software development company, we strike the perfect equilibrium between cost, speed, and quality through our unique set of 36 quality standards. We navigate the fine line between pioneering Web3/AI solutions for startups and delivering robust, high-quality SaaS for the U.S. Government.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire XQL Group to accomplish?

• Content development
• On-site optimization
• Link earning & development

SOLUTION

How did you find XQL Group?

• Online Search
• Referral

Why did you select XQL Group over others?

• High ratings
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from XQL Group were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Our main goal was to review and improve our Inbound Marketing Strategy, adopting a fresh approach to improve Domain Rating and boost traffic. Also, we wanted to refine and redesign our website for better lead generation.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Collaborating with the XQL team, we enhanced our website performance. We boosted our domain rating from 12 to 45 and increased website traffic by 207.5%. Additionally, the implementation of our new inbound marketing plan has led to a consistent monthly traffic increase of 17%.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

With the XQL team, we optimized our SEO strategy and gained around 160 backlinks to improve our website's authority. We also redesigned 58 service and case web pages for better lead generation. To boost organic website traffic, we wrote and published 141 how-to guides and service-related articles on the WeSoftYou blog. We also added call-to-action sidebars for increased user interaction and conversions.

What was your primary form of communication with XQL Group?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

They proactively consult us at every step of the project.

Are there any areas for improvement or something XQL Group could have done differently?

I don't think something should be really fixed from their side. They're great.

BACKGROUND

Please describe your company and position.

I am the CEO, Founder of Artkai

Describe what your company does in a single sentence.

Artkai is a digital product development company with core focus on Fintech and SaaS solutions.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire XQL Group to accomplish?

• We engaged the XQL team to boost our website's visibility and attract more visitors through an effective inbound marketing strategy.
• The main goals were to increase website traffic and improve our DR. We also aimed to create lead-gen blog articles and service pages that would rank among Google's top ten results for specific keywords.

SOLUTION

How did you find XQL Group?

Referral

Why did you select XQL Group over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit

How many teammates from XQL Group were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work in this project involved developing a robust content strategy. They created and published 88 lead-generating articles on the Artkai blog and 47 service pages. Additionally, they carried out on-site SEO optimization, focusing on improving user experience and content to align with E-E-A-T guidelines.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

After teaming up with XQL, we saw substantial progress. Our DR shot up from 27 to an impressive 44. Initially, we had 500 monthly traffic, but post-collaboration, we've been consistently experiencing a 15% monthly traffic growth and ended up with 2000 visitors from Google in 9 months.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything was made on time and on budget.

What was your primary form of communication with XQL Group?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their subject matter expertise and client service caught my attention.

Are there any areas for improvement or something XQL Group could have done differently?

Initial KPIs should take more consideration, but overall, I'm very satisfied.

BACKGROUND

Please describe your company and position.

I am the CEO of Intelvision Limited

Describe what your company does in a single sentence.

A software development company that helps tech companies in DACH hire pre-vetted engineers.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire XQL Group to accomplish?

• Build a GTM strategy for the DACH market
• Pivot positioning
• Execute marketing activities

SOLUTION

How did you find XQL Group?

Referral

Why did you select XQL Group over others?

• High ratings
• Referred to me

How many teammates from XQL Group were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired XQL Group as our Fractional CMO to lead a comprehensive pivot in our marketing strategy. The engagement was initiated to help us reposition Intelvision as a Tech Talent as a Service (TaaS) provider and build a go-to-market engine capable of generating pipeline in the highly competitive DACH region.

The scope included both strategic advisory and hands-on execution, covering the full spectrum of positioning, messaging, demand generation, and marketing infrastructure.

Strategic Foundation

• Defined and executed a full positioning shift from generalized software services to a tightly framed TaaS model.
• Crafted Intelvision’s messaging architecture for ICPs including CTOs, Heads of Engineering, and Founders in product-led and tech-enabled companies.
• Framed and prioritized differentiators around senior-only talent, fast onboarding, and AI-enhanced delivery efficiency.
  Helped us hire an internal marketer and data researcher.

Go-to-Market Strategy

• Developed a multi-channel GTM plan, integrating outbound, inbound, and paid channels into a cohesive growth engine.
• Designed a target account framework and launched outreach cadences to validate messaging against real market feedback.
• Planned and executed message variant testing around value props such as speed, flexibility, and code quality.

Campaign & Execution Workstreams

• Deployed account-based outreach campaigns on LinkedIn and email, targeting pre-defined ICP personas across industries and roles.
• Launched paid lead generation funnels on Meta, optimized around guide-downloads and consultation calls.
• Shipped and managed webinar campaigns as both lead generation and nurturing assets.
• Produced content assets including landing pages, social content, video snippets, and ad creatives tailored to key campaign narratives.
• Tested the Google Ads channel.

Website & Content Overhaul

• Delivered a comprehensive website repositioning, including redesigned home, pricing, contact, case study, and industry pages.
• Optimized existing blog content and created SEO-backed articles to support mid-funnel discovery.
• Implemented structural SEO improvements, content updates, and internal linking workflows to support organic growth.

Key Deliverables Summary

• Positioning and Messaging Strategy Document
• Multi-channel Go-To-Market Plan
• ICP Definition and Persona Targeting Map
• LinkedIn and Email ABM Campaigns (message variants tested)
• Meta Ads Campaigns (CPL and CPQL tracked)
• New Website Content: home, pricing, contact, services, case studies
• Webinar Concepts, Promotion Strategy, and Email Sequences
• SEO Content Plan + Blog Page Updates
• Marketing Process Playbooks and Tracking Infrastructure

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• 44 leads, 15 MQLs, 7 calls, 3 SQLs from paid campaigns in July
• €23 CPL, €142 cost per call
• Webinar campaigns: 120+ registrants, SQL-level leads captured
• LinkedIn outreach: 16–20% connection rate, 29–30% reply rate
• Germany traffic up 5x
• DACH confirmed as highest-performing region for leads and engagement
• Fully structured GTM and analytics system implemented for future scale

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The XQL Fractional CMO managed the project with exceptional ownership and consistency. What stood out most was how deeply they cared about our success. They weren’t just consultants delivering tasks—they genuinely felt like part of our internal team.

Communication was constant and responsive. We stayed in close contact through chats and regular meetings, and their involvement was proactive throughout. Even when things didn’t go as expected, they were quick to surface the issues, bring new ideas, and help us rethink the approach.

This was, without question, the best experience we've had working with a marketing team.

What was your primary form of communication with XQL Group?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most about XQL Group was their proactiveness and deep specialization in B2B tech. They brought a level of initiative and ownership we rarely see - constantly suggesting improvements, surfacing new ideas, and helping us anticipate challenges before they became problems.

Equally important, they’ve worked with over 50 software development companies like ours. That domain expertise meant we didn’t have to reinvent the wheel. They understood our business model, buyer personas, and GTM challenges from day one - allowing us to move fast, avoid costly mistakes, and focus on execution supported by their Fractional CMO.

Are there any areas for improvement or something XQL Group could have done differently?

Nothing comes to mind.