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Reputation for Scaling Digital Marketing

<p>Xplora BG is a leading Bulgarian digital agency with reputation for delivering <strong>high ROI &nbsp;integrated digital marketing services</strong> to regional and international clients.&nbsp;</p>
<p>Our focus is scaling the digital marketing of clients - strategy, planning, execution, analysis and consolidation of findings, and of course - scaling of marketing regarding goals, audiences, channels, content. </p>
<p>Our 60+ full time team combines strategy, creative, performance marketing, account management professionals to provide:</p>
<p>- strong analytical approach based on <strong>real user behavior data</strong></p>
<p>- <strong>sustainable</strong> digital strategy to meet business and marketing goals</p>
<p>- <strong>flawless execution </strong>combined with flexibility (yes, quoting 5 marketing directors "you have 100% flawless execution of what was agreed")</p>
<p>- <strong>detailed analysis and consolidation of findings</strong> (yes, everything in marketing is an assumption, unless its validated by relevant contextual actual behavior of real users)</p>
<p>- <strong>scaling of marketing</strong> (yes, marketing is easy to scale, with the right teams on both sides)</p>
<p>We specialize, as presented in detail on our website via service descriptions, case studies with detailed data and extensive client video interviews, in:</p>
<p>- integrated digital marketing</p>
<p>- performance marketing</p>
<p>- social media marketing</p>
<p>- search engine marketing</p>
<p>- email marketing</p>
<p>- digital and visual assets</p>
<p>- trainings</p>
<p>- employer branding</p>
<p>We have <strong>significant expertise</strong> in the digital marketing for the following industries and sectors:</p>
<p>- B2B and B2B2C</p>
<p>- FMCG</p>
<p>- IT</p>
<p>- High ticket household goods</p>
<p>- Retail</p>
<p>- Training and education</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>

  • Min project size
    $5,000+
  • Hourly rate
    $50 - $99 / hr
  • Employees
    50 - 249
  • Locations
    Sofia, Bulgaria
  • Year founded
    Founded 2015
  • Languages

4 Languages that we service

  • English
  • French
  • German
  • Bulgarian

1 Locations

  • Sofia , Bulgaria

No have been added yet...

    Pricing Snapshot

    Min. project size $5,000+
    Avg. hourly rate $50 - $99 /hr
    Rating for cost 4.8 /5

    What Clients Have Said

    XploraBG offers competitive pricing, providing good value for cost across various projects. Clients report satisfaction with budget alignment, which ranges from $10,000 to $130,000. Their services are praised for quality and effectiveness, ensuring timely delivery and strong communication.

    This summary is based on verified Clutch reviews.

    Most Common Project Size

    $10,000 - $49,999 based on 16 reviews
    < $10,000 $10,000 - $49,999 $50,000 - $199,999 > $200,000

    Select a service to see pricing information

    XploraBG Review Insights

    Overall Review Rating

    4.9
    • Quality 4.9
    • Schedule 5.0
    • Cost 4.8
    • Willing to Refer 5.0

    Top Mentions

    Review Highlights

    • Strong Brand Awareness and Engagement

      XploraBG has consistently helped clients achieve significant increases in brand awareness, engagement, and social media presence across various platforms. Clients have reported increased reach, improved social media metrics, and higher engagement rates.

    • Proactive and Personalized Service

      Clients appreciate XploraBG's proactive approach and personalized service. They are noted for their ability to understand client needs and provide tailored solutions, often going beyond the initial scope of work.

    • Great Client Relationships

      XploraBG is known for building strong, trusting relationships with clients. Their professionalism, dedication, and ability to deliver results create a loyal client base that values their partnership.

    • Room for Improvement in Knowledge Transfer

      One client noted the need for improvement in the internal knowledge transfer process, particularly when personnel changes occur. Ensuring continuity in understanding client-specific nuances can enhance service delivery.

    • Effective Project Management

      Clients commend XploraBG for timely delivery, clear communication, and responsiveness. Their project management skills ensure smooth workflow and the ability to adapt quickly to client needs, even under tight deadlines.

    • Expertise in Digital Marketing

      XploraBG is praised for their deep knowledge and expertise in digital marketing, including SEO, PPC, and social media strategies. They are recognized for their ability to translate complex concepts into effective marketing strategies.

    XploraBG Reviews

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    SMM Consulting for Real Estate Agency

    • Social Media Marketing
    • Confidential
    • Oct. 2025 - Jan. 2026
    4.5
    Quality
    4.5
    Schedule
    5.0
    Cost
    4.0
    Willing to Refer
    5.0

    "XploraBG's professionalism, in-depth knowledge, practical advice, and presentation skills were impressive."

    Feb 12, 2026
    Director of Operations, Yavlena
    Denitsa Georgieva
    Verified
    • Real estate
    • Bulgaria
    • 201-500 Employees
    • Online Review
    • Verified

    XploraBG provided social media training for our real estate agency. The team gave the client practical advice on how to be successful on social media.

    SMM Services for Beer Company

    • Content Marketing Digital Strategy Social Media Marketing
    • Confidential
    • Jan. 2024 - Jan. 2026
    4.5
    Quality
    4.5
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "XploraBG consistently demonstrated a deep understanding of their clients’ businesses."

    Feb 8, 2026
    Senior Brand Manager, Heineken Bulgaria
    Liliya Zangerova
    Verified
    • Other industries
    • Bulgaria
    • 51-200 Employees
    • Online Review
    • Verified

    XploraBG provided social media marketing services for a beer company. The team was responsible for producing consistent content and managing the client's social media channels.

    Digital Marketing Services for Motorcycle Training Co

    • Content Marketing Social Media Marketing
    • Confidential
    • Jan. 2025 - Jan. 2026
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "They are simply the best digital marketing team in Bulgaria."

    Jan 24, 2026
    Executive, motoacademy.bg
    Anonymous
    Verified
    • Education
    • Sofia, Bulgaria
    • 1-10 Employees
    • Online Review
    • Verified

    XploraBG provided digital marketing services for a motorcycle training company. The team helped the client develop a digital marketing strategy and build their social media infrastructure.

    Website Design & Development for Creative Production Studio

    • Search Engine Optimization Web Design Web Development
    • Confidential
    • Apr. - Dec. 2025
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "We were impressed by XploraBG's expertise in guiding us toward the right decisions."

    Jan 23, 2026
    COO, Key Studios Ltd
    Zhenya Strahinova
    • Arts, entertainment & music
    • Bulgaria
    • 1-10 Employees
    • Online Review

    XploraBG designed and developed a website for a creative production studio. The team created the core structure and key sections, ensured responsive design, implemented SEO, and facilitated user navigation.

    Google & Social Media Ad Mgmt for Automotive Co

    • Pay Per Click Social Media Marketing
    • $10,000 to $49,999
    • Apr. 2024 - Ongoing
    4.5
    Quality
    4.5
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "XploraBG's individual attitude and specific approach are impressive."

    Jan 23, 2026
    Manager, XADO Bulgaria Ltd.
    Anonymous
    Verified
    • Automotive
    • Sofia, Bulgaria
    • 1-10 Employees
    • Online Review
    • Verified

    XploraBG provides digital marketing services for an automotive company. The team manages the client's Google Ads and social media campaigns.

    Video Production for Real Estate Investment Company

    • Marketing Strategy Other Digital Marketing Video Production
    • $10,000 to $49,999
    • Apr. - Sep. 2025
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "They were very professional and had good time management."

    Dec 9, 2025
    Chief Capital Market Officer, Stoneweg EREIT Management
    Elena Arabadjieva
    • Real estate
    • Singapore
    • 201-500 Employees
    • Online Review

    XploraBG produced a two-minute corporate video for a real estate investment company. The team created a modern yet professional video that presented the client's key investment propositions.

    PPC Management Services for Fashion Academy

    • Pay Per Click
    • $10,000 to $49,999
    • Mar. 2025 - Ongoing
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "XploraBG's values, knowledge, and top-notch level are impressive."

    Nov 25, 2025
    CTO, FashionAcademy Bulgaria
    Filip Andonov
    Verified
    • Education
    • Blagoevgrad, Bulgaria
    • 1-10 Employees
    • Online Review
    • Verified

    XploraBG provides PPC management services for a fashion academy. The team is responsible for assisting the client with Google and Meta ads, reporting, market positioning, and business advice.

    SMM, Email Marketing & PPC for Publishing Company

    • Email Marketing Pay Per Click Social Media Marketing
    • Confidential
    • Oct. 2023 - Ongoing
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "The Xplora team is very prompt, responsive, and ready to assist."

    Nov 19, 2024
    Chief Publicity Officer, Ciela Publishing House
    Temz Arabadzhieva
    • Other industries
    • Sofia, Bulgaria
    • 11-50 Employees
    • Online Review

    XploraBG manages a publishing company's PPC and email marketing projects. Their work involves content development and the monthly planning, monitoring, and optimization of advertising campaigns on social media.

    Social Media Management for Appliance Manufacturer

    • Social Media Marketing
    • Confidential
    • May 2023 - May 2025
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    4.5

    "XploraBG manages to find ways to fix any operational troubles and remains reliable in rough conditions."

    May 7, 2024
    Marketing Manager, Appliance Manufacturer
    Georgi Stoynov
    Verified
    • Manufacturing
    • Sofia, Bulgaria
    • 11-50 Employees
    • Online Review
    • Verified

    XploraBG has managed an appliance manufacturer's social media presence and ad hoc digital activations. They handle both operational and strategic tasks, including content creation and action plan preparation.

    SMM Services for Retail Company

    • Content Marketing Digital Strategy Social Media Marketing
    • Confidential
    • Feb. 2023 - Ongoing
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "They're very responsive to our needs and requests for changes and adaptations."

    Aug 4, 2023
    CEO, BGC AD
    Dragiya Dragiev
    • Retail
    • Sofia, Bulgaria
    • 51-200 Employees
    • Online Review

    XploraBG provides digital marketing services for a retail company. The team is in charge of creating and implementing a social media strategy and managing the client's social media accounts.

    Showing 21-30 of 36 Reviews

    Our Story

    Our clients and our team are highly energized when we work together on a campaign. This is a fact, because we complement each other and build on one another’s ideas. The entire Xplora team knows that our leading priority is to make our clients successful. In turn, our clients understand that the agency team is on their side and that there is full transparency around every action and every advertising spend. 

    Meet the Team

    Georgi Malchev

    Georgi MalchevManaging Partner

    Georgi Malchev has over a quarter of a century of experience in business and marketing—as a company founder, manager and executive, and as a member of boards of directors. He is associate professor at the largest private university in Bulgaria.

    Clutch verification provides an additional layer of data to help you make the right purchasing decision of business services.

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    Verified Client Reviews
    29
    Overall Review Rating
    4.9
    Source
    Clutch
    Last Updated
    February 26, 2026

    Business Entity

    Business Entity Name Xplora BG Ltd. (ЕКСПЛОРА БГ)
    Source EPZEU
    Jurisdiction of Formation Bulgaria
    Date of Formation October 20, 2015
    Status Active
    Last Updated November 21, 2024
    ID 203745135

    Credit Report Results

    International Credit Risk Assessment Moderate Risk
    Source Creditsafe
    Last Updated November 21, 2024
    Learn More About The Clutch Verification Process

    Locations (1)

    19, Yanko Sakazov Str. SofiaBulgaria 1527

    50 - 75

    Contact XploraBG

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    GRIFID Hotels

    (1)
    GRIFID Hotels Logotype

    Grifid Hotels

    Kalmar

    (1)
    Kalmar Logotype

    Nevelina Petrova

    Yavlena Varna

    (1)
    Yavlena Varna Logotype

    Denitsa Georgieva

    Additional Connections

    (4)