XploraBG

BACKGROUND

Introduce your business and what you do there.

I’m the communications and regulations manager at Ecopack Bulgaria, a packaging recovery organisation. We manage systems for separate collection, sorting, and recycling of packaging waste in Bulgaria, serving over 2.5 million people and helping implement national goals for recycling and sustainable development.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire XploraBG to accomplish for your business?

We needed help maximizing our reach and engagement on Facebook and Instagram to raise awareness and trust in recycling in Bulgaria.

SOLUTION

What was the scope of their involvement?

XploraBG creates and manages content for both social networks, moderates comments, creates campaigns, and optimizes our ad account. The team creates static and dynamic visuals, including posts, stories, reels, and carousels, and generally all forms of content we agree are good for our brand.

What is the team composition?

We work with 2–5 teammates from XploraBG.

How did you come to work with XploraBG?

Someone referred XploraBG to us. We chose them over other options because they had high ratings, good value for cost, and company values aligned with ours.

How much have you invested with them?

We’ve spent around $130,000.

What is the status of this engagement?

We started working with XploraBG in February 2021, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

XploraBG has doubled our reach within the first two years. We’ve also seen a 20% increase in Facebook engagement, a 47% increase in Instagram reach, a 93% increase in link clicks, and a 50% increase in profile visits.

How did XploraBG perform from a project management standpoint?

XploraBG delivers on time and has excellent project management. We communicate via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

We’re impressed by XploraBG’s organisation skills and proactivity.

Are there any areas they could improve?

XploraBG could provide a more in-depth and honest analysis of our weaknesses so we can shift our focus if needed in terms of engaging content.

BACKGROUND

Introduce your business and what you do there.

I’m the director of operations at Yavlena, a real estate agency.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with XploraBG?

We needed help with social media training for our national agents network.

SOLUTION

What was the scope of their involvement?

XploraBG provided us with a couple of training sessions and in-depth presentations based on good market examples and some of our own colleagues SM profiles. The team also gave us practical advice on how to be successful on social media as real estate agents.

What is the team composition?

We worked with 2 teammates from XploraBG.

How did you come to work with XploraBG?

Another business partner referred XploraBG to me, and I chose them because of their high ratings.

What is the status of this engagement?

We worked together from October 2025–January 2026.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’re still about to see the results of XploraBG’s work, but our agents are motivated to use in practice the knowledge they acquired.

How did XploraBG perform from a project management standpoint?

XploraBG delivered on time. We communicated via in-person meetings, virtual meetings, and emails or messaging apps.

What did you find most impressive about them?

XploraBG’s professionalism, in-depth knowledge, practical advice, and presentation skills were impressive.

Are there any areas they could improve?

XploraBG could speak in simpler language with less marketing terms.

BACKGROUND

Please describe your company and position.

I am the Senior Brand Manager of Heineken Bulgaria

Describe what your company does in a single sentence.

Zagorka part of Heineken is a producer of great beer, beer mixes and beyond beer propositions.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire XploraBG to accomplish?

• build and evolve the long-term brand strategy across digital (social) channels through consistent content in social media for our main local brands

SOLUTION

How did you find XploraBG?

Referral

Why did you select XploraBG over others?

• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from XploraBG were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Consistent content development aligned with the communication platform
Monthly content calendar with defined formats
Performance-driven content aligned with media strategy

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

A timely delivered and approved calendar; campaign-specific content; formats aligned with and fulfilling the media plan requirements.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Very responsive team, always provides proactively ideas and solutions that support brand performance. 

What was your primary form of communication with XploraBG?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

XploraBG consistently demonstrated a deep understanding of their clients’ businesses, which enables them to successfully translate the brand’s communication strategy into impactful digital execution, delivering content that builds value and drives engagement.

Are there any areas for improvement or something XploraBG could have done differently?

No.

BACKGROUND

Please describe your company and position.

I am an executive at motoacademy.bg

Describe what your company does in a single sentence.

Accessible motorcycle training for everyone, from beginners to racers.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire XploraBG to accomplish?

• Strategic digital marketing advice
• Improve our social media presence and customer relationships.

SOLUTION

How did you find XploraBG?

We've known them forever.

Why did you select XploraBG over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Company values aligned

How many teammates from XploraBG were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We have worked with Xpolra on our general digital marketing strategy, as well as on developing our social media infrastructure. As a result, we have achieved strong audience growth and improved customer interaction.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Improved brand visibility
Stable business growth
Much better customer relationships

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They tailored the service to fit our very specific social entrepreneurship niche. They were always available and ready to make adjustments. They had clear roles, responsibilities and communication lines. Project management was spotless. 

What was your primary form of communication with XploraBG?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They are simply the best digital marketing team in Bulgaria. They answer every question within minutes.

Are there any areas for improvement or something XploraBG could have done differently?

n.a

BACKGROUND

Introduce your business and what you do there.

I'm the COO of Key Studios, a creative production studio that provides professional photography spaces and end-to-end content solutions for brands, creators, and digital campaigns.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire XploraBG to accomplish for Key Studios?

We hired XploraBG to design and develop our website. Our goal was to create a clear, modern, and conversion-focused online presence that communicates our services effectively and supports client inquiries and bookings.

SOLUTION

What was the scope of their involvement?

XploraBG handled the full scope of the website project, including UX and structure planning, visual design, copy guidance, website development, and implementation. They delivered a fully functional, responsive website aligned with our brand and business goals. The team was responsible for delivering the core website structure and key sections, including the homepage, service presentation pages, studio information, contact, and inquiry forms. They also ensured responsive design, basic SEO setup, and smooth user navigation across the site.

What is the team composition?

We worked with 2–5 teammates from XploraBG.

How did you come to work with XploraBG?

We found them through a referral. We chose them over other options because they had high ratings, offered good value for the cost, and had company values that aligned with ours.

What is the status of this engagement?

We worked together from April–December 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

XploraBG delivered a clear, professional website that improved our brand credibility, streamlined client inquiries, and provided a solid foundation for increased traffic and conversions, supporting our growth and positioning in the market. Since the website has been launched recently, we expect to see the full impact of XploraBG's professional work over time as traffic, inquiries, and conversions continue to grow. As early indicators, we received positive initial feedback on the website's clarity and design, along with encouraging engagement metrics.

How did XploraBG perform from a project management standpoint?

XploraBG demonstrated strong project management, clear communication, and a structured workflow. We communicated via in-person and virtual meetings. The team delivered the project on time and in line with the agreed scope.

What did you find most impressive about them?

We were impressed by XploraBG's expertise in guiding us toward the right decisions, combined with their speed, proactiveness, and ability to move quickly from idea to execution.

Are there any areas they could improve?

I can't think of anything for XploraBG to improve.

BACKGROUND

Introduce your business and what you do there.

I’m a manager at XADO Bulgaria Ltd. We import motor oils and additives for the automotive industry.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire XploraBG to accomplish for XADO Bulgaria Ltd.?

We needed help with our social media and Google Ads.

SOLUTION

What was the scope of their involvement?

XploraBG has created our social media and Google Ads.

What is the team composition?

We’ve worked with 2–5 teammates from XploraBG.

How did you come to work with XploraBG?

Someone referred XploraBG to me. We chose them because their pricing fit our budget and they offered good value for the cost.

How much have you invested with them?

So far, we’ve spent around $10,000–$50,000 with XploraBG.

What is the status of this engagement?

We started working with XploraBG in April 2024, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

XploraBG’s work has increased our reach, clicks, and new customers.

How did XploraBG perform from a project management standpoint?

We mainly communicate with XploraBG through virtual meetings.

What did you find most impressive about them?

XploraBG’s individual attitude and specific approach are impressive.

BACKGROUND

Please describe your company and position.

I am the Chief Capital Market Officer of Stoneweg EREIT management

Describe what your company does in a single sentence.

A Singapore - listed real estate investment trust  with a 2.2 billion euro commercial portfolio in nine countries in Europe 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire XploraBG to accomplish?

• Develop a new corporate video with a new identify and modern message
• Achieve corporate but also modern look
• Retain main strengths and continuity but with a fresh

SOLUTION

How did you find XploraBG?

• Referral
• Former vendor

Why did you select XploraBG over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Good quality work

How many teammates from XploraBG were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Develop a 2 minute corporate video with a refresh identify that is modern but also professional and serves the purpose of presenting the key investment propositions of the listed real estate portfolio to investors and business partners. Modern music and transitions. High quality graphics and look and feel

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

High level of engagement, quality transitions, good synch between music and video 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were very professional and had good time management. Very few turns to deliver the final cut

What was your primary form of communication with XploraBG?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Professional, agile, modern and digital native 

Are there any areas for improvement or something XploraBG could have done differently?

It anything, they were too trendy for our corporate approach so we had to take it down a notch 

BACKGROUND

Introduce your business and what you do there.

I’m the CTO of FashionAcademy Bulgaria, an education company. We’re the only fashion academy in Bulgaria that teaches students how to make patterns and sew clothes in a one-week-long course.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with XploraBG?

We needed help positioning our website in top Google searches, running paid ads, and adding structure to our selling process.

SOLUTION

What was the scope of their involvement?

XploraBG has helped us with Google Ads, Meta Ads, reporting, and business advice. The team has also provided ad reports, copies, setups, ideas, and market positioning.

What is the team composition?

We’ve worked with 2–5 teammates from XploraBG.

How did you come to work with XploraBG?

I know Georgi, a managing partner at XploraBG. We chose them because they were a great culture fit, provided good value for the cost, and had company values aligned with ours.

How much have you invested with them?

We’ve spent around $10,000.

What is the status of this engagement?

We started working with them in March 2025, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

XploraBG has helped us set up a new strategy to generate leads. We’ve seen a 1,000% increase in website traffic and social media. Every month, the team optimizes the lead quality, bringing in just enough leads we need. The new strategy has brought us fresh sales, and we now get around 150 leads per month.

How did XploraBG perform from a project management standpoint?

XploraBG’s project management is very professional. We communicate via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

XploraBG's values, knowledge, and top-notch level are impressive.

Are there any areas they could improve?

XploraBG has done everything we’ve asked for and more.

BACKGROUND

Please describe your company and position.

I am the Chief Publicity Officer of Ciela Publishing House

Describe what your company does in a single sentence.

Ciela Norma is the leading Bulgarian publisher with more than 200 titles a year in hardcover, e-book, and audio formats – fall in our own state-of-the-art printing facilities.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire XploraBG to accomplish?

• PPC Projects
• Email Marketing Projects
• Awareness

SOLUTION

How did you find XploraBG?

• Online Search
• Referral

Why did you select XploraBG over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from XploraBG were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Monthly planning, management, monitoring, and optimization of advertising campaigns on social media. The package includes the following advertising formats:
  A) Banners, Posts, Videos, Carousels, Instant Experience, Story, Reels, and others.
  The listed advertising formats are not required to be included in every advertising campaign. We provide a campaign assignment and Xplora prepares a media plan explicitly specifying which formats are included and their respective scope.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Higher revenue
Development of dynamic remarketing campaigns
Increase in ROAS (Return on Advertising Spend)

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Xplora team is very prompt, responsive, and ready to assist, even with tight deadlines or delays on our part. Highly recommend.

What was your primary form of communication with XploraBG?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The approach to the client, the attention to projects, the professional perspective, and the enthusiasm of an amateur.

Are there any areas for improvement or something XploraBG could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of an Appliance Manufacturer

Describe what your company does in a single sentence.

The company is the local business unit of a global white goods / brown goods manufacturer.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire XploraBG to accomplish?

• Ongoing SM presence management and ad-hoc digital activations management

SOLUTION

How did you find XploraBG?

Referral

Why did you select XploraBG over others?

High ratings

How many teammates from XploraBG were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Xplora's work involves both operational and strategic tasks, both requiring in-depth knowledge of the company's portfolio and the business environment. Operational tasks involve localization and creation of digital content, aligned with the company's brand identity. Strategic tasks involve preparation of action oplans and communication materials for development of new products / product lines, brand respositioning, etc.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Improved SM analytics; Improved Google analytics; Specific SKUs sales performance improvement

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Delivery is on time, even in the cases when the briefs / raw materials are delayed.

What was your primary form of communication with XploraBG?

Email or Messaging App

What did you find most impressive or unique about this company?

XploraBG manages to find ways to fix any operational troubles and remains reliable in rough conditions.

Are there any areas for improvement or something XploraBG could have done differently?

There is always room for improvement since today's status will not be relevant tomorrow. However XploraBG is always actively seeking improvment and development which is clearly visible in the way they deliver.