XploraBG

BACKGROUND

Please describe your company and position.

I am an executive at motoacademy.bg

Describe what your company does in a single sentence.

Accessible motorcycle training for everyone, from beginners to racers.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire XploraBG to accomplish?

• Strategic digital marketing advice
• Improve our social media presence and customer relationships.

SOLUTION

How did you find XploraBG?

We've known them forever.

Why did you select XploraBG over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Company values aligned

How many teammates from XploraBG were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We have worked with Xpolra on our general digital marketing strategy, as well as on developing our social media infrastructure. As a result, we have achieved strong audience growth and improved customer interaction.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Improved brand visibility
Stable business growth
Much better customer relationships

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They tailored the service to fit our very specific social entrepreneurship niche. They were always available and ready to make adjustments. They had clear roles, responsibilities and communication lines. Project management was spotless. 

What was your primary form of communication with XploraBG?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They are simply the best digital marketing team in Bulgaria. They answer every question within minutes.

Are there any areas for improvement or something XploraBG could have done differently?

n.a

BACKGROUND

Introduce your business and what you do there.

I'm the COO of Key Studios, a creative production studio that provides professional photography spaces and end-to-end content solutions for brands, creators, and digital campaigns.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire XploraBG to accomplish for Key Studios?

We hired XploraBG to design and develop our website. Our goal was to create a clear, modern, and conversion-focused online presence that communicates our services effectively and supports client inquiries and bookings.

SOLUTION

What was the scope of their involvement?

XploraBG handled the full scope of the website project, including UX and structure planning, visual design, copy guidance, website development, and implementation. They delivered a fully functional, responsive website aligned with our brand and business goals. The team was responsible for delivering the core website structure and key sections, including the homepage, service presentation pages, studio information, contact, and inquiry forms. They also ensured responsive design, basic SEO setup, and smooth user navigation across the site.

What is the team composition?

We worked with 2–5 teammates from XploraBG.

How did you come to work with XploraBG?

We found them through a referral. We chose them over other options because they had high ratings, offered good value for the cost, and had company values that aligned with ours.

What is the status of this engagement?

We worked together from April–December 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

XploraBG delivered a clear, professional website that improved our brand credibility, streamlined client inquiries, and provided a solid foundation for increased traffic and conversions, supporting our growth and positioning in the market. Since the website has been launched recently, we expect to see the full impact of XploraBG's professional work over time as traffic, inquiries, and conversions continue to grow. As early indicators, we received positive initial feedback on the website's clarity and design, along with encouraging engagement metrics.

How did XploraBG perform from a project management standpoint?

XploraBG demonstrated strong project management, clear communication, and a structured workflow. We communicated via in-person and virtual meetings. The team delivered the project on time and in line with the agreed scope.

What did you find most impressive about them?

We were impressed by XploraBG's expertise in guiding us toward the right decisions, combined with their speed, proactiveness, and ability to move quickly from idea to execution.

Are there any areas they could improve?

I can't think of anything for XploraBG to improve.

BACKGROUND

Introduce your business and what you do there.

I’m a manager at XADO Bulgaria Ltd. We import motor oils and additives for the automotive industry.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire XploraBG to accomplish for XADO Bulgaria Ltd.?

We needed help with our social media and Google Ads.

SOLUTION

What was the scope of their involvement?

XploraBG has created our social media and Google Ads.

What is the team composition?

We’ve worked with 2–5 teammates from XploraBG.

How did you come to work with XploraBG?

Someone referred XploraBG to me. We chose them because their pricing fit our budget and they offered good value for the cost.

How much have you invested with them?

So far, we’ve spent around $10,000–$50,000 with XploraBG.

What is the status of this engagement?

We started working with XploraBG in April 2024, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

XploraBG’s work has increased our reach, clicks, and new customers.

How did XploraBG perform from a project management standpoint?

We mainly communicate with XploraBG through virtual meetings.

What did you find most impressive about them?

XploraBG’s individual attitude and specific approach are impressive.

BACKGROUND

Please describe your company and position.

I am the Chief Capital Market Officer of Stoneweg EREIT management

Describe what your company does in a single sentence.

A Singapore - listed real estate investment trust  with a 2.2 billion euro commercial portfolio in nine countries in Europe 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire XploraBG to accomplish?

• Develop a new corporate video with a new identify and modern message
• Achieve corporate but also modern look
• Retain main strengths and continuity but with a fresh

SOLUTION

How did you find XploraBG?

• Referral
• Former vendor

Why did you select XploraBG over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Good quality work

How many teammates from XploraBG were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Develop a 2 minute corporate video with a refresh identify that is modern but also professional and serves the purpose of presenting the key investment propositions of the listed real estate portfolio to investors and business partners. Modern music and transitions. High quality graphics and look and feel

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

High level of engagement, quality transitions, good synch between music and video 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were very professional and had good time management. Very few turns to deliver the final cut

What was your primary form of communication with XploraBG?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Professional, agile, modern and digital native 

Are there any areas for improvement or something XploraBG could have done differently?

It anything, they were too trendy for our corporate approach so we had to take it down a notch 

BACKGROUND

Introduce your business and what you do there.

I’m the CTO of FashionAcademy Bulgaria, an education company. We’re the only fashion academy in Bulgaria that teaches students how to make patterns and sew clothes in a one-week-long course.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with XploraBG?

We needed help positioning our website in top Google searches, running paid ads, and adding structure to our selling process.

SOLUTION

What was the scope of their involvement?

XploraBG has helped us with Google Ads, Meta Ads, reporting, and business advice. The team has also provided ad reports, copies, setups, ideas, and market positioning.

What is the team composition?

We’ve worked with 2–5 teammates from XploraBG.

How did you come to work with XploraBG?

I know Georgi, a managing partner at XploraBG. We chose them because they were a great culture fit, provided good value for the cost, and had company values aligned with ours.

How much have you invested with them?

We’ve spent around $10,000.

What is the status of this engagement?

We started working with them in March 2025, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

XploraBG has helped us set up a new strategy to generate leads. We’ve seen a 1,000% increase in website traffic and social media. Every month, the team optimizes the lead quality, bringing in just enough leads we need. The new strategy has brought us fresh sales, and we now get around 150 leads per month.

How did XploraBG perform from a project management standpoint?

XploraBG’s project management is very professional. We communicate via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

XploraBG's values, knowledge, and top-notch level are impressive.

Are there any areas they could improve?

XploraBG has done everything we’ve asked for and more.

BACKGROUND

Please describe your company and position.

I am the Chief Publicity Officer of Ciela Publishing House

Describe what your company does in a single sentence.

Ciela Norma is the leading Bulgarian publisher with more than 200 titles a year in hardcover, e-book, and audio formats – fall in our own state-of-the-art printing facilities.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire XploraBG to accomplish?

• PPC Projects
• Email Marketing Projects
• Awareness

SOLUTION

How did you find XploraBG?

• Online Search
• Referral

Why did you select XploraBG over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from XploraBG were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Monthly planning, management, monitoring, and optimization of advertising campaigns on social media. The package includes the following advertising formats:
  A) Banners, Posts, Videos, Carousels, Instant Experience, Story, Reels, and others.
  The listed advertising formats are not required to be included in every advertising campaign. We provide a campaign assignment and Xplora prepares a media plan explicitly specifying which formats are included and their respective scope.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Higher revenue
Development of dynamic remarketing campaigns
Increase in ROAS (Return on Advertising Spend)

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Xplora team is very prompt, responsive, and ready to assist, even with tight deadlines or delays on our part. Highly recommend.

What was your primary form of communication with XploraBG?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The approach to the client, the attention to projects, the professional perspective, and the enthusiasm of an amateur.

Are there any areas for improvement or something XploraBG could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of an Appliance Manufacturer

Describe what your company does in a single sentence.

The company is the local business unit of a global white goods / brown goods manufacturer.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire XploraBG to accomplish?

• Ongoing SM presence management and ad-hoc digital activations management

SOLUTION

How did you find XploraBG?

Referral

Why did you select XploraBG over others?

High ratings

How many teammates from XploraBG were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Xplora's work involves both operational and strategic tasks, both requiring in-depth knowledge of the company's portfolio and the business environment. Operational tasks involve localization and creation of digital content, aligned with the company's brand identity. Strategic tasks involve preparation of action oplans and communication materials for development of new products / product lines, brand respositioning, etc.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Improved SM analytics; Improved Google analytics; Specific SKUs sales performance improvement

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Delivery is on time, even in the cases when the briefs / raw materials are delayed.

What was your primary form of communication with XploraBG?

Email or Messaging App

What did you find most impressive or unique about this company?

XploraBG manages to find ways to fix any operational troubles and remains reliable in rough conditions.

Are there any areas for improvement or something XploraBG could have done differently?

There is always room for improvement since today's status will not be relevant tomorrow. However XploraBG is always actively seeking improvment and development which is clearly visible in the way they deliver.

BACKGROUND

Please describe your company and position.

I am the CEO of BGC AD

Describe what your company does in a single sentence.

Retail industry. Convenience stores.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire XploraBG to accomplish?

• Develop a social media strategy.
• Ongoing support for all social media channels.

SOLUTION

How did you find XploraBG?

• Referral
• industry contacts

Why did you select XploraBG over others?

• High ratings
• Close to my geographic location
• Great culture fit
• Referred to me
• Company values aligned
• very strong team

How many teammates from XploraBG were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Develop a social media strategy from scratch, with focus on fast expansion, weekly new store openings, HR marketing and partners recruitment, ongoing retail promotions in the stores.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Popularity of the social media sites of the company, recruitment successes, growing customers numbers in the stores.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Well organized project team, with highly experienced team lead. They're very responsive to our needs and requests for changes and adaptations, very good delivery speed.

What was your primary form of communication with XploraBG?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Company cultures is unique, a great mixture of leading marketing professionals in the senior positions and many devoted enthusiastic young professionals.

Are there any areas for improvement or something XploraBG could have done differently?

Keep the good work up :)

BACKGROUND

Please describe your company and position.

I am the Digital manager of Boni Holding

Describe what your company does in a single sentence.

Founded 30 years ago, today “Boni Holding” AD is one of the largest companies in the Bulgarian food industry, leader in the production of pork, and one of the most recognized manufacturers of meat products and delicacies.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire XploraBG to accomplish?

• brand awareness
• building community

SOLUTION

How did you find XploraBG?

Other

Why did you select XploraBG over others?

• High ratings
• Good value for cost
• Company values aligned

How many teammates from XploraBG were assigned to this project?

2-5 Employees

What was your primary form of communication with XploraBG?

• Virtual Meeting
• Email or Messaging App

Describe the scope of work in detail. Please include a summary of key deliverables.

Social media advertising and target audience validation. Content creation.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Impressions, reach, CTR

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Great response rate and professionalism. They have an open communication policy that helps consistently meet our needs.

What did you find most impressive or unique about this company?

Personalized approach.

Are there any areas for improvement or something XploraBG could have done differently?

There's nothing they need to improve on.

BACKGROUND

Please describe your company and position.

I am the Head of Digital Marketing of Sofia National Opera and Ballet

Describe what your company does in a single sentence.

Sofia National Opera and Ballet 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire XploraBG to accomplish?

• To implement and manage on-site pop-up solutions that support lead generation, ticket promotions, and user engagement on our website.
• To plan and execute performance marketing campaigns across Meta and Google aimed at increasing ticket sales, audience reach, and overall digital visibility of Sofia Opera and Ballet.
• To optimize paid media strategy through data-driven targeting, creative testing, and budget allocation in order to improve campaign efficiency and ROI.

SOLUTION

How did you find XploraBG?

• Referral
• Other

Why did you select XploraBG over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from XploraBG were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

XploraBG was engaged to manage and execute our digital performance marketing activities across Meta and Google platforms, as well as to design, implement, and manage on-site pop-up solutions. Their work included strategic planning, campaign setup, ongoing optimization, and performance reporting.

Key deliverables included:

• Development of a comprehensive paid media strategy aligned with our artistic calendar and ticket sales objectives.
• Creation, setup, and management of advertising campaigns on Meta (Facebook and Instagram) and Google (Search, Display, and Performance Max).
• Continuous optimization of targeting, creatives, bidding strategies, and budget allocation based on performance data.
• A/B testing of ad creatives, messaging, and audience segments to improve engagement and conversion rates.
• Implementation and management of website pop-ups designed to support ticket promotions, newsletter sign-ups, and audience engagement.
• Regular performance reporting and analysis with actionable insights and recommendations for improvement.

Overall, XploraBG supported our goal of increasing digital visibility, audience reach, and ticket sales through data-driven and performance-focused digital marketing efforts.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Measurable outcomes:

• Increased ticket sales generated through Meta and Google advertising campaigns.
• Growth in website traffic from paid media channels, particularly to performance and ticketing pages.
• Improved conversion rates through continuous optimization of targeting, creatives, and bidding strategies.
• Higher engagement rates (click-through rate and interaction) across Meta and Google campaigns.
• Expanded audience reach and brand visibility for Sofia Opera and Ballet among both existing and new audiences.
• Successful implementation of website pop-ups that contributed to increased newsletter sign-ups and promotional engagement.
• More efficient media spend as a result of data-driven campaign management and performance analysis.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

XploraBG demonstrated strong and structured project management throughout the collaboration. They consistently delivered items on time and aligned their work with our marketing calendar, premiere dates, and sales priorities. Communication was clear, proactive, and well-organized, with regular updates on campaign performance and progress.

The team was responsive to our needs, quickly adapting strategies, creatives, and budgets based on feedback, performance data, and changing organizational priorities. They worked collaboratively with our internal marketing team, ensuring smooth coordination and alignment with our broader digital strategy.

Overall, XploraBG has proven to be reliable, flexible, and professional in managing the project, while maintaining a results-driven approach.

What was your primary form of communication with XploraBG?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most about XploraBG was their deep understanding of both performance marketing and the cultural sector. They demonstrated a rare combination of data-driven expertise and sensitivity to the artistic mission of Sofia Opera and Ballet, which helped them create campaigns that were not only effective but also aligned with our brand and values.

We were particularly impressed by their analytical approach, transparency in reporting, and ability to translate complex data into clear, actionable insights. Their flexibility, creativity, and willingness to collaborate closely with our internal team also made them a trusted and valuable partner throughout the project.

Are there any areas for improvement or something XploraBG could have done differently?

Overall, we were satisfied with XploraBG’s work, but as with any collaboration, there are areas where we see potential for further improvement. In the future, we would welcome even more proactive strategic recommendations, particularly in terms of long-term planning and innovative testing of new advertising formats.

That said, these are minor points for optimization rather than critical issues, and we believe XploraBG has a strong foundation to continue improving and evolving their services.