<p>Xplora BG is a leading Bulgarian digital agency with reputation for delivering <strong>high ROI integrated digital marketing services</strong> to regional and international clients. </p> <p>Our focus is scaling the digital marketing of clients - strategy, planning, execution, analysis and consolidation of findings, and of course - scaling of marketing regarding goals, audiences, channels, content. </p> <p>Our 60+ full time team combines strategy, creative, performance marketing, account management professionals to provide:</p> <p>- strong analytical approach based on <strong>real user behavior data</strong></p> <p>- <strong>sustainable</strong> digital strategy to meet business and marketing goals</p> <p>- <strong>flawless execution </strong>combined with flexibility (yes, quoting 5 marketing directors "you have 100% flawless execution of what was agreed")</p> <p>- <strong>detailed analysis and consolidation of findings</strong> (yes, everything in marketing is an assumption, unless its validated by relevant contextual actual behavior of real users)</p> <p>- <strong>scaling of marketing</strong> (yes, marketing is easy to scale, with the right teams on both sides)</p> <p>We specialize, as presented in detail on our website via service descriptions, case studies with detailed data and extensive client video interviews, in:</p> <p>- integrated digital marketing</p> <p>- performance marketing</p> <p>- social media marketing</p> <p>- search engine marketing</p> <p>- email marketing</p> <p>- digital and visual assets</p> <p>- trainings</p> <p>- employer branding</p> <p>We have <strong>significant expertise</strong> in the digital marketing for the following industries and sectors:</p> <p>- B2B and B2B2C</p> <p>- FMCG</p> <p>- IT</p> <p>- High ticket household goods</p> <p>- Retail</p> <p>- Training and education</p> <p> </p> <p> </p> <p> </p>
Min project size
$5,000+
Hourly rate
$50 - $99 / hr
Employees
50 - 249
Locations
Sofia, Bulgaria
Year founded
Founded 2015
Languages
4 Languages that we service
English
French
German
Bulgarian
1 Locations
Sofia , Bulgaria
No have been added yet...
Pricing Snapshot
Min. project size
$5,000+
Avg. hourly rate
$50 - $99
/hr
Rating for cost
4.8
/5
What Clients Have Said
XploraBG offers competitive pricing, providing good value for cost across various projects. Clients report satisfaction with budget alignment, which ranges from $10,000 to $130,000. Their services are praised for quality and effectiveness, ensuring timely delivery and strong communication.
XploraBG has consistently helped clients achieve significant increases in brand awareness, engagement, and social media presence across various platforms. Clients have reported increased reach, improved social media metrics, and higher engagement rates.
Continuous Improvement and Adaptation
XploraBG is recognized for their commitment to continuous improvement and adaptation to market changes. They actively seek feedback and strive to enhance their services to meet evolving client needs.
Effective Project Management
Clients commend XploraBG for timely delivery, clear communication, and responsiveness. Their project management skills ensure smooth workflow and the ability to adapt quickly to client needs, even under tight deadlines.
Proactive and Personalized Service
Clients appreciate XploraBG's proactive approach and personalized service. They are noted for their ability to understand client needs and provide tailored solutions, often going beyond the initial scope of work.
Significant Business Growth
XploraBG has been instrumental in driving substantial business growth for clients, with reported increases in sales, lead generation, and customer acquisition. Their strategic digital marketing efforts have resulted in measurable business success.
Room for Improvement in Knowledge Transfer
One client noted the need for improvement in the internal knowledge transfer process, particularly when personnel changes occur. Ensuring continuity in understanding client-specific nuances can enhance service delivery.
SMM & Content Development for Food Products Manufacturer
Content MarketingDigital StrategySocial Media Marketing
Confidential
Jan. 2022 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"They have an open communication policy that helps consistently meet our needs."
May 29, 2023
Digital Manager, Boni Holding
Boryana Nikolova
Other industries
Sofia, Bulgaria
1,001-5,000 Employees
Online Review
XploraBG provides ongoing social media marketing and content development services for a food products manufacturer. The team is also responsible for target audience validation.
XploraBG is able to consistently improve the company's impressions, reach, and CTR, much to the client's delight. The team is highly responsive, and internal stakeholders are particularly impressed with the vendor's personable approach.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Digital manager of Boni Holding
Describe what your company does in a single sentence.
Founded 30 years ago, today “Boni Holding” AD is one of the largest companies in the Bulgarian food industry, leader in the production of pork, and one of the most recognized manufacturers of meat products and delicacies.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire XploraBG to accomplish?
brand awareness
building community
SOLUTION
How did you find XploraBG?
Other
Why did you select XploraBG over others?
High ratings
Good value for cost
Company values aligned
How many teammates from XploraBG were assigned to this project?
2-5 Employees
What was your primary form of communication with XploraBG?
Virtual Meeting
Email or Messaging App
Describe the scope of work in detail. Please include a summary of key deliverables.
Social media advertising and target audience validation. Content creation.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Impressions, reach, CTR
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Great response rate and professionalism. They have an open communication policy that helps consistently meet our needs.
What did you find most impressive or unique about this company?
Personalized approach.
Are there any areas for improvement or something XploraBG could have done differently?
There's nothing they need to improve on.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Performance Marketing for Opera & Ballet Company
AdvertisingPay Per ClickPerformance Marketing
$50,000 to $199,999
Jan. 2020 - Jan. 2026
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"XploraBG has proven to be reliable, flexible, and professional in managing the project."
May 18, 2023
Head of Digital Marketing, Sofia National Opera and Ballet
Simeona Gerdjikova
Arts, entertainment & music
Sofia, Bulgaria
201-500 Employees
Online Review
XploraBG manages an opera and ballet company's performance marketing efforts across Meta and Google. They set up ad campaigns, optimize bidding strategies, implement website pop-ups, and conduct A/B testing.
XploraBG has increased the client's ticket sales, website traffic, conversion rates, engagement rates, audience reach, and brand visibility. They've also boosted newsletter sign-ups and promotional engagement. Moreover, the team has a strong and structured project management approach.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Head of Digital Marketing of Sofia National Opera and Ballet
Describe what your company does in a single sentence.
Sofia National Opera and Ballet
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire XploraBG to accomplish?
To implement and manage on-site pop-up solutions that support lead generation, ticket promotions, and user engagement on our website.
To plan and execute performance marketing campaigns across Meta and Google aimed at increasing ticket sales, audience reach, and overall digital visibility of Sofia Opera and Ballet.
To optimize paid media strategy through data-driven targeting, creative testing, and budget allocation in order to improve campaign efficiency and ROI.
SOLUTION
How did you find XploraBG?
Referral
Other
Why did you select XploraBG over others?
High ratings
Pricing fit our budget
Good value for cost
How many teammates from XploraBG were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
XploraBG was engaged to manage and execute our digital performance marketing activities across Meta and Google platforms, as well as to design, implement, and manage on-site pop-up solutions. Their work included strategic planning, campaign setup, ongoing optimization, and performance reporting.
Key deliverables included:
Development of a comprehensive paid media strategy aligned with our artistic calendar and ticket sales objectives.
Creation, setup, and management of advertising campaigns on Meta (Facebook and Instagram) and Google (Search, Display, and Performance Max).
Continuous optimization of targeting, creatives, bidding strategies, and budget allocation based on performance data.
A/B testing of ad creatives, messaging, and audience segments to improve engagement and conversion rates.
Implementation and management of website pop-ups designed to support ticket promotions, newsletter sign-ups, and audience engagement.
Regular performance reporting and analysis with actionable insights and recommendations for improvement.
Overall, XploraBG supported our goal of increasing digital visibility, audience reach, and ticket sales through data-driven and performance-focused digital marketing efforts.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Measurable outcomes:
Increased ticket sales generated through Meta and Google advertising campaigns.
Growth in website traffic from paid media channels, particularly to performance and ticketing pages.
Improved conversion rates through continuous optimization of targeting, creatives, and bidding strategies.
Higher engagement rates (click-through rate and interaction) across Meta and Google campaigns.
Expanded audience reach and brand visibility for Sofia Opera and Ballet among both existing and new audiences.
Successful implementation of website pop-ups that contributed to increased newsletter sign-ups and promotional engagement.
More efficient media spend as a result of data-driven campaign management and performance analysis.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
XploraBG demonstrated strong and structured project management throughout the collaboration. They consistently delivered items on time and aligned their work with our marketing calendar, premiere dates, and sales priorities. Communication was clear, proactive, and well-organized, with regular updates on campaign performance and progress.
The team was responsive to our needs, quickly adapting strategies, creatives, and budgets based on feedback, performance data, and changing organizational priorities. They worked collaboratively with our internal marketing team, ensuring smooth coordination and alignment with our broader digital strategy.
Overall, XploraBG has proven to be reliable, flexible, and professional in managing the project, while maintaining a results-driven approach.
What was your primary form of communication with XploraBG?
In-Person Meeting
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
What stood out most about XploraBG was their deep understanding of both performance marketing and the cultural sector. They demonstrated a rare combination of data-driven expertise and sensitivity to the artistic mission of Sofia Opera and Ballet, which helped them create campaigns that were not only effective but also aligned with our brand and values.
We were particularly impressed by their analytical approach, transparency in reporting, and ability to translate complex data into clear, actionable insights. Their flexibility, creativity, and willingness to collaborate closely with our internal team also made them a trusted and valuable partner throughout the project.
Are there any areas for improvement or something XploraBG could have done differently?
Overall, we were satisfied with XploraBG’s work, but as with any collaboration, there are areas where we see potential for further improvement. In the future, we would welcome even more proactive strategic recommendations, particularly in terms of long-term planning and innovative testing of new advertising formats.
That said, these are minor points for optimization rather than critical issues, and we believe XploraBG has a strong foundation to continue improving and evolving their services.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Influencer Marketing Campaign for Food & Beverage Mfr
Digital StrategyOther Digital MarketingSocial Media Marketing
Less than $10,000
February 2022
5.0
Quality
4.5
Schedule
4.5
Cost
5.0
Willing to Refer
5.0
"It was very easy to work with them. We had constant contact, and they were easily reached."
Jul 26, 2022
Marketing Manager, Tymbark Bulgaria
Savina Dimova-Palikareva
Other industries
Sofia, Bulgaria
51-200 Employees
Online Review
A food and beverage manufacturer hired XploraBG to spearhead an influencer marketing campaign, including negotiating with the influencers, coordinating the creatives with them, and checking the KPIs.
Thanks to XploraBG, the campaign reached all of the client's established KPIs. They helped the client execute the campaign with better CPM and generate a higher CTR. Moreover, the client appreciated the vendor's weekly reports, allowing them to tweak the campaign as needed.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
Our company is leading manufacturer and distributor of foods and beverages, operating in the FMCG sector. We are international company with business in a few countries, all part of the Polish Maspex Group.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire XploraBG?
Xplora is our SM agency which supports one of our leading juices brands for a few years now. For one of its product lines we wanted to run a digital campaign in order to associate better the products with specific occasion for consumption. We had a trade marketing campaign running previously and we wanted some digital continuation of it.
SOLUTION
How did you select this vendor and what were the deciding factors?
Due to our partnership in the SM fields we have briefed Xplora to come up with a proposal how to execute this digital project.
Describe the project in detail and walk through the stages of the project.
We sent a brief, after which we had debrief, followed by a proposal from Xplora. They have proposed a list of influencers to cooperated with who would have to share their own content but under one common idea, namely "start your day with love." The campaign had to be continuations of our trade marketing campaign on St Valentine's day.
They have negotiated the influencers for us, signed the contracts, paid fees, coordinate the creative with them and with us, follow on the KPIs, posting schedule. As well as prepare the posting plans in the SM channels of the brand and plan additional boosting in proposed places.
How many resources from the vendor's team worked with you, and what were their positions?
We have one account who is responsible for our company and coordinates everything for us. So let's say that most of our work is done on one to one basis with our account manager.
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
All the established KPIs were reached. We managed to execute the campaign with better CPM than the one planned and also generated higher CTR than it is typical for those type of activities.
How effective was the workflow between your team and theirs?
It was very easy to work with them. We had constant contact, and they were easily reached. Very fast is answering back and flexible.
What did you find most impressive or unique about this company?
We like a lot their capabilities of media planning and I think they are absolute experts in that. They send one week report after each campaign start which is very useful because by monitoring how the activity goes, we can bring some improvements in order to make it more successful. They post report is also very nice and detailed, a rare find in many other agencies on the market.
Are there any areas for improvement or something they could have done differently?
They need a little more experience in working with influencers which is normal because this trend is quite recent let's say. Also on creative part.
RATINGS
5.0
Quality
4.5
Service & Deliverables
Schedule
4.5
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Digital Marketing Services for Tire Solutions Company
Other Digital Marketing
$10,000 to $49,999
Feb. 2016 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"Their enthusiasm, creativity, punctuality, and perfection in everything they do impress me."
Jul 12, 2022
Manager, BRIDGESTONE Europe
Ivo Dobrev
Verified
Automotive
Sofia, Bulgaria
1-10 Employees
Online Review
Verified
XploraBG is a long-standing partner of a tire solutions company for digital marketing services. The team manages content creation and the company's social media, mainly the Facebook Page.
The ongoing partnership with XploraBG has resulted in the constant growth of the company's Facebook account and click-through rate, enabling the client manage their budget efficiently. The team is professionally involved in every activity, maintaining a smooth workflow. They're creative and prompt.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
I am the local manager of Bridgestone Europe, branch Bulgaria. Bridgestone offers a diverse portfolio of premium tyres, tyre technologies and advanced mobility solutions. The company’s vision is to provide social and customer value as a sustainable solutions company.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire XploraBG, and what were your goals?
Since 2016 BRIDGESTONE branch Bulgaria has been working with Xplora as a service agency for digital marketing activities with focus on FB pages of BRIDGESTONE Bulgaria and North Macedonia.
SOLUTION
How did you select this vendor and what were the deciding factors?
Xplora was recommended to me by another company.
Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.
Xplora is fully responsible for FB pages management and content creation of Bridgestone Bulgaria and North Macedonia.
How many resources from the vendor's team worked with you, and what were their positions?
A team of experts in Facebook.
RESULTS & FEEDBACK
Can you share any measurable outcomes of the project or general feedback about the deliverables?
Constant growth of our FB fans and very good results in terms of CTR and budget efficiency in both countries - Bulgaria and North Macedonia.
How effective was the workflow between your team and theirs?
BRIDGESTONE has always had perfect communication and very smooth workflow with all Xplora professionals involved in activities related to Bridgestone FB pages.
What did you find most impressive or unique about this company?
Their enthusiasm, creativity, punctuality, and perfection in everything they do impress me.
Are there any areas for improvement or something they could have done differently?
As far as it concerns the organization and implementation of our current professional activities I have not identified any area for improvement.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Digital Marketing for Online Fishing Accessories Retailer
Social Media Marketing
$50,000 to $199,999
Sep. 2020 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"They're an extraordinarily polite and friendly team who jumps and helps in any situation, even on weekends."
Jul 11, 2022
Director, Carp4Less Ltd
Ivan Tsvetkov
Verified
Retail
Aldershot, England
1-10 Employees
Online Review
Verified
An online fishing accessories retailer hired XploraBG for digital marketing services. The team has helped identify the business's weak points and create solutions.
Within one year of collaborating with XploraBG, the company's SEO campaigns across social media channels have reached a wider audience, causing sales to increase by 150%. The team holds weekly meetings for updates, statistics, and recommendations. Moreover, they are well-mannered and friendly.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
I'm the owner of online retail business, focussed on trading with accessories for fishing
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire XploraBG?
As the business continue to grow, we needed someone to help us with our digital marketing
SOLUTION
How did you select this vendor and what were the deciding factors?
Its been recommended to us, by someone who already used their services
Describe the project in detail and walk through the stages of the project.
Once we started the project, they identified our weak point, created a plan where to focussed and time frame how to improve it.
How many resources from the vendor's team worked with you, and what were their positions?
We are working with our team leader, 4 social media specialists and 2 graphic designers
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
Over the period of 1 year, our online sales raised with close to 150%. Our SEO improved massively, campaigns are much more targeted and our social media channels had huge reach jump.
How effective was the workflow between your team and theirs?
Very easy communication, scheduled weekly meeting with updates and statistics, and recommendation for further improve
What did you find most impressive or unique about this company?
They're an extraordinarily polite and friendly team who jumps and helps in any situation, even on weekends.
Are there any areas for improvement or something they could have done differently?
Their management is absolutely professional, they will digest all the data and provide it in understandable statistics and targets
RATINGS
5.0
"Easy to work and great results"
Quality
5.0
Service & Deliverables
"Very professional management and team"
Schedule
5.0
On time / deadlines
"Scheduled weekly meetings"
Cost
5.0
Value / within estimates
"We are very happy with the cost of their services"
Willing to Refer
5.0
NPS
"I highly recommend their services
Digital Marketing Services for Automation Subsidiary
Other Digital MarketingSocial Media Marketing
$10,000 to $49,999
Jan. 2021 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"They have smooth and streamlined internal processes."
Mar 16, 2022
Marketing Comms Manager, Schneider Electric Bulgaria
Kalina Petkova
Verified
Manufacturing
Sofia, Bulgaria
501-1,000 Employees
Online Review
Verified
An energy management and automation subsidiary hired XploraBG for digital marketing services. The team manages the social media campaigns and other marketing activities of the company.
XploraBG has been a significant support for the client's continuous market growth. The CTR and budget efficiency have also been great. Up to the present time, they have been good communicators and comfortable to work with.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
I'm the Marketing Communications Manager of a local subsidiary of a global company - leader in energy management and automation.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire XploraBG, and what were your goals?
We've been working with Xplora as a full service agency for digital marketing activities.
SOLUTION
How did you select this vendor and what were the deciding factors?
They were selected after an agency pitch.
Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.
social networks profiles management campaigns creative work and complete solutions
How many resources from the vendor's team worked with you, and what were their positions?
A full team of: account manager targeted experts in all different directions - FB, Google, digital buying, etc
RESULTS & FEEDBACK
Can you share any measurable outcomes of the project or general feedback about the deliverables?
Constant growth of our audiences and very good results in terms of CTR and budget efficiency.
How effective was the workflow between your team and theirs?
Nice and easy going communication
What did you find most impressive or unique about this company?
They have smooth and streamlined internal processes.
Are there any areas for improvement or something they could have done differently?
They only need to keep their track and develop further with the market.
RATINGS
5.0
"very nice and fruitful cooperation"
Quality
5.0
Service & Deliverables
"excellent"
Schedule
5.0
On time / deadlines
"easy going"
Cost
5.0
Value / within estimates
"competitive cost"
Willing to Refer
5.0
NPS
"most likely
Showing 31-36 of
36 Reviews
Our Story
Our clients and our team are highly energized when we work together on a campaign. This is a fact, because we complement each other and build on one another’s ideas. The entire Xplora team knows that our leading priority is to make our clients successful. In turn, our clients understand that the agency team is on their side and that there is full transparency around every action and every advertising spend.
Meet the Team
Georgi MalchevManaging Partner
Georgi Malchev has over a quarter of a century of experience in business and marketing—as a company founder, manager and executive, and as a member of boards of directors. He is associate professor at the largest private university in Bulgaria.
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