Xeo Marketing and Strategic Consultancy Inc.

BACKGROUND

Introduce your business and what you do there.

I’m the managing director of Sky Monitor GPS Americas. We sell GPS tracking devices.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Xeo Marketing and Strategic Consultancy Inc.?

We hired Xeo Marketing to build our website.

SOLUTION

What was the scope of their involvement?

I contacted Xeo Marketing and they showed me some of the websites that they had done in the past. I saw that they could make the type of site that I wanted, so I selected a design from their portfolio. We talked about what I did and didn’t need as we put together a contract for a year-length development. 

They then went on to create a website for me. The team created a file where I could put all of my ideas and the content that they could use, like photos and articles.

How did you come to work with Xeo Marketing and Strategic Consultancy Inc.?

They were referred to me. 

How much have you invested with them?

I’ve invested around $5,000.

What is the status of this engagement?

We started in April 2021 and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I’m pleased with the website they developed for me. It’s complete and has been operational for two months. Several of my distributors have actually called me, wanting to know who did my website so that they could have their own redone. I’ve referred Xeo Marketing to all of three people now.

How did Xeo Marketing and Strategic Consultancy Inc. perform from a project management standpoint?

They’re right to the penny. We have a standing call every week. We also meet bi-monthly to touch on any changes I want to make or if I’m satisfied with where we’re at. 

What did you find most impressive about them?

Xeo Marketing’s price is very reasonable. They’re very communicative and constantly talk with me so that I never have to wonder what they’re doing. It’s been a really good partnership.

Are there any areas they could improve?

No, I can’t think of anything. 

Do you have any advice for potential customers?

Your initial conversation is important because this is when Xeo Marketing will gauge what you want to do and what your goal is. They’re very keen on getting things done quickly.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of a technology brokerage company called NaviTek. We provide services related to the telecommunications and internet industries. Prior to this, I was a partner in a similar company called BCR Group.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Xeo Marketing and Strategic Consultancy Inc. (Xeo Marketing)?

We needed resources to rethink our marketing strategies and update some of our assets for both BCR Group and NaviTek. This involved refreshing our websites, redesigning our logos, and implementing business development tactics to grow our clientele.

SOLUTION

What was the scope of their involvement?

Initially, I hired them to do some marketing and business development for BCR Group. However, after further assessment, we decided to update some of our marketing materials. At the time, we’d had our website and logo for about five years, so they suggested a complete redesign. They spent a few months creating a new website and logo before handling our business development. This involved email campaigns and outbound calls to grow our clientele base.

When I started NaviTek, I approached Xeo Marketing to get the website up and provide some insights into our strategy. I wanted to see if I needed to do anything differently from my approach at BCR Group. Although I haven’t asked for any marketing or business development for NaviTek, they helped organize our structure.

What is the team composition?

I primarily worked with one of their partners.

How did you come to work with Xeo Marketing?

I found them through a master agent; they help technology brokers like myself connect with service providers. So I had a referral to work with Xeo Marketing.

What is the status of this engagement?

The initial work for BCR Group started in October 2016, and they finished the website for NaviTek in April 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Since I’m not working with them for business development at NaviTek, I don’t have any hard metrics. However, they were helpful in setting up our marketing structure, and I’m pleased with the website and logo.

How did Xeo Marketing perform from a project management standpoint?

They’re great to work with. We mostly talked via phone and email. As far as document sharing, we used Google Drive.

What did you find most impressive about them?

I appreciated their ability to get things done. There are always challenges throughout a project, but they definitely stepped up and overcame them. If there was confusion between us, they would graciously take the client’s side. They revised everything to suit our needs and were committed to delivering results.

Are there any areas they could improve?

We faced some challenges in the sense that they didn’t fully understand exactly what I did in the beginning. However, we worked through those concerns, and they provided a great product.

BACKGROUND

Please describe your company and your position there.

I am the vice president of business development at IT Solution Sourcing, a technology service distributor. 

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Xeo Marketing and Strategic Consultancy Inc.?

We contracted Xeo Marketing and Strategic Consultancy because our established brand and website were not getting the attention we desired and did not speak to our core and evolving business model.

What were your goals for this project?

We hoped to develop a new and dynamic web presence that would highlight our core strengths. We also planned to implement a new company brand.

SOLUTION

How did you select this vendor?

Xeo Marketing and Strategic Consultancy demonstrated experience with our industry, and they were proactive in addressing our requirements. Their team presented solutions that were overlooked by other marketing agencies I spoke with.  

Describe the project and the services they provided in detail.

Xeo Marketing and Strategic Consultancy designed and delivered a unique brand identity for us. Using that result, we relied on them to design and develop a new website.

What was the team composition?

Monali (Strategic Marketing Consultant, Xeo Marketing and Strategic Consultancy) was our primary contact. She worked alongside a team of graphic designers and developers.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

The rebranding initiative has been an immediate success. It is very popular with our suppliers and customers. The website has just recently launched, so it is too early to determine its effect on our business, but we are exceptionally proud of how it represents our company.

How was project management arranged and how effective was it?

Monali managed all aspects of the project.

What did you find most impressive about this company?

They were the first company that was able to fully qualify and understand our needs.

Are there any areas for improvement?

No, there are no areas for them to improve. In fact, we are expanding our relationship in 2019 to include SEO and social media marketing.