Wonsupona

BACKGROUND

Please describe your company and position.

I am the Founder of a healthtech company

Describe what your company does in a single sentence.

Health tech company focusing on bridging western medicine practices with holistic treatments. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Wonsupona to accomplish?

• Create a name for an app
• Develop a compelling story
• Guidance on Pitch Deck

SOLUTION

How did you find Wonsupona?

Online Search

Why did you select Wonsupona over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Wonsupona were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Molly and team are top notch. From day 1, she showcased committment to helping me create a great name for my app. Not only did she deliver a great name but also wanted to ensure that I LOVED the name. Molly is a expert, who also cares about her customers.  As a result, I trust her judgment and plan to work on additional projects with her. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

I did a survey to 100 people with a short list of names and my target audience love the name that she recommended and felt that they embody the app that I'm building. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

She usually delivered before the deadline. Very prompt. Plus she asks a lot of clarifying questions to ensure that she has a strong grasp on what i'm tryign to achieve. 

What was your primary form of communication with Wonsupona?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The quality of their work is better than that of most large advertising agencies, and their customer service is the best I've experienced in a while. 

Are there any areas for improvement or something Wonsupona could have done differently?

I wish they would become a full service advertising agency. I don't want to leave.

BACKGROUND

Please describe your company and position.

I am the Chief Executive Officer of Aprōche

Describe what your company does in a single sentence.

Aprōche is a luxury wellness brand that combines cutting-edge science with high-quality ingredients and refined design to create effective, beautiful supplements—providing the foundation for women’s wellness through sophisticated self-care rituals.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Wonsupona to accomplish?

• Develop a brand narrative
• BRAND VISION (describes our desired future)
• BRAND VALUES (guiding principles that shape our brand)
• BRAND MISSION (how we will achieve our vision)
• BRAND STORY
• BRAND KEY MESSAGES
• Find a name for the company

SOLUTION

How did you find Wonsupona?

Clutch Site

Why did you select Wonsupona over others?

• High ratings
• Great culture fit
• great background

Describe the scope of work in detail. Please include a summary of key deliverables.

This brand development project focused on crafting a cohesive identity for a luxury women’s wellness brand, addressing core areas such as brand vision, mission, values, narrative, and positioning. We articulated a forward-looking vision that integrates wellness with sophistication and developed a mission focused on delivering high-quality, curated products for discerning women. The process defined key brand values, clarified what the brand stands for, and created a compelling narrative that highlights our unique proposition in the market. The positioning work ensured a distinct presence in the wellness space, supported by a polished brand story, an engaging About Us section, and key brand messages for consistency across touchpoints. A critical component of this work was the ideation and selection of a brand name that resonates with our target audience, providing a strong foundation for the brand’s successful launch. Throughout this process, Molly provided several preparatory materials, including reference videos and in-depth questionnaires, which helped inform and shape the brand’s development.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Working with Molly has been an absolute game-changer. Her creativity, talent, and strategic insight are truly remarkable. I shared a whirlwind of stream-of-consciousness ideas, videos, and inspirations with her, and she seamlessly distilled them into a cohesive brand narrative that I’m completely in love with. Molly has an extraordinary gift for turning abstract concepts into something clear, impactful, and beautifully aligned with our vision.

Her work went above and beyond my expectations. The finalized brand name and narrative received glowing feedback from our initial focus groups, validating a strong connection with our target audience. Molly captured the brand’s positioning perfectly — aspirational, relatable, and completely on point.

The development of key brand messages and the About Us section will undoubtedly play a pivotal role in fostering early customer trust and engagement. On an internal level, the brand framework she crafted has already provided invaluable clarity for our marketing and product development teams, ensuring consistency across all touchpoints and accelerating our launch timeline.

I can’t recommend Molly highly enough. She’s a creative powerhouse, a thoughtful collaborator, and an essential partner in bringing any brand vision to life. Before molly I had a good product, now I have an AMAZING BRAND!  

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Molly’s project management skills were nothing short of amazing. She was incredibly timely, reliable, and consistently delivered high-quality output. From the very beginning, she set clear timeline expectations and ensured that every deliverable was completed on time — often even ahead of schedule.

What stood out most was her dedication. Despite the holiday season, Molly remained fully committed to our project. We held our brand naming session on December 30th, right between Christmas and New Year’s, and she showed up with the same enthusiasm and focus as ever. It’s rare to find someone so dependable and invested in their work.

Molly went above and beyond to ensure the process was seamless and stress-free. Her ability to stay on track while delivering exceptional quality made a significant impact on the success of our brand development. I couldn’t recommend her more highly!

What was your primary form of communication with Wonsupona?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What I found most impressive about Molly and her approach was her ability to take a creative process that can often feel abstract and overwhelming, and make it structured, purposeful, and highly collaborative. She has an incredible knack for listening deeply, extracting key insights from scattered ideas, and shaping them into a cohesive and compelling brand narrative.

Her unique blend of creativity, strategic thinking, and empathy sets her apart. Molly truly listens — not just to words, but to the underlying vision and emotions behind them. She has an intuitive sense of how to make a brand feel both aspirational and authentic, which is no easy feat.

I was particularly impressed with their ability to balance the big-picture vision with the smaller details that make a brand truly resonate. Molly’s work feels elevated and thoughtful, but never overcomplicated. That balance is rare, and it’s a big part of why I’d work with her again in a heartbeat! I also plan to continue working with Molly on other marketing projects as she NAILED the first two.

Are there any areas for improvement or something Wonsupona could have done differently?

I can't think of any 

BACKGROUND

Please describe your company and position.

I am the President of Brondell, Inc

Describe what your company does in a single sentence.

Brondell Inc. is a privately held developer and distributor of innovative, high quality, eco-friendly home & bath products that foster a healthy, comfort-enhancing, and socially responsible lifestyle.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Wonsupona to accomplish?

Create pitch deck and shareable brand story

SOLUTION

How did you find Wonsupona?

Referral

Why did you select Wonsupona over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Wonsupona were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Development of 15-25-page pitch deck with brand and marketing content

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Delivery of 15-25-page pitch deck content

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, went above and beyond to deliver the project on time as needed.  Responsive and collaborative process.

What was your primary form of communication with Wonsupona?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Extremely supportive and flexible and the team ensured they met any of our needs throughout the project.  Easy to work with and high quality work with experienced team members completed the work.

BACKGROUND

Please describe your company and position.

I am the President of VistaWorks

Describe what your company does in a single sentence.

We empower communities by managing every facet of their tourism needs, transforming them into destinations that enrich the lives of their visitors and residents.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Wonsupona to accomplish?

• Create a new brand framework

SOLUTION

How did you find Wonsupona?

UpWork

Why did you select Wonsupona over others?

One on One interview and overall presentation and understand our our needs

Describe the scope of work in detail. Please include a summary of key deliverables.

Wonsupona was asked to deliver brand naming, tagline, and strategic brand storytelling for a new division of our company.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Delivery of an entirely new and unique brand framework.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Wonsupona project management was excellent. Communication was proactive, and deliverables were produced on time.

What was your primary form of communication with Wonsupona?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Wonsupona's staff were great listeners, learning our business and incorporating our needs into a unique, thoughtful and exciting brand.

Are there any areas for improvement or something Wonsupona could have done differently?

I wouldn't suggest any improvements.

BACKGROUND

Please describe your company and position.

I am the CEO of (a/an) Consulting

Describe what your company does in a single sentence.

Organizational Development

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Wonsupona to accomplish?

• Grow and develop business

SOLUTION

How did you find Wonsupona?

Online Search

Why did you select Wonsupona over others?

Company values aligned

What was the size of Wonsupona’s team?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Wonsupona created effective marketing and sales materials for all presentations that helped in the growth and development of the company. The materials represented the brand of the organization and connected with clients as Wonsupona sold the story of the organization to buyers an they were hired to do.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Continuing client growth and development using the materials created by Wonsupona.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Wonsupona always delivered on time; their response was always fast, with detailed information and clear communication.

What was your primary form of communication with Wonsupona?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The ability to listen and accurately apply what was requested.

Are there any areas for improvement or something Wonsupona could have done differently?

No. Very satisfied with the Wonsupona.

BACKGROUND

Please describe your company and your position there.

I am the founder & CEO of a dietary supplement startup. We formulate & sell products that enhance mental & physical performance.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Wonsupona, and what were your goals?

I hired Wonsupona to help me find a brand name for my startup. They also provided a tagline & brand story.

SOLUTION

How did you select this vendor?

I found and interviewed multiple brand strategists and naming agencies. Although I initially selected a different (cheaper) agency, I ended up hiring Wonsupona after I wasn't satisfied with the work product of the first agency. During the interview process, I was very impressed with Wonsupona's previous naming experience and the team's professionalism & enthusiasm.

Describe the scope of their work in detail, including any steps and the final deliverables.

To start, they had me fill out a detailed questionnaire and also requested that I send them my existing pitch deck. Once those items were complete, they got to work right away and provided a list of nearly 300 relevant names within 4 days (they dedicated their full resources to the project and finished this initial round of names ahead of schedule). Although I was satisfied with the quality of the names, many were unavailable due to trademark conflicts so I asked that they provide another round of names (which was included in the contract) and they did so without hesitation. They completed this second round of names (which consisted of 200+ names again) ahead of schedule and offered to assist in checking for trademark conflicts. Upon choosing a couple of final names, they provided taglines & brand stories for each.

How many people from the vendor's team worked with you, and what were their positions?

I worked exclusively with the head of their firm, but I assume there were at least one or two other people involved.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Because of this project, we were able to select what I believe will be an excellent brand name for my startup (which has yet to fully launch). Additionally, we intend on using the taglines & brand stories provided.

Describe their project management style, including communication tools and timeliness.

I worked exclusively with the head of the firm. Although we had one video call during the project, we communicated almost exclusively through email. The deliverables were provided in a Google document and via email.

What did you find most impressive or unique about this company?

Their ability to deliver a high-quality work product on very short notice was impressive (which required them to work over the weekend).

Are there any areas for improvement or something they could have done differently?

None. 

BACKGROUND

Please describe your company and your position there.

Our company is essentially an asian grocery and food delivery platform based in France and soon to expand in other European countries. I work as a Marketing Project Manager .

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Wonsupona, and what were your goals?

We resorted the services of Wonsupona in order to help us find a new name for the company that will sound more international and better adapted to the needs of worldwide clients. Main objective was to find a better name for the company that matches and reflects its brand identity.

SOLUTION

How did you select this vendor?

After long research and benchmark studies between different naming agencies, Wonsupona provided a complete offer that matches our budget capabilities. Among 5 agencies, we agreed to go with Wonsupona due to their professionalism and reactivity.

Describe the scope of their work in detail, including any steps and the final deliverables.

To start, they did a brief presentation about the service, the objectives, the plus and all the options that they can provide following our main budget requirement. Then, they sent us a survey to fill in order to understand better the main guidelines to be respected while creating a new name.

Afterwards, a workshop has been held in order to confirm all the points mentioned in the survey previously sent and filled. Finally and within 8 days, a presentation has been done to propose 10 names reviewed by a trademark specialist.

An extra step was a round 2 and find extra names for us to be able to make a decision. At the end, we agreed on proceeding with one of the presented names.

How many people from the vendor's team worked with you, and what were their positions?

Only one member who is the Marketing Manager of the company

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Actually, we are working on registering the chosen name, but we are very convinced that the name matches perfectly our requirements and needs

Describe their project management style, including communication tools and timeliness.

We had regular meetings, very reactive team in terms of response and solutions proposed. It was a very good experience

What did you find most impressive or unique about this company?

Their spirit was absolutely what we are looking for. They listened to our needs and went above and beyond to fulfill them.

Are there any areas for improvement or something they could have done differently?

Maybe find a better way of communication than email ! Create their own dashboard of clients on which we can send instant messages and replies to be able to have a faster tracking of the progress

BACKGROUND

Please describe your company and your position there.

I am starting a new businesses. I am the founder and manager.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Wonsupona?

Molly put together an incredible brand positioning document for the new firm.

What were your goals for this project?

We wanted a document that incorporated all of the values that we believe are important in the starting of our new firm - but that could be used both for attracting talent but also customer facing.

SOLUTION

How did you select Wonsupona?

I had heard amazing things about Molly and Wonsupona!

Describe the scope of their work in detail.

I did a handful of meetings with Molly and she gathered what she needed, drafted a brand document, then incorporated my feedback.

What was the team composition?

I worked directly with Molly.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are still in the midst of our launch - but the brand document has been welcomed by my fellow founders and has helped to crystalize the culture for our new organization.

How effective was the workflow between your team and theirs?

 They had a very effective workflow.

What did you find most impressive about this company?

Molly was easy to work with. Smart, professional, and fun. I was really impressed with how well her storytelling resonated with the investment business. I incorrectly thought that may be a challenge for her - boy was I wrong!

Are there any areas for improvement?

They were amazing! 

BACKGROUND

Please describe your company and your position there.

I'm the founder and managing partner of Khameleon Group. We creatively consult with startups all the way to Fortune 500 companies when they are looking to outsource design, naming, branding, advertising, marketing, and development projects.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Wonsupona?

When we hired them, we were seeking to create a new name within a B2B technology product suite in the energy/renewables space for a division of a multi-billion dollar company.

SOLUTION

How did you select this vendor?

I had worked with Molly Davis [Founder, Wonsupona] in San Francisco at a global branding agency before we both decided to go out on our own. Molly is my go-to naming and brand strategy partner.

Describe the scope of their work in detail.

Molly has supported us and our end clients with brand strategy, naming, research, content and copywriting, design thinking, and storytelling.

What was the team composition?

Their CMO, senior director of marketing, and Molly were involved in the project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Wonsupona conceived a memorable name that was bold yet not esoteric and had the perfect vibe for the energy industry. It also had to fit the current taxonomy and structure of the other products in the suite. It was no small task and Molly nailed it!

What did you find most impressive about this company?

Their speed, cleverness, and the number of potential names to select from that they provide are phenomenal.

Are there any areas for improvement?

Molly should clone herself.