Wildfire Marketing

BACKGROUND

Introduce your business and what you do there.

I’m the assistant office manager of Rim Scaffolding Leeds Ltd. We’re a scaffolding and electrical company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Wildfire Marketing?

We brought them on to help us with our website and Google rankings.

SOLUTION

What was the scope of their involvement?

They provided SEO, PPC, and Google Ads services for us. They also designed our entire website and added new content.

What is the team composition?

I worked directly with Billy (Director).

How did you come to work with Wildfire Marketing?

They were referred to us.

How much have you invested with them?

We invested about $3,000.

What is the status of this engagement?

The project ran from December 2019–February 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Whenever we need anything, they’re really quick to respond. When someone makes an inquiry on our website, they forward it to me. We get them quite frequently so that tells me the Google Ads efforts are working and people are finding us easily. We’re extremely satisfied with the deliverables and results.

How did Wildfire Marketing perform from a project management standpoint?

Communication is excellent. They work independently so we let them get on with it and get in touch if we need anything. Everything runs smoothly, I have no complaints. We mostly communicate through email and phone calls.

What did you find most impressive about them?

We don’t have to do anything; they do it all for us. They know what we want and take everything off our plate.

Are there any areas they could improve?

Nothing, they do everything that we need them to do.

Do you have any advice for potential customers?

I’d recommend them. They’re very good at what they do; use them.

BACKGROUND

Introduce your business and what you do there.

We’re a betting advice company for mixed martial arts. I’m the director.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Wildfire Marketing?

We needed marketing assistance and SEO services.

SOLUTION

 What was the scope of their involvement?

They helped with digital marketing, including SEO, and social media marketing. They made some tweaks to the copy on our site and added a blog. This helped us target relevant keywords. Their team helps us come up with unique content for our social media. The team is currently running a competition to find a model to be the new face of our company. 

What is the team composition?

We’re working with four people. 

How did you come to work with Wildfire Marketing?

I Googled SEO firms, and they were at the top of the search list. I got in touch with them, and we went from there. 

What is the status of this engagement?

We started working with them in February 2020, and our relationship with them is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our goal was to get onto the first page of Google search results and improve our brand awareness. So far, we’ve had about 100 contestants enter our social media competition. We’ve jumped up as many as 30 places in results for certain search terms. 

How did Wildfire Marketing perform from a project management standpoint?

They were great at laying the groundwork for long-term, sustainable success. The process has been very structured and they answer any questions we ask very quickly. 

What did you find most impressive about them?

They’ve been honest. Their team is truthful and to the point, which makes me confident in what they can deliver. 

Are there any areas they could improve? 

No, I’ve been really happy. If we were unhappy, we wouldn’t be continuing our relationship with them. 

Do you have any advice for potential customers? 

My advice would be to just start a conversation with them. After talking to them, you’ll understand why we’ve chosen to work with them.

BACKGROUND

Introduce your business and what you do there.             

I’m the director of Arnett Vintage Co.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Wildfire Marketing?

We hired Wildfire Marketing to build a website so we could sell our products online.

SOLUTION

What was the scope of their involvement?

The team at Wildfire Marketing built us a WordPress platform with a WooCommerce plug-in.

What is the team composition?

We worked with four people on this project.

How did you come to work with Wildfire Marketing?

I believe we found Wildfire Marketing through social media.

How much have you invested with them?

The project cost around £2,000 (approximately $2,600 USD).

What is the status of this engagement?

We worked with Wildfire Marketing from November 2019–February 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The project took about eight months due to delays on our end. After that break, the build took about three days. Throughout the project, we had a checklist of things we needed to be addressed, and their team made upgrades and changes. They kept us posted on what was completed. We might work with them in the future on other projects.

How did Wildfire Marketing perform from a project management standpoint?

From a project management standpoint, they were great. The team remained professional, always replying to us through phone, email, or WhatsApp. They’re always on hand to help, even outside of working hours.

What did you find most impressive about them?

The team at Wildfire Marketing is extremely personable. The directors of the company came out and did the quote and briefing for our team. They also gave feedback. Our engagement was like this every step of the way. It’s a nice touch to be dealing with the owners of the company.

Are there any areas they could improve?

When handing over the website, their team could spend a bit more time with it. For example, they could hold a Q&A session after the website is completed to explain the extra services in detail. But overall, everything is perfect.

Do you have any advice for potential customers?

Use Wildfire Marketing because they’re a great company to work with. We should’ve been a bit more creative in the beginning because their team is so skilled. Feel free to express what you want in more detail to them.

BACKGROUND

Please describe your company and your position there.

I am the Aftersales Manager at PowerMark. We supply genuine parts for all generator requirements.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Wildfire Marketing?

Website support, SEO and social media marketing services

What were your goals for this project?

To gain a wider audience of potential customers, ensuring the website is ran smoothly and efficiently.

SOLUTION

How did you select this vendor?

We interviewed three separate companies, and Wildfire fit the categorises we were looking for.

Describe the project and the services they provided in detail.

Website support, SEO and social media marketing services. This included the launch of the PowerMark website and general maintenance, including all background work. Along with social media posts.

What was the team composition?

Our main contact were the 2 directors are Wildfire, they would keep us updated on a weekly basis, on how their team was getting on. We also receive monthly reports showing were customers are visting the site from, and what the main website pages are amongst other details.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

Having taken Wildfire as our marketing team, they have allowed the PowerMark team to work on working with customers ensuring they receive the correct parts on time. With the monthly reports that Wildfire send to PowerMark, we can also target areas which have had an influx of inquiries to further push sales opportunities.

How was project management arranged and how effective was it?

The project management has been very good, deadlines have been hit, if they have gone over we have been updated regularly. As Wildfire are based relatively local to PowerMark this has helped the two teams grow, Wildfire also spend one full day a month with the PowerMark team to go over future plans and film some marketing videos to further push the brand.

What did you find most impressive about this company?

They are consistent and have helped increase customer interaction on a post in a short time scale.

Are there any areas for improvement?

This has been discussed between the two companies

BACKGROUND

Please describe your company and your position there.

CPS is a manufacturer of Diesel generators, I am the main sales person for the company and link between Wildfire marketing and CPS (My Company)

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Wildfire Marketing?

Overall building and updating our website, social media and SEO Support and generally bringing in leads to our website and company.

What were your goals for this project?

we wanted to engage with a wider audience worldwide. Bringing in more likes on social media and more engagement to countries whereby it is hard to engage with.

SOLUTION

How did you select this vendor?

We searched local website and marketing companies in the area and had meetings with 3 different companies. We gave them fake tasks to see how would respond and how active they would be. Wildfire, our of the 3 companies where the most active and supportive.

Describe the scope of their work in detail.

SEO Work. Ensuring our website is engaging with google. Social media Likes and engaging

What was the team composition?

The team is split between different departments, they have an SEO Team who specialise is Keywords, Website administrating team who ensure our website is engaging with google

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our likes on social media have increased by 70% Our website enquiries are up by about 20%, It is seasonal so we do have months where it increases far greater but on average 20%

How effective was the workflow between your team and theirs?

Wildfire work very closely with CPS, we have an ongoing whatsapp group for daily updates and have 2 monthly meetings.

What did you find most impressive about this company?

The results and engagement from Wildfire are impressive.

Are there any areas for improvement?

Their is always areas for improvement and I will discuss this with Wildfire

BACKGROUND

Introduce your business and what you do there.

I am the owner of NH Events Leeds, a murder mystery escape room.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Wildfire Marketing?

I was looking to increase brand recognition in the region.

SOLUTION

What was the scope of their involvement?

Wildfire Marketing managed our social media marketing and SEO. Their team puts out three social media posts per week, running them by me for approval before posting. They also produce videos for social media and our website, including one of some teams after finishing the escape room. 

What is the team composition?

I worked with three or four members of the Wildfire Marketing team, two of whom I chat with regularly. 

How did you come to work with Wildfire Marketing?

A friend gave me a good tip, to Google ‘SEO Leeds’ and see what companies came up first since they obviously employed good SEO practices in the market. I contacted the top three companies, of which Wildfire Marketing came up first. 

I really liked Wildfire Marketing’s website and how they use tough love with customers. Eventually, I met with their owners. They run their own small business, so they understood my position. We got along quite well, and I decided to work with them.

How much have you invested with them?

We have invested less than $5,000.

What is the status of this engagement?

Our ongoing engagement with Wildfire Marketing began in October 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

From the moment they started, the quality of our social media posts improved. They’ve put out videos and posts that led to a big spike in bookings. The engagement has paid for itself so far.

How did Wildfire Marketing perform from a project management standpoint?

We communicate through a WhatsApp group on a regular basis. They send me proofs for posts within the app, which has been super helpful. They make sure I stay as involved as I need to be.

What did you find most impressive about them?

Everything they have done has really helped my business. They put together the video so quickly, which was really impressive.

Are there any areas they could improve?

No. Even though its a fairly new partnership, everything has been going great.

Do you have any advice for potential customers?

Be as upfront as you can with what you want and be realistic about your expectations. I have really come to appreciate their profession after bringing in an expert.

BACKGROUND

Introduce your business and what you do there.

I’m the manager of a personal protective equipment company that sells to small businesses in the UK.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Wildfire Marketing?

We hired them to build our website and manage SEO efforts.

SOLUTION

What was the scope of their involvement?

The site was built using WordPress to promote the products we sell. For the SEO efforts, they mostly focus on directing traffic to our site through keyword research. They also run Facebook Ads for us. 

What is the team composition?

Around four people support the project. 

How did you come to work with Wildfire Marketing?

We came to know them through a group of companies we work with and we followed a recommendation. 

How much have you invested with them?

We’ve spent between $4,000–$5,000. 

What is the status of this engagement?

We started working together in July 2019 and our engagement is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Through tracking our sales, we’ve seen a definite increase since we started working with Wildfire Marketing. We’re ranking quite well on Google for the keywords we’re targeting. 

How did Wildfire Marketing perform from a project management standpoint?

They’ve been performing really well. Everything has been done correctly and works how it’s supposed to. They’ve done a really good job of keeping everything increasing for our business. 

What did you find most impressive about them?

Their reliability and trustworthiness make them stand out from others that we’ve used. With other companies, we always had to check up on them and make sure they were doing what they were supposed to do. Wildfire Marketing always comes back to us with updates on their progress and asking us for feedback. 

Are there any areas they could improve?

It’s hard to think of anything because they’ve been spot-on, but better communication to limit the back and forth about agreements could be improved. 

Do you have any advice for potential customers?

Always stay communicative because it's a key factor. Give them feedback and be honest. Keep working with them toward the goal because they’re always on top of it. 

BACKGROUND

Please describe your company and position.

I am the Managing Director of Layton Weight Loss

Describe what your company does in a single sentence.

Weight Loss

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Wildfire Marketing to accomplish?

Google Ads

SOLUTION

How did you find Wildfire Marketing?

Referral

Why did you select Wildfire Marketing over others?

• High ratings
• Referred to me
• Company values aligned

How many teammates from Wildfire Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Develop a Google Ads campaign 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

No success. Wildfire Marketing had an excellent sales speech, which turned into a terrible delivery. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They did not. Very poor communication. 

What was your primary form of communication with Wildfire Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The sales speech 

Are there any areas for improvement or something Wildfire Marketing could have done differently?

• Customer relationship
• Ownership
• Customer support
• Technical knowledge 

BACKGROUND

Please describe your company and your position there.

Automotive parts specialist

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Wildfire Marketing, and what were your goals?

Web design and hosting

SOLUTION

How did you select this vendor and what were the deciding factors?

Recommended through a mutual friend. Face to face and zoom meetings. Easy to get on with and grasped what we were trying to achieve quickly. Price was also competitive.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Web design from start to finish with on-going hosting

How many people from the vendor's team worked with you, and what were their positions?

3. 2 x directors and programmer

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Overall extremely happy with the service we received from Wildfire

Describe their project management style, including communication tools and timeliness.

Overall no issues with this

What did you find most impressive or unique about this company?

They are very friendly and knowledgeable.

Are there any areas for improvement or something they could have done differently?

No

BACKGROUND

Please describe your company and your position there.

I am a Director at Corner Connect an online retail and delivery company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Wildfire Marketing, and what were your goals?

To build a brand new online store website

SOLUTION

How did you select Wildfire Marketing and what were the deciding factors?

They had been recommended by a colleague and i had seen there previous work.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We had a briefing meeting and laid out plans on what was required and put together a schedule of when it was to be done by. An online payment system was essential.

How many people from the vendor's team worked with you, and what were their positions?

We worked with the two Directors from Wildfire.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

It is an early stage but the site has been built and is ready for customers to buy products online and book delivery slots.

Describe their project management style, including communication tools and timelines.

We were in touch daily via email and kept a to-do list active so we could add to it on an ongoing basis.

What did you find most impressive or unique about this company?

Their directors came up with ideas that allowed us to save time and money. They came up with things we hadn't thought about before the website was built.

Are there any areas for improvement or something they could have done differently?

No, we found them a perfect fit for what we were doing.