whiteDigital

BACKGROUND

Please describe your company and position.

I am the Manager of a roofing company

Describe what your company does in a single sentence.

I’m the marketing manager. We cover the entire lower peninsula of Michigan, selling and installing residential metal roofing. We’ve done Google Ads advertising for over ten years.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire whiteDigital to accomplish?

• What challenge were you trying to address with Megethos?

SOLUTION

How did you find whiteDigital?

• Online Search
• Referral

Why did you select whiteDigital over others?

• Pricing fit our budget
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from whiteDigital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Initially, we talked with Megethos on the phone, and they looked at the website. Right away, there were about half a dozen things that they could improve for us. They looked for ways to make our advertising more efficient, and we told them to make those changes immediately.

Megethos works on our Google and Bing ads. They’ve suggested things that no other PPC vendor has, and their suggestions make a lot of sense and are easy to change and update. Overall, they’ve refined our campaigns.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The issuing rate is double competing vendors. Out of the leads that they poll, 30% of them have turned into appointments, when we used to hover around 15%. Now, we get much more out of the ledger that they deliver through Google Ads. Sales were over $100,000 in the last quarter, so not only are we able to issue more leads, but the leads are more responsive to our phone centers. The quality of the leads they deliver is better than other vendors we’ve worked with in the past.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management is excellent. We talk to them every two weeks and give a summary every week. Other vendors have let our budget get out of control in the past, but Megethos has been very sensitive to our selling seasons and using our money efficiently.

Overall, the contact and reporting have been regular. We don't use their dashboard as much, but the reports that explain what’s going on are our favorite part of working with them. They send out an email, and it’s very helpful.

What was your primary form of communication with whiteDigital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They never miss a call and are very thorough in their communication. They provide a call schedule, and we go through it every time before the call. Adam usually deals with us, but Coree or other team members are also on the call. Then, they send a follow-up email with a list of the action items we talked about, which helps us remember if we owe them a report, a piece of content, or something else. They always follow up immediately, so we feel that they really listen to all the details.

Are there any areas for improvement or something whiteDigital could have done differently?

NOTHING

BACKGROUND

Please describe your company and position.

I am the Director of NZR

Describe what your company does in a single sentence.

NZR is a new real estate company established by four capable and experienced real estate agents.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire whiteDigital to accomplish?

• We hired whiteDigital to assist us with application of email so that we could communicate better to prospective buyers and sellers. The primary objective was to nurture leads, feature new listings as well as ensure that our email marketing becomes more personal and consistent.

SOLUTION

How did you find whiteDigital?

• Online Search
• Clutch Site

Why did you select whiteDigital over others?

• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from whiteDigital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

They did all to take care of generating segmented email lists, producing personalized templates, copywriting, configuring automated drip campaigns to property alerts, and plotting monthly newsletters. Their most useful deliverables were campaign strategy, complete email sequences, and performance monitoring as well as reporting. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We have received increased responses to our emails, improved turn ups at our open homes due to reminders as well as increased response in general due to the database. It assisted us in remaining top of mind to both hot and cold prospective clients.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were adherent to time frames and kept us updated in terms of communication together with prompt objectives whenever there were variations. I never had the feeling that we were behind the punches and never felt alone.

What was your primary form of communication with whiteDigital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What fancied me particularly was that they cared about tone they knew how to make emails about real estate less robotic and turn it into a casual dialogue. That actually helped in making a difference in the reception of our audience.

Are there any areas for improvement or something whiteDigital could have done differently?

They handled things professionally.

BACKGROUND

Please describe your company and position.

I am the Director of Marketing of an event catering company.

Describe what your company does in a single sentence.

We provide off-premise full-service and drop-off catering for all types of events.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire whiteDigital to accomplish?

• Help with google visibility
• Increase Leads

SOLUTION

How did you find whiteDigital?

• Online Search
• Referral

Why did you select whiteDigital over others?

• Pricing fit our budget
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from whiteDigital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

whitedigital has worked with us to increase our visibility on Google and Meta through various campaigns including remarketing. They've done research on keywords and strategies to best attract consumers. They've also built a landing page to direct clients to that is built to encourage them to submit a lead form for catering services.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The team at whitedigital is constantly striving to increase our leads. We have had some internal challenges with lead tracking but whitedigital has worked with us through feedback of the leads to ensure that we are maximizing our visibility and effectiveness through language, keyword selection and in Meta, images. Our cost per lead has decreased overall.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team is always very helpful and quick to respond. Whether its an issue that needs to be resolved or just a question. They are always available to help and if it isn't directly in their expertise they help get the answers from other members of their team that can help even if it's beyond the scope of their typical work.

What was your primary form of communication with whiteDigital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Over our time working together what I value the most is the connection I feel that we have, they have learned about who our company is and also how I work and we work well together. I know that I can ask them any questions or make suggestions and they will be not only received but also implemented if applicable or I can get direction on how I can be implementing it in other areas that we don't necessarily work together on. They are very dedicated and knowledgeable about what they are doing, and I know that we're in good hands.

Are there any areas for improvement or something whiteDigital could have done differently?

NOTHING

BACKGROUND

Please describe your company and position.

I am the CEO of Juice

Describe what your company does in a single sentence.

Juice is a telecommunications company that provides reliable mobile, internet, and communication solutions to businesses and consumers.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire whiteDigital to accomplish?

• Launch PPC campaigns to capture qualified leads for postpaid, prepaid, or broadband packages.

SOLUTION

How did you find whiteDigital?

Clutch Site

Why did you select whiteDigital over others?

• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from whiteDigital were assigned to this project?

50-249

Describe the scope of work in detail. Please include a summary of key deliverables.

The project focused on running targeted PPC campaigns to promote our telecom plans and boost qualified leads. whiteDigital handled keyword research, ad creation, and A/B testing. Key deliverables included campaign setup, performance reports, and continuous optimization to maximize ROI and reduce cost per click.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

In the first month of the campaigns, we observed a 55% increase in qualified leads.  Our website traffic increased dramatically, and the cost per acquisition decreased by over 30%.  All things considered, the PPC approach clearly increased engagement and conversions.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

whiteDigital managed the project efficiently, delivering each phase on time and keeping us updated throughout. They were responsive to our feedback, made timely adjustments, and ensured the campaigns aligned with our marketing goals. Their communication was clear and professional at every step.

What was your primary form of communication with whiteDigital?

Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most about whiteDigital was their deep understanding of PPC strategy and how they tailored it specifically to our telecom industry needs. Their proactive approach, transparency in reporting, and ability to consistently optimize for better results set them apart from other agencies we’ve worked with.

Are there any areas for improvement or something whiteDigital could have done differently?

Not really.

BACKGROUND

Please describe your company and position.

I am the Co-Founder of Attivo Group

Describe what your company does in a single sentence.

Excellence in hospitality, since 2016.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire whiteDigital to accomplish?

• WhiteDigital was employed to raise our restaurants brand online and bring more customers due to the digital marketing and eCommerce plans.

SOLUTION

How did you find whiteDigital?

• Referral
• Clutch Site

Why did you select whiteDigital over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from whiteDigital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work was on designing and maintaining online advertisement campaigns, optimization of our web site to take online food orders, reservations, social media promotions and creation of email marketing to ensure that our customers do not lose interest. Their most important deliverables were ad creatives, campaign reports, SEO, and engagement-based content.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The results were evident in the increase in online food orders, better table booking, stronger brand presence on social networks and increased engagement with customers in general.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They had an effective and dependable project management. They always produced what we needed and when we needed it, there was constant communication and they were responsive to our needs or changes.

What was your primary form of communication with whiteDigital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The best thing that impressed us was that they were able to customize eCommerce-based marketing strategies to the restaurant business and they were very creative in presenting our brand in a manner that resonated with our audience.

Are there any areas for improvement or something whiteDigital could have done differently?

Absolutly okay with the result we got.

BACKGROUND

Please describe your company and position.

I am the Founder & CEO of Arabian Rocks Company

Describe what your company does in a single sentence.

 AROX Contracting has steadily built a reputation as a leader in the construction industry.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire whiteDigital to accomplish?

• The reason we contracted WhiteDigital was to enable us to have a more robust online presence and have quality leads in our online marketing of construction services by using effective eCommerce marketing tactics.

SOLUTION

How did you find whiteDigital?

• Online Search
• Clutch Site

Why did you select whiteDigital over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from whiteDigital were assigned to this project?

50 - 249

Describe the scope of work in detail. Please include a summary of key deliverables.

The following areas of work were covered: developing targeted ad campaigns, optimizing our website to achieve higher visibility, social media promotions, and the establishment of email marketing to reach the potential clients. Their main outputs were campaign arrangements, frequent performance reports, creative advertisement material and traffic boost to the web site.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The results were a significant growth in requests to our services, improved brand recognition on the Internet, and enhanced interaction with the potential customers in various channels.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They had a well-organized project management. They managed to deliver goods on time, communicated with us constantly, and were very flexible to our demands or changes as the path unfolded.

What was your primary form of communication with whiteDigital?

Virtual Meeting

What did you find most impressive or unique about this company?

The best part about WhiteDigital was that they were very knowledgeable about digital marketing techniques and could make them very specific to a construction company such as we are.

Are there any areas for improvement or something whiteDigital could have done differently?

All went well

BACKGROUND

Please describe your company and position.

I am the Owner

Describe what your company does in a single sentence.

I’m the owner 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire whiteDigital to accomplish?

• We needed support with conversion rate optimization. We wanted to decrease the cost of acquiring a new customer by making improvements to our website and enhancing our messaging.

SOLUTION

How did you find whiteDigital?

• Online Search
• Referral

Why did you select whiteDigital over others?

• Pricing fit our budget
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from whiteDigital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

whitedigital | The Conversion Leaders provides us with conversion rate optimization services. The team handles everything for us. Initially, they conducted a thorough analysis of our website and interviewed our customers and team members. Based on that, they built hypotheses about what was causing people to come to our website but not make a purchase. They did a lot of thorough background investigation, which took a month or two. 

After that, the team developed a UX strategy and ran tests to see which of their hypotheses were correct. Finally, the team implemented changes on the website that had a meaningful impact on our problems. The team uses various statistical software and screen recording software to see how people interact with the site.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We’ve decreased our cost of acquiring a new customer, and our ad costs have decreased by 50%. The biggest test they’ve run for us has increased our revenue by 30%. We’ve run and implemented three tests, and we’ve made huge strides. I'm very happy with this engagement. The work they’ve done has paid for itself and continues to pay for itself.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

whitedigital | The Conversion Leaders delivers work on time, and their communication is amazing. They’re very accommodating, and we communicate via email.

What was your primary form of communication with whiteDigital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They’re a solid group of people with a mastery of statistics. They understand that our business is important to us, and they work very hard to prove themselves in the first few months as a valuable partner. Their rhetoric from the beginning of the sales cycle matches what they deliver. Their promises line up with their results.

Are there any areas for improvement or something whiteDigital could have done differently?

NONE

BACKGROUND

Please describe your company and position.

I am the Practice Manager of SouthStar Urgent Care

Describe what your company does in a single sentence.

I’m the practice Manager for an urgent care system spanning the US and some major hospitals in California, New York, and other locations. My primary responsibilities include managing our paid search channels. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire whiteDigital to accomplish?

• We hired Megethos for their PPC services. We transitioned to them from a previous agency.

SOLUTION

How did you find whiteDigital?

• Online Search
• Referral

Why did you select whiteDigital over others?

• Pricing fit our budget
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from whiteDigital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We first engaged whitedigital, my primary objective was to ensure they had all the tools they needed to access our account. The first thing they did after that was audit our account from top to bottom. The team gave us recommendations, and we made major changes to our account. They utilized many first-party data and dove deep into the weeds to fix some problems, such as inconsistent audience targeting. 

To elaborate, we were seeing incredible growth at that time. However, our performance wasn’t up to the level that we wanted because of the original campaign set up by our previous provider. As a result, our teams strategized with whitedigital and restructured the entire account. We took what we learned from the previous one and rebuilt everything from the ground up.

Currently, whitedigital works on presenting reports to us on a monthly, weekly, and ad hoc basis. These reports showcase everything we’ve done for the month, including key highlights, performance metrics, and the next steps we can take. On top of that, the team also works on our budgeting needs. A big portion of our work goes into ensuring that everything is optimized and that our campaigns are getting sufficient funding.

Moreover, whitedigital creates dashboards for us on an ad hoc basis. We can access these dashboards 24/7, and they pull data directly from Google. The team also serves as our one-stop shop for any analysis we may do on our side. I then deliver all their insights to our internal team. 

Further, the team helps us with creating ad copy. They provide suggestions and give their recommendations on best practices. If any copy gets flagged, they tell us about it and give us insights into why the copy is flagged. They also check for any similarities across various copy pieces and offer change suggestions to fix issues. whitedigital also creates various assets for us, such as display ads.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

One of the things we truly value is efficiency, and being in the healthcare industry, one of our primary success metrics is the cost-per-booking rate or the cost to gain one person on our website. Comparing Q4 of 2020 versus Q4 of 2021, our cost-per-booking rate has been reduced by more than 50%. That’s incredible — it means we’re doubling our return for every single dollar we spend. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

whitedigital has met every single deadline we’ve set. Depending on prioritization and bandwidth, there might have been some fluctuations in their performance. However, these are major projects, and they’ve met every major deadline with flying colors. Apart from that, they also ensure that we have time to review their work and that I’m in the loop to approve their outputs. Simply put, they’re highly communicative and flexible. In terms of budgeting, whitedigital is extremely efficient and knowledgeable when it comes to managing our dollars. 

For tools, everything is done through Google Suite. We also use Slack as our primary communication method. We have weekly and ad hoc calls with them. Overall, we’ve never lacked in communication. Our team is fully remote, and whitedigital works flexibly with that. 

What was your primary form of communication with whiteDigital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

whitedigital brings plenty of industry knowledge to our team. They’re great at communicating what’s valuable to us while filtering out what’s not as valuable. Other agencies go over huge metrics with graphs and numbers to executives that have no ideas what they mean. By contrast, whitedigital is good at going over specific details and technical aspects when they talk to me and our company director. They’re also good at speaking about high-level goals when required.

Beyond that, the whitedigital team gives plenty of great recommendations based on their experience with their other clients. They tell us what has worked successfully for their other customers and ask us if we want to do it, too. That’s one of the biggest things they bring to the table. 

Furthermore, other teams don’t show as much consistency as whitedigital does. Over time, teams get comfortable, and once people get comfortable, deadlines are sometimes missed. That’s fine at first, but it’s not okay when it becomes a pattern. Luckily, whitedigital has been truly consistent. Even after working with them for over a year, it still feels like it’s our first week of working with them in terms of consistency. 

Are there any areas for improvement or something whiteDigital could have done differently?

NOTHING

BACKGROUND

Please describe your company and position.

I am the Director of Senior Flexonics Pathway

Describe what your company does in a single sentence.

I'm the director of sales and marketing for Univera, a medicinal beverage company. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire whiteDigital to accomplish?

• We hired whitedigital for their marketing services.

SOLUTION

How did you find whiteDigital?

• Online Search
• Referral

Why did you select whiteDigital over others?

• Pricing fit our budget
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from whiteDigital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

whitedigital provides SEM services for us on Google and Bing; they also do social media marketing on Facebook and Instagram. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our revenue from paid campaigns has increased by about 300%.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

hey deliver on time. Our communications are done via emails and meetings through Zoom and Google Meet.

What was your primary form of communication with whiteDigital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They have initiative and a great dedication to great decision-making. The team follows their plan and makes good decisions to improve and optimize our campaigns. 

Are there any areas for improvement or something whiteDigital could have done differently?

NOTHING