whiteDigital

BACKGROUND

Please describe your company and position.

I am the Manager of a dog products e-commerce company. 

Describe what your company does in a single sentence.

I’m a growth product manager for a B2C e-commerce company that sells various dog products including toys, health and wellness products, and treats.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire whiteDigital to accomplish?

• We wanted to improve the conversion rate for our B2C website. We had limited resources in terms of conversion optimization, and we hired whitedigital to improve the conversion for the site for our different product lines.

SOLUTION

How did you find whiteDigital?

• Online Search
• Referral

Why did you select whiteDigital over others?

• Pricing fit our budget
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from whiteDigital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

They helped us with everything from start to finish. Invesp developed a strategy around conversion optimization by looking for opportunities, developing hypotheses, and conducting exit intent surveys and customer interviews to help understand our customers more. They also designed mock-ups for us, developed coding and testing, and wrapped everything up with a post-test analysis. 

We used a prioritization framework to narrow down the pages that were going to show us the highest probability of getting a win. The testing platform we used was VWO, and we used everything from the editor to building custom solutions within that technology.  

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our primary goal with hiring whitedigital was to increase the conversion rate for various landing pages on our website, which we were able to do. We define success as a listing conversion, and we had several successful tests with whitedigital. Even for the tests that didn’t show statistical significance, we were able to learn about our customers and their expectations in different ways. 

We also ran tests that showed us ways to optimize our checkout flow to increase the average order value, and other tests that were focused on improving our retention. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We believe that the project management was successful. They shared a Trello board with us so we always knew what stage we were in. They handled feedback very well and were always responsive to what we told them. We used Slack to communicate and met virtually. 

What was your primary form of communication with whiteDigital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We were impressed with the way they were able to execute things very quickly. Their speed allowed us a business to increase the velocity of our testing. We were able to quickly go from initial ideas and hypotheses to launching the test and having it live on the website. 

Are there any areas for improvement or something whiteDigital could have done differently?

NOTHING

BACKGROUND

Please describe your company and position.

I am the Co-Founder of the compan.

Describe what your company does in a single sentence.

I’m the co-founder and chief innovation officer (CINO) of a solar air conditioning, roofing, and smart home provider. We sell, design, and install solar plus battery systems to help people reduce their monthly electrical costs at a residential and commercial level.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire whiteDigital to accomplish?
We needed help with PPC and SMM.

SOLUTION

How did you find whiteDigital?

• Online Search
• Referral

Why did you select whiteDigital over others?

• Pricing fit our budget
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from whiteDigital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

whitedigital handles our online marketing campaigns on Google Ads, Bing, YouTube, and other social media marketing (SMM), including Facebook and Instagram. They help create the ads. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Thanks to whitedigital, we’ve consistently seen our cost per lead decrease while our conversions increase. The number of clicks and searches is also growing. The team is optimizing our campaigns continuously.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They’re great at project whitedigital. We have weekly reports from them that outline the performance of the campaigns. Every two weeks, we have a Zoom call to go over strategies and review the program. In that meeting, we talk about events in our service area, such as policy, news, and weather, which they use to improve the campaigns. The rest of our communication is email-based. 

What was your primary form of communication with whiteDigital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I’m impressed with how well whitedigital knows their craft. They’re nimble and continue to optimize their service. I’ve worked with service providers that have run campaigns, and when I’ve tried to question the performance, they’ve given me baloney answers. With whitedigital, I immediately get a response to my questions, and they always propose campaign improvements. 

The team gives our campaigns a high level of attention, and they know their stuff. The proof is in the pudding — our leads continue to rise, our costs continue to decrease, and our rank improves. whitedigital has been hands-down the most reliable and consistent vendors that I’ve worked with, and they’ve given us the best service.

Are there any areas for improvement or something whiteDigital could have done differently?

NOTHING

BACKGROUND

Please describe your company and position.

I am the Manager of a roofing company

Describe what your company does in a single sentence.

I’m the marketing manager. We cover the entire lower peninsula of Michigan, selling and installing residential metal roofing. We’ve done Google Ads advertising for over ten years.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire whiteDigital to accomplish?

• What challenge were you trying to address with Megethos?

SOLUTION

How did you find whiteDigital?

• Online Search
• Referral

Why did you select whiteDigital over others?

• Pricing fit our budget
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from whiteDigital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Initially, we talked with Megethos on the phone, and they looked at the website. Right away, there were about half a dozen things that they could improve for us. They looked for ways to make our advertising more efficient, and we told them to make those changes immediately.

Megethos works on our Google and Bing ads. They’ve suggested things that no other PPC vendor has, and their suggestions make a lot of sense and are easy to change and update. Overall, they’ve refined our campaigns.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The issuing rate is double competing vendors. Out of the leads that they poll, 30% of them have turned into appointments, when we used to hover around 15%. Now, we get much more out of the ledger that they deliver through Google Ads. Sales were over $100,000 in the last quarter, so not only are we able to issue more leads, but the leads are more responsive to our phone centers. The quality of the leads they deliver is better than other vendors we’ve worked with in the past.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management is excellent. We talk to them every two weeks and give a summary every week. Other vendors have let our budget get out of control in the past, but Megethos has been very sensitive to our selling seasons and using our money efficiently.

Overall, the contact and reporting have been regular. We don't use their dashboard as much, but the reports that explain what’s going on are our favorite part of working with them. They send out an email, and it’s very helpful.

What was your primary form of communication with whiteDigital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They never miss a call and are very thorough in their communication. They provide a call schedule, and we go through it every time before the call. Adam usually deals with us, but Coree or other team members are also on the call. Then, they send a follow-up email with a list of the action items we talked about, which helps us remember if we owe them a report, a piece of content, or something else. They always follow up immediately, so we feel that they really listen to all the details.

Are there any areas for improvement or something whiteDigital could have done differently?

NOTHING

BACKGROUND

Please describe your company and position.

I am the Director of NZR

Describe what your company does in a single sentence.

NZR is a new real estate company established by four capable and experienced real estate agents.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire whiteDigital to accomplish?

• We hired whiteDigital to assist us with application of email so that we could communicate better to prospective buyers and sellers. The primary objective was to nurture leads, feature new listings as well as ensure that our email marketing becomes more personal and consistent.

SOLUTION

How did you find whiteDigital?

• Online Search
• Clutch Site

Why did you select whiteDigital over others?

• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from whiteDigital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

They did all to take care of generating segmented email lists, producing personalized templates, copywriting, configuring automated drip campaigns to property alerts, and plotting monthly newsletters. Their most useful deliverables were campaign strategy, complete email sequences, and performance monitoring as well as reporting. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We have received increased responses to our emails, improved turn ups at our open homes due to reminders as well as increased response in general due to the database. It assisted us in remaining top of mind to both hot and cold prospective clients.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were adherent to time frames and kept us updated in terms of communication together with prompt objectives whenever there were variations. I never had the feeling that we were behind the punches and never felt alone.

What was your primary form of communication with whiteDigital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What fancied me particularly was that they cared about tone they knew how to make emails about real estate less robotic and turn it into a casual dialogue. That actually helped in making a difference in the reception of our audience.

Are there any areas for improvement or something whiteDigital could have done differently?

They handled things professionally.

BACKGROUND

Please describe your company and position.

I am the Director of Marketing of an event catering company.

Describe what your company does in a single sentence.

We provide off-premise full-service and drop-off catering for all types of events.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire whiteDigital to accomplish?

• Help with google visibility
• Increase Leads

SOLUTION

How did you find whiteDigital?

• Online Search
• Referral

Why did you select whiteDigital over others?

• Pricing fit our budget
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from whiteDigital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

whitedigital has worked with us to increase our visibility on Google and Meta through various campaigns including remarketing. They've done research on keywords and strategies to best attract consumers. They've also built a landing page to direct clients to that is built to encourage them to submit a lead form for catering services.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The team at whitedigital is constantly striving to increase our leads. We have had some internal challenges with lead tracking but whitedigital has worked with us through feedback of the leads to ensure that we are maximizing our visibility and effectiveness through language, keyword selection and in Meta, images. Our cost per lead has decreased overall.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team is always very helpful and quick to respond. Whether its an issue that needs to be resolved or just a question. They are always available to help and if it isn't directly in their expertise they help get the answers from other members of their team that can help even if it's beyond the scope of their typical work.

What was your primary form of communication with whiteDigital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Over our time working together what I value the most is the connection I feel that we have, they have learned about who our company is and also how I work and we work well together. I know that I can ask them any questions or make suggestions and they will be not only received but also implemented if applicable or I can get direction on how I can be implementing it in other areas that we don't necessarily work together on. They are very dedicated and knowledgeable about what they are doing, and I know that we're in good hands.

Are there any areas for improvement or something whiteDigital could have done differently?

NOTHING

BACKGROUND

Please describe your company and position.

I am the CEO of Juice

Describe what your company does in a single sentence.

Juice is a telecommunications company that provides reliable mobile, internet, and communication solutions to businesses and consumers.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire whiteDigital to accomplish?

• Launch PPC campaigns to capture qualified leads for postpaid, prepaid, or broadband packages.

SOLUTION

How did you find whiteDigital?

Clutch Site

Why did you select whiteDigital over others?

• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from whiteDigital were assigned to this project?

50-249

Describe the scope of work in detail. Please include a summary of key deliverables.

The project focused on running targeted PPC campaigns to promote our telecom plans and boost qualified leads. whiteDigital handled keyword research, ad creation, and A/B testing. Key deliverables included campaign setup, performance reports, and continuous optimization to maximize ROI and reduce cost per click.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

In the first month of the campaigns, we observed a 55% increase in qualified leads.  Our website traffic increased dramatically, and the cost per acquisition decreased by over 30%.  All things considered, the PPC approach clearly increased engagement and conversions.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

whiteDigital managed the project efficiently, delivering each phase on time and keeping us updated throughout. They were responsive to our feedback, made timely adjustments, and ensured the campaigns aligned with our marketing goals. Their communication was clear and professional at every step.

What was your primary form of communication with whiteDigital?

Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most about whiteDigital was their deep understanding of PPC strategy and how they tailored it specifically to our telecom industry needs. Their proactive approach, transparency in reporting, and ability to consistently optimize for better results set them apart from other agencies we’ve worked with.

Are there any areas for improvement or something whiteDigital could have done differently?

Not really.

BACKGROUND

Please describe your company and position.

I am the CEO of Brightec

Describe what your company does in a single sentence.

Brightec operates within the technology, information, and internet sector, specializing in mobile app development, digital product strategy, UX design, and software consulting services

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire whiteDigital to accomplish?

• We hired White Digital to strengthen our social media marketing strategy and improve our visibility across digital platforms within the technology and internet space.

SOLUTION

How did you find whiteDigital?

Clutch Site

Why did you select whiteDigital over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from whiteDigital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

White Digital managed a full social media marketing engagement focused on improving brand awareness, engagement, and audience growth. Their team developed structured content strategies tailored to our industry and target audience while ensuring consistency across key social platforms. The scope included content planning, campaign development, audience research, social media scheduling, engagement optimization, and performance reporting.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The engagement led to stronger audience engagement across our social channels and improved visibility among potential clients in the digital product and technology space. We experienced more consistent interaction with our content, increased website traffic from social campaigns, and better awareness around our app development and consulting services

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their team maintained a collaborative workflow and consistently focused on improving campaign performance over time.

What was your primary form of communication with whiteDigital?

Email or Messaging App

What did you find most impressive or unique about this company?

Their responsiveness, adaptability, and proactive communication made the collaboration especially effective.

Are there any areas for improvement or something whiteDigital could have done differently?

None, All went well

BACKGROUND

Please describe your company and position.

I am the Founder of PROEXE

Describe what your company does in a single sentence.

PROEXE is a software development company focused on building custom web and mobile applications, digital product engineering, and end-to-end technology solutions for startups and enterprise clients

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire whiteDigital to accomplish?

• PROEXE is a software development company focused on building custom web and mobile applications, digital product engineering, and end-to-end technology solutions for startups and enterprise clients
• Our primary objectives was to increase the number of qualified inquiries coming through our website from companies seeking software development services.

SOLUTION

How did you find whiteDigital?

Clutch Site

Why did you select whiteDigital over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from whiteDigital were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope included A/B testing of key pages, optimization of call-to-action placements, form redesign recommendations, and improvement of user journey mapping across service pages. They also implemented tracking enhancements to better measure conversion events and provided detailed analysis of drop-off points in the funnel. Regular reporting was delivered with actionable insights focused on improving lead quality and increasing conversion efficiency for our software development services.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We observed a clear improvement in conversion rates across our core service pages and a stronger flow of qualified inbound leads. User engagement increased due to improved landing page structure and clearer messaging alignment

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management was organized, reliable, and efficient throughout the engagement.

What was your primary form of communication with whiteDigital?

Email or Messaging App

What did you find most impressive or unique about this company?

WhiteDigital ability to quickly identify friction points in the user journey and translate them into practical improvements was particularly impressive.

Are there any areas for improvement or something whiteDigital could have done differently?

Overall, the engagement was highly positive.

BACKGROUND

Please describe your company and position.

I am the Co-founder of Limeup

Describe what your company does in a single sentence.

Limeup is an IT services and consulting company specializing in digital product design, UX/UI strategy, software consulting, and product development support.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire whiteDigital to accomplish?

• We hired White Digital to strengthen our social media marketing efforts and create a more consistent digital presence within the technology and consulting space.

SOLUTION

How did you find whiteDigital?

Clutch Site

Why did you select whiteDigital over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from whiteDigital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

White Digital managed a comprehensive social media marketing engagement focused on increasing awareness, improving engagement, and creating a stronger content strategy for our brand. Their work included social media planning, content scheduling, campaign development, and performance optimization across relevant digital platforms.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The engagement led to stronger engagement across our social channels and improved visibility among our target audience. We saw more consistent interaction with our content, increased website traffic from social campaigns, and better awareness around our consulting and product design services.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their team maintained transparency around performance and remained focused on delivering outcomes aligned with our business objectives.

What was your primary form of communication with whiteDigital?

Email or Messaging App

What did you find most impressive or unique about this company?

Their responsiveness, adaptability, and willingness to optimize continuously made the engagement especially valuable. 

Are there any areas for improvement or something whiteDigital could have done differently?

Our Experince was very positive.

BACKGROUND

Please describe your company and position.

I am the Director of Codevate Limited

Describe what your company does in a single sentence.

Codevate Limited is a software development company focused on building custom digital products, scalable web applications, and technology solutions for businesses across multiple industries.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire whiteDigital to accomplish?

• We hired White Digital to strengthen our pay-per-click strategy and improve the quality of inbound opportunities generated through paid acquisition channels.

SOLUTION

How did you find whiteDigital?

Clutch Site

Why did you select whiteDigital over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from whiteDigital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired White Digital to strengthen our pay-per-click strategy and improve the quality of inbound opportunities generated through paid acquisition channels.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The engagement resulted in stronger lead quality and more efficient campaign performance across our paid acquisition channels. We experienced improved click-through rates, increased conversion efficiency, and more consistent inbound opportunities from companies seeking software development services. Campaign optimization also reduced wasted spend and improved targeting precision.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They maintained regular updates, shared actionable recommendations, and ensured campaigns continued moving toward defined performance goals.

What was your primary form of communication with whiteDigital?

Email or Messaging App

What did you find most impressive or unique about this company?

They consistently made decisions based on data and commercial impact rather than simply increasing traffic volume.

Are there any areas for improvement or something whiteDigital could have done differently?

Nothing comes to my mind.