Webserv

BACKGROUND

Introduce your business and what you do there.

I am the director of utilization at Spencer Recovery Centers, a substance abuse and mental health treatment company with facilities across the United States.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Window to Recovery?

We are in a very competitive industry and wanted to stay on the cutting edge and get as many people into treatment as possible.

SOLUTION

What was the scope of their involvement?

Window to Recovery designed our website and provided advertising and marketing services. Their team has developed multiple websites for us from scratch, adding new content including weekly articles and blogs. They also provide video and photo content, taking drone photographs for the website.

The Window to Recovery team is responsible for SEO and PPC advertising for us. They ensured our website was optimized and performed keyword research. The team creates an individual ad for each keyword.

What is the team composition?

My main point of contact is Preston (COO, Window to Recovery), but I also work with Nate (Director of PPC, Window to Recovery) and Ara (Design Manager, Window to Recovery).

How did you come to work with Window to Recovery?

We found Window to Recovery through a Facebook ad. After I called them into the center and we met with them, we started them on a three month trial period. We were so impressed by the results that we extended the contract.

How much have you invested with them?

We have invested about $200,000 over the years.

What is the status of this engagement?

Our ongoing engagement with Window to Recovery began in January 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Window to Recovery is top-notch, they’re on another level. Our website used to not rank on Google at all, and now we’re on the first and second pages for all of our target keywords. When you talk to Nate, you can tell they’re experts, the knowledge just pours out of him. Everyone at Window to Recovery is transparent and lets you know what’s going on. 

In our industry, we function on cost per acquisition. We used to average $6,000-$7,000 in marketing and advertising to get one person into treatment. Now, our cost per acquisition is $3,000–$4,000.

How did Window to Recovery perform from a project management standpoint?

We’ve worked with a lot of service providers, but Window to Recovery has the best communication by far. They keep us in the loop throughout the entire process, sending mockups for our approval to make sure nothing slips through the cracks. We approve everything as we go.

What did you find most impressive about them?

Window to Recovery is knowledgeable and communicative. It is so important to communicate well in our industry and they go above and beyond.

Are there any areas they could improve?

No, I can’t think of anything. We’ve very happy with Window to Recovery.

Do you have any advice for potential customers?

Make the decision to work with them quick. We waited a bit before starting our trial period when we could have started saving money sooner. If you’re on the fence, give them a try.

BACKGROUND

Introduce your business and what you do there.

I’m the VP of marketing for one of California’s biggest substance abuse and mental healthcare agencies.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Window To Recovery?

When I joined my team, they hadn’t started SEO. We really needed to get SEO and PPC going, which can be particularly difficult in our space. Our industry utilizes LegitScript, which I think just us and two other sectors need to go through. Basically, LegitScript verifies that we’re a legitimate provider. We must adhere to various PPC rules; on top of that, Google Ads is extremely expensive, with one click costing upwards of $90–$150.

SOLUTION

What was the scope of their involvement?

Window To Recovery manages our SEO and PPC campaigns. They helped revamp the websites for our substance abuse and mental healthcare services. The team rewrote some of the content and built out all of the necessary components to help the sites rank better. They provided some guidance on what to target and what the most feasible way would be to start bringing in traffic in such a way that wouldn’t come to hurt us later.

They’ve finished rebuilding the sites and are now focusing on building domain authority. They do keyword search and optimization. PPC is ever-changing in our industry, so they’re continuously working on that.

What is the team composition?

Our account reps are Nathan (Director of PPC, Window To Recovery) and Sean (Director of SEO, Window To Recovery). Ara (Designer Manager, Window To Recovery) does web design and any graphics that we need. I’ve also talked to the owner, Preston (COO, Window To Recovery), quite a few times. We’ve had contact with a lot of team members there. 

How did you come to work with Window To Recovery?

I’d been working with another company out of Colorado, and Preston reached out, asking if they could come in and show us where we stood and what they could do for us. They performed much better than what we were used to or expecting, and from there, we built a relationship right out of the gate. 

How much have you invested with them?

For all of their services total, we invest $8,000–$12,000 each month.

What is the status of this engagement?

We began working with Window To Recovery just over a year ago, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our website’s domain authority was super low, but within a very short time of working with Window To Recovery, it jumped significantly. We’d been working with other SEO companies for almost three years before them, but those companies weren’t familiar with our space and didn’t do the work well. Once Window To Recovery took over, we saw an increase in page ranking of around 60–70%.

Considering how complex PPC is in our industry, the fact that Window To Recovery has effectively utilized our budget and still generated traffic and calls, right out of the gate, has been crucial and very fruitful for us. Our admissions from Google ads has jumped 22% since they started.

What we’ve spent on their services to what we’ve made is significant. Based on a few quick calculations, I’d say the ROI has been $4–$5 million. 

How did Window To Recovery perform from a project management standpoint?

Something I appreciate about Window To Recovery is how well they communicate; a lot of the other SEO and PPC companies I’d worked with had poor communication, so this is super refreshing. We always have a lot of back-and-forths. They’ve come to our office for meetings that we could’ve just done over the phone. Nothing is done lazily; everything from their response times to communication is incredible.

They exceed deadlines; no deadline has ever been pushed back. They go above and beyond there. I can ask Nate for something, and he’ll get back to me within five minutes, saying it’s done. They have a personal boutique, small business feel, yet they’re as effective as a giant conglomerate. 

If anything goes wrong or they make a mistake, which hasn’t been very often, they take accountability. Of all the vendors I’ve engaged, they’ve been the most pleasurable and easy to work with. They get things done effectively, which makes the partnership almost painless. Before, SEO and PPC were such huge parts of my job, and I couldn’t do any of the other things that I needed to. Window To Recovery has freed up a lot of my time, and we’re more effective as a company.  

What did you find most impressive about them?

What sets them apart is their attention to detail as well as their efforts to continually educate themselves. SEO, PPC, and Google’s algorithms are always changing. Many of the digital marketing people we’d worked with relied on what worked for them in the past and didn’t look for new avenues. I’ve had Nate escalate things to Google at 15 different levels, trying to get answers. 

Another thing that separates Window To Recovery from anybody else is that their reports are real; they aren’t full of fluff. They provide tangible evidence of increased traffic and actual progress. They also have really good people heading up each department, and that translates down to the rest of the team members that work on the accounts. 

Are there any areas they could improve?

The web designer wanted everything to be perfect, whereas we wanted to get things going. However, I think that remaining patient was the right approach, so that the sites came out the right way and we wouldn’t have to do them again. Other than that, there hasn’t been anything. They’ve truly gone out of their way; for instance, they helped us integrate a call tracking system into Salesforce. They do things that are outside of their contract.

Any advice for potential customers?

A lot of people will promise you a lot of things in SEO and PPC without showing you how they’re going to do it. Window To Recovery will take the time to show you what a plan of attack looks like. Rather than having someone promise that they’ll get you on the first page of Google, I think it’s invaluable to hear what’s actually feasible and what they can do in the long run. 

If you want a company that’s young, eager, and really works to be the best that they can be in this space, my absolute recommendation would be to give them a look. They have years of experience between them, and although they’re young, who else is better to understand the internet age than people who were born and raised in it? I said I’d be willing to leave a review for them because I honestly believe in the services they provide. I’d recommend them 10/10 times to anybody who will listen.

BACKGROUND

Introduce your business and what you do there.

I'm the owner of a web and digital design agency. We build websites and do basic marketing for a variety of businesses.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Window To Recovery?

We needed a company to help us with SEO and digital marketing.

SOLUTION

What was the scope of their involvement?

They help us restructure the backend and landing pages for our websites, handling the design work and managing the SEO. They also oversee online marketing and PPC campaigns.

What is the team composition?

We mostly work with their CEO.

How did you come to work with Window To Recovery?

I was referred to them by someone I trust.

How much have you invested with them?

We've spent about $40,000.

What is the status of this engagement?

We started working with them in September 2017, and the relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I was pleased with their work. We saw a 60% increase in the overall attention and a large part of that turned into our customers. They delivered what they had promised and met their deadlines.

How did Window To Recovery perform from a project management standpoint?

We usually talk via phone and they're very responsive. Also, they do a great job balancing their time and prioritizing projects.

What did you find most impressive about them?

They're very committed and take a personal interest in our company. Their personable approach is what makes them stand out among other vendors.

Are there any areas they could improve?

I can't think of anything. Everything was better than I had expected.

Do you have any advice for potential customers?

Be clear and specific about your goals and deadlines. With that clarity, they'll deliver what you need.

BACKGROUND

Introduce your business and what you do there.

I'm the CEO of Vertex Healthcare Services, which is a medical billing company. We provide services to substance abuse providers, predominantly in Orange County, CA.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Window To Recovery?

I'm not a salesperson and I was having a hard time meeting potential new clients. I figured it would be good to have a website and start doing some Facebook marketing. I have no web experience, so I needed to find someone that knows how to do it all.

SOLUTION

What was the scope of their involvement?

Window To Recovery set up our website, made it load quickly, and improved the user interface. They led the layout and overall design but they asked me a lot of questions about what colors I liked, how I wanted the site to feel, and what functions did I need it to perform.

As part of their SEO services, they build content for the site and optimize the pages. They also link to other sites in order to improve our domain authority. We had them do a little bit of PPC in the beginning. While it was pretty effective, we ultimately decided that it didn’t make financial sense to pursue it. They continue to create ads for us on Facebook and on Instagram. They even do some actual outreach by responding to inbound leads through a chat box on the homepage.

What is the team composition?

I work exclusively with Preston [Head of Strategy, Window To Recovery.]

How did you come to work with Window To Recovery?

Window To Recovery had been doing web marketing for some of our clients. For one client in particular, we noticed an increase in their revenue and they said working with Preston and Window To Recovery was a major factor in their growth. So we reached out and contracted them to work for us.

How much have you invested with them?

We spend $5,000 a month for a total of $35,000 to date.

What is the status of this engagement?

We started working with them in September 2017 and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I get one or two emails pretty much every day from somebody interested in our services. By and large, the leads are pretty qualified. We signed one new account that alone generates $20,000 a month. We mostly get calls and emails from treatment centers in the Orange County area. Depending on what they do with our ad placement and geotargeting, we sometimes get leads from Texas, Louisiana, and Tennessee.

I have a new business associate agreement in hand for a company in Texas that came to us through the website. I got an email yesterday from a company building a platform to house electronic medical records that’s looking for a partner in the billing field. That relationship, which came to us because of their work, could in of itself generate as many leads as we get from Window To Recovery.

How did Window To Recovery perform from a project management standpoint?

There are some weeks where I talk to Preston only two or three times, but for the most part, we’re in touch every day. We communicate via text, email, or phone. Anytime I need something, he answers. There's not a single moment where I’m left wondering what’s going on with the project. He regularly puts together metrics and the information is readily available to me on Trello or Google Drive. When we were doing PPC, I could see when they modified the campaign, target audience, or keywords

What did you find most impressive about them?

We're making money from their services and the ROI is incredible. They do exactly what they say they're going to do. If they tell me that they're going to make a change on the website—a margin, or banner, a logo—I don't even need to check because I know it's going to be done. That really sets them apart from a lot of other providers. Consistency is key, and they're consistently performing above my expectations.

Are there any areas they could improve?

They’re a pretty small company and I think they’d benefit from having more staff. The speed of projects is sometimes a little slow. They always get it done but it just takes a little longer than I'd like. I'm pretty impatient so I can't entirely blame them. I want things done instantly and I get frustrated if it takes three days or a week. If they added another web developer, then they'd have the world’s best service bar none.

Do you have any advice for potential customers?

Be organized and on top of everything. Give them your domain and portal logins in a timely fashion or they will have to keep emailing you, which is a waste of time. Be ready to answer their questions about what you want to see on your website.

BACKGROUND

Introduce your business and what you do there.

I’m the admissions director for Miracle Recovery Center. We’re a substance abuse treatment facility and I help with marketing and outreach.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Window To Recovery?

We needed our website revamped so it could function and attract clients.

SOLUTION

What was the scope of their involvement?

Window designed our website and made it mobile-friendly. They walked us through new digital marketing initiative step-by-step. This process included helping set up the company’s Facebook and teaching us how to approach SEO.

What is the team composition?

I worked directly with Preston (Head of Strategy, Window To Recovery).

How did you come to work with Window To Recovery?

We met with a few vendors, but Preston seemed to be the most knowledgeable about the problems we were having. He said we were spending too much money and showed me exactly what he could do with those resources. He was spot on.

How much have you invested with them?

We’ve spent about $20,000-$23,000.

What is the status of this engagement?

We started working together in October 2017 and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They designed a smooth transitioning website with good functionality. We were prepared to stop online marketing altogether, but Preston delivered on his promise. Their services cost half of what we were spending before and produce twice as many leads. We’re really happy with the results.

How did Window To Recovery perform from a project management standpoint?

I couldn’t rate them any higher. Usually, we’re the ones lagging behind them. I talk to Preston as often as necessary; sometimes a couple of times a day or just couple times a week. We communicated via phone and email.

What did you find most impressive about them?

They actually get our phones ringing with clients. Other firms we’ve worked with just accepted our money without producing results.

Are there any areas they could improve?

No. They did a fantastic job.

Do you have any advice for potential customers?

Ask them exactly what you want to know. I asked how much money we’d need to spend to bring in a certain number of clients and they answered me.

BACKGROUND

Introduce your business and what you do there.

I'm a partner at Refine Recovery, a healthcare company. We provide personalized substance abuse treatment programs at our boutique facility in Beverly Hills. Our team offers expert and compassionate care to help clients overcome addiction.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Webserv?

We needed help with PPC and SEO management, as well as general web services.

SOLUTION

What was the scope of work done by Webserv?

Webserv provides PPC and SEO management services. The team handles strategy, keywords, and budget management. Our goal is to hit KPIs and reduce CPA.

What is the team composition?

We work with three members of Webserv's team.

How did you come to work with Webserv?

We found Webserv through a referral and chose them for their reputation.

How much have you invested with them?

We've spent $350,000.

What is the status of this engagement?

We started working together in January 2024, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Webserv has helped us reduce CPA, which has made our business more profitable. We've seen a 100% increase in revenue and admissions due to the marketing strategy.

How did Webserv perform from a project management standpoint?

Webserv's project management is amazing. The team meets our needs and is flexible. We communicate via email, phone, and meetings.

What did you find most impressive about them?

I'm impressed with Webserv's project management and dynamic approach.

Are there any areas they could improve?

There aren't any areas for improvement.