Webology

BACKGROUND

Please describe your company and position.

I am the Founder of Zaniver

Describe what your company does in a single sentence.

We help B2B companies acquire 15 to 20 sales opportunities on their calendar every single month through our AI-driven cold email solution.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Webology to accomplish?

• Brand Guide & Logo re-work

SOLUTION

How did you find Webology?

Referral

Why did you select Webology over others?

• High ratings
• Pricing fit our budget
• Referred to me

Describe the scope of work in detail. Please include a summary of key deliverables.

We partnered with Webology to revitalize our brand identity and create foundational assets that would elevate our presence in the B2B market. Our company, Zaniver, specializes in generating sales opportunities for businesses. With goals to establish a cohesive brand identity, improve visual alignment across all platforms, and create tools to communicate our achievements effectively, we sought out Webology after hearing about their exceptional expertise in digital and branding solutions.
Challenges
Our core challenges revolved around presenting a unified and professional brand image that could resonate with high-value B2B clients. We lacked a structured brand style framework, our existing logo designs fell short in versatility for various mediums, and our case study presentation format was outdated, making it harder to highlight our achievements effectively. We needed a partner who could not only address these gaps but also align with the growth-driven, results-oriented ethos of our organization.
Solutions
Webology exceeded all expectations with their strategic and results-driven approach to branding. They delivered three key deliverables:

Brand Style Guide
 The team created a comprehensive brand style guide that defined every aspect of our visual identity. From selecting a modern and professional color palette with primary blue tones representing trust, to the meticulous choice of Roboto as our headline and body font, the guide provided clarity and coherence. The detailed explanations and visual examples have made implementation seamless across digital and print platforms.
Versatile Logo Variations
 They designed a suite of logo variations tailored for diverse uses, including a primary logo with a stylized icon representing connectivity and growth, a monochrome version for use against dark backgrounds, and a simplified icon-only version for small-scale implementations like favicons. These variations maintained a consistent and professional brand image across all mediums.
Modern Case Study Template
 Understanding that our business relies heavily on showcasing performance metrics, Webology developed a sleek, visually engaging case study template. This template highlights key achievements through structured sections like challenges, solutions, and results, supported by data and infographics. It’s been an invaluable tool for communicating our impact to prospective clients.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Webology’s work has transformed our brand identity. Internally, the brand style guide has become a “design Bible,” saving us significant time by allowing all content to adhere to uniform standards. Externally, the updated logos have enhanced our professional credibility, while the case study template has proven immensely effective in converting leads by clearly illustrating our value. Since using these assets, we’ve seen a measurable increase in client engagement during prospecting conversations, and our branding is now a major competitive advantage in the B2B space.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Webology's customer service and project management were outstanding throughout this process. They kept us informed with regular updates, quickly addressed feedback, and always presented solutions that reflected a deep understanding of our business. The team’s collaborative and communicative approach fostered a true partnership, not just a transactional relationship.
If there’s one thing I could highlight as an area of improvement, it would be to potentially explore even faster initial drafts for deliverables—not because their timelines were slow, but because their ideas were so good that we were eager to see them even sooner!

What was your primary form of communication with Webology?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The team’s collaborative and communicative approach fostered a true partnership, not just a transactional relationship.

Are there any areas for improvement or something Webology could have done differently?

For any company seeking a dedicated and results-driven partner to elevate their branding, look no further than Webology. Their expertise, attention to detail, and ability to align their work with your business goals are unmatched. They deliver not just aesthetically pleasing designs, but strategic assets that drive tangible business impact. Webology is truly the partner you need to enhance your brand identity and strengthen your business’s position in the market.

BACKGROUND

Introduce your business and what you do there.

I'm the owner and CEO of Mike Ousley Productions, a television production business. I'm an independent producer for television shows all over the country.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Webology SEO? 

My work covers everything across the board from children’s programming to documentaries. I needed help to develop a real website that could house video demos and get my brand out there on a national level.

SOLUTION

What was the scope of their involvement? 

Webology SEO started by meeting with me to learn about my business and what I wanted to accomplish with my website. I’m not technology oriented so they offered a totally turnkey solution. I told them what I needed and they created a mockup. I made a few suggestions and changes, which they turned around quickly.

The key feature is that they integrated streaming video onto the website. The videos play instantly instead of the user having to wait for them to download. Site visitors also have access to my demos and can make comments. There’s also a place for them to indicate that they're interested in my work, and send a request to get in touch with me. I continue to send Webology SEO new videos and demos. They add them to my website as part of my ongoing contract.

What is the team composition?

My initial meeting was with both Blake (Owner, Webology SEO) and Jake (Digital Marketing Consultant, Webology SEO). 75% of my interactions throughout the project were with Jake and 25% with Blake. 

How did you come to work with Webology SEO?

I don’t remember how I found them, but their quick turnaround definitely stood out. The two other companies I spoke to said they’d get to me in 2–3 months. Webology SEO said they’d have something for me to look at in two weeks. 

I also liked that they weren’t trying to nickel and dime me. They were more interested in my company and what I wanted. The other companies wanted to talk about money and everything was a la carte. Webology SEO said they wanted to do something that makes me happy and gets me to where I want to be. 

How much have you invested with them?

I spent $22,000. 

What is the status of this engagement? 

The project took place about 18 months ago. My new website launched 21 days after our initial meeting, which is just unheard of.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Webology SEO produced a lot more than just a simple website. They created an in-depth, high-quality, and professional site that gave me a presence on the web. I'm thrilled with the site and know that I will use it on an ongoing basis.

Thanks to their work, a television station in Las Vegas watched several of my videos and demos multiple times. I reached out to them and was able to pick up that contract. I feel like I got $40,000 worth of work out of my investment and I couldn't be happier.

They showcased my work in a concise way by category. That allows users to easily click on and watch videos that pertain to them instead of having to scan through everything that I've done. The site makes sense for potential clients.

Every week I get reports on who's been to my website and how many videos have been viewed by potential customers. I’ve been so absolutely thrilled by their work that I've already recommended them to a law firm.

How did Webology SEO perform from a project management standpoint? 

Webology SEO’s workflow was fabulous. The whole project was easy and precise, right from our initial meeting. Their first pass at the website was 98% what I wanted and only 2% needed changes. As my focus is on delivering to my clients, they made it so simple for me to turn everything over to them.

Blake and Jake were both very responsive and professional. They’re helpful and available whenever I needed anything or I was having trouble, even on the weekends. It was great.

What did you find most impressive about them?

They listened and paid attention. I did most of the talking at our first meeting. Webology SEO took notes and asked great questions. Other companies talked about what they could offer instead of trying to learn about my business.

Webology SEO focused their energy on me to the point where they didn't answer their phones during our meeting. As a prospective client, that was so impressive to me that they would block off time to focus on my needs. 

Are there any areas they could improve? 

No, but other companies could learn from them. Webology SEO is customer focused and not sales driven. They don’t constantly push me to upgrade. They'll send me an email to let me know my new video will be up in the morning, and is there anything else they can do for me? They don't try to sell me on new features. They're happy that I'm happy, and grateful for the relationship we have. 

Do you have any advice for potential customers? 

Absolutely trust Webology SEO to run with the ball and deliver precisely what you want.

BACKGROUND

Introduce your business and what you do there.

I'm the owner of 5 Star Roofing & Restoration.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Webology SEO?

We wanted to improve our Google rankings and increase the number of leads we get through our website.

SOLUTION

What was the scope of their involvement?

Webology SEO built a new, more modern website for us that replaced our old site. They tailored the website more specifically to our business and continue to do SEO for it. They're also managing ad campaigns through Google AdWords and social media.

What is the team composition?

I work directly with Blake (Owner, Webology SEO).

How did you come to work with Webology SEO?

I found them through a previous business relationship. I interviewed other companies as well, but Webology was the best fit for us. I liked that they weren't a large company and could give us the personal attention that we wanted.

How much have you invested with them?

We've spent about $20,000.

What is the status of this engagement?

We started working with them in May 2018, and the relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We now get 4–6 good leads per week, and these leads bring in from $1,500–$4,000 in profit. It's been a very good investment for us.

How did Webology SEO perform from a project management standpoint?

We talk at least once a week. They do a great job guiding the process and always explain the things that I need to know about SEO so that I can make informed decisions. I have Blake's phone number and email, so I just call him directly.

What did you find most impressive about them?

They're great at explaining the SEO process and where we fit into that process. Because of that, we could develop an overall vision of where we wanted to be: we didn't have to be in the top slot and pay an enormous amount of money because we could get just as good a return if we were in the third slot for a third of that amount.

Are there any areas they could improve?

I don't have a lot to compare them to, but I'm perfectly satisfied with the way they handle everything.

Do you have any advice for potential customers?

Have a clear goal of what you want to accomplish and where you want to be.

BACKGROUND

Introduce your business and what you do there.

I'm the office administrator and paralegal at Moses & Moses. We're a small law firm that mainly does estate, elder law, and business planning in Birmingham, Alabama.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Webology SEO?

We wanted to be at the top of the first page of Google results for firms that do estate and business planning. We’d used other SEO companies in the past, but didn’t get the results that we were looking for.

SOLUTION

What was the scope of their involvement?

We first met with Blake (CEO & Founder, Webology SEO) to go over our website. He’d pulled the Google Analytics so he could show us what we were doing right and where we were going wrong. He created a really detailed SEO plan, as well as strategies to fix problems on our website. For example, the site isn’t loading properly. He’s currently working to address that issue.

What is the team composition?

Our main contact is Blake.

How did you come to work with Webology SEO?

One of the partners met Blake at a marketing network event. He really liked him and suggested I call him. I did, and thought he'd be a good fit for us.

How much have you invested with them?

We're paying Webology SEO less than what we paid the prior company.

What is the status of this engagement?

We started working together in 2017 and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our firm now comes up first when people in Birmingham search “estate planning” or “elder planning” or “probate.” The phone constantly rings with new clients. Previously our referrals were mainly word of mouth, but now we’re getting many more Google referrals. Last week, we set up 15 new client meetings in two days that all came from Google.

How did Webology SEO perform from a project management standpoint?

Their responsiveness is very good. If I send an email, I'll generally get a response back that day or within 24 hours. We have a standing monthly check-in, but Blake is available if I ever have any questions.

What did you find most impressive about them?

Blake does a great job of explaining SEO terminology to us in a way that we understand. He’ll come in the office and meet with us face-to-face to review our monthly results and answer our questions. I've gotten similar reports from the other SEO firms, but they never took the time to explain them to me.

Are there any areas they could improve?

No. We've been very happy with them so far.

Any advice for potential customers?

Sit down with them first and go over your goals and your challenges. It helps to be realistic that SEO isn’t like flipping a switch. We knew that we weren't going to immediately move up in the search results overnight. Give them six months to a year, and you will see a big uptick in business referrals.

BACKGROUND

Introduce your business and what you do there.

I'm one of the owners and practice managers of Associated Dermatologists, a medical practice.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Webology SEO?

We wanted to attract a younger audience to our practice, so we needed help with SEO and managing our Facebook page.

SOLUTION

What was the scope of their involvement?

Webology SEO provides SEO services for our website, including keyword research and making changes to our website. They also oversee our Facebook page, creating regular posts and responding to comments as needed.

What is the team composition?

Their company is small enough that we're able to work quite closely with Blake (Owner, Webology SEO) for the most part.

How did you come to work with Webology SEO?

The company that hosts our website recommended them to me. After meeting with Blake, I felt they'd be a good fit because they'd be able to offer us more personal attention than others.

What is the status of this engagement?

We've been working with them for almost two years and counting.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Webology SEO has helped us significantly improve our digital reach. We're now showing up on the first page of Google, so more people are finding us organically instead of just through word of mouth. They've essentially created a new avenue for potential patients to find us.

How did Webology SEO perform from a project management standpoint?

Blake is very responsive; I can call him up any time and usually get a reply by the end of the day on any questions I might have.

What did you find most impressive about them?

The personal attention they're able to offer clients sets them apart. Blake seems to genuinely care about our success and is dedicated to figuring out solutions to help us improve our digital reach. Their commitment to helping you reach your goals is really at the core of their business values.

BACKGROUND

Please describe your company and position.

I am the Owner - President of Moffitt Remodeling

Describe what your company does in a single sentence.

Complete home remodeling business 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Webology to accomplish?

• Brand awareness
• Market awareness
• Social media presence

SOLUTION

How did you find Webology?

• Online Search
• Referral

Why did you select Webology over others?

• Close to my geographic location
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Webology were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Scope of work was to assist in planning a market entry campaign to generate brand and market awareness of the new company and establish a social media presence for lead generation, customer outreach and customer contact. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Generate social media presence along with content to drive views and impressions. Goal was to initiate content and monitor responses. Initially 25 views per week and build to target 100. Wanted 1-3 inquiries per week from direct prospect contact

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Webology was very responsive and brought many good ideas and content creation suggestions and ideas. Follow was excellent and along with measuring successful outcomes. Changed strategy when necesssry. Very collaborative and patient with explaining complex concepts. 

What was your primary form of communication with Webology?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

On top of their game and highly knowledgeable 

Are there any areas for improvement or something Webology could have done differently?

None that I can think of

BACKGROUND

Please describe your company and position.

I am the Owner

Describe what your company does in a single sentence.

Pressure Washing, cleaning

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Webology to accomplish?

• SEO
• Techincal stuff
• Social Media engagements

SOLUTION

How did you find Webology?

Online Search

Why did you select Webology over others?

• High ratings
• Good value for cost
• Referred to me

How many teammates from Webology were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Blake and the Webology team have done an outstanding job with our SEO, web design, and social media strategy

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Blake and the Webology team have done an outstanding job with our SEO, web design, and social media strategy.
Their expertise has significantly improved our online visibility and client engagement.
Working with Webology has been a game-changer for Us.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We’ve seen real growth since partnering with Blake at Webology.
Their tailored SEO, sleek web design, and effective social media management helped us stand out in a crowded market.

What was your primary form of communication with Webology?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their attention to detail across SEO and technical audits is unmatched and delivers real results.

Are there any areas for improvement or something Webology could have done differently?

All good so far, as we are geting great results.

BACKGROUND

Please describe your company and position.

I am the Designer of Freelance Signage

Describe what your company does in a single sentence.

Freelance signwork and print for the Birmingham metro area.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Webology to accomplish?

• Programmatic Ads to gain more exposure and reach gain new clients.

SOLUTION

How did you find Webology?

Clutch Site

Why did you select Webology over others?

• High ratings
• Close to my geographic location
• Great culture fit

How many teammates from Webology were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Webology's programmatic ad's have increased my small business. I'm booked and busy! I would highly recommend their display ads for anyone looking to grow their list of clients.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

I recieved for phone calls and leads from residents in the Birmingham metro area wanting to use my service. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Webology was great to work with. They always asked for my approval on designs and gladly made any tweaks I needed. Everything was done in a timely fashion.

What was your primary form of communication with Webology?

Virtual Meeting

What did you find most impressive or unique about this company?

Their team is creative and knows how to take your vision and bring it to life.

Are there any areas for improvement or something Webology could have done differently?

None

BACKGROUND

Please describe your company and position.

I am the Owner of Blue Jay Painting

Describe what your company does in a single sentence.

Residential and commercial painting

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Webology to accomplish?

• SEO work
• Social Media Advertising

SOLUTION

How did you find Webology?

Referral

Why did you select Webology over others?

Referred to me

How many teammates from Webology were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Scope includes establishment of social media campaigns and content production, website design and SEO implementation.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Improvement of organic search results online

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Webology team is very flexible and deliverables are submitted on schedule

What was your primary form of communication with Webology?

Virtual Meeting

What did you find most impressive or unique about this company?

I get the impression webology cares about their customer's success.

Are there any areas for improvement or something Webology could have done differently?

N/A