WebFX

BACKGROUND

Introduce your business and what you do there.

I’m the VP of sales and business development at Summit Steel, a contract manufacturing company that makes metal parts for a variety of industries.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebFX?

We initially approached them to improve the type of traffic that we were getting. We had worked with other firms before connecting with WebFX, and most of them said they would generate a lot of traffic for our website. 

That works for most people, but for us, the relevance and qualification of that traffic are more meaningful in showing results. We wanted to address that concern with WebFX by working on the content and SEO in a way that would attract people who were our ideal customer.

SOLUTION

What was the scope of their involvement?

They initially created a WordPress website for our main company, and they’ve now created two additional WordPress websites and managed the SEO. They’re also going to work on an e-commerce website for us.

The team has done Google Ads campaigns for our other two business units. We do very little PPC because we’re a contract manufacturer and we’re more concerned with generic conversion. 

What is the team composition?

I’ve worked with multiple departments within WebFX. My primary contact is a customer service manager.

How did you come to work with WebFX?

I found them through a customer of ours who knew some of the challenges I went through with the different companies we had worked with. He had worked with WebFX and told me about the great results he was getting.

I contacted them and chose them because they were professional in their approach and their cost was very competitive. The team also sent me an in-depth proposal with all of our website’s weaknesses.

How much have you invested with them?

For the website creation, we’ve spent $10,000–$12,000. For SEO and PPC, we spend $3,000–$4,000 per month. 

What is the status of this engagement?

We began working with them in February 2014, and our engagement is going. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

They’ve had a good impact on our bottom line. Our lead generation is up 10%–20% year-over-year (YoY). It’s never decreased; it’s been a continuous increase. Additionally, we’ve gotten an ROI by securing returning customers, which justifies what we’ve spent with them year after year.

How did WebFX perform from a project management standpoint?

I speak with my primary contact on a biweekly basis to review results and to address any concerns I may have or tweaks I may want. She also provides a lot of suggestions based on her expertise. 

There’s a lot of communication and coordination between her and me for continuous improvement. Their communication is outstanding. It's clear and concise. WebFX knows how not to overwhelm you.

The companies I worked with prior to WebFX inundated us with meaningless information. The information that this team filters to me is exactly what I’m looking for. They’re also good at listening to what I want to change and working with me to get the outcome I’m looking for. 

What did you find most impressive about them?

Their communication and professionalism separate them from other companies I’ve worked with.

Are there any areas they could improve?

No, nothing comes to mind right away.

Do you have any advice for potential customers?

Be concise and clear on your goals and what you’re looking for. Listen to what WebFX says they’re going to do to achieve that for you

BACKGROUND

Introduce your business and what you do there.

I’m the digital marketing supervisor for CTE (Carolina Tractor & Equipment). I manage all of our digital marketing initiatives across our company brands. CTE is the parent company of a construction division, Carolina Cat, a Caterpillar dealership in western North Carolina. We also have a power systems division, Carolina Cat Power Systems; a material handling dealership, LiftOne; and a number of small companies.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebFX?

We originally hired WebFX about four years ago to help with our SEO efforts for Carolina Cat. They have since proven to be an amazing partner in the digital space.

SOLUTION

What was the scope of their involvement?

We expanded our services with WebFX from SEO to paid online advertising in the form of Google Ads, paid search and display campaigns, and geofencing campaigns. They’re handling our local SEO efforts as well as helping us to manage some of social media channels. Right now, they’re helping us with Facebook and Instagram for Carolina Cat, and we’re keeping our LinkedIn management internal. They handle content creation and manage the social calendar for organic social posts.

They provide support in digital marketing across five different brands. The team has helped us design a number of websites over the past two years. We’re going to be exploring YouTube advertising next year. 

They’re really helping us with brand awareness and lead generation through all of these mechanisms. They’re responsible for optimizing our sites to bring in more organic traffic, as well as running our paid advertising efforts to bring in paid traffic. The intention is to not only spread awareness of our brand, services, and product offerings, but to also increase lead conversions on our site to generate more revenue.

What is the team composition?

Their team is huge, and there are many people I don’t interact with that support us. I have a contact on their SEO side of the business, and she has a team of people that report to her. I also have two contacts on the web development side of the business. I have a project manager on the social side. I’ve engaged with a number of other individuals.

How did you come to work with WebFX?

I joined the company four years ago, and they were hired prior to me starting. I was actually asked to assess them as a vendor to see if we should continue with them, because that trust had not been established yet. I believe they were a preferred vendor of Caterpillar at the time that we hired them, and they still are; I’d say at least half the dealerships across the nation use them. 

They’ve also recently become a preferred vendor of HYG, the OEM on our LiftOne side of the business they reach. A lot of the dealerships across the nation for HYG will most likely be transitioning services to them as well.

How much have you invested with them?

In 2021, we’ll invest about $150,000.

What is the status of this engagement?

I personally started working with them in August 2016, and we’re still working together.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We had about 8,000 followers on Instagram when we hired WebFX for social media services about two years ago, and we already crossed the 20,000 mark. All of that was done organically; we didn’t put any paid advertising behind growing our Instagram followers. We’re the largest Caterpillar Instagram account on the East Coast, and we only cover half of the state.

We've seen great results. We are always at least hitting benchmark, if not exceeding benchmark for targets.

How did WebFX perform from a project management standpoint?

In terms of project management, they are top-class. They're incredibly good, and this is consistent across everyone that I've interacted with at that company. They're all very responsive. They keep me and the project on track. They never miss a deadline. 

In terms of finding ways to optimize services to achieve optimal results, they're very proactive in their approach. They don't wait for us to come to them to ask for a service; they analyze how we're currently doing in the business and identify opportunities where we could see more results and grow further. They're very good at that, and it's always worked.

What did you find most impressive about them?

They're great about listening to their clients. I've worked with many digital agencies over my career, especially in developing websites, and I have often disagreed with almost all of them except for WebFX. WebFX is just a light year of a difference in terms of their whole approach to managing a web design project. Even their developers will get on the phone with us and problem-solve when that is not required. Their general approach to how they serve their clients is top-class.

Are there any areas they could improve?

No. My concern a few years ago was that I’d heard from other dealers that they weren’t impressed with WebFX’s services. I was under the impression at the time that I hit the jackpot in terms of a project manager at the company, and that there might be inconsistency in the level of service we’d get from project manager to project manager. However, since we’ve expanded our services and the number of brands we’re working on, I’ve worked with a number of project managers at the company, and that level of service has remained consistent. If that was an issue in the past, it’s been rectified.

Any advice for potential customers?

I’ve spoken to several people who were considering hiring them as an agency, and I have highly recommended them to every person I’ve spoken to.

Take into account what they’re recommending; they’ve never steered us wrong, and they’re very price-conscious. They’re one of the most affordable digital agencies I’ve worked with, and they’re willing to work with you to get the most bang out of your budget. If they do make a recommendation in terms of ad spend or specific services that might work for your company, actually consider it — I’ve always seen results. 

BACKGROUND

Introduce your business and what you do there.

I work at Orrstown Bank, a community bank, and my position is communication and marketing officer.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebFX?

WebFX is our digital marketing partner.

SOLUTION

What was the scope of their involvement?

When I first came onboard, WebFX was helping us push our mortgage through Google paid ads and PPC ads. They’d created a landing page for us to draw traffic back from those ads to generate more leads. Since I joined the team, we’ve expanded our collaboration a lot. 

We wanted to improve our Google rankings and get our bank on the map. A couple of months ago, they began optimizing the coding and content on our website, so Google gets a better read.

Additionally, they’ve chosen 10 of our 35 branch locations to focus on verifying on Yelp, and they’ve also helped with things like Apple Maps, Google Maps, and Google My Business. 

Most recently, we’ve engaged WebFX to help us with our paid social media ads, on both Facebook and Instagram. The team runs three campaigns each month.

What is the team composition?

The rep we’ve primarily been working with is Megan (Digital Content Specialist), and she works with a huge group of people. Some members of the team work on backend coding, others on creating the landing page, and more. We’ve also recently started working with a rep for the social media side. 

How did you come to work with WebFX?

WebFX was working with my company long before I joined the team. However, I know the fact that our headquarters are located in the same city was a huge draw.

Also, when I first joined the team, they did their pitch when they introduced themselves, and I was amazed by the team. They’re very knowledgeable, and they know exactly what they’re doing.

How much have you invested with them?

We spend about $25,000 on a yearly basis.

What is the status of this engagement?

I started working with WebFX when I joined the team in January 2020, but I know the partnership goes back to about January 2015.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

WebFX sends us monthly reports, and we’ve never had a month where the report was negative. We’ve definitely seen an increase in web traffic, and the team is able to directly track calls and clicks through the landing page they built for us. 

Everything they’ve done for our local SEO is really going to boost our Google rankings. Last month, we saw a 27% increase in web traffic from social media.

How did WebFX perform from a project management standpoint?

We use a portal to track all aspects of the project, from timelines to completion deadlines and progress. It’s very thorough, and they make very clear what’s being done and when they’re getting it done by. Overall, they do a great job of keeping us updated in the loop. 

It makes my life a lot easier to have just one point of contact. Meghan is a blessing to work with. Sometimes I’m overwhelmed in a good way with everything she sends me in terms of reports, updates, and ideas. 

What did you find most impressive about them?

WebFX really are experts in what they do. I’ve worked with similar companies in the past and didn’t have a great experience, but with WebFX it’s always been positive. I’m never afraid to reach out to our reps if I don’t understand anything, and they always do a great job of explaining things I don’t understand to me. They’re very friendly and accommodating. 

Also, Megan works with a lot of financial institutions, so she understands the content we want. We really appreciate that she’s able to understand the specifics of working with an institution like ours. 

Are there any areas they could improve?

I don’t have anything they could improve. WebFX makes my job a lot easier.

Do you have any advice for potential customers?

Ask questions and don’t be afraid to understand exactly what it is they’re doing.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing director for Aboff’s Paint Stores. We’re a retail paint sort on Long Island. We’re an exclusive Benjamin Moore dealer with 32 locations.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebFX?

We’ve been around for about 90 years and have always focused on print and POS marketing. We recently launched an e-commerce site. My goal when I joined was to become as digital as we could. We hired WebFX to assist us with Google Ads campaigns, SEO, and content writing for our website.

SOLUTION

What was the scope of their involvement?

The first month of our engagement was spent getting to know our business and going through what we already had on our website. Our website was older, so we knew we needed a lot of work on it. They ran software on our site to crawl for bad links and identify 404 errors. They did a search to see how our site was ranking organically.

After that, they gave us several reports that outlined how we were doing. Over the following weeks after that, we set up a plan to tackle various tasks. They helped link to our website and are helping with content by writing blog articles and making sure we have the right keywords in the right places on our site.

They’re also digging into our Google Ads campaign to make sure that our ads are being seen. They’re remarketing with new graphics when we have sales.

What is the team composition?

We have a dedicated project manager, and she works with a large team with expertise in many different areas. I funnel everything through her, and then she interfaces with everyone from the content writers to the Google SEO experts.

How did you come to work with WebFX?

My predecessor found them, and then when COVID-19 hit, everything was put on pause. So it wasn’t until I was brought on board that we reexamined the project. Our CEO already liked them.

With a smaller in-house team, we needed a bigger agency. We interviewed 3–4 different agencies before hiring WebFX. One of the main reasons why we selected them was that they assigned a dedicated project manager to our account.

I was drawn to their openness and flexibility. They also didn’t push us on services that we didn’t need. They built a package for us around what we needed to accomplish.

How much have you invested with them?

We pay them $5,000–$6,000 per month (approximately $20,000 in total), not including ad spend.

What is the status of this engagement?

We started working together in July 2020 and we continue to partner with them.

BACKGROUND

Introduce your business and what you do there.

I’m the e-commerce marketing manager at a company that manufactures and distributes equestrian care products.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebFX?

We wanted to track our ROI on marketing dollars. We were spending quite a bit of money with other vendors before and I realized it was hard for me to prove where that money was going and how much we were getting back in return.

SOLUTION

What was the scope of their involvement?

WebFX does SEO, which includes content marketing, technical audits, keyword research, reporting, and on-page and technical SEO. They also do PPC management. In addition, the team has done web development projects and has supported streamlining account management efforts.

They’ve focused on conversion rate optimization (CRO) through different UI/UX best practices. They have their MarketingCloudFX, which is our backend user portal so that we can log in and see all of the work that’s been done 

What is the team composition?

Alexa (Lead Internet Marketing Consultant) is our primary point of contact, and she recruits other team members when necessary. For the most part, she does a lot of the work herself. 

How did you come to work with WebFX?

I found out about them in 2014 when I was working at another company. I reached out to Tyler (Managing Director of Web Strategy) within my first few days at the organization, and he put together a proposal.

I chose them for this project because I had a pre-existing relationship with them, they were local, they had very competitive prices, and they had a lot more capacity to do what we needed which smaller companies didn’t have. Other companies were trying to do less work for more money, so it was an easy decision.

How much have you invested with them?

We’ve spent $40,000.

What is the status of this engagement?

We began working with them in June 2020, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

In our second month of PPC, we increased our revenue by 35% and decreased our cost by 28%, which was a big swing in terms of return on ad spend. We’re also up 40% over last year, even though we have less stock due to COVID-19.

How did WebFX perform from a project management standpoint?

WebFX does a great job of communicating and meeting deadlines. They’re clear with expectations. When I have an emergency, they get back to me within a day. 

They’re very transparent as far as what they’re going to do, how they’re going to do it, and why, which I really appreciate from a reporting standpoint. Alexa has an MBA and 20 years of experience in the equestrian industry, so we have access to knowledge that would otherwise be difficult to find.

What did you find most impressive about them?

WebFX picks the right person for the job. We got lucky with the person we have working for us — they’re the right fit for our company. 

Are there any areas they could improve?

The team is good at not rocking the boat, but I’m the type of person who appreciates new and challenging ideas. They do a good job of appeasing the customer but not of throwing out new ideas.

Do you have any advice for potential customers?

Be familiar with the service agreement. Some customers are afraid to reach out because they think that it will cost them money to communicate. WebFX is there to support you and you’re paying for good service, so rely on your point of contact and don’t be afraid to ask questions or make suggestions.

BACKGROUND

Introduce your business and what you do there.

I’m the medical director of a medical practice.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebFX?

We wanted to increase our online presence.

SOLUTION

What was the scope of their involvement?

WebFX does SEO work. They create content for our website and change the structure of the website to make it more SEO-friendly.

What is the team composition?

I have one point of contact.

How did you come to work with WebFX?

We looked up a lot of companies and ultimately chose them.

How much have you invested with them?

We’ve spent about $20,000.

What is the status of this engagement?

We began working with them in January 2020, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

WebFX has done high-quality work. They’ve increased our visibility and our website visits year-over-year (YoY) consistently. 

How did WebFX perform from a project management standpoint?

Their project management has been good. The team has been clear about their tasks, and they’ve usually met their deliverable dates. Overall, it’s been good.

What did you find most impressive about them?

They’ve been extremely professional. Even though it's not cheap, I feel that I’m getting good value and ROI.

Are there any areas they could improve?

As with any business, we’d like to move faster. Sometimes the deliverable dates are a little on the slower side, so it would be nice if we could move a little faster.

Do you have any advice for potential customers?

Set specific goals with WebFX because they’re very responsive when you can narrow down your expectations. If your goals are too broad, you may not get as much out of the engagement. 

BACKGROUND

Introduce your business and what you do there.

I’m the marketing director at Endless Horizons. We own about eight subsidiary companies.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebFX?

Our web presence was weak and we needed SEO to make sure that people were finding us organically. We narrowed it down to doing work on three of our subsidiaries.

SOLUTION

What was the scope of their involvement?

WebFX does SEO work. They give us timelines of what to expect, and they come to us when they need things. The team has also done PPC and keyword work.

What is the team composition?

We have one main point of contact, and a team of 6–8 teammates supports us as well.

How did you come to work with WebFX?

I was doing a tour of a sporting complex and when I talked to their marketing manager, he told me that they used WebFX. One of their teammates came down, gave a presentation, and blew us out of the water. Out of the 5–6 other companies we had looked at, their prices were the best. 

How much have you invested with them?

We’ve spent between $4,000–$6,000 so far. 

What is the status of this engagement?

We began working with them in April 2020, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

WebFX came in knowing our business as though they’d been working with us for a long time. They knew us and our customers. During the pandemic, they’ve been very collaborative, understanding, and gracious. 

How did WebFX perform from a project management standpoint?

They use Basecamp to outline the project. Before WebFX started the project, they gave us a project scope and told us what they were going to do. Any time they do something, they send us an email explaining why they’re doing it. They’re also very responsive to our questions.

The team provides thorough explanations and communication, and there’s never been a time where we had to reach out to ask if they were working on something. WebFX has always been proactive throughout the process, which is unusual when it comes to using a third-party vendor.

What did you find most impressive about them?

They communicate upfront and respond quickly. They provide a high level of expertise at a very inexpensive cost.

Are there any areas they could improve?

No, I have no suggestions. So far, everything has been spot on and they’ve blown my expectations away.

Do you have any advice for potential customers?

Make sure you provide enough information for them to give you what you want. If you don’t tell WebFX that you want certain things, they won’t know. Be open.

BACKGROUND

Introduce your business and what you do there.

Ohio CAT is the Ohio brand of the Caterpillar dealership. I’m the marketing coordinator for rental services.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebFX?

We wanted to increase awareness for our brand outside of just Caterpillar. We rent items that aren’t Caterpillar-branded, like aerial lifts. We wanted WebFX to help us drive web traffic and let people know that we’re more than just a CAT brand.

SOLUTION

What was the scope of their involvement?

We do geofencing and SEO with WebFX, and they built our two websites. There’s no PPC involved. They’re optimizing our website backlinks to increase organic search rankings.

What is the team composition?

I communicate with Ben (Internet Marketing Specialist & Account Manager). We also worked with Amanda (Senior Internet Marketing Consultant) when we initially created the website. If there’s ever an issue, we can contact her.

How did you come to work with WebFX?

They developed our dealership and rentals websites before I got to the company. We did a pilot SEO project for the CAT rentals website in 2019. We really liked the results, so we expanded the project to the personal dealer website.

How much have you invested with them?

We’re spending $2,500 per month, so the cost by the end of 2020 will be close to $15,000.

What is the status of this engagement?

We reached out to them in late-November or December 2019, and we began the SEO project in February 2020. The collaboration is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our website traffic has increased 164% on average since starting with WebFX, and the increase has been consistent over the last few months. We’ve also seen around 100 clicks per month on our geofencing ads, so we’re definitely getting people to go to our website.

How did WebFX perform from a project management standpoint?

Communication is one of my favorite things about working with WebFX. If I have an issue, need something done, or need another report filed for my team, I can contact Ben, and he’ll usually get back to me within a couple of hours.

We have a great project manager on WebFX’s side. I absolutely love the person we’re working with.

What did you find most impressive about them?

WebFX is one of the trusted partners we have for digital projects. People in our company working from other parts of the country deal with them as well, and we get to hear of all the positive results they’re getting. WebFX understands our brand more than most outside companies would, and their ability to communicate and get projects done quickly is always appreciated.

Are there any areas they could improve?

In my team, we’re always looking for more leads. We have a lot of phone numbers listed on the site, so we can’t really track the leads coming through it. Awareness was the main objective of our campaign, so I can’t complain too much.

Do you have any advice for future clients of theirs?

It’s important to get a project manager that really takes the time to listen, understand the client’s goals, and understand what separates them from their competitors.

BACKGROUND

Introduce your business and what you do there.

I’m the president for a holiday, event, and artistic lighting company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebFX?

We needed to adjust some marketing things. We used to only do very large trade shows and online marketing didn’t work for us because people relied on word of mouth. As we transitioned into more artistic lighting and consumer-based market, we needed a better online presence to be able to capture clients through online search.

SOLUTION

What was the scope of their involvement?

 They redid our home page and streamlined everything. We’re looking at two clicks to find anything on the site. Before, it was very sporadic, stream of consciousness. There were a bunch of images and text, but it wasn’t organized. They helped me restructure the page to make it more visual and appealing. It really highlights our team’s expertise.

They’re also doing SEO and PPC. They’re using Google Analytics and have used historical data to make determine what has worked and what needs to be adjusted.

What is the team composition?

We worked with 3–4 people. There is a specialist for each area of our project. They built a team of experts for each individual area, so I had one person working on SEO, another on web design, and another overseeing the project.

How did you come to work with WebFX?

I did a lot of research on Google and found who their clients were and what services they offered. For me, it came down to the best overall value.

How much have you invested with them?

We’ve spent $6,000–$8,000.

What is the status of this engagement?

We worked together from August–September 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

As of right now, it’s still very new, but we’re starting to see an increase in online requests and hits on our pages, and the length of time on people are staying on the page. Now we just need to convert them into sales, but everything is trending up. They’ve lived up to their side of the bargain.

How did WebFX perform from a project management standpoint?

They provided weekly reports and they were very quick to respond to any questions or comments. They were very flexible if I wanted to make changes or move in a different direction. They took the time to understand our company and what we are looking for.

All of our communication was through their portal. Everyone on the team used that portal, so it was really easy to work with them. The portal has everything from a calendar and notes to an email function. It really had everything we needed in one place .

What did you find most impressive about them?

They’re very good at what they do and they’re very friendly. They took initiative and truly cared about our company and the end results. It wasn’t just a job for them; they were part of the team.

Are there any areas they could improve?

I don’t think so. They were great.

Do you have any advice for potential customers?

Be open. And honest about what you’re looking for. By being honest, they will be able to direct you and can get you pretty much anywhere.

Then, be comfortable with the investment you’re going to make. It might seem like a lot over the entire year, but breaking into smaller pieces, you’ll definitely get a return on your investment.

BACKGROUND

Introduce your business and what you do there.

We’re Gregory Poole Lift Systems, a division of Gregory Poole Equipment Company and a forklift sales organization. Our parent company is a Caterpillar sales organization. We cover Virginia, North Carolina, and South Carolina. We sell various products and service support for the material handling industry. My title is marketing and business development manager.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebFX?

Our parent organization used WebFX for a very long period of time. We’d been using another provider for 3–4 years, and they were very difficult and controlling over content and things we could do on the site.

When I came into the role, I wanted to modify and update the site, but I didn’t have that ability. Our digital marketing specialist had worked with WebFX for several years, and they showed us how easy WebFX made it to add content and make changes. They also said that WebFX’s responsiveness and attention to detail were impeccable.

SOLUTION

What was the scope of their involvement?

We have given them full control to take care of all of our digital marketing and web needs. WebFX calls it inbound lead growth strategy. They manage and maintain everything on the backside of our website, including the product feed. When we brought them on, they took our existing site and migrated it to a new template and framework. They do SEM, PPC and campaign optimization, and SEO. They update content for SEO purposes.

What is the team composition?

I have a singular point of contact, Ben (Senior Digital Strategy Consultant). We had our discovery session with him, and one of my pitches was that I wanted him to feel like a part of our team, and I wanted him to want us to win. He got that, so I told him he had free rein and that we had full trust in his abilities. If he saw something that needed to be fixed, updated, or optimized, we told him to just do it. We set the expectations right off the bat, and Ben took that and ran with it.

How did you come to work with WebFX?

We found WebFX through a very strong recommendation from our digital marketing specialist, who had done business with them already and happened to be a part of our company. Finding a separate website vendor didn’t make sense, so that’s how we came to consider bringing them to the table.

The manufacturer we represent strongly recommends who we use, which is how we came to work with our previous partner. I actually approached the manufacturer, let them know that the previous partner wasn’t cutting it, and introduced them to WebFX. The manufacturer now endorses WebFX as a preferred partner for their distribution network; they’re actually trying to get other distributors to go to WebFX because the service is just so much better. 

How much have you invested with them?

The website work cost $15,000. Now, we have ongoing fees for maintenance, development, and digital marketing. Paying $15,000 out of the box wasn’t too bad.

What is the status of this engagement?

Our work together began at the end of March 2020, and it’s ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I now have full control of my website. I can build pages, landing pages, links, and content for social. I have so much more control over what we do.

We represent one main manufacturer, but we also represent 20 different ones that were never really served. Now, I’m able to optimize those manufacturers, and we’re seeing inbound leads and calls for these various things we’ve optimized. Before, it was like a horse with blinders on; you could only look straight forward. I can now take vertical markets, ancillary products, and other things that were never able to be showcased. They’ve literally unshackled me to do what I want to do on our website. They did the framework, but I can do just about anything I need to on the website.

How did WebFX perform from a project management standpoint?

They use a custom platform to show us where things are in the queue. Ben keeps me frequently updated. Having a single point of contact is nice. Every once in awhile, someone else will join the calls, but typically speaking, it’s just Ben.

Their attention to detail is great. They keep us updated every step of the process, but it’s not death by meetings. They let us know what they’re going to do, and when we meet again, they’ve completed all of those tasks. From a project management standpoint, they have it together. It’s a well-run ship.

What did you find most impressive about them?

Their customer support and responsiveness stand out. Our previous vendor took 3–5 days to reply. When I send an email to my account executive, I get an email and a phone call within five minutes. It’s like having a co-worker in your building; if you call their desk and they miss the call, they call you right back. They don’t ask us to go through a support desk or escalate our questions in a certain way. If it’s a difficult question or issue, they don’t avoid it; they actually deal with it, which is nice as well. They’re open to the ideas I throw around. 

Are there any areas they could improve?

We’ve been with them for about eight months, and I don’t really have any negative things to say at this point.

Any advice for potential customers?

Explain exactly what you want to achieve. The primary purpose of our website is lead generation; we’re not an e-commerce or informational site. We want the site to get the phone to ring. I let them know right off the bat that our website is our lead generation source, and they got it. If you don’t know exactly what you want to do, there are so many options and things they can do. We went in with laser precision, and they executed.