WebFX

BACKGROUND

Introduce your business and what you do there.

I’m head of marketing for a company that builds custom natural stone quartz products.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebFX?

As we started the engagement 8–10 years ago, I’m unsure how we initially started our relationship.

SOLUTION

What was the scope of their involvement?

WebFX handles all of our website maintenance, website development, and SEO requirements. They also direct internet advertising, such as Google Ads initiatives. About two years ago, their team completely rebuilt our website too.  

What is the team composition?

We work with an account manager.

How did you come to work with WebFX?

We chose them because we wanted to work with a local agency that we could meet in person.

How much have you invested with them?

We spend about $1,000 a month on their services.

What is the status of this engagement?

We started working with them 8–10 years ago.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

They send us an online booklet every month with website metrics such as the amount of traffic and the number of leads received. As we don’t do too much advertising with them, their metrics mostly focus on site traffic.

How did WebFX perform from a project management standpoint?

We have a monthly meeting with our account manager by phone. Their team usually picks up issues with the website before us. If we notice any issue, they fix it as quickly as possible.

What did you find most impressive about them?

WebFX is great about tailoring their solutions to meet our business’s needs. We’re a small, local company, and their team works their services to be affordable to us. They’re great at coming up with creative strategies that work for our business.

Are there any areas they could improve?

No, nothing comes to mind.

Do you have any advice for potential customers?

The more that they know about your business the better they can meet your goals.

BACKGROUND

Introduce your business and what you do there.

I’m the digital marketing coordinator for a tractor company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebFX?

In one of our smaller divisions, we didn’t focus on digital marketing. The goal was to have WebFX help us with our SEO initiatives for that division.

SOLUTION

What was the scope of their involvement?

WebFX helped us with everything. While we had keywords, we didn’t rank for any of them. Their team started our PPC and display ad campaign, which we ran for about eight months.

Their team now manages our keywords, SEO, and link building initiatives. Their team also started a blog for us, and we now have five blog posts. They write long-form content for us as well.

What is the team composition?

We work with one project manager. I’m in touch with him about every other week. He has a team that supports our account.

How did you come to work with WebFX?

We originally found WebFX about four years ago and hired them for other projects. We decided to re-engage them for this project because their team did great work with other divisions within our company.

How much have you invested with them?

We’ve spent about $11,000 on their services this year.

What is the status of this engagement?

We started working together on this project in January 2020 when we signed a year-long contract. However, we’re going to continue to work with them next year.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

When we started this engagement, we had zero keywords ranking. About 51 of our 72 keywords now rank within the top 10 search results on Google. The overall number of our website users increases month over month. Every month, we’ve had an increase, ranging from 10%–100%.

How did WebFX perform from a project management standpoint?

We have a call every other week with our project manager who helps take everything to the next level. I also receive a detailed report every month. Anytime I need anything, our project manager responds the same day. He works with every one of our divisions, and he keeps everything organized

What did you find most impressive about them?

Their clear communication is key to our success. I can use their platform and know exactly what their team’s working on at any moment. I know when to expect certain results. If I need to approve an initiative, I receive a comprehensive email about it. They make everything easy.

Are there any areas they could improve?

No, we work well together.

Do you have any advice for potential customers?

It’s helpful to provide them with detailed goals at the start of the engagement. Their team can then build on them. I came to them with details for what I wanted to accomplish, and they’ve exceeded my expectations.

BACKGROUND

Introduce your business and what you do there.

I work at McCormick & Company, a CPG (consumer packaged goods) flavor company. As the e-commerce manager, Amazon is my biggest customer.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebFX?

We use WebFX for Amazon SEO. We have a content team internally, but they don’t necessarily do the due diligence of looking at retailer platforms for search analysis and trends. We needed to figure out the best keywords or content copy that we should be using on our PAPS (pre-arrival processing system) to drive an increase in our organic search rank.

We already had copy on Amazon, but it was very basic. Based on WebFX’s recommendation, we wanted to use the full character count on Amazon — we’d only been taking advantage of a fraction of that.

SOLUTION

What was the scope of their involvement?

We tasked WebFX with testing 30 of our products. They essentially revamped our copy to be optimized for Amazon SEO with regard to our titles, selling points, product descriptions, and backend keywords.

At the start of the project, we gave them all of our brand guidelines and our brand book. We also provided any background information on our products that would help them write the copy. We gave them access to our Amazon Vendor Central account, and they did all of the research themselves. They researched search frequency rank and what keywords they should be putting into the content, and they sent over a full analysis of keywords and competitors.

The team also made other recommendations on what we could do to boost our organic search rank as well. That was outside of what we were requesting them to work on, so it was really nice that they provided additional recommendations to us. 

What is the team composition?

My main point of contact is Kelley (Internet Marketing Specialist – Account Manager). I don’t know how many people from their side are working on this.

How did you come to work with WebFX?

I did my own research and talked to other people in the company for agency recommendations. I compiled a list, and then we interviewed about four other companies. We had those companies do a product sample of what they would do for one of our ASINs (Amazon Standard Identification Number). WebFX’s presentation and recommendation for that one ASIN just blew all of the others out of the water.

How much have you invested with them?

We’ve spent $6,000.

What is the status of this engagement?

The engagement began in April 2020, and it’s ongoing. We signed a contract with them to do the initial work to get all of this content prepared for these 30 test ASINs. In addition, we signed up for two months’ worth of optimization, and we just got all of the content live at the beginning of December. We would’ve gotten it live a lot sooner, but we were running into issues with Amazon rejecting content for various purposes, whether it was formatting or coding issues. That was a hold up on our end.

Our contract will expire at the end of January 2021. However, my hope is that we’ll see the results we want to see from this test, and then we would sign on with them to continue this work for the remainder of our portfolio.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Since we just launched the content, we don’t have results yet. Prior to the launch of the content, they ran an analysis to show us what our organic rank was for the key terms we were hoping to boost for each of these ASINs. They will run a report toward the end of December and then January as they make optimizations. That will allow us to see where we’ve improved. Our ultimate goal is to be on the first page of search results for these key terms.

I was really impressed with the work that they did for the first test ASIN. Then, when they came back with the content for 30 ASINs, I could tell how much effort and analysis that they put into the work. My team was also really impressed with the content.

I misunderstood one of the contracts and thought they were supposed to write the product description, which is the longest copy and is around 2,000 characters. They were only supposed to do it for 10 of the 30 ASINs. I was disappointed that I misread it. What stood out to me was that they came back to me and agreed to do all 30 ASINs, because that was what we’d thought we were getting. That just showed that they’re a really good partner to work with. 

How did WebFX perform from a project management standpoint?

They use Basecamp, and they have it set up to be very organized and easy for me to access. I can go in and find any of the research they have done for us or communication that we had with them. Overall, they’re extremely organized with their project management.

I email with Kelley a lot. She often sends communication through Basecamp, but I can respond via email, which makes things easy. We communicate 1–2 times a week. Kelley stays in touch. For example, when I was trying to work with our internal team to syndicate content, she checked in on a regular basis. They always offer their help. We have scheduled meetings, but we don’t schedule too far out.

What did you find most impressive about them?

I would say that their flexibility, responsiveness, and communication are the best that I’ve ever had working with an agency. Then, their knowledge and expertise for what we are using them for are impressive.

Are there any areas they could improve?

I honestly can’t think of anything. Hopefully, I won’t think of anything after I see the results of our tests, either. They’ve been so great to work with, and I’ve sung their praises to my manager. I’ve told Kelley how awesome she is to work with. Overall, it’s been a great relationship. 

Any advice for potential customers?

It really depends on what you’re working with them for, but for me, I needed to provide all of the necessary information in order to set them up for success. For example, I sent them all of the product information so that they could utilize it when developing the SEO copy.

BACKGROUND

Introduce your business and what you do there.

I’m a co-founder of a nonprofit that connects mission teams and missionaries to development projects around the world. We do trips, facilitate child sponsorship, and focus on education in developing countries. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebFX?

We wanted to rank higher for key terms through SEO. We’d spent a lot on PPC, but we felt that we could get a better ROI from focusing on SEO.

SOLUTION

What was the scope of their involvement?

They first audited our site to see what keywords we were ranking for in various countries. From there, they compared our standing to other organizations in the industry.

After they had a good idea of where we stood in the market, they started delivering content for our site about our work in different countries. They also produced landing pages and focused on metatags. We approved all the content and keywords before they executed.    

What is the team composition?

We have one main point of contact, who is a project manager. Briefly, we interacted with employees focused on coding. 

How did you come to work with WebFX?

We ran an online search for SEO companies, and they were the first result. They’re located just a few hours away. After calling one of their past clients, we found that they had good things to say about their work. That conversation and their website portfolio built up enough credibility to hire them. 

How much have you invested with them?

In total, we’ve spent about $8,000. 

What is the status of this engagement?

We’ve been working together since September 2020. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They’ve been about 90% accurate in suggesting keywords that relate to our services. While it’s still early in the partnership, we are already ranking on the first page for one of our most critical keywords. Before working with them, we were ranking on the second page.   

How did WebFX perform from a project management standpoint?

As of now, we meet on a weekly basis with our point of contact. Our meetings will become monthly in the near future and will accompany a monthly performance report on their deliverables over time. 

What did you find most impressive about them?

They learned and understood a lot about our unique industry in a short period of time. I’ve been very impressed with their transparency and communication. They’ve gone above and beyond to learn about our company and communicate next steps. 

Are there any areas they could improve?

We have to log into their platform to check their performance and reports. It’s a really nice platform, but I’d prefer having one less thing to log into. Because of that, I feel like I don’t check it as much. However, they’re offering us a Salesforce integration that should help me keep track of the data more easily. 

Do you have any advice for potential customers?

Understand what they need from you and get them those materials in a timely manner. That keeps their work and the project moving. I’ve been impressed with their speed, but that speed is only possible if our team continues to keep up with them.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO and owner of an online tutoring service that allows students around the world to connect with a tutor so students can get the help they need. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebFX?

We wanted more traffic to the site, so we also needed better Google rankings. They were hired to help us do better in that regard.  

SOLUTION

What was the scope of their involvement?

They’ve helped us improve our domain authority. If someone searches for keywords related to getting homework help or tutoring services, it’s important to us that we show up in the search results. They’ve helped us work through the rankings to be listed higher up in organic search results for various keywords.

Additionally, they’ve set up and run basic PPC work through Google as well. 

What is the team composition?

They assigned one person to serve as our contact there. She delegates work to the rest of her team behind the scenes. 

How did you come to work with WebFX?

When I was just starting out, I found them to help us with backlinking as a short-term project. We parted ways when that project was complete. When our company got around to needing SEO services, we started working with another company that was too expensive. After ending that partnership, we starting considering a wide variety of other companies including WebFX. Remembering my positive experience from the past, we decided to hire them. 

How much have you invested with them?

We’ve spent about $90,000 to date.

What is the status of this engagement?

 We’ve been working with them since May 2019.  

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our domain authority has improved, selected keywords have increased in rank, and there are more quality backlinks than we’ve earned previously. From my perspective, everything has improved.  

How did WebFX perform from a project management standpoint?

They track the success of their work through Google Analytics and share that data with us regularly. They’re excellent project managers. 

Our project manager can answer many of our questions immediately. She’ll also take the time to consult with her team to find answers to any of our questions that she doesn’t know. When she has useful and reliable information, she gets back to us.  

What did you find most impressive about them?

They’ve been good at everything they’ve become involved with. I’ve seen improvements across every area they’ve worked on. They’re competent and knowledgeable in everything they’ve offered to help us with. 

Are there any areas they could improve?

There was one project that we were hoping to bundle with all of our current services at a better price than external providers. We found that they were unable to offer that service at a better price than an outside company, but that’s the only thing I’ve found disappointing in our 15 months together.

Do you have any advice for potential customers?

It’s tough to find a strong SEO firm, so stick with your partner once you’ve found a team you believe in. Help them understand your business and goals. It’s a tight collaboration, so you need to put in some time to make the project successful.   

BACKGROUND

Introduce your business and what you do there.

I’m the digital marketing manager of a home products company. We’re a B2B provider that offers building materials and products such as siding, decking, and cabinetry.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebFX?

We wanted to optimize our website for consumers and customers; our customers are our dealers. We also wanted to do some SEO.

SOLUTION

What was the scope of their involvement?

They’ve provided services on a variety of different areas including SEO, link building, website maintenance, as well as PPC and social media strategy. The website maintenance comprised security patches and development work. They created a password-protected portal for our dealers to access exclusive resources.

The SEO services and link building efforts aim to gain links and help with our organic search. Their team creates new content such as blog posts we use for organic search and social media. They update our keywords and implement best practices.

What is the team composition?

We have an account manager as well as a team of specialists.

How did you come to work with WebFX?

My company was working with WebFX before I came on board. They’re local to us and that was one of the deciding factors, along with their great reputation.

How much have you invested with them?

We’ve invested about $300,000.

What is the status of this engagement?

Our ongoing engagement started in March 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve reached our goals in regard to users and sessions. WebFX set up goal completion and conversions for us. We’re able to track those conversions. This past month, our clickthrough rate was 5.34% for our PPC strategy, which is amazing.

How did WebFX perform from a project management standpoint?

Our account manager is amazing, she’s the best. Communication couldn’t be better. I can pick up the phone and call her anytime.

What did you find most impressive about them?

It’s hard to pick just one thing. Their content creation as far as blog posts go is really well-thought-out. They compose posts that include the appropriate keywords and flow great considering that the person may not be an expert on the topic.

Are there any areas they could improve?

Their proposal can be a little complicated as far as earned media assets. I don’t know if there’s a better way to do it but I’d recommend they use a chart in their explanation of their work.

Do you have any advice for potential customers?

Have one individual on your internal team work with your WebFX account manager. They’ll keep everything in line. You need to be proactive in giving WebFX information they need in order to optimize. They’ll go ahead and find things, and you’ll need to approve them.

BACKGROUND

Introduce your business and what you do there.

I’m a marketing specialist at Polymer Solutions International. We’re in the reusable packaging business.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebFX?

We’ve been working with WebFX on digital marketing for several years.

SOLUTION

What was the scope of their involvement?

When we first started with WebFX, we needed to bring our company into the new millennium. We were using a lot of outdated marketing methods, and we needed to invest in our digital marketing strategy, focused on SEO and content management. 

Now, WebFX handles our SEO and PPC campaigns, which they manage on a day-to-day basis. The team also writes blogs for us along with different articles. They also add new content via product information, videos, and infographics.

What is the team composition?

We work with Jordan (Internet Marketing Consultant) in particular. He’s been our contact for over four years and he’s a great guy. It’s nice to have a stable partner in an account rep.

How did you come to work with WebFX?

The search took place before I came on board with the company, but it’s my understanding that we found several companies after an online search. WebFX was somewhat local to us, which is one of the reasons we went with them.

How much have you invested with them?

We’ve spent about $300,000 over the course of the partnership.

What is the status of this engagement?

We’ve been working together since April 2016.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

On an annual basis, since we’ve started working with WebFX, we’ve seen significant growth. The increase and unique visits has ranged anywhere from 30%–50%. This year, we’ve seen a decrease in organic traffic, but we’ve implemented other strategies to make up for the loss. As a result, we’re still up 300%-400% in lead generation across the board. 

How did WebFX perform from a project management standpoint?

On a scale of one to ten, WebFX is an 11. Jordan is always available; it’s as if he doesn’t have any other accounts. He’s responsive to any questions I have, whether I’m reaching out via email or phone call. There’s never been a time when I couldn’t get in touch with him. If he’s ever going on vacation, he’ll put me in touch with a contact who’s up to speed with our project in case I need anything.

We also have a monthly call set up to go over progress.

What did you find most impressive about them?

WebFX is always recommending new ideas. They’re always ahead of the curve. I’m always juggling a lot, so it’s nice to have them as an extension of the team. They have our best interests in mind, often working on things I don’t even ask them to. 

Are there any areas they could improve?

I’ve yet to find something that I think WebFX could do better.

Do you have any advice for potential customers?

I would look at reviews before I hire any company for any project, and I’m confident WebFX has outstanding reviews. The company is very dynamic, and they have a great personality. They’re first-class, across the board with deliverables and service.

BACKGROUND

Please describe your company and your position there.

All Points Fasteners is an importer and distributor of different types of fasteners. I am an administrative assistant.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WebFX, and what were your goals?

We wanted to reach more customers and increase or revenues through SEO & PPC.

SOLUTION

How did you select WebFX and what were the deciding factors?

We did research on different SEO companies and WebpageFX worked within our budget and seemed to produce measurable results.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We have completed quite a few projects with Webpage FX. It always begins with listing our goals. Then Paige comes up with a game plan for reaching our goals and provides data and analytics every step of the way. We are constantly adjusting our goals and objectives.

How many people from the vendor's team worked with you, and what were their positions?

Paige has been our primary point of contact and we have been extremely happy with her performance.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We have been very pleased with the steady increase in sales and website traffic. We have seen the evidence that their services work and plan to continue with them for many years to come.

Describe their project management style, including communication tools and timelines.

Paige has been great at managing our projects and keeping in communication. If we have questions or wish to make changes, she is always an email or phone call away. She gets back to us immediately with all relevant information and is extremely knowledgeable. We also appreciate that we get monthly analytics so we can keep track of our progress.

What did you find most impressive or unique about this company?

It's hard to mention all of the things that have impressed us. They have excellent communication, results, and knowledge/information about what we would like to improve. We would recommend this company to anyone wishing to reach a wider audience online.

Are there any areas for improvement or something they could have done differently?

Nothing, they are great.

BACKGROUND

Introduce your business and what you do there.

I work for Blue Orange Compliance, a boutique cybersecurity firm that specializes in helping organizations in the healthcare industry stay compliant and be more secure. My role is client development executive, so I’m in charge of bringing on new clients in any way that we see fit. Right now, a lot of that involves marketing and bringing in new clients digitally. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebFX?

A lot of our sales structure in the past has been based around conventions and meeting people in-person, and that has all changed due to COVID-19.

We wanted to continue bringing in the same number of people, so we needed to take those in-person efforts and digitize them. We were hoping to bring in more people through the website, SEO, and PPC, and WebFX has been able to fill that need for us.

SOLUTION

What was the scope of their involvement?

Our digital presence was never super strong, so we didn’t know exactly where to begin. WebFX came in and started auditing what we currently had as well as our industry and competitors. From there, we created a game plan that outlined where we needed to be stronger.

They have created an ongoing strategy to increase our Google ranking. Also, we pay Google per click, but we want to make sure that those clicks are converting into potential clients looking for services, rather than just people looking for information. WebFX has also helped us implement and optimize our PPC strategy.

What is the team composition?

I work directly with a project manager. From there, the team just depends on what we need. If we’re building out web pages, our project manager uses internal designers. If we’re trying to create a video or graphic, then he goes to the video creation department. Then, if we need content, he goes to the writers and other creative resources.

How did you come to work with WebFX?

I actually did quite a bit of research. I was looking for companies to help with SEO. We wanted to reach more people digitally, and all signs point to SEO. WebFX was consistently coming up first in search results. For someone who wants to show up first on Google, I knew I wanted to check out a company that was achieving that.

They had a good sales pitch and a lot of deliverables. We’ve worked with marketing companies in the past that have lofty ideas but no deliverable action plans or statistical data to show, whereas WebFX does. That’s very valuable to me.

How much have you invested with them?

We’ll spend $35,000 on both WebFX’s services and Google ads within the first six months. About $20,000 of that will go to WebFX.

What is the status of this engagement?

We began working with WebFX two months ago, and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’re seeing more traffic right now, but that isn’t converting into leads yet because we’re not optimized, and we don’t have our landing pages up or content going. I wholeheartedly believe that once we’re 2–3 more months in and we’re able to create what we need for content, that traffic will convert into increased leads.

How did WebFX perform from a project management standpoint?

WebFX is excellent. The person I work with is super responsive. I talk to him at least every other day, and often times every day. He’s always able to hop on a call. We can bounce ideas off of each other.

What did you find most impressive about them?

How deep they run their reports and how they’re pulling from the competition and industry distinguishes them. They don’t just say that they think something is going to work and explain why; they actually present the numbers to support why they believe the path they’ve chosen is the right way forward. If we decide to go in a different direction, we can run tons of analysis and reporting. Their backend, project management software, and marketing software are excellent.

Are there any areas they could improve?

Right now, no. Everything that they’ve pitched and offered has come through.

Any advice for potential customers?

Be demanding but flexible. They’re good to get stuff done. I had some PPC questions, so we hopped on a call to figure some stuff out, and now it’s working a little bit better. Some clients would just let it turn on and not think about it anymore, so I’d recommend being hands-on.

BACKGROUND

Introduce your business and what you do there.

I’m a sales manager for a company that distributes cable protection products.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebFX?

We needed to increase the visibility and efficiency of our website. It was clunky, out of date, and difficult to update. We also wanted to drive traffic to the website and ultimately to us.

SOLUTION

What was the scope of their involvement?

The initial phase of the website involved a complete website redesign. We liked one of our leading supplier’s websites, which we sent to WebFX as an example. They then mocked up a design and collaboratively established the specific attributes and functionalities that we wanted.

After that launched, we started the second phase of our work together. Aside from maintaining the website, they manage SEO and PPC campaigns.  We recently launched an advertising campaign between Google Ads and Bing Ads.

What is the team composition?

We mainly work with two people from WebFX. We frequently work with Zak (Internet Marketing Analyst) who writes copy and ads. We also worked with a project manager during the website design project.

How did you come to work with WebFX?

The head of our company researched different companies. WebFX is local, which was a driving force behind our decision. They’re neither a massive company nor a tiny company. That was another significant factor in our decision.   

What is the status of this engagement?

We started working with WebFX around August 2019, and the website launched around February 2020. We’re still working with them now.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

One month after launching our most recent campaign, we increased our monthly unique website views from about 100–150 to about 450.

How did WebFX perform from a project management standpoint?

Whenever they give us a timeline or time estimate, they’re right on it. Their communication is also great. Anytime I message Zak, I get an answer within the day.

What did you find most impressive about them?

Their customer service and turnaround times are outstanding. They quickly respond to us. For any request, their turnaround times are quick too.

Are there any areas they could improve?

Honestly, no.

Do you have any advice for potential customers?

Have a clear plan of where you want to go, but also be willing to adapt to the limitations your budget may place on a website.