Wax Creek

BACKGROUND

Introduce your business and what you do there.

I am a business coach for entrepreneurial women. I work with women in their first seven years of business.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Wax Creek?

We needed overall branding help. There aren’t too many coaches that cover business and life needs, so I was having a hard time figuring out how to message that and brand it.

SOLUTION

What was the scope of their involvement?

We worked on marketing campaigns that clarified my messaging. The best success we had was with our direct email marketing campaign, in which she helped us develop an improved system. Stephanie (CEO, Wax Creek) helped me understand my clients and what their needs were. I learned how to speak to them and how to reach them.

What is the team composition?

I only dealt with Stephanie. She had other people work on her team.

How did you come to work with Wax Creek?

I met Stephanie through a young professionals networking group. When she talks about branding, she lights up the room. You could tell she had answers.

How much have you invested with them?

We invested around $4,500 total.

What is the status of this engagement?

I worked with Stephanie from January–April 2019.  

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Wax Creek helped increase the read rate on emails to 35%–42% from a previous average of 16%–18%. Their efforts also converted those readers into customers. Wax Creek also taught me how to repeat the process. I don’t need to seek out clients very often now. The work made my business reliant on incoming leads, which is great.

How did Wax Creek perform from a project management standpoint?

We met in person a couple of times. We also spoke on the phone, Slack, and via email a lot. Documents were shared over Slack. She’s always available to meet in person.

What did you find most impressive about them?

She has a unique ability to jump into your business and understand it immediately. It was so simple to work with her because she spent so much time figuring out what that was. It made the process a lot smoother. I trusted her answers and got results.

Are there any areas they could improve?

I don’t have anything for you. She’s great.

Do you have any advice for potential customers?

Go into it thinking of the long-term, not just for short-term results. She can help you with everything. We’re going to start a new project next year, and I wish I’d started it at the beginning to save time.

BACKGROUND

Please describe your company and position.

I am the Founder of a consulting company

Describe what your company does in a single sentence.

Accounting and consulting

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Wax Creek to accomplish?

• Create a visible brand for our business

SOLUTION

How did you find Wax Creek?

Referral

Why did you select Wax Creek over others?

• Great culture fit
• Company values aligned

What was the size of Wax Creek’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We had the pleasure of working with Wax Creek on diving into our brand top to bottom. We scoped our brand strategy, mission, vision, voice, and then they created our logo, brand book, and website.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• An amazing brand book, activation guide, copy, strategy, and website.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Both Megan and Stephanie are amazing to work with. They are responsive and caring and always positive about what we are doing. Our project was a bit different, as they created something more custom to meet our needs. together, we pushed our timeline but the journey was wonderful and worth the extra time.

What was your primary form of communication with Wax Creek?

• Virtual Meeting
• Email
• Messaging App

What did you find most impressive or unique about this company?

I'm impressed with their heart and ability to connect with their clients! we love working with them and plan to do more in the future. They are people you want in your sphere.

Are there any areas for improvement or something Wax Creek could have done differently?

Because our project was complicated, it was sometimes hard to know where we were on a timeline and what was remaining, needed from us, etc.So, a Gantt chart or roadmap with dates and deliverables that gets updated could be helpful.