WANT

BACKGROUND

Please describe your company and position.

I am the Co-founder of Tradecraft

Describe what your company does in a single sentence.

We are the world's best trade school. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire WANT to accomplish?

• Create a logo
• Help with marketing materials
• Create a brand manifesto

SOLUTION

How did you find WANT?

Online Search

Why did you select WANT over others?

• Pricing fit our budget
• Great culture fit
• Company values aligned

How many teammates from WANT were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

1. Discovery
2. Definition
3. Identity
4. Activation

Deliverables: Summary of presentation + Four circles modekl

WANT to present buildin blocks 6-8 core attributes + compelling corporate brand positioning ideas. WANT presents brand manifesto.

Brand positioning + Brand manifesto

Design brief, initital logo concepts (5 total). Refinied logo, color explaratory, final logo. Final identity system.

Final deliverable: brand style guide. Website loon and feel. Powerpoint template. Marketing templates

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

They consistently met every key deliverable on time, came well-prepared to every meeting, and thoughtfully incorporated our feedback into their designs.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Every deliverable was on time. They took every piece of feedback and incorporated it into the design. 

What was your primary form of communication with WANT?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They have many clients but we felt we were there most important client. The CEO was always involved. 

Are there any areas for improvement or something WANT could have done differently?

N/A

BACKGROUND

Please describe your company and position.

 I am the VP Business Development of a consumer products company 

Describe what your company does in a single sentence.

Distributes healthy products for people and pets

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire WANT to accomplish?

• Brand Guidelines
• Elevator Pitch
• Video Strategy Proposal

SOLUTION

How did you find WANT?

Referral

Why did you select WANT over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from WANT were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Brand Guide
Elevator Pitch
Packaging Design
Web Design
Social Media Templates
Video Content Strategy

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project is being rolled out now, but confidence is high that the work will be well received by our various audiences.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

asdf

What was your primary form of communication with WANT?

Virtual Meeting

What did you find most impressive or unique about this company?

 Everything was great, from the communication to the work they delivered. 

Are there any areas for improvement or something WANT could have done differently?

No.

BACKGROUND

Please describe your company and position.

I am the Founder and CEO of a sports recruiting agency.

Describe what your company does in a single sentence.

Our company is a sports recruiting agency that assists student athletes with global opportunities. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire WANT to accomplish?

• Name, Logo and Brand Identity

SOLUTION

How did you find WANT?

Clutch Site

Why did you select WANT over others?

• High ratings
• Close to my geographic location
• Expertise

How many teammates from WANT were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

1. First round naming presentation
2. Second round naming presentation
3. Initial logo concepts (5 logos presented) 
4. Refined logo concepts (3 concepts presented) 
5. Logo color exploratory & color palette recommendations 
6. Final brand style guide approved and master artwork files

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

A name, logo and style guide that we were happy with. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes they delivered on time in a timely manner. 

What was your primary form of communication with WANT?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Jonathan's expertise in naming. 

Are there any areas for improvement or something WANT could have done differently?

No, everything was great! 

BACKGROUND

Please describe your company and position.

I am the COO of Boat Storage Company

Describe what your company does in a single sentence.

Self, RV & Boat Storage 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire WANT to accomplish?

• Naming
• Brand Identity
• Logo

SOLUTION

How did you find WANT?

Online Search

Why did you select WANT over others?

• High ratings
• Pitch Was well thought out

How many teammates from WANT were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Scope of work: 

Come up with a unique and fun name name for a traditionally, boring business. In addition come up with a fun logo that grabs people’s attention stay away from traditional corporate. Ask logos have fun with the creation from there. Identify brand colors, brand identity, who we are what our mission is why we’re different from everyone else added in our core values come up with slogans and tag lines for billboards for advertising.

Key Deliverablers: 

• Brand Name Options 
• Logo 
• Brand Colors 
• Tag lines for Billboards
• Brand Identity, core values 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Want came up with several variations of brand names for us to give feedback and hone in on the process, they took what we said, and really altered it until we were happy with the end result. From there, they got to work on logos, giving us several options to choose from. They took our notes, the style we were looking for, the character and turned it into something that we absolutely love.  Want delivered an excellent logo that we are proud to have on our company.

Throughout the process, they were constantly working on brand identity. They would take notes from all of our meetings, held individual one on ones with our employees, and made sure that what the company meant to us was truly conveyed in the brand messaging that they delivered for us. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Want delivered everything on time, and presented it clearly. We were never guessing where we were in the project, or what the next steps were. Each time we had feedback they took it into consideration, and would come back with something better. They really took the time to understand where we were coming from to make sure what they were delivering was meeting our expectations. 

What was your primary form of communication with WANT?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their willingness to listen to the client, think outside the box - and make false promises. 

Are there any areas for improvement or something WANT could have done differently?

I don't have any suggestions on what they could have done differently. 

BACKGROUND

Please describe your company and position.

I am the Manager

Describe what your company does in a single sentence.

Offering IT services in various fields, particulary in digital factory construction

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire WANT to accomplish?

• Creating new company name

SOLUTION

How did you find WANT?

Online Search

Why did you select WANT over others?

• High ratings
• Company values aligned

How many teammates from WANT were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• creating name candidates for our company
• screening basic trademark and domains for preventing conflicts

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

I was highly impressed with their clear and undivided understanding of our needs. They have tried to communicate through many channels (email, online meeting and in-person meeting visit to our office). They have provided with the harmonizing and best coordinating names to match up to our profession. Thank you again.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes. They have delivered their service on a timely manner. They have reached out to me through many channels. 

What was your primary form of communication with WANT?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The most impressive part was their creativity to provide the list of names to match our needs. 

Are there any areas for improvement or something WANT could have done differently?

Not that I could recall. 

BACKGROUND

Introduce your business and what you do there.

I'm the founder of an IT consultancy company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WANT?

I needed a company that could provide branding and naming services, in particular. I reached out to WANT to provide me with a business name. 

SOLUTION

What was the scope of their involvement?

WANT created my company's name. Our guide to WANT was aiming for a futuristic name yet related to technology. The team came back with a list of around 10 names for me to select from, and I ended up sticking with my current name, Advantis. 

What is the team composition?

I only worked with Jonathan (Founder & CEO). 

How did you come to work with WANT?

WANT was recommended to me. We had an initial conversation to see if our companies sat well. We wanted to work with a company that was well-known in the branding industry, and that wasn't IT-related.
How much have you invested with them?
We spent between $5,000–$7,000 on this project.

What is the status of this engagement?

We worked with WANT from February-March 2024. We plan on engaging with the team again in the future for our branding and logo design. At the moment, our engagement is paused. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I spoke to colleagues, and my business name stood out to them. For me, my friend's referral was good.

How did WANT perform from a project management standpoint?

WANT delivered work on time and on budget. WANT excelled in communication and responded to my questions quickly, being on top of communications.
Are there any employees from the service provider's team that you would like to give a shout-out to in this review?

Jonathan was incredibly swift with his responses. He was professional and seemed to come up with business names quite simply. He worked incredibly well.

What did you find most impressive about them?

WANT was very professional and knew what they were doing. From the perspective of someone who doesn't work in their industry, the team made it seem easy, making me feel comfortable.

Are there any areas they could improve?

I can't think of anything WANT could improve.

BACKGROUND

Please describe your company and position.

I am the Director, Corporate and Creative Content of the company. 

Describe what your company does in a single sentence.

The global leader in hybrid cloud data protection.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire WANT to accomplish?

• Brand evaluation and refinement

SOLUTION

How did you find WANT?

Referral

Why did you select WANT over others?

• High ratings
• Referred to me
• Other

What was the size of WANT’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Brand research (customer/prospect interviews), analysis, and recommendations.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Achieving specific KPIs as outlined in the SOW

Describe their project management. Did they deliver items on time? How did they respond to your needs?

I found WANT to be very responsive and accommodating of our team's fluid schedules. They met my expectations and hit all delivery milestones.

What was your primary form of communication with WANT?

• Virtual Meeting
• Email
• Messaging App

What did you find most impressive or unique about this company?

I was impressed with the depth of their branding expertise and objectivity.

Are there any areas for improvement or something WANT could have done differently?

None. 

BACKGROUND

Please describe your company and position.

I am the Executive Vice President & Group Head of (a/an) Consulting

Describe what your company does in a single sentence.

The company is a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire WANT to accomplish?

• Our client -- a Fortune 10 company -- was looking for support in naming a new capability offering that the company was launching

SOLUTION

How did you find WANT?

Other

Why did you select WANT over others?

• Good value for cost
• Referred to me

What was the size of WANT’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

WANT led multiple rounds of naming ideation for client's new offering. They conceptualized names related to multiple themes and went through revisions and new naming ideas based off client feedback.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Favorable executive feedback on naming options

Describe their project management. Did they deliver items on time? How did they respond to your needs?

WANT went above and beyond. They moved fast and offered great availability, especially considering the project kicked off during a challenging time of year (around Christmas and New Years).

What was your primary form of communication with WANT?

Virtual Meeting

What did you find most impressive or unique about this company?

Brilliantly creative. Fast. Thoughtful.

Are there any areas for improvement or something WANT could have done differently?

None that I can think of.

BACKGROUND

Please describe your company and your position there.

I am the CMO of Magnit (formerly PRO Unlimited). Magnit™ is a global leader and pioneer in contingent workforce management. Our industry-leading Integrated Workforce Management (IWM) Platform is supported by 30+ years of innovation, modern software, proven expertise, and world-class data and intelligence. It enables companies to optimize talent and diversity goals while achieving operational and financial success.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WANT?

Brand design and strategy

SOLUTION

How did you select this vendor and what were the deciding factors?

Peer and online search. Selected WANT after talking to 3 different vendors

Describe the project in detail and walk through the stages of the project.

It was a 4 phase project from discovery, definition, naming and architecture that we worked on.

How many resources from the vendor's team worked with you, and what were their positions?

3 - 5 resources

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We launched that brand in September and we have received really great feedback from the clients, partners and employees.

How effective was the workflow between your team and theirs?

Very effective

What did you find most impressive or unique about this company?

I'm impressed with their expertise and professionalism.

Are there any areas for improvement or something they could have done differently?

not at this time

BACKGROUND

Please describe your company and your position there.

I was a Co-Founder and President of a National Non Profit using positive messages, ideas and themes from Feature Films to inspire and motivate kids (11-18) to build character and foster ethical behavior.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WANT Branding?

We hired WANT BRANDING to help with Brand Strategy and Naming.

What were your goals for this project?

We wanted them to help with: - Brand Strategy - A name for the company - Messaging to key constituencies

SOLUTION

How did you select WANT Branding?

They came to us referred as a leader in the space and we had mutual acquaintances. But, they presented their wholistic approach, value proposition and a very reasonable proposal.

Describe the scope of their work in detail.

Understand the proposition, key audiences, needs and our value proposition. Name the company with a solution which united key audiences and was clear, concise and inspirational.

What was the team composition?

Jonathan Bell worked with us directly and managed and led the engagement.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The final name and brand became a real beacon to attract entertainment execs and Hollywood celebrities to our cause.

How effective was the workflow between your team and theirs?

It was easy, constant, as needed and efficient.

What did you find most impressive about this company?

That they always nailed it with names we all know and can remember. They are great at what they do.

Are there any areas for improvement?

None that I can think of.