Wakefly, Inc.

BACKGROUND

Please describe your company and position.

I am the Digital Marketing Manager of a financial services company

Describe what your company does in a single sentence.

We offer the very best in personal, small business, and commercial banking products and services, including a full suite of online, mobile banking, and cash management tools.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Wakefly, Inc. to accomplish?

• Rebuild website
• Enhance SEO
• Add site search functionality

SOLUTION

How did you find Wakefly, Inc.?

Referral

Why did you select Wakefly, Inc. over others?

Referred to me

How many teammates from Wakefly, Inc. were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Rebuild our existing website on the new, supported Kentico Platform. The overall design, content, and features will remain the same. Wakefly will do its best to make as many improvements to the content management process through this project.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Improved page load speeds, enhanced site search functionality, enhanced organic SEO ranking, adaptive location pages.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes -- they delivered the project on time and our needs were met/discussed via email or during weekly virtual check-ins.

What was your primary form of communication with Wakefly, Inc.?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Wakefly has a unique understanding of our website and existing content, although the project was a rebuild, they were able to include several enhancements that improve both the user experience and content management aspects of the site.

Are there any areas for improvement or something Wakefly, Inc. could have done differently?

None.

BACKGROUND

Please describe your company and your position there.

I am the IT Manager for J.C. Cannistraro, LLC. We do construction work in the Boston/New England area

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Wakefly, Inc.?

We needed a new company intranet to communicate with employees especially during the pandemic.

SOLUTION

How did you select this vendor and what were the deciding factors?

We selected Wakefly based on cost and their expertise in the web development platform Kentico

Describe the project in detail and walk through the stages of the project.

The intranet project consisted of the following items:

1. Employee communication via alerts
2. Employee events page
3. Corporate News
4. Employee directory
5. Document storage
6. Departmental subpages

How many resources from the vendor's team worked with you, and what were their positions?

We worked with a Project Manager and developer

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The intranet design came out well and ahead of schedule. We were able to launch it in multiple phases as each iteration was an improvement that we made to the website

How effective was the workflow between your team and theirs?

The communication was good and we would meet frequently to get status/progress updates

What did you find most impressive or unique about this company?

I found their knowledge of the web development platform Kentico impressive as they knew and configured every aspect of it.

Are there any areas for improvement or something they could have done differently?

I would have liked more status and progress updates via email

BACKGROUND

Please describe your company and your position there.

I'm the Vice President of Marketing at a global speaker, celebrity and entertainment agency.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Wakefly, Inc., and what were your goals?

We were trying to ramp up our paid media efforts and come up with a better strategy to drive traffic to our site and increase conversion rates.

SOLUTION

How did you select this vendor and what were the deciding factors?

We had worked with Wakefly for our website development and when we met with them to discuss paid media efforts, we liked their ideas and approach to meet our unique needs.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

They dove in and overhauled our AdWords account, cleaned up old campaigns, and implemented a new approach that better suited our needs and budget.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with a Client Success Manager, a Paid Media Strategist and a Senior Project Manager.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Aside from the effects of COVID, our conversions, impressions, CTRs are consistently up across the board.

How effective was the workflow between your team and theirs?

Very effective and seamless. We have monthly strategy meetings and otherwise communicate via email. They are always very responsive whenever we have questions or mention new ideas.

What did you find most impressive or unique about this company?

They have truly listened to our unique set of needs and come up with plans specific to us.

Are there any areas for improvement or something they could have done differently?

Nothing comes to mind at the moment.

BACKGROUND

Please describe your company and your position there.

Sizewise designs, manufactures, and distributes hospital beds, support surfaces, and mobility products. I am Vice President of Marketing.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Wakefly, Inc.?

We have a 3-year-old website which has needed some brand/content refreshing as well as overall functionality updating.

What were your goals for this project?

Goals: Phase 1 hotfix issues with our current website and prepare for a Phase 2 which will include additional content and SEO/SEM optimization.

SOLUTION

How did you select this vendor?

We use Kentico, a CMS platform with limited programming expertise here in Kansas City. A nationwide search for Kentico experts gave us a very short list--and Wakefly was at the top.

Describe the project in detail.

See above.

What was the team composition?

Myself, our marketing manager who manages digital campaigns, and our content editor.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our Wakefly team has been incredibly responsive and quick to make the changes we've asked for. They are hands-down the experts we've been looking for.

How effective was the workflow between your team and theirs?

Extremely. Great communication by phone or email--and quick turnaround on promised work.

What did you find most impressive about this company?

They have a great team of experts who not only take our ideas and run with them, but also suggest solutions based on their own deep expertise into our CMS. Much appreciated!

Are there any areas for improvement?

No