Volume Nine

BACKGROUND

Introduce your business and what you do there.

I’m the brand manager for a company that makes whole grain nutrition bars.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Volume Nine?

We wanted to increase specifically organic traffic to our site.

SOLUTION

What was the scope of their involvement?

Volume Nine started the project with a site migration to Shopify. They managed technical SEO during the process and made sure that we wouldn't lose legacy traffic. Moving forward, their team helped to direct our content strategy to increase our organic traffic from a keyword perspective. They developed a content calendar with SEO elements such as keywords, personas, alt-text, and anchor links to plan our blog.

What is the team composition?

We worked with about four people over the course of our engagement. Barb (Director, Volume Nine) led the collaboration but we also worked with different specialists such as Jake (Digital Marketing Strategist, Volume Nine) who led our content efforts.

How did you come to work with Volume Nine?

A PPC company that I’d engaged with previously recommended Volume Nine. We vetted some other agencies but felt good about working with Volume Nine for the sake of making sure there wasn’t too much cross over with keywords.

How much have you invested with them?

The engagement cost about $22,000.

What is the status of this engagement?

We’re done with our contract at this point but worked together from July 2018 until the end of this year.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Our organic traffic increased 20% year over year and our organic sales increased over 175%. Their team approached us with keyword recommendations that were backed up with a lot of research. The initial strategy deck was exactly what I hoped for in terms of our goals including the technical side and three content areas such as our cause bars. That propelled what we did during the year with our cause-related products. The launch of the website was seamless.

How did Volume Nine perform from a project management standpoint?

We outlined the tasks that we needed to accomplish but ss expected with any SEO group, there were shifts in strategy along the way because it isn’t a perfect science. Communication was clear and their team didn’t miss any deadlines. They executed the content optimizations before we had to post or send communications about our blog posts. Everything was seamless on the project management side. There was trust that deliverables were met when I wasn’t directly involved.

What did you find most impressive about them?

Volume Nine definitely has their finger on the pulse of digital marketing across the board. Their leadership has a big-picture understanding of what it takes to drive the success of a website and an e-commerce business. They're high-quality professionals that have the experience needed to be successful. For the size of the budget, their team delivered good value.

Are there any areas they could improve?

Their one area for growth was PPC, which Volume Nine seems to be addressing.

Do you have any advice for potential customers?

My advice is to engage with Volume Nine. The value for the money’s strong. Their team’s smart and willing to work with you on any level.

BACKGROUND

Introduce your business and what you do there.

I’m a digital senior art director for a large apparel company. I work on their business outfitter side.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Volume Nine?

Our team on the business division is very small, and for a while, we’ve been hoping to grow our social media bandwidth. Instead of hiring in-house, we decided to look for a company who could act as an extension of our team and focus entirely on social.

My company hired Volume Nine to create more brand awareness and reach within our organic social. We hoped to increase follower growth, engagement per post, and, ideally, conversion rates. Since we wanted organic and not paid social, our goal was to improve our PR through brand reach. 

SOLUTION

What was the scope of their involvement?

Volume Nine is currently managing our social media platforms for organic content. We asked them to look over our YouTube and Twitter accounts, but the solidified contract is just for Facebook, Instagram, and LinkedIn. We’ve done a lot of testing over the past year, and most of the spend is actually going toward two out of the three platforms, although we’re still posting on all three. They schedule automatic social media posts.

Volume Nine boosts posts, but they don’t do paid ads. I work very closely with the creative lead to make sure the creative is in line with the types of things we’re doing on a month-to-month basis. They write up the information that will go in the post and then match that to whatever creative I give them. 

We’re looking at expanding the scope of Volume Nine’s work; outside of social, their services include SEO, in-depth content for websites, and more. We’re also discussing having them take over our paid space.

What is the team composition?

When we began working with Volume Nine, Chuck (Founder, Volume Nine) and the project manager came on-site to walk us through everything, and then they came up with a strategy. Upon signing the contract, we had three people assigned as resources.

I typically communicate with 1–2 people: the account manager or the person responsible for posting content. When I send creative work, sometimes it’s easier to just go through that person posting the content.

How did you come to work with Volume Nine?

When I was at a previous job and my company needed SEO services, another agency recommended Volume Nine. I decided to hire them after having a quick phone call with Chuck; he was extremely knowledgeable. I asked a couple of poignant questions that only someone who really knows what they’re doing would be able to answer so quickly and efficiently. He was impressive.

How much have you invested with them?

Our monthly spend was $2,500, but we just increased that to $6,000. 

What is the status of this engagement?

We had our initial talks in May 2019 and then signed a six-month contract that was set to end in October. However, we signed a new contract with added spend, and we’re looking at what else they can do outside of social. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I’d say 80% of the content that they write for us is ready to be posted right away; for the other 20%, we have a single phone call, and then they quickly and efficiently rewrite the content according to our exact specifications. 

Before engaging Volume Nine, we were getting almost zero conversions out of our social platforms. In July, they brought us up to 5,000 conversions; by September, our conversions for the month were 22,000. Our month-over-month return has been pretty outstanding, and that wasn’t even what they were focused on; they were prioritizing impressions, engagement, social, and strategy. Our impressions have gone up 3,000–4,000%. We look at the results and can’t believe what we’re seeing in terms of growth. 

How did Volume Nine perform from a project management standpoint?

They’re great. They must have some really good behind-the-scenes systems, because everybody always knows exactly what’s going on with all of the projects. They use their own system to schedule posts to be pushed out every day, which makes it very easy. If I send a quick email with a creative asset, they’re on top of it within thirty minutes. 

Every time we’ve approached them with a problem, they’ve hit it out of the park. We’re a small team, so it makes it a lot easier having a group we can count on.

What did you find most impressive about them?

You never quite know what you’re going to get in terms of creative content when working with an agency, but Volume Nine has really done their homework. They listen to what we’re asking them for and then have a conversation with us, which I think is what really makes them shine. They’ll let us know if they think we might be going astray or limiting our potential by doing things one way. They don’t say no, but they really make sure we’re not losing out on any opportunities by being on top of the things that are in the marketplace at the time. 

The piece that stands out for me is that we feel like they know our brand, company, and goals, and this doesn’t happen with most agencies. Volume Nine doesn’t try to use a blanket approach with all of their clients. They’re experts in different vertical industries, and that comes through in the content and support that they give us. 

Are there any areas they could improve?

So far, we’re extremely happy. I would just say that they could more proactively tell us about the other services that they offer. We’re just brushing the surface in terms of what we have them doing, and we’ve been so impressed that it would be nice to hear what else they could potentially do for us.

Any advice for potential customers?

Absolutely hire them. Whether you’re a small or large company, it’s daunting to hire an outside company, since you want to spend your money wisely. I’ve worked with Volume Nine at two different companies, and I’ve been impressed in both cases. They really make the spend worth it.

BACKGROUND

Introduce your business and what you do there.

I am the marketing manager at Resort Collection, a vacation rental and property management company in Panama City Beach, Florida.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Volume Nine?

We were looking to improve our SEO and digital marketing needs.

SOLUTION

What was the scope of their involvement?

Volume Nine provides all manner of digital marketing for us. They manage our social media accounts, namely Facebook and some Instagram. Their team is responsible for creating content for these accounts.

The Volume Nine team is also in charge of our organic content, ad management, and SEO. They keep track of our conversion and look out for anything that could be hurting our SEO value on the site. Additionally, they provide us with helpful tips for updates we could make to our meta descriptions or H1 and H2 tags.

What is the team composition?

We work with six members of the Volume Nine team and our main point of contact is Miranda ( Team Lead & Senior Digital Marketing Strategist, Volume Nine)

How did you come to work with Volume Nine?

They’re team actually reached out to us with a cold call to our marketing director. She scheduled a meeting with them and liked their presentation so much that we decided to sign on with them.

How much have you invested with them?

We invest about $6,000 a month.

What is the status of this engagement?

Our ongoing engagement with Volume Nine began in February 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Our conversions have continues to increase since we first started using Volume Nine. Additionally, our social media presence has grown by the thousands and our website traffic is exponentially higher. 

We would definitely recommend that anyone looking to create a cohesive digital marketing and social media presence look to Volume Nine. They have fostered excellent relationships between our team and theirs. We’ve never felt more in tune or connected with another agency we’ve hired. I’m very happy with them.

How did Volume Nine perform from a project management standpoint?

Our teams primarily communicate through email. They’ve been excellent and very responsive. Their team really know what they’re doing regarding our account.

What did you find most impressive about them?

I’m always impressed by their responsiveness to our account. Anytime we have questions or need something handled pretty quickly, they’re on top of it. They usually have an answer for us or have it in their project lineup that day. We’re very happy with the relationship aspect of it.

Are there any areas they could improve?

There’s always room for improvements in any company, but they’ve been wonderful.

Do you have any advice for potential customers?

Give Volume Nine a shot. If digital marketing is something a company is interested in improving, they’re the company to use for sure.

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder of Swift Passport Services. We help clients expedite United States passports and travel visas abroad to other countries.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Volume Nine?

We were looking for help with SEO, blog writing, and social media management.

SOLUTION

What was the scope of their involvement?

Over the course of our five-year relationship, Volume Nine manages our SEO content, writes monthly blog posts, and handles our Facebook and Instagram accounts. We provide them with specific topics in our field, and then they integrate those ideas into all of their work. Together, we strategize on these topics quarterly and come to an agreement on how we should best execute going forward.

What is the team composition?

My main point of contact was Ben (Director, Volume Nine), but there were several other professionals on his team, like a digital analytics lead, helping him complete tasks.

How did you come to work with Volume Nine?

We initially were referred to them in 2012 when we were searching for SEO assistance. Immediately, we got along well. They were very friendly and within our budget, so we hired them. 

How much have you invested with them?

We spend about $3,500 every month with them.

What is the status of this engagement?

We started working with them in April 2014, and our projects are ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Since engaging with them, our blog views and interactions have increased every month. Same goes for social media engagement. In fact, they helped the blog become the major driving force of our website. We’re always satisfied with their content—it’s very unique to us.

Additionally, we are now listed on the first page of Google results for some of our designated SEO key phrases. Our standing there improves as we continue to work with them.

How did Volume Nine perform from a project management standpoint?

Overall, they’re really reliable and friendly. There was a continual stream of expectations and feedback between us. We reviewed all of their work monthly, and they were always on track.

What did you find most impressive about them?

 They are true professionals in their field, and I never had to worry about them. When working together, it feels like they’re an extension of our team. They’re friendly, offer great customer service, and personalize their work to us.

Are there any areas they could improve?

Their prices are a little high, but it’s reasonable considering the quality of their services. I have no real complaints.

Do you have any advice for potential customers?

Don’t be afraid to ask questions. Their team experienced, always answering questions quickly and thoroughly. 

BACKGROUND

Please describe your company and your position there.

I’m the in-house designer at a hair salon.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Volume Nine?

We hired Volume Nine to track conversions and set goals for growth using Google Analytics.

What were your goals for this project?

We were looking for an expert opinion on how to most effectively leverage the services that Google Analytics offers.

SOLUTION

How did you select this vendor?

I was referred by a colleague who spoke very highly of them.

Describe the project in detail.

Volume Nine set up Google Analytics for our site and trained us on how to use the dashboard to our advantage. We’re now able to measure our progress and see the impact of different strategies in real time.

What was the team composition?

I collaborated with the CEO for the entirety of the project and she was great to work with.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We’re now able to view site traffic, track our newsletter metrics, and set goals for growth.

How effective was the workflow between your team and theirs?

Their efficient workflow fostered a smooth process throughout the project.

What did you find most impressive about this company?

They always responded to our concerns in a timely manner. They were also always willing to explain the steps behind everything they were doing for us.

Are there any areas for improvement?

No, nothing comes to mind. I would love to work with them in the future.

BACKGROUND

Please describe your company and position.

I am the Executive Director of Be the Source

Describe what your company does in a single sentence.

Be the Source is a Colorado-based non-profit working to promote healing for children and families impacted by foster and kinship care through meaningful, transformational resources, community and support.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Volume Nine to accomplish?

• Improve our digital marketing

SOLUTION

How did you find Volume Nine?

Local Conference

Why did you select Volume Nine over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Company values aligned

How many teammates from Volume Nine were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

I connected with Natalie after hearing her speak at a Colorado non-profit conference. Her session about Ai made me want to explore her services further. I have been working with her incredible team since then.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Volume Nine has created a custom annual digital marketing roadmap for Be the Source.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were also pivotal in getting our google ads out of google jail after a rebranding and name change.

What was your primary form of communication with Volume Nine?

Virtual Meeting

What did you find most impressive or unique about this company?

The staff is warm and helpful. They are very skilled in their craft. I am so glad to have found Volume Nine. As a smaller agency, working with Volume Nine makes me feel like we have a power player on our team. 

Are there any areas for improvement or something Volume Nine could have done differently?

No.

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of WOCA Woodcare

Describe what your company does in a single sentence.

Sell wood stains and cleaning products via ecommerce

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Volume Nine to accomplish?

• Brand awareness
• Sell more products

SOLUTION

How did you find Volume Nine?

Online Search

Why did you select Volume Nine over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Volume Nine were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Social media strategies, paid search, SEO, website optimization

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Steady growth over the years

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They delivered on time and provided clear communication

What was your primary form of communication with Volume Nine?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Communication. Staying on trends and upcoming technology.

Are there any areas for improvement or something Volume Nine could have done differently?

no

BACKGROUND

Please describe your company and position.

I am an executive of Kate’s Real Food

Describe what your company does in a single sentence.

We make organic snack bars.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Volume Nine to accomplish?

• Develop organic social strategy

SOLUTION

How did you find Volume Nine?

Online Search

Why did you select Volume Nine over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Volume Nine were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Develop a strategy for our brand's organic social channels--and execute on said strategy.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased engagement and more consistent consumer-facing brand identity.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

V9 provides us with organic social services. Working with them has been incredibly positive. Not only are they kind, responsive, and collaborative—but their work yields results. They’ve helped us increase engagement and develop an airtight social strategy that is helping us build our brand. Thank you to V9!!

What was your primary form of communication with Volume Nine?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their ability to collaborate and meet us where we are.

Are there any areas for improvement or something Volume Nine could have done differently?

No.

BACKGROUND

Please describe your company and position.

I am the Marketing Director of Global Spirits USA

Describe what your company does in a single sentence.

Spirits Distiller, Importer, and Distributor with products available for purchase all over the world.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Volume Nine to accomplish?

• Increase website traffic and search rankings

SOLUTION

How did you find Volume Nine?

Online Search

Why did you select Volume Nine over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Volume Nine were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Full website analysis to ensure everything was looking good in the front and back end for SEO purposes 
• Content creation for our blog and recipes page 
• Restructuring of website organization and sitemap 
• Redesign of website pages for SEO optimization 
• Keyword ranking and search term monitoring

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increase of traffic by 352% 
• Sales increase of 35% 
• Multiple keywords now on page 1 or 2 of the search engine results page

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Richard and the team have been fantastic. From onboarding to goal setting, monitoring results and everything in between, we've thoroughly enjoyed working with Volume Nine. They are always quick to respond and provide actionable data for our team. The results speak for themselves and we can't wait to see what kinds of improvement are down the road.

What was your primary form of communication with Volume Nine?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The ability to provide help with countless areas of SEO, content creation, site optimizations, and referrals to improve other areas of our business.

Are there any areas for improvement or something Volume Nine could have done differently?

Nothing comes to mind right now, their work has been well worth the time, energy, and money.

BACKGROUND

Please describe your company and position.

I am the Marketing Lead of Sanity Solutions

Describe what your company does in a single sentence.

We are an IT solutions provider.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Volume Nine to accomplish?

• SEO optimization
• Website and blog content
• Digital Marketing Consultation

SOLUTION

How did you find Volume Nine?

Existing Relationship

Why did you select Volume Nine over others?

Existing Relationship

How many teammates from Volume Nine were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

They were retained to consult on SEO best practices, blog and web content, assist with web analytics and new website design among many other things. This was an ongoing services retainer.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Steady increases in organic and direct YoY web traffic, website conversions and content engagement

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Every team I worked with was organized, responsive, detail oriented and had a wealth of knowledge of digital marketing best practices. Timelines were always clearly communicated and met with a consistent pace of execution.

What was your primary form of communication with Volume Nine?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

In addition to the wealth of expertise the teams have, they're very supportive and enjoyable to work with; they understand the ebbs and flows of our industry. Everything was met with open mindedness, effective execution and flexibility.

Are there any areas for improvement or something Volume Nine could have done differently?

Can't think of anything; I wish I had a larger budget to engage in a deeper use of their expertise. I feel like our utilization of their teams only scratched the surface.