Web Development & SEO for Automotive Group
- Search Engine Optimization Web Design Web Development
- $10,000 to $49,999
- Jan. - May 2025
- Quality
- 5.0
- Schedule
- 5.0
- Cost
- 5.0
- Willing to Refer
- 5.0
"Their responsiveness, clarity, expertise, and ability to understand our vision immediately set them apart."
- Other industries
- Agios Ioannis Rentis, Greece
- 51-200 Employees
- Online Review
- Verified
VNG Digital Marketing Group provided web development and digital marketing services for an automotive group. The team created a website with specific key features. They also provided SEO and marketing services.
After launching the new site, the client experienced increased brand visibility, higher user engagement, improved SEO, and a higher volume of leads. The team always delivered on time and communicated proactively throughout the process. Their strategic approach and technical execution stood out.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Sales Manager of FMS SA
Describe what your company does in a single sentence.
FMS Group is a long-established automotive group in Greece, operating fully integrated vehicle sales, service, body repair, parts and accessories divisions, and since 2025 the official partner of FOTON in the country, offering a complete end-to-end automotive support ecosystem nationwide.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire VNG Digital Marketing Group to accomplish?
- To deploy automated communication systems (newsletters, remarketing flows, funnel optimization) that support continuous engagement and strengthen long-term customer relationships.
- To create a consistent, modern, and high-impact digital brand identity for FOTON in Greece across all touchpoints, including messaging, visual communication, and customer experience.
- To develop and execute a complete go-to-market strategy for the official debut of FOTON in Greece, ensuring fast brand acceptance, strong positioning, and immediate market visibility.
- To design and build a state-of-the-art custom website featuring advanced UI/UX, vehicle configuration capabilities, interactive content, VR/3D model presentation, and a fully optimized digital customer journey.”
- To deliver high-performance SEO (on-site & off-site), targeted performance marketing, automated newsletters, and an integrated digital presence capable of generating rapid traction, leads, and nationwide recognition.
- To run strategic performance marketing campaigns—targeted, data-driven, and ROI-focused—to generate high-quality leads and accelerate market penetration.
SOLUTION
How did you find VNG Digital Marketing Group?
- Online Search
- Referral
Why did you select VNG Digital Marketing Group over others?
- High ratings
- Great culture fit
- Company values aligned
- Proven ability to deliver advanced UI/UX and cutting-edge technologies
How many teammates from VNG Digital Marketing Group were assigned to this project?
6-10 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
VNG Digital Marketing Group undertook the complete end-to-end digital strategy and execution for the official debut of FOTON in the Greek market, delivering a fully integrated project that combined strategic planning, cutting-edge technology, advanced UX, and high-performance digital growth systems. The scope covered every stage from brand positioning to launch activation, ensuring that FOTON entered the market with maximum impact, credibility, and visibility.
Strategic Scope
Full go-to-market strategy for the brand’s entrance into Greece
Competitor analysis, market mapping, and positioning framework
Messaging architecture and value-proposition refinement
Digital ecosystem planning & customer-journey design
Digital Platform Development
Design & development of a custom, state-of-the-art website
Next-generation UI/UX with an emphasis on clarity, speed, and premium user experience
Interactive vehicle configurator, allowing users to customise specs, features, and options
VR & 3D model integration for immersive vehicle exploration
High-performance infrastructure for speed, SEO friendliness, and scalability
Content & Creative Deliverables
Complete content strategy and copywriting for all pages
High-end visuals, interactive sections, micro-animations, and multimedia
Brand-aligned creative assets across the digital journey
SEO & Organic Growth
Full technical SEO (core web vitals, site structure, schema, speed optimisation)
On-page SEO across all sections of the platform
Advanced off-page SEO and authority-building campaigns
Search visibility optimisation to accelerate brand discovery
Performance Marketing
Multi-channel performance campaigns (Google, Meta, programmatic)
Conversion-focused funnels and landing pages
Lead-generation systems optimised for cost efficiency and quality
Analytics, reporting, and continuous optimisation cycles
Marketing Automation & Communication
Newsletter strategy & automated email sequences
Lead nurturing flows and remarketing architecture
CRM integration and performance tracking
Launch Activation
End-to-end digital readiness for the brand’s market debut
Rapid awareness building, audience targeting, and traction generation
Ongoing support and optimisation after launch
Summary of Key Deliverables
Complete go-to-market strategy
Custom next-gen website with advanced UI/UX
Interactive vehicle configurator
VR/3D model presentation
Full content creation & creative production
Technical + on-page + off-page SEO
Multi-channel performance campaigns
Marketing automations & newsletters
Analytics dashboards & optimisation
Full digital launch system for FOTON in Greece
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
The project delivered immediate and highly measurable results across all key performance indicators, proving the success of FOTON’s digital debut in Greece.”
Key measurable outcomes included:
- Significant growth in brand visibility, with a rapid increase in organic impressions and search demand for FOTON-related terms.
- High user engagement metrics across the website, including extended session duration, strong configurator interaction rates, and exceptional UI/UX satisfaction signals.
- Fast SEO traction, with multiple keywords ranking on Page 1 within weeks of launch due to advanced on-site and off-site optimisation.
- Strong lead generation performance, driven by targeted campaigns, optimized funnels, and high conversion rates across paid and organic channels.
- Immediate market adoption, reflected in increased dealer interest, inbound requests, and early commercial inquiries for FOTON vehicles.
- A fully measurable improvement in digital authority, supported by structured analytics dashboards, performance monitoring, and continuous optimisation cycles from VNG.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
VNG’s project management was exceptional from start to finish. They delivered every milestone on time — often earlier than scheduled — and maintained constant, proactive communication throughout the entire project. Their team responded to our needs immediately, solved issues before they even became problems, and consistently adapted to our requirements with speed, precision, and a solutions-oriented mindset. The collaboration felt seamless, structured, and absolutely professional at every stage.
What was your primary form of communication with VNG Digital Marketing Group?
- In-Person Meeting
- Virtual Meeting
- Email or Messaging App
What did you find most impressive or unique about this company?
What impressed us most about VNG was the combination of deep strategic thinking, elite technical execution, and a level of professionalism that is extremely rare in this industry. From the very beginning, knowing how critical the digital presence would be for the introduction of FOTON in Greece, we conducted an extensive market search to identify the best possible partner. During this process, we were genuinely disappointed by several large and well-known agencies that failed even at the basics — slow communication, difficulty reaching anyone by phone, and an overall surprisingly low and, frankly, unacceptable service level. Everything changed the moment we connected with VNG. Their responsiveness, clarity, expertise, and ability to understand our vision immediately set them apart. VNG operates on a higher standard: fast, precise, creative, and absolutely committed to delivering excellence. That level of maturity and capability is exactly what makes them unique.
Are there any areas for improvement or something VNG Digital Marketing Group could have done differently?
Overall, our experience with VNG was excellent and the project was delivered at a consistently high standard. If we had to identify an area for improvement, it would simply be expanding their already strong team even further, as their high demand means more of their talent would allow even faster parallel execution in future large-scale projects. Other than that, the collaboration, communication, and quality of work were outstanding and exceeded our expectations.
RATINGS
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Quality
5.0Service & Deliverables
"We rated VNG with 5 stars because the quality of their service and deliverables was truly exceptional. Every component of the project — from the strategic planning to the technical execution, the UI/UX design, the content, the SEO, and the performance systems — was delivered at a level that exceeded our expectations. Their work was precise, creative, technically flawless, and fully aligned with our objectives. VNG operates with the consistency, discipline, and attention to detail of a top-tier international agency, and the final deliverables reflected that."
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Schedule
5.0On time / deadlines
"VNG consistently delivered every milestone on time — and in many cases ahead of schedule. Their project management was structured, disciplined, and absolutely reliable, ensuring that the entire launch timeline for FOTON was met without a single delay. They worked with impressive speed and precision, maintained proactive communication at all stages, and handled even complex tasks with remarkable efficiency. Their commitment to respecting deadlines is one of the key reasons we rated them with 5 stars."
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Cost
5.0Value / within estimates
"We rated VNG with 5 stars because the value we received far exceeded the investment. The quality of the strategy, the technology, the UI/UX, the SEO work, and the overall execution was at a level typically associated with much higher-priced international agencies. Every euro we spent translated into measurable progress, tangible deliverables, and long-term digital assets that will support our brand for years. In terms of cost-to-value ratio, VNG delivered exceptional returns."
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Willing to Refer
5.0NPS
"Without hesitation, 100%. We would confidently recommend VNG Digital Marketing Group to any company looking for a top-tier partner in digital strategy, technology, and performance. Their expertise, reliability, and quality of execution place them in a league of their own.
