Web Update & Redesign for Land Design Consulting Firm
Featured Review- Web Design Web Development
- $50,000 to $199,999
- Dec. 2024 - July 2025
- Quality
- 5.0
- Schedule
- 5.0
- Cost
- 5.0
- Willing to Refer
- 5.0
"What impressed me most about working with the Vardot team was their genuine commitment to understanding our business."
- Other industries
- Mason, Ohio
- 51-200 Employees
- Online Review
- Verified
Vardot redesigned and redeveloped a website for a land design consulting firm. The team was responsible for rebuilding the client's website on Drupal 11, applying new templates, and simplifying its UX.
Vardot's efforts resulted in a functional and secure website that conforms to WCAG 2.1 AA accessibility standards. The team's work received positive feedback from the client's internal, end clients, and new prospects. Vardot communicated consistently and ensured progress transparency.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Director of Marketing & Strategic Implementation of Bayer Becker
Describe what your company does in a single sentence.
Bayer Becker’s planners, surveyors, civil engineers, transportation engineers, and landscape architects create thriving communities with local expertise and lasting impact.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Vardot to accomplish?
- Provide a visitor-focused resource for our prospects, clients, and candidates to better help them make a decision about working with our firm.
- Design compelling and engaging content that gives visitors the right balance of information to take the next step in their decision journey.
- Create a SEO-driven and AI-compatible digital resource to help new prospects discover our firm.
SOLUTION
How did you find Vardot?
Online Search
Why did you select Vardot over others?
- Pricing fit our budget
- Good value for cost
- Drupal Expertise
Describe the scope of work in detail. Please include a summary of key deliverables.
The Bayer Becker website redesign project was initiated to modernize the firm’s digital presence and align it with its reputation as a creative and professional land design consulting firm. The original site, built in 2011 on Drupal 7, had become outdated both in design and functionality. With Drupal 7 reaching end-of-life in January 2025, the redesign included a full rebuild in Drupal 11, requiring new templates and updated technical standards such as HTML5 and CSS, while retaining the existing database and ensuring responsive performance across devices
The project aimed to create a visitor-focused experience that would better serve prospects, clients, and job candidates. Content was restructured to be more engaging and action-oriented, helping users take the next step in their decision-making journey. Search engine optimization (SEO) was a top priority, with best practices applied across design, content, and site structure to improve discoverability
To simplify the user experience, several sections were consolidated. The “About” section was redesigned as a single scrollable page, integrating testimonials and prequalifications. The “Team” section was streamlined to highlight principals and associates with brief bios and infographics. Service pages for geovisualization, landscape architecture, and planning—previously updated in 2023—were retained and visually aligned with redesigned pages for civil engineering, transportation engineering, and surveying. The “Projects” section removed detailed summaries, focusing instead on imagery and key project details with filtering capabilities. The “News” section was transformed into a blog to support content marketing and SEO, serving as a digital extension of the firm’s inSites event series
The “Careers” section was overhauled to better communicate Bayer Becker’s employer brand, including mission, values, job opportunities, and office culture. A profile on Sarah Tanner, Talent Acquisition & Development Leader, was added, along with new recruitment marketing photos. The “Contact” section was optimized for readability, especially on mobile devices. Visual storytelling was emphasized throughout the site, leveraging the firm’s extensive library of project and team photos
Cost control was maintained by utilizing in-house resources where possible. Ongoing support provisions were established for future Drupal upgrades, security enhancements, and annual template updates
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
The completed website redesign project for Bayer Becker delivered several measurable outcomes that significantly enhanced the firm’s digital presence and operational efficiency. The new site is now fully functional and secure, having been successfully migrated to Drupal 11 and built to meet modern web standards. It features a responsive design that adapts seamlessly across desktop, tablet, and mobile devices, and it conforms to WCAG 2.1 AA accessibility standards, ensuring a more inclusive experience for all users. Integration with Google Analytics G4 has enabled advanced tracking and insights into user behavior, while the connection to the Paycor career opportunities portal has streamlined the recruitment process. Although the site is still relatively new, it has already received positive feedback from internal team members, clients, and new prospects, indicating strong early engagement and validating the redesign’s strategic goals.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
The Vardot team’s project management throughout the website redesign was outstanding. They consistently communicated each phase of the project with clarity and precision, ensuring that our internal team understood expectations, timelines, and deliverables. Their responsiveness was exceptional—questions and challenges were addressed promptly and professionally, which kept the project moving smoothly. What truly set their approach apart was their use of multiple platforms and tools to document and track every step of the design and development process. This provided full transparency and allowed us to monitor progress in real time. At every stage, we knew exactly where the project stood and what was required from our team, which fostered a strong sense of collaboration and confidence.
What was your primary form of communication with Vardot?
- Virtual Meeting
- Email or Messaging App
What did you find most impressive or unique about this company?
What impressed me most about working with the Vardot team was their genuine commitment to understanding our business and their creativity in communicating our value. From the outset, they took the time to learn who we are, what sets us apart, and how best to reflect that through both design and content. They developed multiple design themes that visually and verbally captured our firm’s unique personality and strengths. Their ability to translate our identity into a compelling digital experience was remarkable. Additionally, they consistently brought forward thoughtful solutions to every challenge, offering multiple options to help us achieve our goals with flexibility and clarity. This combination of strategic insight, creativity, and problem-solving made them an exceptional partner throughout the project.
Are there any areas for improvement or something Vardot could have done differently?
I don’t think I have any significant suggestions for improvement. I’ve often heard from marketing colleagues about how challenging and frustrating website redesigns can be, but this experience was quite the opposite. The entire process was well-managed, collaborative, and even enjoyable. Working with the Vardot team was a pleasure from start to finish, and their professionalism, responsiveness, and creativity made this project a standout success. We plan to continue working with Vardot in an ongoing basis for site improvement and updates.
RATINGS
-
Quality
5.0Service & Deliverables
-
Schedule
5.0On time / deadlines
-
Cost
5.0Value / within estimates
-
Willing to Refer
5.0NPS
"I would absolutely recommend Vardot!