VALUE

BACKGROUND

Please describe your company and your position there.

I am the President of a Non Profit Organization whose goal is the defense of stareholder activism and the applications of corporate governance in companies

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire VALUE?

VALUE created videos, brochures,programs and banners and posters for the 19th & 20th Conference of the Hellenic Investors Association. They also found sponsors and advertised our conference. The deliverables were excellent and we had great cooperation.

SOLUTION

How did you select this vendor and what were the deciding factors?

I found them via internet and they made a great impression on me.

Describe the project in detail and walk through the stages of the project.

VALUE created videos, brochures,programs and banners and posters for the 19th & 20th Conference of the Hellenic Investors Association. They also found sponsors and advertised our conference. The deliverables were excellent and we had great cooperation.

How many resources from the vendor's team worked with you, and what were their positions?

In total they worked 4 people.

• 1 Account Manager
• 2 designers
• 1 project manager

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We gained many sponsors and everyone discussed our new design approach. They congratulated us.

How effective was the workflow between your team and theirs?

Our workflow was great. Their entire team worked hard to gain amazing results.

What did you find most impressive or unique about this company?

They were young and talented people. Also because they were 360 we could combine many things together.

Are there any areas for improvement or something they could have done differently?

No, really they were great!

BACKGROUND

Please describe your company and position.

I am the General Manager of Anna Rent A Car

Describe what your company does in a single sentence.

We are a car rental company located in Kythera island in Greece.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire VALUE to accomplish?

• Branding (Create us an identity)
• Website Development

SOLUTION

How did you find VALUE?

Other Client

Why did you select VALUE over others?

• Great culture fit
• Good value for cost

How many teammates from VALUE were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work undertaken by VALUE for Anna Rent A Car included a comprehensive branding and website development project. Here are the details of the project scope and key deliverables: 

• Branding: 
  • Brand Identity: VALUE worked on creating a unique brand identity for Anna Rent A Car. This encompassed defining the brand's personality, values, and mission. 
  • Logo Design: They designed a distinctive logo that represented Anna Rent A Car's image and communicated its essence effectively. 
  • Color Palette and Typography: VALUE selected a color palette and typography that resonated with the brand's identity and target audience. 
• Website Development: 
  • Website Design: VALUE designed a visually appealing and user-friendly website for Anna Rent A Car. The design was tailored to reflect the brand's identity and ensure an excellent user experience. 
  • Content Creation: They developed engaging and informative content for the website, including text, images, and multimedia elements. 
  • Functionality: The website was built to include features like easy car booking, a user-friendly interface, and seamless navigation. 
  • Responsive Design: The website was optimized to be accessible and functional across various devices, including desktops, tablets, and mobile phones. 
  • SEO Integration: VALUE ensured that the website was optimized for search engines, making it more discoverable to potential customers. 
  • Testing and Quality Assurance: Rigorous testing was conducted to identify and fix any issues, ensuring a smooth and error-free user experience. 
  • Training: VALUE provided training to Anna Rent A Car's team to manage and update the website effectively. 
• Key Deliverables: 
  • A well-defined brand identity for Anna Rent A Car, including a unique logo, color palette, and typography. 
  • A fully functional and visually appealing website that aligns with the brand's identity. 
  • Engaging and informative content for the website. 
  • SEO-optimized website for better online visibility. 
  • Training for the team to manage and update the website. 

In summary, VALUE's scope of work encompassed branding, logo design, website development, content creation, SEO optimization, and training, all aimed at enhancing Anna Rent A Car's online presence and providing a seamless experience to its customers.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The measurable outcomes from the project, which demonstrate progress and success, include: 

• Enhanced Brand Identity: The creation of a unique brand identity, including a distinctive logo, color palette, and typography, has contributed to a stronger and more memorable brand image for Anna Rent A Car. 
• Improved Online Presence: The development of a visually appealing and user-friendly website, along with SEO optimization, has resulted in increased online visibility. This can be measured by tracking website traffic, search engine rankings, and user engagement metrics.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything was on time and quicker, and they covered all our needs.

What was your primary form of communication with VALUE?

Email or Messaging App

What did you find most impressive or unique about this company?

What is most impressive and unique about VALUE is their comprehensive approach to branding and website development. They excelled in creating distinct brand identities and user-friendly websites, ensuring an engaging online presence for their clients.

Are there any areas for improvement or something VALUE could have done differently?

 
No, they are excellent, really!

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder of a financial trading app. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with VALUE?

We were building a financial trading application and needed help optimizing the app’s UX/UI for our customers. 

SOLUTION

What was the scope of their involvement?

VALUE has developed the UX/UI of our iOS- and Android-compatible mobile app based on the documentation we’ve provided — the documentation has highlighted the purpose of each app screen. They’ve been focused on creating a smooth onboarding experience for our customers by optimizing the user flows. Their team has created UX/UI design mock-ups for the developers to follow. 

What is the team composition?

For this project, about 5–7 teammates from VALUE have been working with us.

How did you come to work with VALUE?

We hired them because we like their object-oriented approach to design — their team was friendly yet professional. 

How much have you invested with them?

We’ve invested €50,000 (approximately $54,000 USD). 

What is the status of this engagement?

Our ongoing partnership began around October 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’re currently building the app, so it won’t be available for a while. We’re very happy with the work VALUE has delivered — their work quality is to the highest standards. We’re 100% satisfied with the UX/UI designs. 

How did VALUE perform from a project management standpoint?

Overall, VALUE’s project management is very good. Their team has been adaptive to feedback and executed changes quickly, which has been great since we’re a startup. The speed at which they can turn around deliverables is astonishingly quick — they’ve never missed a deadline. 

We have regular meetings, and VALUE has been very collaborative throughout the project. We’ve communicated through Slack and Microsoft Teams, keeping track of the entire process. 

What did you find most impressive about them?

VALUE’s professionalism, high-quality work, and willingness to receive feedback are impressive. 

Are there any areas they could improve?

I have nothing for them to improve. 

Do you have any advice for potential customers?

Customers should provide VALUE with a clear vision of what they want so VALUE can create a good design. 

BACKGROUND

Please describe your company and your position there.

I am Head of Sales for a small company manufacturing various ventilation components.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire VALUE?

We were looking for a company who could provide us the full UI/UX for an app, for controllers we are making. As this type of project is a new thing for us, we were looking for a company who, along with having a great track record, would lead us through the process of designing and launching the app.

SOLUTION

How did you select this vendor?

We started with a list of things we want, from there we selected a few companies to continue with, which had a nice portfolio and positive reviews. From there, we held meetings and it sort of instantly clicked that VALUE is very similar to us- they're hungry and willing to proove just how dedicated they are. From then on, smooth sailing.

Describe the project in detail and walk through the stages of the project.

A thorough market research was done by VALUE, which we were presented with. After this we setup some milestones and important things to be included. The goal was to hire professionals, and professionals they were. Instead of just asking us to choose which way to go, they presented each decision's pros and cons and guided us to the correct way of designing UI/UX.

How many resources from the vendor's team worked with you, and what were their positions?

Worked directly with a project manager and the designer. Sometimes people from other depts. would also join as needed.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We're very happy with the result of VALUE. At the moment the work is on-going for app development, and even though the project is closed between us, we still get help with a few things here and there.

How effective was the workflow between your team and theirs?

Workflow could be described as great. Short updates, meetings all the way.

What did you find most impressive or unique about this company?

Their skills on the matter(UI/UX) are great! But the fun company culture, good communication are also what I found very appealing about VALUE.

Are there any areas for improvement or something they could have done differently?

No

BACKGROUND

Please describe your company and your position there.

I am the owner of medical aesthetic company and my filed is director of marketing.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire VALUE?

First, we communicated the brand's strategic goals and social media communications needs. The Design team presented creative proposals tailored to our needs, which we approved. Web design for our websites.

SOLUTION

How did you select this vendor and what were the deciding factors?

We came across through a friend that had collaborated with Value for a one time project and was very satisfied with the results!

Describe the project in detail and walk through the stages of the project.

The Design team presented creative proposals tailored to our needs, which we approved. Every month we communicate with the Account manager. We execute an internal meeting to discuss the following strategy, depending on seasonality and advertising needs. Both Copywriters and Designers collaborate to create the content. We also receive suggestions for techniques that best meet our goals.

How many resources from the vendor's team worked with you, and what were their positions?

An Account Manager, who is in charge of making sure each department meets our needs. A Copywriter, who works closely alongside graphic designers to ensure their message is clear.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The collaboration is ongoing and has not ended yet, however we have seen an increase in the numbers of followers in our instagram and facebook accounts.

How effective was the workflow between your team and theirs?

The workflow and the communication with Value is always effective, direct and to the point. They grasp the concept easily and never fail to deliver exactly what we are looking for.

What did you find most impressive or unique about this company?

We think of Value as a well organised team with fresh ideas that is very willing to work and deeply polite!

Are there any areas for improvement or something they could have done differently?

No anything!

BACKGROUND

Introduce your business and what you do there.

I'm the chief officer for social programs in the Athena Organization. We’re a Greek nonprofit concerned with social care. Established in 2018, we’re a relatively new organization that's trying to build a presence and start projects in our field of interest.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with VALUE?

We were all caught up by the COVID-19 pandemic and were thinking of launching some new ideas via social media about this concern.

SOLUTION

What was the scope of their involvement?

Our first goal was to develop the organization's website, which they built in WordPress. We worked with them on our brand identity, scope, and the messaging we wanted to communicate. VALUE implemented payment functionalities and handled the site’s SEO. Furthermore, we collaborated with VALUE on social media ad management, content creation, and campaign planning.

We had a monthly collaboration on ad creation, funnel marketing, A/B testing with target groups, and improved tracking. We collaborated on 16 posts per month, and they were in charge of copywriting, creative design, and video editing.

It was very important for us to establish our presence on Facebook and Instagram. We’re a brand-new organization and didn’t have a distinct audience, either qualitative or quantitative. VALUE helped us build our own audience through the campaigns we launched together.

What is the team composition?

We were in frequent communication with at least four people from VALUE, depending on the need.

How did you come to work with VALUE?

We’d had a short previous contact through our professional circle, and we were aware of VALUE’s work and level of responsibility. They were also nice people, the kind we’d want to work with. We would have to communicate well on a personal level on this kind of project, and we were just a good fit. We gave it a try, and we were satisfied with the partnership.

How much have you invested with them?

The monthly fee for social media management was €1,250 (approximately $1,500 USD), and we had a monthly ad budget of about €800 (approximately $960 USD). The development of the website cost us €5,500 (approximately $6,600 USD), and its setup cost €1,500 (approximately $1,800 USD).

What is the status of this engagement?

The collaboration ran between April–December 2020. We’re currently on pause as an organization to evaluate our situation regarding COVID. We plan to launch a new partnership with VALUE in March or April 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

VALUE provided us a full host of services, and they were fully committed. We redesigned and relaunched our website at the beginning of the collaboration, and it was a very good outcome. The website is user-friendly, and it expresses our aesthetics, goals, and messaging. It has all the technical characteristics we were looking for.

In terms of the social media strategy they implemented, our user cost per acquisition was €0.004 (approximately $0.005 USD), and the cost per post engagement was €0.005 (approximately $0.006 USD).

The animation that VALUE put together for our campaign was welcomed with excitement by our users. It was a smart strategy for spreading our message and raising awareness for our cause.

How did VALUE perform from a project management standpoint?

Punctuality and consistency are very important characteristics of their work and of how they do business. VALUE always followed a time schedule, and they were adaptable to new conditions and challenges. Most communication was via email, and we used different online tools to exchange visuals. VALUE was always available on the phone when we needed more personal communication.

What did you find most impressive about them?

There are quite a lot of things I could mention. VALUE has the capability to understand the client’s needs. I felt that I was working with people from my own team, which was essential in order to achieve great things. We had one common mind, and we worked together for the best results.

Their creativity is also strong characteristic. All their members are creative problem-solvers, and that's an asset when things are changing so rapidly.

Are there any areas they could improve?

They’re perfect as they are.

Do you have any advice for future clients of theirs?

We should allocate time to understand each other and find a common reason and way of doing things. This will make the best use of VALUE’s knowledge and expertise, and make that a part of our identity.

BACKGROUND

Please describe your company and your position there.

I am the Head of Marketing at Beat for the past 6 years, responsible for Greece. Beat (formerly known as Taxibeat) is a ride-hailing app that launched in Athens, Greece in 2011 and has since expanded in Latin America.

Today, Beat is part of FREE NOW, the mobility joint venture of BMW & Daimler. Beat has 800 employees, a network of 500.000 drivers, and serves millions of passengers.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire VALUE?

We were looking to optimize our digital marketing practices with a strong focus on user acquisition. For this project, we needed to create a lot of ad sets targeting different segments, and in various formats.

Value helped us with the design and production of our advertising assets and also consulted us in terms of digital strategy.

What were your goals for this project?

We wanted to optimize our campaigns across Facebook and Google in order to minimize unit costs while at the same time increase the volume of user acquisition.

SOLUTION

How did you select VALUE?

We met with VALUE during an agency pitch for performance marketing. We decided to sign another agency for running our ad campaigns, but at the same time, we also decided to work with VALUE on more creative projects in digital.

Describe the scope of their work in detail.

After we selected VALUE we had some first sessions where we described our needs and they presented ideas and strategies for Beat in social media. Soon after, VALUE was added in our Slack, we created a dedicated channel for our day-to-day collaboration and they quickly became an extension of our team at the time.

VALUE worked on design and motion design for our ad campaigns, but also for other types of content we needed for our digital marketing.

What was the team composition?

Account manager, designer, motion designer and/or copywriter, depending on the needs.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

VALUE helped us increase our capacity in digital marketing, test new campaigns, and quickly get results. Optimizing performance marketing efforts is a complex project involving more than one team, and their contribution was valuable to us.

During Q4 2019 we managed to achieve our highest acquisition figures of the year with significantly lower costs.

How effective was the workflow between your team and theirs?

The team at VALUE is fast! They deliver with no delays and they also get straight to the point without needing long briefs. This is why I described them as an extension of our team.

What did you find most impressive about this company?

Strong in client service. Very friendly, with a do-attitude. Reasonable rates.

Are there any areas for improvement?

I think they could invest further in animation/ motion design for digital marketing if this is something they are still interested in.

BACKGROUND

Introduce your business and what you do there.

I’m one of the founders of Droplet Tech. We’re a software development company that builds cross-platform mobile applications as well as web applications. Our main project right now is a ferry booking application that involves a tracking system in the backend. It facilitates the booking of ferry tickets on a mobile phone as well as the ability to track your ferry with live updates. It also has an integrated customer support system inside of it.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Value?

We needed someone to handle online marketing and create ads for us for social and search platforms, including Instagram, Facebook, YouTube, and Google.

SOLUTION

What was the scope of their involvement?

We have a plan laid out for the next 2-3 months. At the start, we’re going to get an idea of how the online space is reacting to the ad content that Value is creating. Their team will curate and create ads with certain goals including raising awareness, driving downloads, and driving bookings.

At a certain point, they will hand off the creation of the content to our in-house team. For now, I get constant updates and emails about the content being created. Every month I get a list of the brand-new ads that have been created and we discuss them. They correct them according to my feedback and then upload them at the correct times.

What is the team composition?

I have one main point of contact, which is the ad manager. I speak with them almost on a daily basis. Through that person, I can address any issue I would like if there are any with the ads being produced for the next period. I’m also in contact with the two main founders of the company to talk about strategy for the future and things we can add or improve.

How did you come to work with Value?

We wanted to go with a Greek company, like us, because of the nature of the ads we wanted to create. At the same time, I saw they had a good understanding of the technical bits. They didn’t shy away from those discussions, and as a technical person, I appreciated that.

How much have you invested with them?

We’ve spent between $5,000–$10,000.

What is the status of this engagement?

We’ve been working together since January 2020, but we’ve had to pause for a period because of the COVID-19. They were very helpful with that.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our deliverables were how many people we could get in a period of time, how many downloads we had, and what we wanted the cost per customer acquired to be. I’m very pleased with how fast they respond to requests, especially since they’re not a huge team.

They’ve helped us along on the journey of getting into the mindset of our customers and learning what they want in their ads. They’ve created two profiles on Instagram and Facebook for the application and both have increased: 1,500 on Facebook and 700 on Instagram. At the same time, we’ve seen a lot of engagement on the ads they’ve created on shares and comments.

We’ve also secured the cost per download we intended: from 50 cents down to 30-40 cents. All this is in the face of COVID-19, which caused us to shift how we’re advertising since there’s been little movement on transportation and tourism. That has caused us to focus more on awareness, rather than downloads or sales. This message shift has been well received by our users and followers on social media.

Now, we’ve started shifting back to people who want to travel since restrictions have been lifted in Greece. Daily users have increased from 50 to 600.

How did Value perform from a project management standpoint?

We normally speak over email, but if I need something in the next five minutes I can pick up the phone. They adapt easily and are forward-thinking and flexible in response to our requests.

What did you find most impressive about them?

Their technical ability distinguishes them from other providers. They’re also able to understand what the users would like to see in a short period of time. This helps them adjust their content accordingly.

Are there any areas they could improve?

There could have been a brainstorming session with their creative person during our in-person meeting at the beginning of the project. That’s just a preference, though, rather than an improvement. This way we would have input before the creative was made rather than changing it after.

BACKGROUND

Introduce your business and what you do there.

I am a doctor at a fertility clinic based in Greece. I also manage the company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Value?

Our goal was to develop our social media marketing in Greece and the UK.

SOLUTION

What was the scope of their involvement?

They took care of our Facebook, Instagram, and Twitter accounts. I followed them carefully with their Facebook work.

What is the team composition?

We worked with at least four people from their team.

How did you come to work with Value?

A mutual friend introduced us to Value.

How much have you invested in them?

The cost varied from month to month, but on average, we spent around €3,000 (approximately $3,300 USD) per month.

What is the status of this engagement?

We worked with them from July 2018–April 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Value hit the numbers they promised us. During our collaboration, we received quite a few emails expressing interest in our services. I believe this was because of Value’s involvement. We liked the social media videos they created, which were well-received.

How did Value perform from a project management standpoint?

They met all the deadlines we set and excelled at communication. There was a time when we had an issue during a holiday here in Greece, and the Value team was on their summer holidays. They were out of the office, but they were quite cooperative and helpful. We didn’t have any major complaints during the time we worked together.

What did you find most impressive about them?

It was a great experience.

Are there any areas they could improve?

No, I was satisfied with the collaboration.