UZER

BACKGROUND

Please describe your company and position.

I am the senior analyst of Allianz Colombia

Describe what your company does in a single sentence.

Insurance Company

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire UZER to accomplish?

• UX Research
• UX Design

SOLUTION

How did you find UZER?

• Online Search
• LinkedIn search

Why did you select UZER over others?

• High ratings
• Great culture fit
• Good value for cost
• Know How

How many teammates from UZER were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Several projects have been carried out related to:
1. Usability Test and Research Projects with Users:

• Through Heuristic Analysis
• Expert analysis deliverables
• Deliverables with end-user analysis

2. User experience and interface design project: (UX / UI)

• Through Design Thinking methodology and user research
• UI delivery in Figma
• UX Wireframes

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Delivery of UX analysis that has allowed us to launch multiple digital platforms designed for the user. Increase in user satisfaction on the platforms

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Excellent, they always present solutions before challenging schedules, flexibility and excellent communication.

What was your primary form of communication with UZER?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their knowledge, evidenced in User Experience, has become our key ally to implement platforms focused on the real needs of clients and our UX / UI teachers in doing (learning by doing). They're masters in UX design. Thank you!

Are there any areas for improvement or something UZER could have done differently?

Continue working in other forms of contracting, different from the project-only modality.

BACKGROUND

Please describe your company and position.

I am the Head of Digital Transformation Projects of Servientrega S.A.

Describe what your company does in a single sentence.

Servientrega is a multinational company, a leader in logistics and communications services, providing shipping, document, and package management solutions to individuals and businesses in several Latin American countries.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire UZER to accomplish?

• UX/UI Development for Digital Products
• User Research

SOLUTION

How did you find UZER?

• Online Search
• Referral

Why did you select UZER over others?

• High ratings
• Referred to me

How many teammates from UZER were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The project involved building a new UX for the redesign of the company's mobile app, which integrates all of our user services. As part of the process, UZER implemented a Design Thinking methodology, starting with workshops, followed by research interviews with users and employees. It then presented UX concepts that were translated into wireframes for the app's various journeys. Once this was approved, it delivered a graphic design of the user interface and a prototype for user testing. The final deliverable was a Figma design file containing the entire process and explanations for our development team.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

It improved our clients' user experience, as the app included all of their most frequently used services and made them easier to locate, saving them time.

During development, it provided our engineers with an effective and high-quality starting point to develop it as closely as possible to the proposed prototypes, ensuring that it was as intuitive and easy to use as possible.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was effective and satisfactory, as the objectives proposed for this phase were achieved, along with its deliverables, which met the needs identified at the start of the project.

What was your primary form of communication with UZER?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The methodology used to carry out the project, which involved all the company's processes in the construction and development of the project.

I was impressed by the team's patience with our clients and all the team members at our company.

The flexibility they showed when it came to all the additional ideas that arose during the development process, which were not initially considered.

The cordiality and willingness of the entire team to deal with the unforeseen events that arose as a company at certain points during the project's development.

Are there any areas for improvement or something UZER could have done differently?

We could have held the workshops in person, but at that post-pandemic time, we weren't allowed to.

BACKGROUND

Please describe your company and position.

I am the Director of IT of Fundación para el Fomento de la Lectura - Fundalectura Ibby Colombia

Describe what your company does in a single sentence.

At Fundalectura we contribute to the social and cultural development of our country through the generation of spaces, conditions and policy lines in reading and writing that impact diverse communities and populations.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire UZER to accomplish?

• Recognize the characteristics of the user personas of the Bogotá Digital Library
• Investigate with users the problems and opportunities for improvements on the website
• Conduct a UX and accessibility audit

SOLUTION

How did you find UZER?

Online Search

Why did you select UZER over others?

• High ratings
• Good value for cost
• Company values aligned

How many teammates from UZER were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The project was about carrying out research and analysis with users for both characterization and usability testing, with the aim of improving the effectiveness of the Bogotá Digital Library Website in search of making it easier for citizens to access the contents that the district has for this purpose. 

The project was developed in two phases, the first of characterization with the aim of better understanding the characteristics of the users who consult the Digital Library and their variables from the vision of the User Persona, this was carried out through a research process directly developed in libraries and on a database of active users through surveys and interviews. 

The second, through a usability study that allowed us to discover the difficulties that users encountered when using the platform and thus identify the accessibility and UX aspects that can be strengthened.

The study required the construction of a very complete report that could be shared with the governmental entity in charge, presenting:

• Characterization of User Personas
• Problems of User Personas accessing the application
• Findings from the research process both with users and in the application.
• UX shortcomings and opportunities
• Problems and recommendations to improve accessibility
• General recommendations to facilitate use by users

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• The document resulting from the analysis and investigation was received with a high degree of satisfaction by the government entity that commissioned the process.
• Based on the results of this research, continuous improvement processes have been launched that highly impact citizens.
• The good result of this project generated the necessary information for decision-making that allows new transversal projects that innovatively support the improvement of the Bogota Digital Library and its services.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, throughout the process used for this project, Uzer maintained its full attention, disposition and attentive staff to all the requirements and needs that arose under an agile methodology and an effective project governance that allowed all product deliveries to be made on time. .

What was your primary form of communication with UZER?

Virtual Meeting

What did you find most impressive or unique about this company?

The most impressive thing about working with Uzer was the high willingness, quick ability to adapt to changing project needs, and the high quality of all deliverables produced.

Are there any areas for improvement or something UZER could have done differently?

Not really. We are very satisfied with all the processes and methodologies used by UZER in this project.

BACKGROUND

Please describe your company and position.

I am the Senior Project Professional I of Assets

Describe what your company does in a single sentence.

Provision of temporary staff recruitment services

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire UZER to accomplish?

• Improve the user experience for a customer-focused application
• Receive consulting in the UI - UX process
• Research with real users to obtain a diagnosis

SOLUTION

How did you find UZER?

Online Search

Why did you select UZER over others?

• High ratings
• Good value for cost

How many teammates from UZER were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Consulting and design of ux - ui prototypes for corporate platform for core processes.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• 100% compliance with deadlines, user testing for compliance, 
• 100% satisfaction with deliverables.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Fully fulfilling the contract.

What was your primary form of communication with UZER?

Virtual Meeting

What did you find most impressive or unique about this company?

What I found most impressive and unique was the experience. Additional availability, empathy and neutrality in recommendations based on user needs.

Are there any areas for improvement or something UZER could have done differently?

There is no opportunity for improvement.

BACKGROUND

Please describe your company and position.

I am the Strategy & Relationship Director of Cidei

Describe what your company does in a single sentence.

CIDEI is a non-for-profit entity recognized by the goverment's Science depertment, with extensive experience facilitating the appropriation of cutting-edge technologies, knowledge transfer, obtaining results in R+D+i projects and access to studies about the sector.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire UZER to accomplish?

• We hired UZER to give us consultancy and create a new UX/UI for our Innovation Software.

SOLUTION

How did you find UZER?

• Online Search

Why did you select UZER over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from UZER were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Design a new User Experience for our SAS Innovation Software to boost the understanding of the value proposition, tasks, customer journey and conversion process creating an intuitive workflow where any of our clients' employees can use it adding complexity while they need more functionality to meet their needs. The deliverables were the insights document for the research process, wireframes, and UX/UI designs.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Based on user testing the new platform is very intuitive and creates satisfaction.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were always on time, solved our questions clearly and in the expected time.

What was your primary form of communication with UZER?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Processes and methodology to identify valuable user insights that allow to develop an amazing web solution.

Are there any areas for improvement or something UZER could have done differently?

Communication flow

BACKGROUND

Please describe your company and position.

I am the CEO of 2Inventive

Describe what your company does in a single sentence.

We are a Marketing Agency

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire UZER to accomplish?

• Create disruptive UX for our Clients

SOLUTION

How did you find UZER?

Referral

Why did you select UZER over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from UZER were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

UZER has worked for us during the last years creating innovative experiences for specific customers we have in Latin America. The deliverables depend on the specific project, they use to be UX strategy for digital events, creative thinking for innovative digital campaigns and User Interface Design for Apps.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Success and satisfaction from our clients, they complement our service and add innovation.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They are very serious with deliveries and times. Always on time, if any delay happens which is not common they tell us with enough time in advance.

What was your primary form of communication with UZER?

In-Person Meeting

What did you find most impressive or unique about this company?

I think is impressive the way they understand different sectors and business needs, they are really strategic, creative and create innovative experiences. They are digital experts with a lot of experience.

Are there any areas for improvement or something UZER could have done differently?

Actually not, they fit our needs very well.

BACKGROUND

Please describe your company and your position there.

I am the CEO of a innovative social marketplace in Latam

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire UZER?

Creating a total new and innovative UX for our Marketplace adding a new Social concept to the value Proposition.

SOLUTION

How did you select this vendor?

We looked for the best top UX companies and after our selection process, we decided to work whit Uzer

Describe the project in detail and walk through the stages of the project.

We hired UZER because of their good reputation, they guided us through Workshops and research to understand the Market opportunity and the needs from users. After that they presented insights and a total new UX concept for the platform. With the final approval we went through User Interface Graphic design and then to HTML layouts.

How many resources from the vendor's team worked with you, and what were their positions?

About 5 workers, UX director, Ecommerce Strategy Consultant, UX Designer, HTML Leader, UI Designer.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The project is under internal development in this moment but we are very happy with the outcomes in terms of ideas, new concepts, research insights, designs.

How effective was the workflow between your team and theirs?

Effective enough to do it on time.

What did you find most impressive or unique about this company?

We found their ability to understand our project impressive. and turn it into a powerful User Experience, transforming our needs and goals, exceeding our expectations of what we expected from this process

Are there any areas for improvement or something they could have done differently?

I think they were our perfect fit.

BACKGROUND

Please describe your company and your position there.

I am former Operations Director for VMLY&R.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire UZER?

We worked with UZER in several projects for big brands in USA communicating directly with our people in Atlanta, they had to plug into our scrum process after the discovery phase to analyze and create information architecture, wireframes and UX/UI components for apps or sites.

SOLUTION

How did you select this vendor?

UZER had great recommendations from previous work within the network.

Describe the project in detail and walk through the stages of the project.

We sent them the information from the discovery phase and synchronized concepts with the UX team in Atlanta, after that, they started working on information architecture and UX concepts to present to the client. After agreement with the client they continued working on high fidelity wireframing and UX/UI components for the experience until total agreement and satisfaction with Clients and our internal UX team.

How many resources from the vendor's team worked with you, and what were their positions?

Mostly the UX director and the project manager.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

It's a great partner it helped us to extend our UX team with high quality when it was needed.

How effective was the workflow between your team and theirs?

Communications were fantastic, very committed.

What did you find most impressive or unique about this company?

It was impressive the way they connected with our internal UX team and the project's needs, they aligned really fast and effective. Their concepts, ideas, and design quality were world-class.

Are there any areas for improvement or something they could have done differently?

Nothing, they are the perfect fit!