Uptown Creation

BACKGROUND

Please describe your company and position.

 I am the Co-Founder & COO of an advertising & marketing company 

Describe what your company does in a single sentence.

Helping Restaurant Owners Reach Their Local Market and Grow Their Revenue

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Uptown Creation to accomplish?

• LinkedIn Content
• LinkedIn Outreach
• Generate Revenue

SOLUTION

How did you find Uptown Creation?

• Referral
• Clutch Site
• LinkedIn Content

Why did you select Uptown Creation over others?

• High ratings
• Good value for cost
• Company values aligned
• We wanted to work with the best LinkedIn team

How many teammates from Uptown Creation were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Uptown helped us create a LinkedIn strategy for content creation and outbound messaging. They helped create a content strategy across our executive team while also reaching out to new connections to book meetings.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Over 6 months we were able to book 37 meetings with ideal customers. We generated more than $700,000 in pipeline. Our deal cycle is long, but we have many deals right at the finish line. Uptown also helped us generate over 300,000 impressions across 3 LinkedIn profiles.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Uptown team was great to work with. They delivered on everything they said they would and more. Always responsive and professional.

What was your primary form of communication with Uptown Creation?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The process they used for testing new ideas and finding winning angles was impressive. Results didn't start immediately, but they were very clear with what actions they were taking and what the goal of each test was.

Are there any areas for improvement or something Uptown Creation could have done differently?

none come to mind

BACKGROUND

Please describe your company and position.

 I am the Founder & CEO of a business services company 

Describe what your company does in a single sentence.

We're an executive search and talent solutions firm dedicated to scaling purpose-driven brands.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Uptown Creation to accomplish?

• Create LinkedIn content
• Grow my audience on LinkedIn
• Help book meetings & generate revenue

SOLUTION

How did you find Uptown Creation?

LinkedIn content

Why did you select Uptown Creation over others?

• High ratings
• Good value for cost
• Referred to me
• Company values aligned
• LinkedIn expertise

How many teammates from Uptown Creation were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Uptown helps me use LinkedIn to generate new revenue. They send 800 connection requests per month on my behalf, and start conversations with hundreds of new people each month. They also help me post LinkedIn content 3 times per week. All of this helps generate 10-15 highly qualified calls each month.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

So far Uptown has helped me book more than 30 meetings in under 6 months. This has generated 7-figures worth of pipeline and a number of closed deals.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their team is excellent. Very professional and responsive. They are also the most knowledgeable  people I've ever met when it comes to LinkedIn.

What was your primary form of communication with Uptown Creation?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We're impressed with their LinkedIn expertise and ability to work with me to create a campaign that feels like my own.

Are there any areas for improvement or something Uptown Creation could have done differently?

n/a

BACKGROUND

Please describe your company and position.

 I am the CEO of an information technology company 

Describe what your company does in a single sentence.

We're a custom software development company that builds tailored software solutions for organizations and startups

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Uptown Creation to accomplish?

• Test our positioning in the market
• Get qualified appointments

SOLUTION

How did you find Uptown Creation?

Clutch Site

Why did you select Uptown Creation over others?

High ratings

How many teammates from Uptown Creation were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Uptown handled end-to-end LinkedIn outreach for our team, including profile optimization, crafting outbound messaging, and executing multi-touch campaigns. They managed prospecting, connection requests, follow-ups, and inbox responses. Key deliverables included bi-weekly performance reports, summaries, and regular strategy calls to refine targeting and messaging based on real-time results.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Over the course of the campaign, we saw LinkedIn connection acceptance rates ranging from 30% to 55%, depending on the targeting and messaging. Positive response rates varied between 3% and 8%, which gave us clear insight into what resonated across different segments. Even though our primary goal was market testing, we still generated qualified leads and opened conversations with hard-to-reach decision-makers.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Uptown was responsive and easy to work with. They delivered assets on time, maintained consistent communication, and were proactive about sharing updates and performance metrics. Whenever we had questions or needed to adjust strategy, they were quick to respond and open to feedback. Their team made it feel collaborative rather than transactional.

What was your primary form of communication with Uptown Creation?

Virtual Meeting

What did you find most impressive or unique about this company?

What stood out most was their ability to turn data into actionable insights. Rather than just running campaigns, they actively looked for patterns in performance and shared recommendations that helped us refine our positioning. Their team felt like an extension of ours - responsive, thoughtful, and genuinely invested in helping us learn what works.

Are there any areas for improvement or something Uptown Creation could have done differently?

If there’s one area for improvement, it would be refining the follow-up messaging in some cases. The leads were high quality, but a few conversations may have benefited from more tailored responses. Aligning more closely on tone and context early on could have helped maintain momentum - though to be fair, several of those conversations still led to great interactions and promising opportunities.

BACKGROUND

Please describe your company and position.

I am the Chief Operating Officer of CEimpact

Describe what your company does in a single sentence.

We create impactful pharmacy continuing education for pharmacists and pharmacy technicians.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Uptown Creation to accomplish?

• Learn best practices for LinedIn prospecting
• Develop a pool of sales leads among health systems and pharmacy employers

SOLUTION

How did you find Uptown Creation?

Referral

Why did you select Uptown Creation over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Uptown Creation were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

• Develop lists of potential leads via Sales Navigator through appropriate filter structures
• Connect with prospects over LinkedIn and engage them in a conversation to convert them to a scheduled discovery call
• 800 connection requests per month with ongoing follow up and communication
• Monthly review calls

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Number of connections on LinkedIn

Number of meetings scheduled

Number of active leads in pipeline

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Delivery was on time and the team was very responsive. Data was shared in a transparent way so that I knew where things stood with the project at all times.

What was your primary form of communication with Uptown Creation?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I'm sure there are other organizations that do this kind of work, but it was very helpful to have a team that understood the pharmacy and healthcare landscape. I think that knowledge made them extremely effective.

Are there any areas for improvement or something Uptown Creation could have done differently?

n/a

BACKGROUND

Please describe your company and position.

 I am the Solutions Manager of an information technology company 

Describe what your company does in a single sentence.

We take a proactive approach to IT to reduce downtime, reduce costs, and address potential problems before they arise.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Uptown Creation to accomplish?

• Revenue
• Meetings booked using LinkedIn

SOLUTION

How did you find Uptown Creation?

• Online Search
• LinkedIn

Why did you select Uptown Creation over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Company values aligned
• Great Results for Past Clients

How many teammates from Uptown Creation were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Uptown Creation managed our LinkedIn outreach to book meetings. They also helped consult us on content strategies & other ways to leverage LinkedIn to bring in new revenue.

Key deliverables were:

• Meetings booked to our calendar
• Conversations started
• Inbox management
• LinkedIn Content Consulting

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Over the last year Uptown Creation has been able to book an average of 8 meetings per month per LinkedIn account. This has resulted in more than 80 new meetings. The meetings had above a 95% show rate and were highly qualified. We closed new revenue on about 20% of the meetings they set for us. We've generated more than a 5X ROI on our total investment.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their team is extremely timely and professional. At first they focused on how to get results with our campaign. It took about 2 months to start generating 8 meetings per month consistently, but the ramp up period was communicated well. We also had some really great calls in the first 2 months, just at a lower volume. The learnings from that time helped us adjust messaging in our email campaigns too.

What was your primary form of communication with Uptown Creation?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their knowledge of LinkedIn is unmatched. We've worked with outsourced SDR/BDR companies in the past who would do LinkedIn, Email, and Cold Calling. The outsourced SDR companies we're doing a lot of bad practices on LinkedIn. It's now extremely clear that LinkedIn is more nuanced than any other outreach platform and it's worth hiring experts for it. If you want LinkedIn to work for you to generate new revenue, then hire Uptown.

Are there any areas for improvement or something Uptown Creation could have done differently?

None - the working relationship has been nothing short of amazing.

BACKGROUND

Please describe your company and position.

 I am the Co-Founder & VP of Strategy of an advertising & marketing company 

Describe what your company does in a single sentence.

We are an inbound marketing agency that produces strategic videos to drive your company's growth.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Uptown Creation to accomplish?

• Revenue
• Qualified Leads

SOLUTION

How did you find Uptown Creation?

Online Search

Why did you select Uptown Creation over others?

• High ratings
• Good value for cost
• Experts at LinkedIn

How many teammates from Uptown Creation were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired Uptown Creation to create and manage the end-to-end LinkedIn outreach process to generate appointments for our sales team.

The key deliverables are:

• Targeting 800 of the most active decision makers in our ICP and sending connection requests each month
• Outreach messages that are more focused on the problems we help solve than the service we are selling (at least initially)
• 20%+ response rates to messages
• 8-10 meetings booked to our sales team's calendar each month
• Ongoing strategy optimization & LinkedIn expert strategy

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We are averaging 6-8 meetings booked per month, which is right in the range they initially quoted us on. Things started out a little bit slower, but by the 3rd iteration of the message we were seeing some really high value leads enter our pipeline. We've built a really active LinkedIn audience that engages with our content. 
Uptown has actually helped us refine our LinkedIn content strategy to the point where we've gotten a few inbound leads from LinkedIn. Uptown Creation has helped us execute a LinkedIn outreach strategy that actually schedules really high quality meetings with decision makers.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Uptown Creation team is responsive and realistic when setting expectations. If anything I feel like they might undershoot what they are capable of, but that was a breathe of fresh air. They took care of all our requests, and even surprised us with things like LinkedIn posts & phone numbers of the people who have responded positively but not yet booked a meeting.

What was your primary form of communication with Uptown Creation?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The fact that they don't use bots or automation was what initially drove me to work with Uptown Creation. I've tried a lot of tactics on LinkedIn, but this has by far been the best campaign we've ever run as a company. They approach LinkedIn outreach uniquely by targeting active people and sending relevant messages to our prospects. It's clear that they're experts at LinkedIn outreach specifically, which is what I wanted.

Are there any areas for improvement or something Uptown Creation could have done differently?

No areas of improvement to note. Working with Uptown Creation has been one of the best experiences I've ever had with a lead generation agency.

BACKGROUND

Please describe your company and position.

 I am the Chief Revenue Officer of an advertising & marketing company 

Describe what your company does in a single sentence.

Our company offers tailored customer contact solutions aimed at enhancing every touchpoint in the customer journey, with a strong emphasis on conversion.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Uptown Creation to accomplish?

• Revenue Generation
• LinkedIn Outreach
• Leads

SOLUTION

How did you find Uptown Creation?

Clutch Site

Why did you select Uptown Creation over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from Uptown Creation were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired Uptown Creation to use LinkedIn to book meetings directly to our team's calendars. Specifically they help us manage our targeting, messaging, and volume of outreach. Every week they send out 200 connection requests to the most active LinkedIn users. Then they send relevant messages to all of our new connections. They've been able to get a 34% overall message response rate in the during the first 6 months of working with the team. 
They have also booked more than 54 sales calls with a 90%+ show rate. The leads have been some of the highest quality. Overall we've closed over $540,000 in new revenue, with another 7 figures in opportunities within our pipeline.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• 3600 connection requests sent
• 1233 new connections
• 6378 messages sent (including follow-ups)
• 420 responses
• 54 meetings booked with a 95% show rate
• $540,000 in closed revenue
• More than $1M worth of opportunities still in our pipeline

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team was great—very responsive and extremely knowledgeable. I liked that Sean and Bryan tried to always leave us with something extra on each call. They consistently meet expectations but also take the time to learn about our business, who we want to get in touch with, and provide additional guidance. We even tested Uptown Creation's messaging with our internal email campaigns. Their message copy converted 5X better than our own copy.

What was your primary form of communication with Uptown Creation?

Virtual Meeting

What did you find most impressive or unique about this company?

The most impressive part of working with Uptown Creation was their understanding of LinkedIn. At first I thought I was paying them for their time to do the outreach for me, but after the first month it was very clear that I wouldn't have been able to implement the things they did. Things like sending blank connection requests & targeting the most active people are things I haven't seen any other companies talk about.

Are there any areas for improvement or something Uptown Creation could have done differently?

No improvement needed.

BACKGROUND

Please describe your company and position.

I am the Founder & CEO of a financial services company 

Describe what your company does in a single sentence.

We help business owners fund their business leveraging high limit, 0% interest business credit.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Uptown Creation to accomplish?

• Secure Qualified Leads

SOLUTION

How did you find Uptown Creation?

• Referral

Why did you select Uptown Creation over others?

• Referred to me

How many teammates from Uptown Creation were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Schedule calls

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

They got leads on my calendar,

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes

What was your primary form of communication with Uptown Creation?

• Virtual Meeting

What did you find most impressive or unique about this company?

I had the pleasure of working with the talented team at Uptown Creation over the last couple months for my LinkedIn lead generation needs. Their knowledge, passion and work ethic around providing top-notch service was evident from our very first conversation. The Uptown team invested tremendous effort into understanding my business, crafting personalized outreach, and identifying quality connections week after week.

Their focus on continuous optimization in order to deliver ever-improving results for clients is truly impressive. While our partnership was shorter than originally planned, every interaction with the Uptown team was positive. I walked away highly impressed with both their capabilities and commitment to client success.

Their offering holds tremendous promise, and I wholeheartedly believe Uptown Creation has a very bright future supporting other entrepreneurs' growth. In summary - the Uptown Creation team delivered outstanding, dedicated service during our time working together. Their relentless drive to help businesses succeed will serve them well as they continue expanding their suite of marketing solutions.

Are there any areas for improvement or something Uptown Creation could have done differently?

I recommend them without hesitation to other like-minded organizations seeking skilled partners.

BACKGROUND

Please describe your company and position.

 I am the Owner & Chief Revenue Officer of a consulting company 

Describe what your company does in a single sentence.

Operational Risk Management

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Uptown Creation to accomplish?

• Book more meetings using LinkedIn
• Build LinkedIn audience

SOLUTION

How did you find Uptown Creation?

Youtube

Why did you select Uptown Creation over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from Uptown Creation were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Uptown Creation helped us book 14 meetings per rep in the first 3 months working together. Now that the outreach campaign is even more optimized we consistently generate 2-3 new opportunities per rep every week on LinkedIn. 

When we started working with them our LinkedIn Outreach was extremely inconsistent. Results on LinkedIn would be sporadic, and it was hard for our reps to prospect during weeks when they had calls. Then their calendars would dry up and they would be forced to prospect on their own again. 

Uptown Creation has made our LinkedIn efforts more effective & consistent. We are seeing 3X the meetings booked per month as compared to our reps managing their LinkedIn outreach on their own.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Each month there has been progress working with Uptown Creation. It is clear that they have a process they follow, and that process generates results. 

Specifically: 

• 3 meetings per week per rep 
• Ongoing consulting on LinkedIn content generating 20,000 weekly impressions from new connections 
• A pipeline of opportunities, even if they aren't ready today 
• Increased message response rates month over month for 6+ months 
• Responsiveness

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Uptown Creation consistently sets expectations and meets those expectations. It is clear that they want to help you succeed, but they also won't sugar coat advice. They take a consultative approach and work to incorporate client feedback.

What was your primary form of communication with Uptown Creation?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their approach to LinkedIn-First Outbound was something I'd never seen before in GTM strategies. It's clear that this approach is effective for our market.

Are there any areas for improvement or something Uptown Creation could have done differently?

None

BACKGROUND

Please describe your company and position.

 I am the Head of Sales of a Real Estate Tech Company.

Describe what your company does in a single sentence.

The internationally recognized digital connectivity and smart building rating systems for real estate, helping landlords design and promote buildings with powerful digital connectivity and smart capabilities.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Uptown Creation to accomplish?

• Book meetings for our sales team with LinkedIn

SOLUTION

How did you find Uptown Creation?

• Online Search
• Referral

Why did you select Uptown Creation over others?

• High ratings
• Good value for cost
• Company values aligned
• LinkedIn Experts

How many teammates from Uptown Creation were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired Uptown Creation to create and execute an outreach strategy for our sales team on LinkedIn. The main goal was to book meetings for our sales team of 5. Key deliverables included:

• LinkedIn Profile Optimization 
• building connections of active decision makers in our ICP on LinkedIn 
• Sending initial messages & follow-up messages 
• LinkedIn Account Management 
• Meetings booked directly to our sales team's calendars

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Over the 7 months working with Uptown Creation they've been able to generate an average of over 30 meetings a month for our 5 person sales team. Each member of our sales team has over 2500 new connections with unique decision makers in our ICP. 
That's a total of 12,500+ people that we can also share content with. Our marketing team has been able to work with Uptown Creation to create a content strategy that allows our in house team to assist with nurturing new connections while they focus on the targeting, messages, and meeting booking. We we're ROI positive after the first 4 months, and have been profitable ever since. Especially since we have a consistent pipeline of connections we are continuing to nurture.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team consistently set and fulfilled expectations. They're always very responsive and you can tell they really are experts at all things LinkedIn related. Some of the targeting & messaging strategies really surprised me.

What was your primary form of communication with Uptown Creation?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We struggled to implement a LinkedIn Outreach strategy on our own for months. We just didn't see consistent results on LinkedIn until we started working with Uptown Creation. I can see now why we were missing the mark with our own targeting and messaging strategies.

Are there any areas for improvement or something Uptown Creation could have done differently?

N/A - they know more about LinkedIn than any other company, and it's not even close.