UAMASTER

BACKGROUND

Please describe your company and position.

I am the General Director of SMART Marketing

Describe what your company does in a single sentence.

SMART Marketing is an agency established in 2005. We specialize in advertising communications, BTL and digital solutions. All-Ukrainian network of regional representatives allows us to quickly and efficiently organize large and local projects of varying complexity.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire UAMASTER to accomplish?

• Increasing the effectiveness of digital advertising

SOLUTION

How did you find UAMASTER?

Online Search

Why did you select UAMASTER over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Good value for cost

How many teammates from UAMASTER were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We have set a goal to improve the efficiency of our digital advertising. The UAMASTER team approached the process professionally. They conducted an audit of the current situation, analyzed competitors, and proposed a roadmap for us for the next 6 months. In the first two months of work, the number of leads increased by 20%. We continue to work with them and are expecting further growth in efficiency.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The increase in the number of leads (+20%) without increasing the budget is an impressive achievement. It indicates that the efforts of the UAMASTER team in optimizing the digital advertising strategy have been successful. 

By implementing their proposed roadmap and making efficient use of available resources, they have managed to generate more leads within the existing budget. This outcome demonstrates the effectiveness of their strategies, targeting, creative content, or other factors that contribute to attracting and converting potential customers.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Approach to interaction with the UAMASTER team on two levels, strategic and tactical, demonstrates a comprehensive and well-organized project management process. 

The monthly strategic meetings allowed for high-level discussions, goal setting, and alignment of long-term objectives. The weekly video calls to discuss tactical tasks provided an opportunity to delve into more specific details, address any challenges or adjustments required, and ensure that the team stays on track. 

Additionally, the daily communication in the chat ensured that everyone involved in the project remained informed, aligned, and could promptly address any urgent matters that arose. This approach to project management, with strategic meetings, frequent video calls, and daily chat communication, helped create a well-coordinated and fully managed project. 

The timely completion of all tasks indicates the effectiveness of this communication structure in ensuring the successful execution of the digital advertising campaign.

What was your primary form of communication with UAMASTER?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

The high level of professionalism and honesty in communication demonstrated by the UAMASTER team is commendable. Their commitment to only promising what they can realistically deliver is a valuable trait in any business partnership.

Are there any areas for improvement or something UAMASTER could have done differently?

We are satisfied with the results achieved by UAMASTER! Their professionalism and effective strategies have evidently made a positive impact on our digital advertising campaign.

BACKGROUND

Please describe your company and position.

I am the Digital Marketer of the company.

Describe what your company does in a single sentence.

First communication agency specifically dedicated to retailers.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire UAMASTER to accomplish?

Tag Tracking

SOLUTION

How did you find UAMASTER?

Referral

Why did you select UAMASTER over others?

• Pricing fit our budget
• Referred to me

How many teammates from UAMASTER were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The work on analytics audit from Uamaster was concentrated on: 

• Assessment of Analytics Implementation: reviewing the implementation of analytics tracking codes across various digital properties such as websites, and other online platforms. It includes verifying if the tracking codes are properly implemented, functioning correctly, and capturing the desired data accurately. 
• Data Quality Analysis: assessing data accuracy, completeness, consistency, and reliability. The audit identified gaps in the data and we were provided recommendations for improving data quality. 
• Tracking and Measurement: analysis of the existing tracking and measurement setup, identifying missing or redundant tracking and their corrections. 
• Recommendations and Action Plan: we received comprehensive recommendations based on the findings outlining the prioritized steps and guide for implementing the recommended changes.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Improved Data Accuracy

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Setting clear project timelines, and milestones. Delivered on time. It was an open line of communication, and actively listened to our requirements, concerns, and feedback. We were provided with regular updates on the project's progress. UAMASTER demonstrated flexibility in adjusting project plans based on evolving requirements.

What was your primary form of communication with UAMASTER?

Virtual Meeting

What did you find most impressive or unique about this company?

Flexibility in adjusting project plans, timelines, or deliverables based on evolving requirements or unforeseen challenges. Close work with clients to find appropriate solutions and mitigate any potential disruptions.

Are there any areas for improvement or something UAMASTER could have done differently?

I don't see one

BACKGROUND

Please describe your company and your position there.

I’m a PM at a software development company. We build custom software solutions for fintech and healthcare industries.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire UAMASTER, and what were your goals?

Web analytics setup and UX/UI consulting for our blog.

SOLUTION

How did you select this vendor and what were the deciding factors?

UAMASTER is a well-known agency. Also, I saw a lot of good reviews about this agency.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

I needed to set up Google Analytics and create custom analytical reports. We discussed the task as a whole: the required list of reports and key indicators for each report. We agreed on the budget and signed the contract. The task was completed in a week. UAMASTER also provided us with CRO advice. We have received comments and recommendations on UX/UI.

How many resources from the vendor's team worked with you, and what were their positions?

I communicated with the account manager, and then worked with the analyst and UI/UX specialist.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Thanks to UAMASTER specialists, all work was done quickly and efficiently. This will allow us to better understand the behaviour of our customers on the site. And also introduce new design solutions for our blog.

How effective was the workflow between your team and theirs?

Everything is great when professionals work on both sides :) We solved all questions in the mail, and the results of the work were presented to us in a video call. I’m satisfied with the communication.

What did you find most impressive or unique about this company?

They were high-level specialists who valued my time and theirs.

Are there any areas for improvement or something they could have done differently?

I am happy with the result and recommend this agency to my colleagues.

BACKGROUND

Please describe your company and your position there.

Since 2016, NGO "Divchata" has been implementing various educational and informational campaigns for girls and women in Ukraine. We held more than 3,500 events for 120,000 participants. Since 2021, the NGO "Divchata" has been a partner of the United Nations Children's Fund in Ukraine (UNICEF Ukraine). With the beginning of the war, the activities of the NGO "Divchata" were reoriented to providing financial, humanitarian and psychological assistance to war victims. We implement both our own projects and projects with the support of donor organizations.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire UAMASTER?

Now our NGO implements projects in many cities of Ukraine. We want to inform local communities about our projects. We needed a partner who knows SMM well and can provide consulting services for social media communications.

SOLUTION

How did you select this vendor and what were the deciding factors?

Many years ago, I attended a digital marketing training organized by UAMASTER. After that, I had several personal consultations on digital marketing at UAMASTER. Their advice has always been very helpful to me. So I will turn to the agency again, already with a big task.

Describe the project in detail and walk through the stages of the project.

For our current project, we need SMM consulting services to make our communication more effective. The steps we took:

• identification of problems and questions
• consultations during online calls
• implementation of recommendations

How many resources from the vendor's team worked with you, and what were their positions?

Agency's side:

• digital strategist 
• creative director

NGO team:

• heads of directions
• regional representatives
• SMM specialists

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our communication in social networks has become more effective. We have increased the reach and number of people attending our events. This was our short-term task. We are satisfied with the result.

How effective was the workflow between your team and theirs?

Everything was quick and clear.

What did you find most impressive or unique about this company?

UAMASTER has many cases with companies, NGOs and funds. And they easily share their unique experience.

Are there any areas for improvement or something they could have done differently?

We are happy to see the growth of SMM's key indicators and are satisfied with the results of the consulting. Therefore, we have already invited UAMASTER to our next project.

BACKGROUND

Please describe your company and your position there.

I am Product Manager in a Software Company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire UAMASTER, and what were your goals?

One of tasks we have to acquire customers, so we decided to go with PPC but saw that there are a lot of tricks and nuances with PPC campaign to succeed. Advertising for b2b is a difficult task. Therefore, we needed help with setting up and optimizing PPС ads.

SOLUTION

How did you select this vendor and what were the deciding factors?

UAMASTER is a well-known agency. I attended their conferences and also studied at the agency's School of Digital Advertising. So by that I knew that their expertise in PPC is excellent, and they confirmed my assumptions.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

I needed to set up and optimize advertising campaigns in Google Ads for a few markets. Also was a need to combine media campaigns with search campaigns to boost conversions.

How many resources from the vendor's team worked with you, and what were their positions?

I communicated with the account manager, and then worked with the PPC specialist.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Thanks to UAMASTER, I got well-configured advertising campaigns with the right structure, relevant keywords. This allowed us to acquire more new customers within our budget. We track our sales and with right set up we got us on breakeven and more.

How effective was the workflow between your team and theirs?

The direct communication with the manager and PPC specialist allowed us to quickly find all the solutions needed.

What did you find most impressive or unique about this company?

They are high-level specialists who value my time and theirs. No BS.

Are there any areas for improvement or something they could have done differently?

I am satisfied with the result and recommend this agency to my colleagues. I consider even more involvement of them in my next campaign, I think it will give more performance and quality to it.

BACKGROUND

Please describe your company and your position there.

Change Communications NGO initiated the all-Ukrainian project #SMTHWENTWRONG to popularize a new course in civic education - knowledge of civil rights among children and teenagers. The project #SMTHWENTWRONG was implemented in cooperation with the Ministry of Education and Science in Ukraine and supported by civic activity promotion program ENGAGE, which is financed by the United States Agency for International Development (USAID) and implemented by Pact in Ukraine in.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire UAMASTER, and what were your goals?

We needed an agency that could develop and support the digital part of the project: develop a creative idea, develop a landing page and a chatbot, launch and maintain an advertising campaign.

SOLUTION

How did you select this vendor and what were the deciding factors?

We held a tender and chose the UAMASTER agency because their ideas and vision appeared the best.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

• Development and approval of the digital project creative idea
• Development and approval of graphics
• Adaptation of texts for the target audience
• Website development
• Chatbot development
• Script for video advertising
• Support of video ads shooting
• Search advertising (Google)
• Social networks ads
• SMM
• Display advertising
• Video advertising
• Web analytics and post-click analysis
• Reporting

How many resources from the vendor's team worked with you, and what were their positions?

More than 10 UAMASTER employees took part in the project. UAMASTER team: account manager, creative director, creative copywriter, art director, designer, project manager, web designer, CSS coder, PHP developer, chatbot developer, media planner, PPC specialist, SEO specialist and others.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Communicating with children and adolescents is a very difficult task. Thanks to a good creative idea and clear mechanics, we got a high level of audience involvement and retention. The advertising campaign reached more than 5,600,000 people. We received 2,054 reports from children of violations of their civil rights. The results of the project were highly appreciated by us and other experts. #SMTHWENTWRONG has received 5 different awards at advertising festivals, including a special achievement Effie Award - "Best of Digital Development".

How effective was the workflow between your team and theirs?

Thanks to the high professional and communication skills of the UAMASTER team, we implemented this big project on time. They have always been in touch with us. Our project had 3 stages: development and ad campaign preparing, first ad campaign and second ad campaign.

What did you find most impressive or unique about this company?

This project was large, with different tasks. I was pleasantly impressed that UAMASTER worked equally well in every direction, creative ideas, web development, and advertising. I thanked them for their communication skills and first-class project management.

Are there any areas for improvement or something they could have done differently?

There is always an opportunity to improve the level of service in all areas for any company, but no spesific recomendations from my side on this stage.

BACKGROUND

Please describe your company and your position there.

BRO.careers is a recruitment agency specializing in the employment of marketing and digital professionals. We will help you find marketing and digital professionals from middle level to C-Level (CMO).

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire UAMASTER, and what were your goals?

We needed website and chatbot development, SMM, paid advertising. We were looking for an agency that could do all this well.

SOLUTION

How did you select this vendor and what were the deciding factors?

We researched the market, sent inquiries to several agencies. We liked the UAMASTER offer the most.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Website Development Chatbot Development Google Analytics & Google Tag Manager setup and configuration SEO Google PPC Facebook PPC SMM

How many resources from the vendor's team worked with you, and what were their positions?

The Vendor's team was different depending on the stage and task. PM, web designer, web developer, SCC encoder were initially involved. Then we worked with a creative team - a creative director and designer. And at the third stage, PPC specialists were involved. All the time we had an account manager who organized and coordinated the work.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We have received a lead generation channel that gives us new customers. Now we get most of our new clients from the Internet, thanks to UAMASTER digital agency.

How effective was the workflow between your team and theirs?

I'm happy with the workflows. All issues were resolved during meetings, calls or emails. The agency heard our wishes and made the design changes we wanted. This is a professional team that is a pleasure to work with.  

What did you find most impressive or unique about this company?

For me, the key advantage of UAMASTER is to get all the solutions for website development, SMM, PPC - from one contractor.

Are there any areas for improvement or something they could have done differently?

Thank you for a good job.

BACKGROUND

Please describe your company and your position there.

We are the Magento focused web-development company named Perspective Studio with HQ located in Kyiv, Ukraine with more than 67 employees. Our company was founded 11 years ago, and we dealt with different CMS and Frameworks during that period, but after some time we realized that we should have a strong aim to develop ourselves in one thing, mastering skills in a narrow field. Perspective Studio has seen constant annual growth and success each year since inception. We have at the moment four offices in Kyiv, Uzhgorod, Shostka, Cherkasy and Kriviy Rig.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire UAMASTER, and what were your goals?

We are looking for new opportunities in new markets. That's why we need digital strategy for fast growth and acquisition of new clients.

SOLUTION

How did you select this vendor and what were the deciding factors?

We have 10 years of experience with UAMASTER. We have worked together on various projects for our clients. In these projects we were engaged as web development team, UAMASTER did digital strategy, advertising and web analytics. I saw good results of UAMASTER work every time. When I needed digital strategy service, I had no doubt that these guys were the best choice for us.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Stages of our project:

• goals check-up
• analysis of the current situation
• analysis of competitors
• analysis of the customer journey map
• advertising strategy and advertising tools
• content marketing strategy
• web analytics

How many resources from the vendor's team worked with you, and what were their positions?

• Account manager
• Digital strategist

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The project is still ongoing, so it is too early to talk about the final results. But we have already benefited a lot.

1. We have strengthened our digital touchpoints and increased traffic to the site and leads.
2. We have a roadmap for content marketing and move on it.
3. Paid advertising and free digital tools are combined as one system. This allowed us to optimize our marketing budget.

How effective was the workflow between your team and theirs?

Everything was very clear. We give a task, UAMASTER gives us a solution.

What did you find most impressive or unique about this company?

They have a brilliant expertise in digital strategy.

Are there any areas for improvement or something they could have done differently?

We hope for great results and look forward to future projects.

BACKGROUND

Please describe your company and your position there.

PRNEWS.IO provides guaranteed placement of sponsored content in online media around the world. The Platform will help you to increase awareness among your potential partners and investors, boost your sales, and gain link juice. No more fuss about searching hundreds of platforms to share your news or story. In the digital world, anyone can get noticed online with just a few clicks from any place on the Earth.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire UAMASTER, and what were your goals?

We needed a custom landing page for one of our new services.

SOLUTION

How did you select this vendor and what were the deciding factors?

We knew that UAMASTER agency has more than 15 years of experience in website and landing pages development. We liked their portfolio.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

The way was simple and fast:

1. We received a commercial offer and approved it.
2. Prototype page.
3. Page design
4. СSS coding
5. Backend coding
6. Testing (QA)
7. We have a new landing page :)

How many people from the vendor's team worked with you, and what were their positions?

• PM
• UX/UI specialist
• web designer
• CSS coder

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

1. The project was completed on time.
2. It was important for us to have a high-conversion landing page. And we got it. We are satisfied with results from the first days. We get new customers through this landing and have a high conversion rate.

Describe their project management style, including communication tools and timeliness.

Of course, during the development of the landing page, we gave feedback and comments. The agency heard and understood our comments, they made changes quickly. I think this is very important in such projects.

What did you find most impressive or unique about this company?

UAMASTER understands well what the customer needs. Their advantages are attentiveness, experience and speed.

Are there any areas for improvement or something they could have done differently?

Thanks for the good project. We hope for new cooperation in future projects.

BACKGROUND

Please describe your company and your position there.

PJSC Pharmaceutical Company "Darnitsa" was founded in 1930. Since 1998, “Darnitsa” has been a leader in Ukraine in terms of production of drugs. Strategic directions of portfolio development - cardiology, neurology, pain management. During 2015-2021, “Darnitsa” launched more than 70 pharmaceutical brands. Since 2002, the production of “Darnitsa” has been certified according to the GMP standard.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire UAMASTER, and what were your goals?

We required a strong digital marketing partner to help us keeping our categoty leadership in digital. UAMASTER helped us with digital strategy, web analytics and advertising in both reach and performance digital apparoaches.

SOLUTION

How did you select this vendor and what were the deciding factors?

There are 3 advantages of UAMASTER we have been paying attention to:

1. previous succesefull and effective experience of our collaboration
2. UAMSTERS's extensive pharmaceutical portfolio as well as a dedicated team of professionals
3. a strong longterm expertise in the digital tools we need confirmed by the Google Premier Partner and Facebook Preferred Partner statuses

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

• Digital strategy consulting
• Web analytics setup and consulting
• SEO
• Digital Campaigns (Google Ads)

How many resources from the vendor's team worked with you, and what were their positions?

An agency's project team containes: -

• account manager
• digital strategist
• media planner
• PPC specialist
• SEO specialist
• web analyst

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

1. Corporate and brands' 15 websites web analytical tools configuration together with variety of dashboards creation for the customer behavior and use cases better understanding.
2. SEO audit and implementations which caused a powerful traffic growth.
3. The scope of ad digital campaigns we implicated reached out 100% KPIs.

How effective was the workflow between your team and theirs?

The agency is absolutely great in multitasking and timepressure. We work under huge scope of projects simultaneously. UAMASTER manages them very effective. We have weekly statuses, on perforce daily calls, monthly results retrospective, annual planning with weekly and monthly updates.

What did you find most impressive or unique about this company?

These guys are performance marketing professionals. We are pleased to work with them.

Are there any areas for improvement or something they could have done differently?

We have an annual digital plan which has been revised on a weekly and monthly flexible base. We've no doubtds in our KPIs succesefull achievement.