twentytwo and brand.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing and communications specialist at a renewable energy company. We work on solar energy storage projects throughout the US.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with twentytwo & brand.?

We needed help with marketing and advertising.

SOLUTION

What was the scope of their involvement?

We’ve been working for almost two years with twentytwo & brand. on our marketing efforts. They help us create a lot of our marketing content on social media platforms, which include LinkedIn, Facebook, Twitter, Instagram, and YouTube. Additionally, twentytwo & brand. writes and publishes content pieces like articles and press releases for our PR and designs our marketing materials such as banners. For example, they’re currently finishing a complete redesign of our company’s PowerPoint presentation slides.

Furthermore, twentytwo & brand. creates short 30-second–minute-and-a-half videos for our website and social media. The videos they create are both filmed and animated. Given that we’re in the construction industry, we use drones to film a lot of our projects, either under construction or completed. Sometimes, they also create videos to advertise our culture, compilating short clips or photos about what we do and some of our volunteer work. We usually provide them with all the content, and they use it to create the videos. So far, they’ve created about 10 videos for us.

What is the team composition?

We’ve worked with Nathan (Founder) since the beginning. We’ve also worked with Lisa (PR & Communications Leader), who writes our content, and Bruce (Art Director & Senior Designer), who is in charge of the creative work. Samantha (Social Media Coordinator) recently joined their team, so we’ve been working with her to coordinate the social media content.

How did you come to work with twentytwo & brand.?

We used to work with a different company on our marketing efforts. However, the person in charge of the social media retired, so the then founder of that company hired Nathan. After that, the founder also retired, and we just continued working with Nathan to keep our workflow. Ultimately, everything turned out great. 

What is the status of this engagement?

We started working with twentytwo & brand. around October 2020, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Since working with twentytwo & brand., we’ve got a higher traffic engagement on our social media platforms, especially on LinkedIn, on which we recently reached the 10,000 followers milestone. All the video content has definitely helped us drive all this traffic to our social media and website, which is great. Additionally, the written pieces have gotten us a lot of engagement on our website, which has led us to be contacted by magazines asking us to create special articles for them. Overall, we’re 100% satisfied with their work, and they’ve exceeded our expectations.

How did twentytwo & brand. perform from a project management standpoint?

twentytwo & brand. has done a great job at keeping everything on time, and they’re also very patient with us. We have biweekly meetings through Microsoft Teams and communicate almost daily via Microsoft Teams, email, and phone calls.

What did you find most impressive about them?

twentytwo & brand.’s creative work is great, and everything they deliver looks very nice and unique. They always try to stick as much as they can with our brand, which helps people recognize our content when they see it — our content is very consistent and nourished with fresh ideas.

Are there any areas they could improve?

twentytwo & brand has been great and I have no complaints.

Do you have any advice for potential customers?

twentytwo & brand. will definitely help your company take a step forward in the right direction and excel in its marketing content. They’re very reliable, creative, and responsive; they have fresh ideas and are great at what they do.

BACKGROUND

Introduce your business and what you do there.

I’m the executive VP of a solar energy company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with twentytwo & brand.?

We needed a company that could help us with our rebranding efforts. We have a lot of good content on our site, and we needed to find a way to better showcase them

SOLUTION

What was the scope of their involvement?

We hired twentytwo & brand. to assist us with our rebranding efforts. They’ve helped us revamp our website, logo, and all of our other branding materials. They’ve also helped us get our marketing back on track on LinkedIn by creating marketing collateral for us to post there and by making our profile look cleaner and more professional.

What is the team composition?

My main point of contact is Nathan (Founder), but there are a couple of other people working on this project behind the scenes.

How did you come to work with twentytwo & brand.?

We found twentytwo & brand. through a referral. They are well-regarded in our industry because of having worked with some really well-known solar companies.

How much have you invested with them?

We’ve spent somewhere around $20,000 with a commitment for at least double that in the next few months.

What is the status of this engagement?

We started working together in January 2022, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Quantifying marketing is always challenging. In our view, twentytwo & brand.’s work is already paying for itself. We’ve received compliments from people who found out about us from twentytwo & brand.’s marketing efforts.

Now, we’re able to get our foot in the door just a little bit easier just by having high-quality materials that actually bring people in.

How did twentytwo & brand. perform from a project management standpoint?

twentytwo & brand. has done very well in terms of project management. They’re incredibly responsive, and they’re able to take the ball and run with it. They’re excellent at keeping the momentum going and pushing the project forward and as planned.

We typically communicate through phone and email.

What did you find most impressive about them?

I’m most impressed with twentytwo & brand.’s responsiveness, quality of work, and extensive knowledge of our industry. There are a lot of companies out there that deliver quality work, but only a handful of them really know the industry that we’re in. Even less of them know how to properly take an assignment, push it forward, stay on top of it, and communicate properly with us.

Are there any areas they could improve?

I have no complaints. twentytwo & brand. has done a phenomenal job so far.

Do you have any advice for potential customers?

Let them know what you want, and they’ll take it from there. Don’t be afraid to let them know of your ideas because they’re excellent at creating a lot from a little.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of a professional engineering firm. We operate in the solar industry.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with twentytwo & brand.?

We hired them for website development and design.

SOLUTION

What was the scope of their involvement?

twentytwo & brand. designed and developed our website. They made design suggestions, and they also wrote the site’s copy. Ours is a brochure website, so it gives information about our company. The team also added a section for news and blogs. 

Currently, they provide us with marketing and PR services. They handle SMM via LinkedIn, managing our accounts. They write press releases and blog posts and negotiate advertising placements for us. The team creates all marketing and PR content from scratch, including the copy. Additionally, twenty-two & brand. provides maintenance for our website and updates it. For example, they added our new employees and recent press releases to the site. 

What is the team composition?

I’ve engaged with four people from twentytwo & brand., including Nathan (Founder & Creative Lead), Bruce (Art Director & Senior Designer), a PR communications specialist, and a teammate who handles social media.

How did you come to work with twentytwo & brand.?

twentytwo & brand. is really well-known in the solar industry. One of our customers is contracted with them and recommended them. 

How much have you invested with them?

So far, we’ve spent $20,000–$30,000.

What is the status of this engagement?

We started working together in January 2022, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

twentytwo & brand. has posted two press releases through blog posts, and from those, we’ve received four inquiries for our services. We’re 100% satisfied with their work, and they’ve exceeded our expectations.

How did twentytwo & brand. perform from a project management standpoint?

They’ve performed perfectly regarding project management; they stick to our budget and meet all their deadlines. We have a biweekly Zoom call, and we email in between. Additionally, we share information through Google Sheets and Google Docs, which is pretty convenient.

What did you find most impressive about them?

twentytwo & brand. understands our industry well. They get what type of content will be picked up by media outlets, and they help provide direction for what our message should be. 

Even though our company was founded in 1998, we’d never done marketing before, and twentytwo & brand. explained how it works and what the process is. I also appreciate their advice. For example, we were going in one direction with our first paid advertising, and Nate suggested a different approach to get more bang for our buck — that was really nice.

Are there any areas they could improve?

I don’t think they should do anything differently. If anything, they could add more services to offer.

BACKGROUND

Please describe your company and your position there.

I am the founder and owner of Peter Weisz Publishing, LLC, a boutique provider of high quality personal memoir books.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire twentytwo & brand., and what were your goals?

Our goal was to increase traffic to our new website via enhanced SEO.

SOLUTION

How did you select twentytwo & brand. and what were the deciding factors?

twenty-two & brand was recommended to us by one of their satisfied clients. We interviewed several candidates and their expertise, flexibility and competitive pricing were the deciding factors.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

twenty-two & brand provided customized consultation in the various techniques of enhancing our company's digital footprint via SEO. We learned about Rich Snippets, Google Search Console, Sitemap Registration and many other arcane aspects of this vital field. twenty-two & brans not only advised us but also deployed these and many other tactics to generate a broad and impactful web presence.

How many people from the vendor's team worked with you, and what were their positions?

We worked with the lead founder, Nathan.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

It's still too early to measure the total impact. SEO is an art that requires time to develop. But we have already experienced a 25% increase in traffic to our site.

Describe their project management style, including communication tools and timelines.

Excellent across the board. Highly responsive and always willing to offer guidance and assistance. Nathan is an excellent instructor.

What did you find most impressive or unique about this company?

Their willingness to focus on our needs and meet them in a manner that suited our work style.

Are there any areas for improvement or something they could have done differently?

No.

BACKGROUND

Introduce your business and what you do there.

I’m the executive director of business development at a solar energy provider. I primarily work with enterprise-level clients.

OPPORTUNITY / CHALLENGE

What challenges were you trying to address with twentytwo & brand.?

We hired them for marketing and branding services.

SOLUTION

What was the scope of their involvement?

They completely redesigned our website and created new branding materials, including PowerPoint templates. They’re also managing our social media accounts. 

In addition, they also assisted with updating our website. Piece by piece, we went through every single page of our website and redid it. They worked with us to develop the right content and the right messaging. Our content and blog efforts are now more tailored to our audience and explaining who we are as a company.  

They also made me a brand book per my request. 

What is the team composition?

I have one primary contact, Nathan. He has a team of designers and copyeditors that he can delegate tasks to. 

How did you come to work with twentytwo & brand.?

We were working with another marketing company, but we weren’t fully satisfied with their performance, so we wanted to find someone new. Another person on my team met Nathan at a solar energy conference. 

How much have you invested in them? 

We’ve spent at least $100,000. 

What is the status of this engagement?

We met them in September 2019 and had them do a few small projects. Our relationship has grown since then as they’ve taken on more work for us.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our LinkedIn followers grew in a matter of months and the number of leads coming through our website has gone up. They’re always available and get things back to me immediately. The team pays attention to the needs of their clients. 

What did you find most impressive about them?

The graphics look clean and sophisticated. They highlight our company extremely well. In addition, their customer service-oriented approach and responsiveness make them stand out. 

Are there any areas they could improve?

I would love it if they had a dedicated content writer on staff. 

Do you have any advice for potential customers? 

Have them do an entire brand refresh. A lot of companies could use an update to make everything cohesive. 

BACKGROUND

Introduce your business and what you do there.

I’m the owner of Draco Freight Logistics Company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with twentytwo & brand?

We wanted to reach customers that we can’t reach otherwise.

SOLUTION

What was the scope of their involvement?

twentytwo & brand first approached us asking us why targets we were aiming to reach and what type of work we expected from them. We laid out a plan for social media posting, emails, and a website redesign. For the website part, we provided most of the content, but they gave some suggestions. They follow the brand idea and design and focus on that line. 

What is the team composition?

My main contact is Nathan (Founder).

How did you come to work with twentytwo & brand?

My wife recommended them. She owns a dental office, and twentytwo & brand did some marketing for her. I was looking for a new marketing company because we weren’t satisfied with our previous vendor. We had a meeting with twentytwo & brand, and I liked their ideas. They were reachable; I call them anytime, and they’d respond quickly.

How much have you invested with them?

We’ve spent $7,000.

What is the status of this engagement?

The project started in December 2019. We don’t have a deadline for their work; it’s still moving forward. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We were able to attain new customers and maintain current ones. It’s been successful.

How did twentytwo & brand perform from a project management standpoint?

The team is very reachable. Nathan responds quickly and returns call in a decent amount of time. I have no complaints.

What did you find most impressive about them?

I like the work that they’ve done. That’s why we’re still working together. I like their artwork and design. 

BACKGROUND

Please describe your company and your position there.

I am the owner of a small construction company that focuses on residential renovation projects.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire twentytwo & brand.?

We enlisted the services of twentytwo&brand to develop new desktop and mobile websites, a new logo, as well as some print media.

What were your goals for this project?

We wanted to provide a more polished and updated experience to potential clients that may interact with our website. We also wanted to freshen up our logo and print media.

SOLUTION

How did you select this vendor?

I found twentytwo&brand after an internet search. I was looking for a company that was passionate about the work, competent in their field, and easy to work with. After our initial email and a follow up phone call I knew I had found everything I had hoped for in twentytwo&brand.

Describe the project in detail.

I had reached out to a few different vendors and invited them to discuss my project. Nathan reached out quickly and gave a brief description of his team and seemed genuinely excited to work with me to execute on my ideas.

Twentytwo&brand turned our initial conversation and emails into excellent first drafts. After some general feedback they happily tweaked the content and designs until I was completely happy. Throughout the entire process I was kept up to date on the progress through email and phone calls.

What was the team composition?

I communicated directly with Nathan and he coordinated with his team to ensure cohesive and efficient project development.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I have had many compliments on my new website, a few clients that were in the process of selecting a contractor have told me their choice was sealed after they visited my website and saw the professionally designed content.

How effective was the workflow between your team and theirs?

The team at twentytwo&brand met or exceeded every timeline we set. The excitement and passion for what they do was obvious from the outset. They took my general ideas and rendered some fantastic options and added details I didn't expect.

We agreed allowing them to have creative freedom would yield the best results and I was consistently impressed with how they would take my ideas or photos and turn them into the final product. I felt involved at every step and was consulted with throughout the project.

What did you find most impressive about this company?

The attention to detail impressed me the most. Whether we communicated through email, or on the phone, nothing was missed. The organization required to deliver so well is clearly routed in focusing on the details. The function and look of the websites show that the team was committed to getting everything exactly right.

Are there any areas for improvement?

I can not think of anything that could be improved on. My experience with twentytwo&brand was excellent in every aspect.

BACKGROUND

Introduce your business and what you do there.

I'm the president and founder of a strategic consulting company. We help businesses build, fix, or overhaul their payroll HR technology and strategy.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with twenty two & brand ?

I wanted to build my brand and my footprint in the marketplace. We are two years in business now and I hired them when I started the business. They helped tremendously to really get our message for our target audience.

SOLUTION

What was the scope of their involvement?

First, they did a great job learning our business model, who we target, and what our ideal customer looks like. Then we analyzed what business platforms made sense to go after our target audience. Next, they built a custom plan to attack our target audience and they did a tremendous job in helping us grow our footprint. They created an informative website that detailed our strengths. They also helped us to build our LinkedIn Profile followers. We're publishing on our blog, LinkedIn, and the site.

What is the team composition?

Nathan (Founder) is my main point of contact.

How did you come to work with twenty two & brand?

We were introduced through a friend. I was immediately drawn to Nathan’s energy and enthusiasm. Whenever we talked about marketing his eyes lit up and he was deeply enamored by everything that he could do and what his strengths were. I really look for partners that have that sort of passion when it comes to their business model and what they focus on. That really aligned with what I was looking for.

How much have you invested with them?    

We've invested $10,000 – $15,000 and we also have them on retainer.

What is the status of this engagement?

We began working together in March 2019, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They do a really great job on our LinkedIn and we've had great traction where someone from our target audience would see our post and reach out. They’ve created really eye-catching content.

How did twenty two & brand perform from a project management standpoint?

They do a great job. Nathan's incredibly responsive. We communicate via email, phone calls, and text.

What did you find most impressive about them?

 Their turnaround time on work has been really impressive. There have been a number of projects come up where if I need something done the same-day he turns it around.

Are there any areas they could improve?

No, I can't think of anything.

BACKGROUND

Introduce your business and what you do there.

I’m the co-owner of a pediatric dentistry practice, The Kids Dental Practice.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with twentytwo & brand.?

I was opening a business and needed to create a logo. I also wanted someone to help create a brand from scratch.

SOLUTION

What was the scope of their involvement?

They helped me from the initial process of creating a logo and creating what I’d envisioned in my head for our brand. They also developed our website and helped with mass marketing strategies to get our name out there in the community.

We still work with them monthly to do our marketing. They produce all of our paperwork to make us look very professional. They also created our business cards and brochures, and now they’re doing our Google and Facebook ads.

We were very specific in what we wanted. We had a few in-person meetings with them to brainstorm the different pages we wanted on the site and how it was supposed to look. We wanted a clean page, but that’s not ideal in the marketing world. In the end, we got what we wanted and they were able to make changes to make it SEO-friendly.

We wanted patients to come to a page and clearly be able to see our phone number and address. They also had to be able to send us a message and talk to us on the website. For that reason, twentytwo & brand. developed a chat feature. Patients also had to be able to schedule an appointment on our website, so twentytwo integrated a scheduling service we already used.

With everything going on now for Coronavirus, they even developed an activity book that kids can download with coloring pages and different games. They have a lot of fresh ideas.

How did you come to work with twentytwo & brand.?

I really wanted someone local, and someone put me in touch with Nathan’s wife, who put me in touch with Nathan. My partner and I met with him and meshed really well. We liked his ideas and his vision for our company and brand. First, we hired him to create the brand and the website, and then we had such a good experience that we hired him to stay on board with us monthly.

How much have you invested with them?

We’ve spent over $10,000 with them.

What is the status of this engagement?

We’ve been working together since May 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We started off in a new office with no patients, and they’ve really helped our business grow. In just a few months we’ve gotten a good amount of patients. For the website specifically, people always comment on how it’ so easy to navigate and how much they love it. twentytwo is constantly checking it, seeing how people view it and making any changes.

How did twentytwo & brand. perform from a project management standpoint?

When we have meetings with them about different projects they have PowerPoint presentations divided based on the goals we’re working toward and what they have done at the moment. They’ve very organized and clear. They follow through with every project very professionally and quickly.

We’re very specific in what we want, which makes it harder for them, but they meet and work with us so we can all get on the same page.

What did you find most impressive about them?

They took time to get to know us and the brand we wanted. Additionally, their prices are very reasonable compared to other companies, and they’re much more accessible.

Are there any areas they could improve?

No, not really. They’re great.

BACKGROUND

Please describe your company and your position there.

I am the president and Principal engineer of a small engineering consulting firm serving B2B clients in the solar industry.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire twentytwo & brand., and what were your goals?

Website re-design, content marketing, social media, and general marketing strategy

SOLUTION

How did you select this vendor and what were the deciding factors?

Selected the vendor based on a referral, and interview with them. They seems very good in discussion.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Full website re-design, content marketing strategy and social media strategy.

How many resources from the vendor's team worked with you, and what were their positions?

Nathan and Lisa...

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

I am really happy with the website, and level of service, ideas, and execution from their team.

How effective was the workflow between your team and theirs?

Great. The limiting factor was the amount of time I could commit to the effort, not their team.

What did you find most impressive or unique about this company?

They showed excellent communication, great ideas and execution, and great time management. They seem very efficient in their work, and were able to extract good ideas and help keep me accountable to getting them the inputs they need, with as little effort on my part as possible, to achieve highly effective deliverables

Are there any areas for improvement or something they could have done differently?

more regular cadence to meetings might be helpful.