Tuatara | Boutique Marketing Agency 🦎

BACKGROUND

Please describe your company and position.

I am the Communications Coordinator of Fundación Telefónica Movistar Colombia

Describe what your company does in a single sentence.

Fundación Telefónica Improved opportunities to explore Colombians, through educational, social and cultural projects, adapted to the news of the digital world.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Tuatara | Boutique marketing Agency 🦎 to accomplish?

• Social networks (strategy, execution and content)
• Graphic design and multimedia content
• Automation and email marketing
• Content SEO
• Webmaster

SOLUTION

How did you find Tuatara | Boutique marketing Agency 🦎?

• Online Search
• Clutch Site

Why did you select Tuatara | Boutique marketing Agency 🦎 over others?

• High ratings
• Company values aligned

How many teammates from Tuatara | Boutique marketing Agency 🦎 were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We selected Tuatara Boutique Agency because of their proven experience in digital communication with a social purpose. They understood our values, audience, and long-term goals from the start. Describe the scope of work and services provided.Tuatara handled our entire digital communication strategy, including: Social media strategy, management, and content creation Graphic design and multimedia content Email marketing automation and user nurturing SEO content strategy and webmaster support Their team also focused on activating our digital community, creating educational and inspiring content, and expanding our reach in both urban and rural territories. They implemented monthly performance measurement and optimization processes to ensure our campaigns delivered consistent impact.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Tuatara successfully positioned the Telefónica Movistar Foundation as a key voice in inclusive digital transformation. Engagement increased significantly across our channels, and our programs reached new territories and communities. We also saw strong improvements in conversions  turning digital visitors into active beneficiaries through well-planned automation and nurturing strategies.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They maintained clear communication throughout the process, provided regular reports and performance analytics, and were always proactive in refining tactics based on results.

What was your primary form of communication with Tuatara | Boutique marketing Agency 🦎?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Tuatara created a digital ecosystem that not only communicated our purpose but inspired real participation and social change.

Are there any areas for improvement or something Tuatara | Boutique marketing Agency 🦎 could have done differently?

No major issues. Their workflow was transparent, proactive, and highly aligned with our mission throughout the project.

BACKGROUND

Please describe your company and position.

I am the Design Coordinator of Cinemark

Describe what your company does in a single sentence.

Movie theatres, entertainment.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Tuatara | Boutique marketing Agency 🦎 to accomplish?

• Our goal was to maintain a consistent, creative, and engaging online presence that resonated with audiences and supported our marketing campaigns.

SOLUTION

How did you find Tuatara | Boutique marketing Agency 🦎?

Referral

Why did you select Tuatara | Boutique marketing Agency 🦎 over others?

Close to my geographic location

How many teammates from Tuatara | Boutique marketing Agency 🦎 were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Tuatara Boutique Agency carried out a comprehensive digital communications strategy for our brand. They began by conducting a full social media diagnosis and an industry benchmark to evaluate how our content performed compared to competitors. Based on these insights, they developed a structured plan that covered: 

• Defining communication approaches for each social platform (Facebook, Instagram, etc.) 
• Creating multi-format visual content using advanced AI design tools 
• Establishing a consistent publishing schedule aligned with film release calendars 
• Providing consulting sessions to upskill our internal marketing team 
• Developing an experimentation and learning model to refine our messaging and tone 

Their deliverables combined creativity, analytics, and precise execution.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project led to stronger audience engagement across Cinemark Colombia’s social media channels, with improved consistency in posting, higher interaction rates on film-related content, and a more unified brand voice. It also enhanced internal efficiency through clearer digital communication workflows and data-driven content planning.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team maintained consistent communication through weekly check-ins and progress reports. They met all agreed timelines, even with the constant changes in film releases and promotional content. Whenever unexpected situations arose, they were proactive in offering quick alternatives.

What was your primary form of communication with Tuatara | Boutique marketing Agency 🦎?

Email or Messaging App

What did you find most impressive or unique about this company?

Tuatara’s ability to combine creative storytelling with analytical precision. They understood our brand voice immediately and created content that felt both cinematic and local. Their use of modern tools, especially AI-assisted design, also helped streamline production without losing quality.

Are there any areas for improvement or something Tuatara | Boutique marketing Agency 🦎 could have done differently?

Overall, we were very satisfied with the collaboration. If anything, expanding more into paid media integration alongside organic content could make future campaigns even stronger.

BACKGROUND

Please describe your company and position.

I am the Account Excutive of Constructora Bolívar S.A.

Describe what your company does in a single sentence.

Constructora Bolívar S.A. is a leading Colombian company focused on real estate development, construction, and urbanization. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Tuatara | Boutique marketing Agency 🦎 to accomplish?

• We needed to differentiate our departments and give each one an identity that represented their values and vision. Tuatara was brought in to create unique branding that would build belonging, improve communication.

SOLUTION

How did you find Tuatara | Boutique marketing Agency 🦎?

• Online Search
• Clutch Site

Why did you select Tuatara | Boutique marketing Agency 🦎 over others?

• Great culture fit
• Company values aligned

How many teammates from Tuatara | Boutique marketing Agency 🦎 were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Tuatara developed naming, branding, and identity processes for multiple departments, redesigning corporate identity, generating a new communication tone, and documenting brand guidelines.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The collaboration generated unique brands such as Newit, Serk, Maite, BPMS, Movento, I+D, Eco, and Cuidea, one of which (Newit) won the Best Logo Design Award from Design Rush. These efforts strengthened departmental identity, enhanced internal communication, and reinforced a sense of belonging within the company. The new guidelines provided consistency and clarity, ensuring long-term value.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project was well-managed, with clear communication and delivery within agreed timelines. They were responsive and collaborative throughout the process.

What was your primary form of communication with Tuatara | Boutique marketing Agency 🦎?

Email or Messaging App

What did you find most impressive or unique about this company?

Their ability to translate departmental values into creative, award-winning brand identities was highly impressive. They brought originality while staying aligned with our goals.

Are there any areas for improvement or something Tuatara | Boutique marketing Agency 🦎 could have done differently?

No major concerns the process was comprehensive and met expectations.

BACKGROUND

Please describe your company and position.

I am the Sr Strategy Analyst & Modelling of Enel X

Describe what your company does in a single sentence.

Welcome to the Enel X Global Retail page, part of the Enel Group. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Tuatara | Boutique marketing Agency 🦎 to accomplish?

• Tuatara helped us build our digital ecosystems, and drive recognition and sustainable growth.

SOLUTION

How did you find Tuatara | Boutique marketing Agency 🦎?

Referral

Why did you select Tuatara | Boutique marketing Agency 🦎 over others?

• Good value for cost
• Referred to me

How many teammates from Tuatara | Boutique marketing Agency 🦎 were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The engagement began with creating and managing the overall digital ecosystem, establishing measurement variables and hypotheses, and setting up validated learning and reporting for all digital actions. Tuatara supported the brand’s digital launch, planned and designed a grid of digital, multi-format content. They designed and ran advertising campaigns, implemented SEO and editorial strategies, and built automation and email-marketing flows. Finally, they provided webmaster services to improve the performance of Enel X’s digital assets.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project established a rigorous measurement and reporting system (validated learning) that allowed us to test hypotheses, measure the impact of digital actions, and optimize accordingly. It supported the successful digital launch and enabled ongoing improvements toward recognition, conversion, and more sustainable digital growth.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Tuatara managed the program with continuous monitoring and clear reporting. They iterated on hypotheses, adjusted campaigns based on learnings, and provided ongoing webmaster support to maintain performance.

What was your primary form of communication with Tuatara | Boutique marketing Agency 🦎?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their combination of strategy, creative production, advertising, SEO, and technical maintenance stood out (including AI-driven multi-format content).

Are there any areas for improvement or something Tuatara | Boutique marketing Agency 🦎 could have done differently?

No major issues identified from the engagement. Continued iteration on measurement and ongoing optimization will keep improving long-term results.