TruLaw Marketing provides performance-driven, ethical, case acquisition marketing campaigns that have one goal: Retain new clients to grow consumer law firms.
We use advanced targeting techniques to get our message in front of the right audience; then, we leverage communication technologies to turn conditional conversations into clients.
The result: Our law firm clients retain more cases using fewer resources for a greater ROI compared to traditional legal marketing firms. We help law firms acquire more cases by:
Creating Marketing Campaigns Built for Performance & Growth
We take a granular, data-driven approach that focuses on the optimization and scalability of campaign tactics in various marketing channels and mediums.
Unlike other marketing firms who measure success by website traffic, clicks, or calls — we measure our success with KPIs that undeniably lead to actual law firm growth (and an impactful Return on Investment).
With a focus on ROI and other growth indicators, our success KPIs include client acquisition and efficiency metrics such as: number of new clients retained & cost-per-case.
Leveraging Technology to Retain Cases Efficiently
Our case acquisition marketing campaigns are powered by SimplyConvert’s award-winning Instant Case Evaluator and Intake Platform.
Using advanced technologies, we meet the needs of today’s consumers who are searching for reliable information and seek instant answers to their legal questions through ethical, transparent, attorney-directed, conditional conversations.
Utilizing Industry Knowledge to Gain a Competitive Advantage
TruLaw is founded and managed by industry-leading attorneys with access to a network of litigation leaders.
Backed by an experienced team of marketers and operators with insider knowledge of active and emerging litigation and legal marketing trends.
We use this information to move quickly on new trends to obtain a competitive advantage.
Min project size
$10,000+
Hourly rate
Undisclosed
Employees
10 - 49
Locations
Edwardsville, IL
Year founded
Founded 2022
1 Locations
Edwardsville , IL
No have been added yet...
Pricing Snapshot
Min. project size
$10,000+
Avg. hourly rate
Undisclosed
Rating for cost
5
/5
What Clients Have Said
TruLaw Marketing is noted for providing good value for cost, with clients reporting improved SEO, website traffic, and case volume without increased spend. Specific project costs are confidential, but engagement quality and communication are consistently praised.
TruLaw Marketing maintains consistent and effective communication with clients, often through virtual meetings. This strong communication is appreciated and contributes to successful project outcomes.
Increased Case Volume Without Higher Costs
Clients have seen an increase in qualified case volumes without increased marketing spend. TruLaw Marketing's campaign optimization effectively drives growth while maintaining cost efficiency.
Successful GMB Optimization
TruLaw Marketing has effectively optimized Google My Business profiles, increasing visibility and engagement for clients. This has led to improved local search rankings and more client interactions.
SEO and Online Presence Expertise
TruLaw Marketing excels in enhancing SEO and digital presence for law firms. Clients reported significant improvements in search rankings and case volumes, with consistent top Google placements. This expertise is valued by multiple clients.
Effective Project Management
Clients commend TruLaw Marketing for their project management, noting timely deliveries and effective communication. This consistency in meeting deadlines and maintaining clear communication is seen as a strength.
"TruLaw Marketing's personal Touch, growth, and consistent communication were impressive."
Nov 3, 2025
Attorney & Owner, NWA Car Accident Attorney
Sean Keith
Verified
Legal
Rogers, Arkansas
1-10 Employees
Online Review
Verified
TruLaw Marketing provides ongoing SEO and content marketing services for a law firm. The team is responsible for increasing the client's firm's online visibility and case intakes through campaign optimization.
TruLaw Marketing's work has significantly increased the client's Google Map rankings for targeted service keywords, expanded their online visibility, and driven a higher volume of qualified cases. Moreover, TruLaw Marketing provides timely deliverables and communicates consistently.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Attorney & Owner of NWA Car Accident Attorney
Describe what your company does in a single sentence.
State wide law firm representing injured clients as a result of the negligence of others.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire TruLaw Marketing to accomplish?
ncrease Demographic Visibility Online Our objective was to expand NWA Car Accident Attorney’s reach across key audience demographics, ensuring the firm’s online presence effectively connected with local drivers and accident victims throughout Northwest Arkansas.
Maximize Google My Business Visibility We aimed to elevate NWA Car Accident Attorney’s position in local search results by fully optimizing its Google My Business profile, driving more map impressions, calls, and directions from high-intent local users.
Increase Qualified Case Intake Without Higher Spend Our goal was to boost the number of qualified case intakes through smarter campaign optimization, achieving measurable growth in new client conversions without any increase in overall marketing spend.
SOLUTION
How did you find TruLaw Marketing?
Referral
Why did you select TruLaw Marketing over others?
Great culture fit
Good value for cost
Referred to me
Company values aligned
Describe the scope of work in detail. Please include a summary of key deliverables.
Return on investment for ad buy that includes an increased number of cases statewide with specifically with a goal of higher value per case which represents the type and seriousness of injuries.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Improved Local Map Rankings: We significantly increased NWA Car Accident Attorney’s Google Map rankings for high-value, targeted service keywords in both core markets, positioning the firm at or near the top of local search results for car accident-related queries.
Expanded Regional Visibility: Our efforts greatly enhanced the firm’s online visibility throughout Northwest Arkansas and across the broader state, strengthening brand awareness and ensuring consistent exposure to potential clients in key regions.
Increased Case Volume Without Higher Costs: By optimizing campaign efficiency and refining lead quality, we successfully drove a higher volume of qualified cases while maintaining — and in some areas reducing — overall client acquisition costs.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
They delvered on time and with a critical amount of consistent communication on the goals, status of work and timeline of completion.
What was your primary form of communication with TruLaw Marketing?
Virtual Meeting
What did you find most impressive or unique about this company?
TruLaw Marketing's personal Touch, growth, and consistent communication were impressive.
Are there any areas for improvement or something TruLaw Marketing could have done differently?
Nothing currently.
RATINGS
5.0
"Excellent. Much more of a partner and less of a vendor."
Quality
5.0
Service & Deliverables
"Proof is in the puddings. They have delivered."
Schedule
5.0
On time / deadlines
"Communication of deadlines and ability to meet were never a question or issue."
Cost
5.0
Value / within estimates
"Small firm that has a necessity for great value of our money. Trulaw has delivered that."
Willing to Refer
5.0
NPS
"Have in the past to my closest colleagues who I would only do for those I truly believe in their ability. I trust and believe in TruLaw Marketing.
"TruLaw Marketing provides customized support and truly cares about our success."
Nov 6, 2025
Director of Marketing, Keith Law Group
Amy Keith
Verified
Legal
Rogers, Arkansas
1-10 Employees
Online Review
Verified
TruLaw Marketing provides SEO services for a law firm. The team handles web development, GMB optimization, social media management, and the creation and optimization of web pages and blog posts.
TruLaw Marketings work has significantly increased the client's case volume and search rankings, allowing them to consistently rank first or second in the map pack and in the top three on Google. The team excels at project management and always meets deadlines. They also provide customized support.
BACKGROUND
Introduce your business and what you do there.
I’m the director of marketing for Keith Law Group, a law firm specializing in personal injury cases.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with TruLaw Marketing?
We needed help with our SEO to increase our digital presence.
SOLUTION
What was the scope of their involvement?
TruLaw Marketing handles all of our SEO, including website development, optimizing our Google My Business (GMB) and practice area pages, and managing our social media. The team creates and optimizes website pages, blog posts, and social media campaigns.
What is the team composition?
We work with 2–5 teammates from TruLaw Marketing.
How did you come to work with TruLaw Marketing?
Someone referred TruLaw Marketing to us. We chose them because they offered good value for the cost.
How much have you invested with them?
The project cost is confidential.
What is the status of this engagement?
We started working together in August 2022, and the engagement is ongoing.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
TruLaw Marketing has increased our case volume and search rankings. We consistently rank first or second in the map pack and organically rank in the top three on Google.
How did TruLaw Marketing perform from a project management standpoint?
TruLaw Marketing has excellent project management skills and always meets deadlines. We communicate via virtual meetings.
What did you find most impressive about them?
TruLaw Marketing provides customized support and truly cares about our success.
Are there any areas they could improve?
There’s nothing they need to improve.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Web Design, Develompent & SEO for Law firm
Search Engine OptimizationWeb DesignWeb Development
$50,000 to $199,999
Aug. 2023 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"I was most impressed by their high level of talent and strong communication throughout the project."
Oct 24, 2025
Attorney & Owner, Atlanta Personal Injury Law Firm
Nathan Whittenburg
Verified
Legal
Atlanta, Georgia
1-10 Employees
Online Review
Verified
TruLaw Marketing provides web development and SEO services for a law firm. The team has designed and developed a new website and content guides, and handles SEO tasks to increase the client's online presence.
Thanks to TruLaw Marketing's work, the client has seen a significant increase in new end clients, website traffic, search rankings, and new leads. The client delivers items on time and communicates via virtual meetings. Moreover, the client is happy with TruLaw Marketing's talent and communication.
BACKGROUND
Introduce your business and what you do there.
I am the Attorney and Owner at Atlanta Personal Injury Law Firm - First Class. We provide legal representation and support for individuals seeking compensation for injuries caused by accidents or negligence in Georgia.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with TruLaw Marketing?
I needed to improve my law firm's website and SEO to attract more clients and increase our online presence.
SOLUTION
What was the scope of their involvement?
TruLaw Marketing designed and created our website and developed content guides to drive traffic to our site.
What is the team composition?
There were between two and five team members from TruLaw Marketing assigned to our project.
How did you come to work with TruLaw Marketing?
We found them through a referral.
What is the status of this engagement?
The project began in August 2023 and is still ongoing.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
Since working with TruLaw Marketing, we have seen an increase in new clients and leads. Our website traffic and search rankings have improved significantly, going from non-existent to having measurable traffic and great rankings.
How did SP perform from a project management standpoint?
They delivered on time. We communicate through virtual meetings.
What did you find most impressive about them?
I was most impressed by their high level of talent and strong communication throughout the project.
Are there any areas they could improve?
There's nothing they need to improve.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Showing 1-3 of
3 Reviews
Locations (1)
105 W Vandalia St 450 Edwardsville, IL,
United States62025
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